• Title/Summary/Keyword: Mobile App

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The Dynamics of Online word-of-mouth and Marketing Performance : Exploring Mobile Game Application Reviews (온라인 구전과 마케팅 성과의 다이나믹스 연구 : 모바일 게임 앱 리뷰를 중심으로)

  • Kim, In-kiw;Cha, Seong-Soo
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.36-48
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    • 2020
  • App market has continuously been growth since its launch. The market revenues will reach about 1,000 billion US dollars in 2019. App is a core service for smartphone. Currently, there are more than 1.5 million mobile apps in App platform calling out for attention. So, if you are looking at developing a successful app, you need to have a solid marketing and distribution strategy. Online word of mouth(eWOM) is one of the most effective, powerful App marketing method. eWOM affect potential consumers' decision making, and this effect can spread rapidly through online social network. Despite the increasing research on word of mouth, only few studies have focused on content analysis. Most of studies focused on the causes and acceptance of eWOM and eWOM performance measurement. This study aims to content analysis of mobile apps review In 2013, Google researchers announced Word2Vec. This method has overcome the weakness of previous studies. This is faster and more accurate than traditional methods. This study found out the relationship between mobile app reviews and checked for reactions by Word2vec.

Development of a Mobile App Combining React Native and Unity3D for Chromakey-based Image Composition (React Native와 Unity3D를 활용한 크로마키 기반 이미지 합성 모바일 앱 개발)

  • Kim, Seung-Jun;Seo, Beom-Joo;Cho, Sung-Hyun
    • Journal of Korea Game Society
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    • v.20 no.4
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    • pp.11-20
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    • 2020
  • In the rapidly changing mobile app market, it is crucial to develop a good idea quickly and receive its market evaluation. For a small-sized company, however, it is very challenging to rapidly develop and deploy their products in response to highly fragmented mobile environments. This article demonstrates that our integrated development environment using both React Native and Unity3D when developing a mobile app achieves a high level of functionality and performance requirements successfully. Moreover, this integrated environment helps reduce development costs and shorten development time.

Study of Satisfaction in Implemented Approval Management System Based on Smart phone (스마트 폰 기반의 결재관리시스템 구현에 따른 만족도에 대한 연구)

  • Koo, MinJeong;Yoon, KyungBae;Ko, ChangBae
    • Journal of Digital Convergence
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    • v.11 no.9
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    • pp.357-363
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    • 2013
  • This study aims to establish and apply a mobile office app for approving the achievements of tasks assigned to each person to investigate resulting satisfaction. This is done first by implementing the app for approval in a company with smart phones to enable tasks to be carried out any time and anywhere while the mobile office environment changes the method of carrying out tasks. More efficient work environment is expected if the system implemented in this study is improved in cooperation with customer's requirements. Matters for improving work efficiency added to the approval management system through this app will contribute to efficiently and continuously improving the mobile office environment to enhance productivity and efficiency of a company.

Sasang Constitution Analysis and Wine Recommendation App suggestion through Mobile Face Recognition

  • Sung, Ki-hyuk;Ryu, Gi-hwan;Yun, Dai-yeol
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.3
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    • pp.155-162
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    • 2021
  • With the global COVID-19 pandemic, the tourism sector and all consumption have contracted with the untact era. Wine will also be sold and developed in various ways non-face-to-face in the future. Therefore, it is necessary to develop apps and web servers that focus on health in the era of single-person households and non-face-to-face. This study used facial recognition data based on photos of adult men and women in their 40s and 50s to analyze the Sasang constitution through a mobile app and web server, and suggested wine recommendations suitable for their constitution. First, the user's body information is entered. And through the facial recognition mobile app, recommend the right wine after analyzing the body type. if it's not like the first recommended wine, it is configured to receive another wine recommendation. In the future, the number of single-person households will increase further, and in the age of well-being, wine recommendations that fit my body will be useful. Wine recommendation suitable for Sasang constitution will be a useful mobile application to manage personal healt

Implementation of a Geo-Semantic App by Combining Mobile User Contexts with Geographic Ontologies

  • Lee, Ha-Jung;Lee, Yang-Won
    • Spatial Information Research
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    • v.21 no.1
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    • pp.1-13
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    • 2013
  • This paper describes a GIS framework for geo-semantic information retrieval in mobile computing environments. We built geographic ontologies of POI (point of interest) and weather information for use in the combination of semantic, spatial, and temporal functions in a fully integrated database. We also implemented a geo-semantic app for Android-based smartphones that can extract more appropriate POIs in terms of user contexts and geographic ontologies and can visualize the POIs using Google Maps API (application programming interface). The feasibility tests showed our geo-semantic app can provide pertinent POI information according to mobile user contexts such as location, time, schedule, and weather. We can discover a baking CVS (convenience store) in the test of bakery search and can find out a drive-in theater for a not rainy day, which are good examples of the geo-semantic query using semantic, spatial, and temporal functions. As future work, we should need ontology-based inference systems and the LOD (linked open data) of various ontologies for more advanced sharing of geographic knowledge.

Environment Construction for App Development Using Smart-phones (스마트폰 App 개발 환경 구축)

  • Kim, Jin-Whan;Cho, Jae-Hyun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.10a
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    • pp.574-576
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    • 2010
  • This paper describes constructing methods of environments for the App development using v smart-phones which are widespread rapidly. Various smart-phones and operating systems are used all over the world. In this paper, we will deal with three kinds of smart-phones, that is Windows Mobile Phone(recently Windows Phone7), iPhone and Android Phone using respective operating systems which are widespread in the domestic market.

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Effects of the Attributes of Mobile Shopping Apps on Purchase Intention of Fashion Products

  • BYUN, Sangwoon;KYUNG, Moon-Soo
    • The Journal of Industrial Distribution & Business
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    • v.11 no.1
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    • pp.49-57
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    • 2020
  • Purpose : The purpose of this study is to examine the effect of the attributes of mobile shopping apps on the purchase intention of fashion products in the steadily growing mobile commerce market and analyze the mediation effect of shopping flow. Research design, data and methodology : In this study, a survey was conducted on users in their 20s to 50s who had experience of fashion products via mobile shopping apps. The questionnaire was analyzed on the final 507. The research issues were verified using Frequency analysis, Exploratory factor analysis, Reliability analysis, Confirmatory factor analysis, and Structural equation model. Results : Among the attributes of mobile shopping apps, reliability, enjoyment and ease of use were found to have a significant impact on shopping flow and fashion product purchase intention, while shopping flow had a significant impact on fashion product purchase intention. Product diversity and usefulness of shopping apps didn't show a significant effect. After examining the mediation effect, reliability, enjoyment, and ease of use were shown to have indirect effects by showing partial mediation effects. Conclusions : Studies show that consumers are not putting much emphasis on how diverse a product line is available and how useful a mobile shopping app is when they shop for fashion products on mobile devices. Factors that affect consumers' purchase intention are reliability, enjoyment and ease of use of shopping apps. These results shows that it is important to provide reliable information about fashion products, provide reliability to customers by setting up means for safe transactions, and provide a wider variety of services and information to make using the mobile shopping app enjoyable. In addition, there is a need to make it easy to find a fashion product that consumers like and make it easy to purchase when consumers find out fashion products that they like, and to configure how to use the app easily. Consequently, consumers become immersed in shopping which is also able to improve consumers' purchase intention on fashion products when a reliable, enjoyable and easy to use mobile shopping app is provided.

The Effects of Diabetes Management Programs using Mobile App: A Systematic Review and a Meta-Analysis (모바일 앱을 이용한 당뇨환자관리의 효과: 체계적 문헌고찰과 메타분석)

  • Kim, Hee Eon;Kim, EunJa;Kim, Gaeun
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.300-307
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    • 2015
  • The purpose of this review was to evaluate the effects of diabetes management program using mobile appllication. A systematic review using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses: the PRISMA Statement was conducted. Studies published between 2004 and 2014 were reviewed using the following databases: Ovid, CINAHL and Cochrane library. The keywords used were (app*OR mobile) AND (nurs* OR health* OR medic*) AND (diabet*). Selected studies were assessed for methodological quality using Scottish Intercollegiate Guidelines Network (SIGN)' Checklist. Three hundred seventy five studies were identified, All the 3 studies found mobile application as a valid strategy on clinical usefulness in diabetes management. This review provides updated evidence for app-based management program in diabetes management. Further studies are needed to increase generalizability using randomized controlled trials, enough sample size. In addition, valid measurements are needed to assess the main outcomes.

The Use of the ARCS Motivation Model in Mobile Learning Apps Design (ARCS 동기 이론을 적용한 학습용 모바일 앱 설계 연구)

  • Kim, Eui-Ho;Yang, Hae-Sool
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.69-79
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    • 2015
  • As the distribution rate of a smart phone which can actualize even augmented reality is getting higher, the application scope of a smart phone is sharply increasing. However, in spite of various functions of it, there is still lack of learning app. Mobile equipments can bring no spatial-temporal restriction of learning to a learner, but they can tempt a learner into inappropriate spaces. In this sense, learning app is necessarily needed to motivate and keep learner's inner desire. This thesis suggested considerations when learning mobile app is designed by analyzing motivation strategy of ARCS Theory and UI of web based contents. Also, a design method of mobile learning app was suggested based on a procedural model of mobile learning app adapting ARCS Theory.

Design and Implementation of Mobile WebApp System Based Smartphone (스마트폰 기반의 모바일 웹앱 시스템의 설계 및 구현)

  • Lee, Myeong-Ho
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.209-213
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    • 2013
  • This paper aims to design and realize mobile webapp ticket reservation system based smartphone with N-tier mobile webapp framework. In mobile framework, presentation-tier utilizes HTML5/CSS3 and Sencha Touch, middle-tier consists of spring framework and MyBatis, database-tier using oracle possible to apply enterprise services mobile webbapp offices. In this study, mobile framework deploy and configuration management without the support of the app in N-tier that does not need to be considered in the smartphone-based mobile webapp ticket reservation system analysis and design, and then implementation.