• Journal of Information Technology Services
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• v.9 no.4
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• pp.243-259
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• 2010

It is expected that the next generation mobile communication system will be a service-driven developed system capable to realize the human-centric mobile convergence services. and it is different from the technology-driven development approach of the second and the third generation mobile communication systems. As a preliminary research work on such service-driven system development approach for the next generation mobile communication system. we developed the scenario based service analysis process (2SAP) framework to derive core service technologies and functionalities. In this paper. we propose the next generation mobile convergence service business model creation methodology based on research results of the 2SAP framework. To achieve this goal, we first establish a service model contains several components such as infrastructures. operations. and provision of services that are indispensible for providing next generation mobile services. Then, the next generation mobile services and its corresponding business models can be created by adding service and value flows to the developed service model after defining necessary components of business model including actors, their relationships, and roles.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.160-169
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• 2010

The mobile internet service market is growing very rapidly in Korea. This study outlines the current state of mobile internet services and analyzes the mobile contents types of media companies, especially newspapers, broadcasters and internet portal firms. As a result of this study, media companies provide generally different types of news and information for free and they are eager to develop the new mobile business models to maintain their power in new media. But mobile content distribution is still in the early stages due to the lack of clear business models. To satisfy the consumer's needs and to maintain the competitive advantages, the media companies should develop new business models and cooperate with other market participants to reduce the barriers in the mobile internet service market.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.9
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• pp.2113-2120
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• 2013

As a smart mobile device is gaining popularity as a tool to utilize internet services, the demand on the cloud service (which eliminates the spatial and/or temporal restrictions in enjoying the services) is increasing. This trend also has an effect on the style of performing business tasks so that the concept of 'smart-work' (e.g. doing business tasks in anywhere and anytime) is being spread over the industries. The facilities for the smart-work is, however, focused on providing the tools designed to supporting business tasks such as co-working in writing documents, video conference, searching data via smart (mobile) devices neglecting the industries' needs for the infrastructure by which they can create their own business applications and mobile cloud services at a low (or moderate) price. The paper proposes a mobile cloud service platform, which provides an SDK for developing business applications and offers the applications to smart mobile devices as a PaaS (Platform as a Service).

• Journal of Korean Society for Quality Management
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• v.47 no.2
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• pp.255-269
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• 2019

Purpose: We examine the impact of Customization of TV Home Shopping Mobile Applications on Service Quality and Customer Loyalty. Methods: We collect data by using survey and proposed relationships between latent variables using Structural Equations Modeling. Results: We find that Customization of TV Home Shopping Mobile Applications positively affect Service Quality and Customer Loyalty. In addition, service quality work as a mediate variable between Customization with Customer Loyalty. Conclusion: Our findings explain the significant relationships between each variables and hence it is necessary to consider Customization and Service Quality in order to achieve desired goal of enhancing business performance through mobile applications.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.97-113
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• 2012

In order to implement the real-time enterprise (RTE) and smart work effectively, many companies have introduced a mobile office. A mobile office improves employee productivity and increases ability to respond to business opportunities by helping employee manage their business anytime and anywhere. However, it also raises the user's stress level. We conducted in-depth interviews with users to assess user's perception of a mobile office according to Saaty's BOCR model. Based on the results of the interviews, we set variables affecting user's perception of the mobile office using factor analysis. This study revealed that support for real-time business, support for communication and collaboration, and information processing quality were positively related to continuous intention to use mobile office. Further study demonstrated that three variables have mediating effect between the psychological stress and continuous intention to use. This result implies that the system quality and function are the key elements of mobile office and may contribute to the continuous use.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.1129-1136
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• 2020

This study investigates the factors influencing the usage of PSAU Mobile Application by the students at Prince Sattam bin Abdulaziz University (PSAU). This study used Technology Acceptance Model (TAM) as a framework to predict the factors influencing 67 students' usage of PSAU M-Application. The results of this study were consistent with the TAM framework in predicting the actual usage of the PSAU mobile application for academic activities. The results indicated a significantly positive association of the perceived ease-to-use with perceived usefulness, significantly positive associations of the perceived ease-to-use and the perceived usefulness with the attitude toward the usage of the PSAU's mobile application, a significantly positive association of the perceived usefulness with the behavioral intention toward the usage of the PSAU's mobile application, a significantly positive association of the students' attitude toward the usage of the PSAU's mobile application with the behavioral intention of using the application, and a significantly positive association of the behavioral intention with the actual usage of the PSAU's mobile application. The results of this study should be useful to educational policymakers at PSAU University and elsewhere, as there is an opportunity to enhance the existing technology or adopt new technologies for academic activities.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.5
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• pp.103-115
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• 2014

Mobile-Office is the IT office that enables people handle their business anywhere and anytime without going to head office. It has propagated rapidly in domestic and foreign companies as the users who use mobile terminal such as smartphone have increased sharply. Mobile-Office is emerging as a new way of conducting business. It requires business environment to be changed to improve business efficiency, as fast-growing mobile-based economies emerges. Small and medium-sized companies's utilization ability for advanced IT technology is insufficient, and limitations exist on capacity of building and investment. They need different development methodologies and utilization methods. The purpose of this study is not only to consider the previous business environment problem on accessibility, mobility, effectiveness, complexity and consolidation, but to search more efficient methods for introducing applications to utilize various smart devices and websites with minimum investment in R&D.

• Journal of information and communication convergence engineering
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• v.3 no.3
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• pp.157-162
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• 2005

Web services are key applications in business­to-business, business-to-customer, and enterprise applications integration solutions. As the mobile internet becomes one of the main methods for information delivery, mobile Web Services are regarded as a critical aspect of e-business architecture. In this paper, we proposed a mobile Web Services middleware that converts conventional internet services into mobile Web services. We implemented a WSDL (Web Service Description Language) builder that converts HTML/XML into WSDL and a SAOP (Simple Object Access Protocol) message processor that performs SOAP message handling, chain and handling of server requests. The former minimizes the overhead cost of rebuilding mobile Web Services and enables seamless services between wired and wireless internet services. The latter enhances SOAP processing performance by eliminating the Servlet container (Tomcat), a required component of typical Web services implementation. Our main contributions are to overcome the latency problem of current Web Services and to provide an easy mobile Web service implementation. Our system can completely support standard Web Services protocol, minimizing communication overhead, message processing time, and server overload. Finally we compare our empirical results with those of typical Web Services.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.2
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• pp.205-212
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• 2020

The article aims to identify the main factors affecting customers' decision to use mobile banking service in Vietnam, a case study in Thanh Hoa province. Based on theoretical frameworks of the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), the study has been conducted with 370 questionnaires to consumers who have not yet used and are currently using mobile banking in Thanh Hoa province. The research results indicates that several factors have been evaluated to be more important than others, of which, the social influence is the strongest, the second is the compatibility and some others factors such as perceived ease of use, perceived trust, etc., all affecting the intention to use mobile banking in Thanh Hoa. Based on these important results, the article propose a number of recommendations: (i) Exploiting the advantages of social influence on the increase of intention to use; (ii) Increasing compatibility and minimizing costs for customers when they use Mobile Banking; (iii) Developing a strategy to increase the users' perceived ease of using banking services; (iv) Issuing a policy on increasing the security of Mobile Banking system to meet customers' needs; and (v) Developing an individual customer management system to improve service quality.

• Journal of Korea Game Society
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• v.21 no.2
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• pp.67-78
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• 2021

Since the release of and in 2017, business models for collection mobile games have been changing. Collection Mobile games are composed mainly of characters, and the business model is also highly related to user preference factors. The Delphi method and the AHP analysis were used on ten experts in each field of game production to identify preference factors, and five collection mobile games were selected for business model analysis. The result shows that 'moe' characters are a major preference factor, and accordingly, business models are also changing to focus on the completion of character collection and products such as character skins.