• Title/Summary/Keyword: Mobile Business Models

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Development of Service Use Cases and Business Models for 4G Mobile Communications Based on Device-to-Device Communications (단말기간 직접통신(Device-to-Device) 기반 4G 이동통신 서비스 발굴 및 비즈니스 모델 개발 방법론)

  • Oh, Seul-Ki;Ryu, Seung-Wan;Park, Sei-Kwon;Shin, Dong-Cheon;Kim, Yi-Kang
    • Journal of Information Technology Services
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    • v.11 no.2
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    • pp.339-353
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    • 2012
  • Mobile communication technology is advancing forward to deliver more connected devices and richer content and applications. The number of subscriptions continues to grow along with an explosive increase in the mobile data traffic demand. Thereby, it creates a significant network capacity shortage concerns for mobile network operators. In order to address this problem, it is essential to increase the network capacity at a low additional cost. The device-to-device (D2D) communication based proximity service is believed to have a promising future mobile communication technology that is capable to create new mobile service opportunities and offload traffic to the eNB. In addition, it is also required to develop new mobile communication services and its business models not only to accommodate the increasing mobile traffic demand but also to foster profitability of mobile business service providers such as the network providers, contents providers and platform providers. In this article, we first analyze current mobile business eco-system in the context of CPNT based value chain. Then, propose service development framework and business model creation methodologies for the device-to-device communication based services in the beyond LTE/LTE-Advanced systems.

Analysis on Mobile Content Services of the Domestic Media Companies (국내 미디어 기업의 모바일 콘텐츠 서비스 사례 분석)

  • Park, Joo-Yeun;Chon, Bum-Soo
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.160-169
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    • 2010
  • The mobile internet service market is growing very rapidly in Korea. This study outlines the current state of mobile internet services and analyzes the mobile contents types of media companies, especially newspapers, broadcasters and internet portal firms. As a result of this study, media companies provide generally different types of news and information for free and they are eager to develop the new mobile business models to maintain their power in new media. But mobile content distribution is still in the early stages due to the lack of clear business models. To satisfy the consumer's needs and to maintain the competitive advantages, the media companies should develop new business models and cooperate with other market participants to reduce the barriers in the mobile internet service market.

Design Framework for Next Generation Mobile Convergence Service Models (차세대 이동통신 컨버전스 서비스 모델 개발 프레임워크)

  • Shin, Dong-Chun;Kim, Jin-Bae;Park, Sei-Kwon;Ryu, Seung-Wan
    • Journal of Information Technology Services
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    • v.9 no.4
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    • pp.243-259
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    • 2010
  • It is expected that the next generation mobile communication system will be a service-driven developed system capable to realize the human-centric mobile convergence services. and it is different from the technology-driven development approach of the second and the third generation mobile communication systems. As a preliminary research work on such service-driven system development approach for the next generation mobile communication system. we developed the scenario based service analysis process (2SAP) framework to derive core service technologies and functionalities. In this paper. we propose the next generation mobile convergence service business model creation methodology based on research results of the 2SAP framework. To achieve this goal, we first establish a service model contains several components such as infrastructures. operations. and provision of services that are indispensible for providing next generation mobile services. Then, the next generation mobile services and its corresponding business models can be created by adding service and value flows to the developed service model after defining necessary components of business model including actors, their relationships, and roles.

Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents

  • Jang, Hyun Seok;Lee, Kun Chang
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.4
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    • pp.17-24
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    • 2018
  • This paper proposes data mining models relevant to the serial publication periods and mobile gamification likelihood of webtoon contents which were either serialized or completed in platform. The size of the cartoon industry including webtoon takes merely 1% of the total entertainment contents industry in Korea. However, the significance of webtoon business is rapidly growing because its intellectual property can be easily used as an effective OSMU (One Source Multi-Use) vehicle for multiple types of contents such as movie, drama, game, and character-related merchandising. We suggested a set of data mining classifiers that are deemed suitable to provide prediction models for serial publication periods and mobile gamification likelihood for the sake of webtoon contents. As a result, the balanced accuracies are respectively recorded as 85.0% and 59.0%, from the two models.

Changing the Business Model of Collection Mobile Games (수집형 모바일 게임의 비즈니스모델 변화)

  • Lee, Kuy-Bok;kim, Young-Jae
    • Journal of Korea Game Society
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    • v.21 no.2
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    • pp.67-78
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    • 2021
  • Since the release of and in 2017, business models for collection mobile games have been changing. Collection Mobile games are composed mainly of characters, and the business model is also highly related to user preference factors. The Delphi method and the AHP analysis were used on ten experts in each field of game production to identify preference factors, and five collection mobile games were selected for business model analysis. The result shows that 'moe' characters are a major preference factor, and accordingly, business models are also changing to focus on the completion of character collection and products such as character skins.

Design of Next Generation Mobile Convergence Service Business Model (차세대 이동통신 컨버젼스 서비스를 위한 비즈니스 모델 개발)

  • Ryu, Seung-Wan;Kim, Jin-Bae;Sin, Dong-Cheon;O, Don-Seong
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2007.11a
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    • pp.358-373
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    • 2007
  • In this paper, we proposed the next generation mobile convergence service business model creation methodology. In order to establish such a business model creation methodology framework, we first introduce the service model based on our previous research results on next generation mobile convergence services. The service model contains several components such as infrastructures, operations, and provision of services that are indispensible for providing the next generation mobile services. Finally, by adding service and value flows to the developed service model, we propose the next generation mobile services business model creation methodology. To achieve this objective, we first derive necessary components of business model including actors, their relationships, and roles. In addition, we propose service composition methodology for creating new mobile services and its corresponding business models.

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The Evolutionary Directions of Mobile Business Models

  • Oh, Jae-In;Hong, Sung-Won;Jeong, Eun-Hee;Won, Jong-Jin
    • Proceedings of the Korea Information Processing Society Conference
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    • 2003.05a
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    • pp.211-214
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    • 2003
  • Since the number of mobile Internet users has been increasing rapidly around the world, the mobile business which is a variety of applications of mobile Internet has gained attention among the related industry and academics. However, most researchers mainly focus on the issues concerning the trend, forecast, technoloies, and demographic characteristics of mobile Internet services. Further, only mobile Internet users have participated in surveys, excluding network operators and contents providers. The purpose of this research is to project the evolution of mobile business and identify its critical success factors. The results of this research are from the analysis of data collected not only from mobile Internet users but also from network operators and contents providers.

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Design and Implementation of a Contents Recommendation System in Mobile Environments (모바일 환경에서 콘텐츠 추천 시스템 설계 및 구현)

  • Lee, Nak-Gyu;Pi, Jun-Il;Park, Jun-Ho;Bok, Kyoung-Soo;Yoo, Jae-Soo
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.40-51
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    • 2011
  • The key issues of recommendation systems provide the contents satisfying the interests of users for the huge amounts of contents over internet. The existing recommendation system use the algorithms considering the users' profiles and context information to enhance the exactness of a recommendation. However, the existing recommendation system can't satisfy the requirements of service providers because the business models of service providers is not considered. In this paper, we propose the mobile recommendation system using the composite contexts and the recommendation weights applying the business model of service providers. The proposed system retrieves the contents of the contents providers using composite context information and apply the recommendation weights to recommend the suitable contents for the business models of service providers. Therefore, we provide the contents satisfying the consumption value of users and the business models of service providers to mobile users.