• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.29 no.7B
• /
• pp.628-640
• /
• 2004

The demand for next generation networks can be condensed into always-best-connected, ubiquitous, mobile, all-lP, and converged networks. IPv6 has been introduced for all-IP ubiquitous communications, and vehicles are coming to represent an important communication platform. In this paper. we propose various resource management schemes for in-vehicle mobile networks, which are adaptive to different hardware configurations. We focus on power and wireless bandwidth since they are critical resources for mobile communications. Based on the mobility characteristics of in-vehicle networks, we propose vehicle-aware power saving schemes. The main idea behind these power saving schemes is to adjust mobile router (MR) advertisement interval and binding lifetime. In addition, according to different wireless environments, we propose adaptive bandwidth management schemes using multihoming: best-connected MR selection based on location, and high-data-rate MR selection based on priority By mathematical analysis, it is shown that our schemes save power prominently for both the dormant nodes and active nodes. In addition, simulation results show that proposed multiple mobile router architecture outperforms previous simple redundant router architecture in preserving session and providing sufficient bandwidth.

• Information Systems Review
• /
• v.7 no.1
• /
• pp.153-171
• /
• 2005

As the mobile telecommunications industry in Korea boasts record-high revenue from its businesses, consumers and other industries are looking for new business applications and opportunities using mobile technologies. Many firms are seeking guidelines or business models for an effective use of this new mobile technology in their operations. This paper reviews the characteristics that distinguish mobile marketing, and analyzes marketing approaches which utilize the potential of the new mobile technologies. This paper shows that the new mobile advertising channel is not only complementary to traditional marketing channels, but also delivers benefits for multiple parties involved in mobile marketing. The key success factors in the new OB (Oriental Brewery) marketing campaign include a shortening of the stages in the AIDMA model and a broadening of customer contact points by exposing the brand through well-coordinated marketing efforts. The OB case shows that a mutually beneficial relationship between co-marketing participants can lead to a win-win marketing strategy. It also highlights that collaborative channel management in mobile marketing methodology is critical for successful mobile marketing.

• The Journal of Society for e-Business Studies
• /
• v.16 no.1
• /
• pp.1-15
• /
• 2011

The new environment of music service has brought changes in digital music industry. Today, various forms of music contents are presented in ubiquitous environments. Thus, securing various contents becomes very important in monopolistic competition of music market. Under the circumstance, web 2.0 provides a networking environment to form diverse relations. Social Network Service (SNS) is a service to emphasize people relation and is different from information-centered Internet service. And mobile SNS becomes popular as Smartphone rapidly increases. NeowizBugs merged with NeowizInternet managing Sayclub of a music-specified SNS site. And the firm confirms comprehensive contents by making ties with SM entertainment. Thus, the integration corporation secures and manages a new business model by linking digital contents with SNS. Generally, music-specified SNS has advertisement business model and uses a recommend system utilizing the database of users. By introducing the case of NeowizBugs, this study tries to identify the success strategy of music distributors fitting ubiquitous environment including web 2.0, mobile SNS, Smartphone, etc.

• Journal of Digital Contents Society
• /
• v.8 no.2
• /
• pp.205-211
• /
• 2007

The marketing using coupons policy is using in various business departments. The coupon marketing gives advantages to consumers and stores, too. The coupon policy gives discount to consumers. The stores can reduce cost of advertisement. It activates the motivation of consumers to give his loyalty to the specific store. Although the coupon marketing has these merits, there are too many coupons in the purse of consumers. The consumers should collect their coupons in their purse. The shops have to calculate the points of each consumer's coupons differently. The processing process of coupons is too complex to manage. This paper implements the managing system to control stamps in mobile devices. "Collecting Stamp" resolves those problems and enables to manage various coupons in mobile environment.

• The Journal of the Korea Contents Association
• /
• v.20 no.5
• /
• pp.281-290
• /
• 2020

The purpose of this study was to examine how the consumer's entertainment, information, relevance, reliability, and perceived invasion affect the avoidance of advertising. Besides, the purpose of this study was to examine whether there is a difference according to the country and age in the effect of advertisement characteristics on the evasion. This study investigated the avoidance of mobile advertising among 254 Koreans and Chinese publics in their 20's and 40's, evaluated the results in terms of comparative analysis. Collected data were verified by multiple regression analysis and hierarchical regression analysis. The higher the advertising entertainment and relevance, the lower the avoidance of advertising. The higher the perceived penetration, the higher the avoidance of advertising. Besides, there were differences by country and age in the effects of advertising entertainment, information, relevance, and reliability on ad avoidance. The implications of this study are to find out how to reduce the mobile advertising avoidance of consumers by identifying the predictive factors that cause the avoidance of advertisements by country and age.

• Journal of Korea Multimedia Society
• /
• v.15 no.10
• /
• pp.1185-1195
• /
• 2012

In the general recording method of mobile broadcasting, all incoming broadcasting streams after recording time will be saved regardless of its content. In this case, as such that viewers do not want to record, commercial advertisement, are saved together. In order to solve these problems, the proposed method checks if the contents such as advertisements are exist in the target stream by analysing the splicing in incoming MPEG-2 TS streams and, if splicing happened, excludes incoming stream after the splicing in the recording process. In the proposed method, first the splice in the recording stream is verified using the related flags of adaptation field in the TS packet and, if judged to cause a splice, the time of splicing is to be estimated by evaluating the value of splice_countdown filed. In this way, the proposed algorithm provides the seamless recording method by estimating the time of splice and excluding the contents after the splicing. To evaluate the proposed seamless recording method, the simulation was carried out by modifying the software of the existing mobile broadcasting terminal.

• Journal of the Korea Convergence Society
• /
• v.7 no.5
• /
• pp.23-28
• /
• 2016

In this paper, smart devices using a 4 to 6 years old, infants and parents to a user layer of training and with games or studying infants by integrating them. Not losing interest and concentration, Mobile infants to learning to learn Korean, English, the estimated budget. design the app tainer. For parents of infants and a variety of media concentration and learning Korean, English, English word cards that can increase the interest of the design and, to find a picture Memory game, had provided games are various kinds such as learning to do puzzles. Also, infants and tries to help study a visual learning and auditory learning at the same time can be achieved by mothers of children is much more conveniently. Learning to guide implementation to maximize the availability, convenience and mobility.

• ETRI Journal
• /
• v.35 no.2
• /
• pp.292-300
• /
• 2013

Augmented reality (AR) is a popular service in mobile devices, and many AR applications can be downloaded from app stores. As TV broadcasting has continued to integrate with the Internet, it has become an area in which the AR concept is able to reside, although in a simple form, such as an advertisement placed in the static region of a scene. There are some restrictions against TV broadcasting realizing AR since TVs are fixed devices and typically do not have GPS, geomagnetic, or acceleration sensors, which are standard equipment in mobile devices. However, the desire to experience AR on a large TV screen has triggered research and development for an ideal AR business model and service type. This paper introduces several use cases for augmented broadcasting services and also presents an augmented broadcasting metadata scheme designed for a broadcasting environment. We also verify some of the use cases and an augmented broadcasting metadata scheme in an implemented augmented broadcasting system based on a hybrid TV platform.

• Journal of the Korea Convergence Society
• /
• v.7 no.2
• /
• pp.13-17
• /
• 2016

omputer and the Internet (online) services have rapidly been developed and evolved over the last 10 years. They also reduce time and costs in many parts of human life. Yet, a range of adoption and expression has been segmented as a piece of information is diversified. Particularly, while this segmentized information can be integrated according to fields, it is hard for users to aware it at a glance. Therefore, this study aims to improve and analyze programs that have been developed in a variety of ways from the existing unified design of GUI as the UIs of the Internet and programs have become accentuated recently so that it could suggest the importance of user-oriented UI designs.

• International journal of advanced smart convergence
• /
• v.13 no.1
• /
• pp.140-151
• /
• 2024

This study explores an innovative advertising technique on Bilibili, where product links are embedded as bullet comments visible only to mobile app users. The research involved 140 participants, divided equally between followers and non-followers of a popular influencer, 'Gourmet WanggangR.' These groups were further split, with half viewing a video containing the product link on the app and the other half via PC. The study revealed that influencer attachment significantly increased viewer immersion (transportation) and positively influenced attitudes towards the content, which in turn elevated purchase intentions. Importantly, the influencer's followers showed a stronger attachment and more favorable attitudes towards the content, alongside a heightened likelihood to purchase the advertised product. The presence of the product link further accentuated these effects among the influencer's followers. Conversely, in the absence of the link, the correlation between influencer attachment and content attitude was less pronounced. These findings highlight the effectiveness of embedding product links in video content as a marketing strategy, particularly when targeting an influencer's followers through mobile platforms.