• Journal of Digital Convergence
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• v.14 no.4
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• pp.149-161
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• 2016

This study aims at finding out major factors affecting the attitude, intention and behavior on Mobile advertising and figuring out what their differences between genders are. To do this, new variations such as personalization, permission and incentive are suggested, as well as variations proven by the previous studies. The findings show us that while entertainment, informativeness, credibility, personalization and permission had a positive effect on attitude toward Mobile advertising, irritation had a negative effect on it. Incentive had a positive influence on intention for mobile advertising. Attitude toward mobile advertising had a meaningful influence on intention, and the intention had a meaningful influence on behavior. At last it was revealed that gender difference has a meaningful influence. This study was carried out to find out the effects that evaluation variations have on attitude, intention and behavior on the nature of Mobile advertising. Therefore, it has a significance that gives a theoretical suggestion in that through its evaluation, some considerations are offered at the time of implementing the Mobile advertising, and the basic difference between genders can be explained as well.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.802-804
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• 2017

Nowadays the development of mobile systems occupies significant part of our life, and users using mobile phones are demanding the utilization of differentiated spatial information. A study on application which provides information according to individual location information such as mobile advertisement is conducted for the location-based mobile service. In order to allow mobile phone users to share information based on local information, this paper proposes a mobile sharing system which combines social networks and location-based service to provide efficient information based on location information in mobile phones. The application can be provided with information associated with its location when the mobile phone user arrives at a specific location. Another proposed method focuses on providing more appropriate services for individual situations compared to other applications, and can contribute to expanding social networking functions to facilitate information sharing among users.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.363-372
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• 2019

Mobile advertising applying various contents is being activated with the specificity of the mobile environment. In terms of not only products but also City Marketing, advertising strategies that are beyond the limits of traditional advertising are needed. However, related advertising in the region is mainly carried out on the basis of industry promotion. Therefore, in order to distribute goods through local industry, it is urgent to link with industry through city marketing for the region. The purpose of this study is to present the direction of city marketing policy through the process that Mobile advertising characteristics building up experience and feeling for the city brand. For this purpose, we selected mobile advertising characteristics to strategically use mobile advertising in the region, and examined the effects of Jeju city brand experience and city brand feeling. We also confirmed the moderating effect of communication experience with mobile advertising. The result of this study will be able to contribute to the policy direction of advertising for Jeju city marketing.

• Journal of Internet Computing and Services
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• v.6 no.5
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• pp.143-154
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• 2005

This paper presents a reliable multicast transmission for the advertising-supported Access Point in which a user can use a wireless network access service through receiving the advertisement. In this paper we propose a application-layer multicast protocol that controls a transmission rate of the mobile device for the reliable multicast in wireless LAN environment. Internet advertising includes all means and medias for advertising on the Internet in order to raise sales or popularity of the products or services. Since the current Internet advertising systems are passive, the target systems are exposed to unspecified persons and its exposure rates of the advertisement are changeable and unpredictable. In this paper, we propose an Internet advertising system, with which users can access the wireless Internet without charge, advertisers can provide customized advertisement according to location, time, and categories of users, and owners of network infrastructure can manage the system with a low cost.

• Journal of Computing Science and Engineering
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• v.11 no.2
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• pp.39-48
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• 2017

Main content extraction of web pages is widely used in search engines, web content aggregation and mobile Internet browsing. However, a mass of irrelevant information such as advertisement, irrelevant navigation and trash information is included in web pages. Such irrelevant information reduces the efficiency of web content processing in content-based applications. The purpose of this paper is to propose an automatic main content extraction method of web pages. In this method, we use two indicators to describe characteristics of web pages: text density and hyperlink density. According to continuous distribution of similar content on a page, we use an estimation algorithm to judge if a node is a content node or a noisy node based on characteristics of the node and neighboring nodes. This algorithm enables us to filter advertisement nodes and irrelevant navigation. Experimental results on 10 news websites revealed that our algorithm could achieve a 96.34% average acceptable rate.

• The Journal of Information Systems
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• v.29 no.2
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• pp.71-94
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• 2020

Purpose With the development of Social Network Service(SNS) and mobile devices, many companies have been using the Facebook as a Word-of-Mouth(WOM) channel. This study examines the effects of psychological distance and message type on WOM using the Facebook's real messages. And the moderating effect of the message type on the relationship between psychological distance and WOM was also analyzed. Design/methodology/approach A content analysis was used as a research method. A total 7,483 messages were collected from 50 companies' Facebook Fanpage (based on the ranking of socialbakers.com) and content analysis was conducted using human coding. As the influencing variables, the message type and psychological distance and the number of 'Likes', 'Share', and 'Comment' were used as the dependent variable. The R3.4.4 was used to perform descriptive statistics, cross-tab analysis, and analysis of variance(ANOVA). Findings First, a larger proportion of Facebook messages have close psychological distance for all message types(information, advertisement, event, and customer relationship). Second, 'Like' and 'Comment' number were significantly higher in messages of close psychological distance. Third, the effects of psychological distance on 'Like', 'Share', and 'Comment' number were different according to message type. However, 'advertisement' message type had significantly more numbers for all WOMs('Like', 'Share', and 'Comment') in messages with close psychological distance.

• Journal of KIISE:Databases
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• v.31 no.3
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• pp.287-296
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• 2004

Recently, various location-based services are becoming very popular in mobile environments. In this paper, we propose a new concept of a frequent item set, called “associative class set”, for supporting the location-based service which uses a large quantity of a spatial database in mobile computing environments, and then present a new method for efficiently generating the associative class set. The associative class set is generated with considering the temporal relation of queries, the spatial distance of required objects, and access patterns of users. The result of our research can play a fundamental role in efficiently supporting location-based services and in overcoming the limitation of mobile environments. The associative class set can be applied by a recommendation system of a geographic information system in mobile computing environments, mobile advertisement, city development planning, and client cache police of mobile users.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.9B
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• pp.792-802
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• 2006

In this paper, we propose an energy-efficient proactive data dissemination protocol with relatively low delay to cope well with highly mobile sink environments in sensor networks. In order for a dissemination tree to continuously pursue a dynamic sink, we exploit two novel algorithms: forward sink advertisement and distributed fast recovery. In our protocol, the tree is shared with the other slave sinks so that we call it Dynamic Shared Tree (DST) protocol. DST can conserve considerable amount of energy despite maintaining robust connection from all sources to sinks, since tree maintenance of DST is accomplished by just distributed local exchanges. In addition, since the DST is a kindof sink-oriented tree, each source on the DST disseminates data with lower delay along the tree and it also facilitates in-network processing. Through simulations, it is shown that the presented DST is considerably energy-efficient, robust protocol with low delay compared to Directed Diffusion, TTDD, and SEAD, in highly mobile sink environment.

• Journal of Digital Contents Society
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• v.16 no.3
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• pp.437-444
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• 2015

In this paper, we propose an information service system using augmented reality technology on mobile devices. With the advancement in ICT technology the computer is smaller and easy to carry and developed into the tablet PC and the smartphone typically. The user can confirm and learn the desired data using the augmented reality technology, regardless of the environment. Padding the supplementary images or videos to the real image using the camera, we can have help from such additionally obtained images. In this paper, using an augmented reality technology on a tablet PC or smartphone environment, we implement a system for providing information to the user. This system can be utilized in all areas such as learning, entertainment, public relations and advertisement, etc.

• Journal of the Ergonomics Society of Korea
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• v.26 no.4
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• pp.65-73
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• 2007

This study evaluated the short message service (SMS) and multimedia message service (MMS) usability of mobile phones and wireless internet services by performance failure rates and flowcharts that adopted the concept of state diagrams. Forty-eight participants who had an experience of using mobile phones were recruited by posting an advertisement on websites for the experiment. They carried out both SMS and MMS tasks with the mobile phones of LG Cyon and Samsung Anycall as well as the wireless internet services of LGT ez-i, KTF magicN, and SKT NATE. In general, Cyon had the lower performance failure rate than Anycall for SMS, and ez-i had the lowest performance failure rate than the other services for MMS. More specifically through the workflow analysis, most participants used hot keys to take 7-8 steps to send a SMS including a symbol and had a difficulty in typing the symbol. They also took 10-11 steps to send a MMS after taking and attaching two pictures. Anycall, magicN, and NATE had significantly large error and failure rates due to the limited option of the menu paths that users could take and poor compatibilities of menu names and between menu and navigation keys. This study showed the possibility of use of flowcharts for systematic and specific usability evaluation methods and found the causes of performance errors and failures with mobile phones and wireless internet services to provide insight into their design.