• IE interfaces
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• v.14 no.1
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• pp.54-58
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• 2001

In this study, we suggest a multi-generation Lotka-Volterra model, which is a competition model using game theory and complex system theory. The suggested model shows many improvements to weakness of a well known Bass model to forecast new technology in competitive markets. We show that the Lotka-Volterra model has strong power to forecast mobile communication services when it is used for competition of 1st generation mobile phone service and 2nd generation phone service in Korea. We finally use the model to forecast IMT-2000 service, the 3rd generation mobile communication service.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.8
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• pp.1893-1900
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• 2015

The government has the responsibility to prevent abuses of monopoly and promote competition in order to maximize consumer welfare. The government should address the asymmetry in the information as much as possible and ensure consumer choice. The subsidy seems to reduce the burden on the consumer service charges and handset prices but it actually distorts the market through price discrimination. The government caused the principal-agent problem by neglecting their appropriate role to prevent distortion of the mobile telecom market. The money used as subsidy is part of excess profit and could be transferred to down the price of mobile phone and charges and it would become a benefit to consumers. Separate announcement of subsidies by Mobile Communications Terminal Distribution Structure Improvement Act is a little developed policy but it was not actually realized. The market price close to that from perfect competition structure is plausible, ultimately.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.75-85
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• 2019

For the growing importance of mobile communication, this study sets out to investigate the factors that influencing mobile phone customer satisfaction behavior through a structural equation model. This study proposes six factors model as the key determinants of customer satisfaction. Furthermore, we examine the moderating effect of demographic factors. The study was conducted using a structured questionnaire, data collected from 386 active subscribers. Results confirm that brand name, social influence and after sales service are the three significant determinants of consumer satisfaction. This study finding also suggests that demographic attributes have important consequences on customer satisfaction. The study findings offer an extended theoretical understanding towards customers' mobile satisfaction in the emerging market perspective and for practitioners, potentially to other similar context.

• International Commerce and Information Review
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• v.1 no.1
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• pp.57-66
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• 2008

The best value proposition for the customers of satellite-DMB (hereinafter referred to as the "S-DMB") business in an environment of fierce competition shall be securing the best killer contents and distribute them in reasonable price as a mobile contents platform provider. In an era of merging the broadcasting with the communication, although many new players tapping into the market with state-of-the-art media such as digital convergence, the key to success in the market is dependent on whether the respective digital contents providers retain competitive digital contents which suit the taste of customers. Considering such market conditions, the purpose of this study is to look over the management examples of Korean S-DMB providers which is carrying out business in digital multi-media market and opening up the market, and to analyze the management strategies of domestic S-DMB companies to be the champion in the market.

• The Journal of Bigdata
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• v.8 no.2
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• pp.1-13
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• 2023

Current analysis of air passengers mainly relies on statistical methods, but there are limitations in analyzing detailed aspects such as travel routes, number of regional passengers and airport access times. However, with the advancement of big data technology and revised three data acts, big data-based transportation analysis has become more active. Mobile communication data, which can precisely track the location of mobile phone terminals, can serve as valuable analytical data for transportation analysis. In this paper, we propose a air passenger Origin/Destination (O/D) extraction algorithm based on mobile communication data that overcomes the limitations of existing air transportation user analysis methods. The algorithm involves setting airport signal detection zones at each airport and extracting air passenger based on their base station connection history within these zones. By analyzing the base station connection data along the passenger's origin-destination paths, we estimate the entire travel route. For this paper, we extracted O/D information for both domestic and international air passengers at all domestic airports from January 2019 to December 2020. To compensate for errors caused by mobile communication service provider market shares, we applied a adjustment to correct the travel volume at a nationwide citizen level. Furthermore correlation analysis was performed on O/D data and aviation statistics data for air traffic users based on mobile communication data to verify the extracted data. Through this, there is a difference in the total amount (4.1 for domestic and 4.6 for international), but the correlation is high at 0.99, which is judged to be useful. The proposed algorithm in this paper enables a comprehensive and detailed analysis of air transportation users' travel behavior, regional/age group ratios, and can be utilized in various fields such as formulating airport-related policies and conducting regional market analysis.

• Asia Marketing Journal
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• v.15 no.4
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• pp.223-241
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• 2014

In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of 'Club SK Card' brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card market. To make these results possible, 'Club SK Card' marketing team developed an effective marketing communication strategy which followed the 6M model. The mission of the marketing communication strategy was simple and clear. It was to deliver the card's inherent strengths on consumer benefits that come from the support of subsidiary and affiliated companies of SK Planet. According to OK Cashbag data, the marketing communication team selected the appropriate target consumers and approached them directly, inducing actual purchase behavior. The target consumers received straightforward messages about 'Club SK Card' and were led to join in the new membership at their most frequently visited supermarket or franchise restaurant. The straightforward communication message embedded in an eye-catching commercial ad with a hook song accompanied with a dance was delivered via public media. The ad became so popular that many other television programs quoted or made parodies of the ad. Courtesy of the commercial ad, the brand name disseminated rapidly and widely among the public. In October 2012, an ingenious planning and persistent implementation of the communication strategy results 'Club SK Card' to be ranked top in brand awareness as well as advertising preference tests.

• International journal of advanced smart convergence
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• v.6 no.2
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• pp.72-81
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• 2017

The developments in mobile technology and the increase in the production of smartphones have led to the growth of the mobile healthcare market. Moreover, the number of mobile healthcare apps is on the rise, and users are benefiting from using healthcare, exercise tracking, and body monitoring apps, as well as they have been searching for health information through mobile health apps. This paper evaluated the usability of a symptom checker application that provides information on diseases, treatment methods, and related hospitals through self-diagnosis of symptoms. Symptom checkers are currently being developed, and are widely used overseas. This paper sought to evaluate the usability of a symptom checker app, and suggested ways to introduce enhancements.

• Proceedings of the Korean Society for Quality Management Conference
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• 2004.04a
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• pp.31-37
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• 2004

This study analyzes strategy and main contents between each business market by mobile phone Number Portability. And, grasps what each mobile company customer satisfaction factors is effected on mobile phone Number Portability and estimates relative importance about the factors and understand counter strategies by these factors. Therefore, purpose of this study investigate weather the mobile phone Number Portability can specific function to promote competition in mobile Number Portability and present proper policy introduction direction examining factors to succeed

• Journal of the Korean Society of Systems Engineering
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• v.17 no.2
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• pp.98-105
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• 2021

As the average life expectancy is rising, the population is aging and the number of chronic diseases is increasing. This has increased the importance of healthy life and health management, and interest in mobile health services is on the rise thanks to the development of ICT(Information and communication technologies) and the smartphone use expansion. In order to meet these interests, many mobile services related to daily health are being launched in the market. Therefore, in this study, the characteristics of users who actually use mobile health services were analyzed and a predictive model applied with machine learning modeling was developed. As a result of the study, we developed a prediction model to which the decision tree and ensemble methods were applied. And it was found that the mobile health service users' continued use can be induced by providing features that require frequent visit, suggesting achievable activity missions, and guiding the sensor connection for user's activity measurement.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.04a
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• pp.706-709
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• 2009

The informatization of Korea is accompanied by the great growth of new strategic export industry, as of mobile phone or semiconductor LCD. Speaking to the situation of mobile phone, Motorola swept over the American domestic market in the beginning of 1990s, digital mobile communication as CDMA developed swiftly in Korea. In 1996, the first year's CDMA users of Samsung were merely one million, nevertheless, the world's sales in the first half of this year is up to 92 million. In this p aper I design 3D application based on J2ME and implement a freely removable 3D object which happened in a 3D scen e by receiving the keyboard response of mobile device with WTK (Wireless ToolKit) simulator. It contains benefits of improvement of relative speed and high-level functionality such as scene graph, keyframe animation, etc.