• Journal of Digital Convergence
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• v.16 no.10
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• pp.115-123
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• 2018

This study explores unified service experience to boost O2O services. Previous studies on service management and marketing only focused on customer experience in offline stores, while prior works on information systems looked only at the experience of services in mobile applications. In this vein, this study took into accounts the characteristics of offline stores and the benefits of their mobile applications. Moreover, the final dependent variable was share of wallet to measure customer's expenditure within the category. The theoretical model was tested based on 219 consumers who frequently visit Starbucks and use its mobile application. PLS method was applied to analysis the research model and hypotheses. The analysis results showed that customer satisfaction about offline store is not significantly related to share of wallet, while satisfaction about mobile application plays a significant role in enhancing share of wallet. Hedonic and social benefits were found to have significant effects on satisfaction about mobile application. The analysis results help establish service marketing and strategies to enhance the unified customer experience of O2O service.

• Industrial Engineering and Management Systems
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• v.8 no.1
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• pp.54-65
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• 2009

The existence of Internet revolutionized the computer and communications world. With the rising demand for accessing the Internet, the mobile technology has incorporated the use of Internet in mobile phones. Wireless Application Protocol (WAP) has combined two of the widest utilized technology today: mobile phones and Internet. This study aims to assess the existing WAP pages offered by the top service providers in the Philippines through usability testing experiments. The paper also aims to identify existing problems in WAP interface by focusing on the errors committed by the users. From the usability study, it was found out that common usability problems are wrong selection of links, unclear grouping of categories, wrong feedback, and redundant links. The type of service provider used is significant in determining the performance of users while experience in accessing WAP is insignificant.

• ETRI Journal
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• v.40 no.6
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• pp.813-823
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• 2018

In existing mobile computing environments, users need to choose between their privacy and the services that they can receive from an application. However, existing mobile platforms do not allow users to perform such trade-offs in a fine-grained manner. In this study, we investigate whether users can effectively make utility-privacy trade-offs when they are provided with a multilevel privacy control method that allows them to recognize the different quality of service that they will receive from an application by limiting the disclosure of their private information in multiple levels. We designed a research model to observe users' utility-privacy trade-offs in accordance with the privacy control methods and other factors such as the trustworthiness of an application, quality level of private information, and users' privacy preferences. We conducted a user survey with 516 participants and found that, compared with the existing binary privacy controls, both the service utility and the privacy protection levels were significantly increased when the users used the multilevel privacy control method.

• Journal of Korean Society for Geospatial Information Science
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• v.20 no.2
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• pp.39-46
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• 2012

The application area of spatial information such as urban planing, facility management, traffic service are expanded to new service areas such as environmental pollution, securing resources, u-City. In particular, the increased importance of spatial information application in mobile environment based on smart phone, a mobile spatial data infrastructure and related strategy suggestions to provide mobile spatial information service is required. In this paper, we derived strategy suggestions to foster the next generation strategic industry and proposed the role of public sector, the development of mobile spatial information services, the construction of mobile spatial information infrastructure and the stepwise strategies.

• Proceedings of the KSME Conference
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• 2003.04a
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• pp.1205-1211
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• 2003

Having information is most important at the present age. Internet is main source of obtaining information and mobile telecommunication let people communicate each other without any time and space limitation. Recently, advanced technology in telecommunication makes two-way service possible. So, the mobile internet service combined internet with mobile telecommunication is widely and rapidly promoted. Therefore user can transmit and receive a lot of information without time and space restriction using various application technologies. This paper deals with machinery that makes human do office work conveniently in vehicle using mobile internet service. Namely, it tries to design mobile internet machinery combining of wireless payment, GPS module, mobile internet, and mobile office etc. And that can transmit and receive e-mail or documents etc. This machinery has various objects, and design process has complexity. To reduce trial error and processing complexity, Axiomatic Design Method is used to design the machinery.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.4
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• pp.180-187
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• 2020

Security threats are increasing with interest due to the mass spread of smart devices, and vulnerabilities in developed applications are being exposed while mobile malicious codes are spreading. The government and companies provide various applications for the public, and for reliability and security of applications, security checks are required during application development. In this paper, among the security threats that can occur in the mobile service environment, we set up the vulnerability analysis items to respond to security threats when developing Android-based applications. Based on the set analysis items, vulnerability analysis was performed by examining three applications of public institutions and private companies currently operating as mobile applications. As a result of application security checks used by three public institutions and companies, authority management and open module stability management were well managed. However, it was confirmed that many security vulnerabilities were found in input value verification, outside transmit data management, and data management. It is believed that it will contribute to improving the safety of mobile applications through the case of vulnerability analysis for Android application security.

• Journal of Intelligence and Information Systems
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• v.20 no.2
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• pp.163-178
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• 2014

Following research proposes "Virtualization of Smart Cards (ViSCa)" which is a security system that aims to provide a multi-device platform for the deployment of services that require a strong security protocol, both for the access & authentication and execution of its applications and focuses on analyzing Virtualization of Smart Cards (ViSCa) platform-based mobile payment service by comparing with other similar cases. At the present day, the appearance of new ICT, the diffusion of new user devices (such as smartphones, tablet PC, and so on) and the growth of internet penetration rate are creating many world-shaking services yet in the most of these applications' private information has to be shared, which means that security breaches and illegal access to that information are real threats that have to be solved. Also mobile payment service is, one of the innovative services, has same issues which are real threats for users because mobile payment service sometimes requires user identification, an authentication procedure and confidential data sharing. Thus, an extra layer of security is needed in their communication and execution protocols. The Virtualization of Smart Cards (ViSCa), concept is a holistic approach and centralized management for a security system that pursues to provide a ubiquitous multi-device platform for the arrangement of mobile payment services that demand a powerful security protocol, both for the access & authentication and execution of its applications. In this sense, Virtualization of Smart Cards (ViSCa) offers full interoperability and full access from any user device without any loss of security. The concept prevents possible attacks by third parties, guaranteeing the confidentiality of personal data, bank accounts or private financial information. The Virtualization of Smart Cards (ViSCa) concept is split in two different phases: the execution of the user authentication protocol on the user device and the cloud architecture that executes the secure application. Thus, the secure service access is guaranteed at anytime, anywhere and through any device supporting previously required security mechanisms. The security level is improved by using virtualization technology in the cloud. This virtualization technology is used terminal virtualization to virtualize smart card hardware and thrive to manage virtualized smart cards as a whole, through mobile cloud technology in Virtualization of Smart Cards (ViSCa) platform-based mobile payment service. This entire process is referred to as Smart Card as a Service (SCaaS). Virtualization of Smart Cards (ViSCa) platform-based mobile payment service virtualizes smart card, which is used as payment mean, and loads it in to the mobile cloud. Authentication takes place through application and helps log on to mobile cloud and chooses one of virtualized smart card as a payment method. To decide the scope of the research, which is comparing Virtualization of Smart Cards (ViSCa) platform-based mobile payment service with other similar cases, we categorized the prior researches' mobile payment service groups into distinct feature and service type. Both groups store credit card's data in the mobile device and settle the payment process at the offline market. By the location where the electronic financial transaction information (data) is stored, the groups can be categorized into two main service types. First is "App Method" which loads the data in the server connected to the application. Second "Mobile Card Method" stores its data in the Integrated Circuit (IC) chip, which holds financial transaction data, which is inbuilt in the mobile device secure element (SE). Through prior researches on accept factors of mobile payment service and its market environment, we came up with six key factors of comparative analysis which are economic, generality, security, convenience(ease of use), applicability and efficiency. Within the chosen group, we compared and analyzed the selected cases and Virtualization of Smart Cards (ViSCa) platform-based mobile payment service.

• International Journal of Contents
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• v.12 no.4
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• pp.17-22
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• 2016

This paper presents a novel method to design and implement mobile u-health system by defining the essential elements of mobile healthcare services. We choose common service elements for the proposed u-healthcare scheme and design the service platform. Especially we focus on automatic feces or urine sensing u-care scheme to prove the effectiveness of our platform. We construct the system with sensing part with a manikin and a diaper, wireless communication part with feces or urine sensing data, and coordinator system based on the u-health platform defined in this paper. Experimental results show that our scheme is useful in the area of u-care service for the handicapped, the elderly, and patients who can hardly move by themselves. In addition the designed scheme offers a realized u-care scheme with the purpose of advanced developing tools for application or service developers.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.139-153
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• 2020

Today, the proliferation of smart-phones and other mobile devices is bringing many changes to people's daily lives. Recently, the mobile shopping market has grown rapidly and has become a center of distribution. Furthermore, the consumer mobile fashion market is expected to expand and mobile fashion consumers' shopping tendencies will gradually become segmented. Differentiated marketing strategies for mobile fashion companies are to become essential. This study intends to understand the propensity of mobile fashion shopping and the importance of fashion app attributes, and their impact on mobile fashion shopping customer satisfaction and loyalty. The research aims to identify shopping trends and buying behaviors of mobile fashion consumers, find ways to increase mobile fashion shopping purchases, and help develop the mobile fashion market. The results of this study are summarized as follows. First, the compilation and the economics of the mobile fashion shopping propensity factors were shown to have a significant impact on product information, product reviews, and service quality, which are in turn important factors for fashion app attributes, whereas convenience only had a significant impact on service quality. Second, product information and service quality, which are also important factors for fashion app attributes, have a significant impact on mobile fashion shopping. Third, customer satisfaction concerning mobile fashion shopping has a significant impact on loyalty. Mobile fashion shopping customer satisfaction increases loyalty. Increasing the satisfaction and loyalty of mobile fashion shopping will lead to increased sales using mobile fashion shopping apps(Site) and become apparent in the results of mobile fashion companies. Therefore, various efforts by mobile fashion companies will be needed to satisfy their customers.

• The Journal of Society for e-Business Studies
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• v.17 no.2
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• pp.115-127
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• 2012

The diffusion of the mobile telecommunication service in a country could be affected by the diffusions of the services in her neighbor countries. Previous studies on the diffusions of the telecommunication service among countries have been mainly focussed on the comparison after individual diffusion estimation. However, it would be natural to think the diffusion of the mobile telecommunication service in one country could affect to and be affected by the diffusion of the mobile telecommunication service in her neighbor country. In this study, we have applied the multinational diffusion model to model the crossnational effect in the diffusion of the mobile communication service in China, Korea, U.S., Japan, and Hong Kong. Among these 5 countries China is the latest country to adopt the mobile communication service, and we were interested in whether the diffusion of the mobile communication service in Korea, U.S., Japan, or Hong Kong has affected the diffusion of the mobile communication service in China or not. In our application result, the diffusion of the mobile communication service in China has been affected significantly by those in all of the 4 neighbor countries.