• Journal of Information Technology Applications and Management
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• v.19 no.1
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• pp.13-24
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• 2012

Usability and knowledge drawn from utilizing various ways of representing accounting data were examined. Classroom experiments were conducted to compare students' assessment of financial data using table of numbers, 2-dimensional column graphs (2D), 3-dimensional column graphs (3D), and mixed reality visualization of true 3-dimensional graphs (MR). The results showed that in assessing the financial status and performance of a firm, Table of numbers and MR took longer than 2D and 3D graphs. The time spent on true 3D graphs using MR technology was about the same as Table of numbers. When compared the assessment scores of the firm's financial status and performance between participants and experts, the difference was the least when participants used 2D graphs. However, MR was seen as being a new way to provide data of greater complexity and was very useful for financial information.

• Journal of the Korean Operations Research and Management Science Society
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• v.37 no.3
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• pp.39-55
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• 2012

This paper presents an endosymbiotic evolutionary algorithm (EEA) to solve both problems of line balancing and model sequencing in a mixed-model two-sided assembly line (MMtAL) simultaneously. It is important to have a proper balancing and model sequencing for an efficient operation of MMtAL. EEA imitates the natural evolution process of endosymbionts, which is an extension of existing symbiotic evolutionary algorithms. It provides a proper balance between parallel search with the separated individuals representing partial solutions and integrated search with endosymbionts representing entire solutions. The strategy of localized coevolution and the concept of steady-state genetic algorithms are used to improve the search efficiency. The experimental results reveal that EEA is better than two compared symbiotic evolutionary algorithms as well as a traditional genetic algorithm in solution quality.

• Journal of the military operations research society of Korea
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• v.24 no.2
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• pp.117-129
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• 1998

This study is concerned with developing a heuristic for a web-based vehicle routing problem using mixed genetic algorithm(VRPMGA) which determines each vehicle route in order to minimize the transportation costs, subject to meeting the demands of all delivery points. VRP is known to be NP-hard, and it needs a lot of computing time to get the optimal solution, so that heuristics are more frequently developed than optimal algorithms. This study aims to develop a mixed genetic algorithm by partitioned strategy which can give a good solution in comparatively brief time. The good features of the VRPMGA are, fristly, the ability of early convergence and, secondly, the capability of producing multiple, alternative, and near-optimal solutions. The VRPMGA is a useful algorithm that can be appliable to VRP and TSP. Finally, the computational test were performed using the benchmark problems and the proposed heuristic is compared with the other existing algorithms (COSA). The result of computational tests shows that proposed heuristic gives good solutions, in much shorter time, which are same as the best known solutions in the pervious research.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.52 no.10
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• pp.616-623
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• 2003

Competition among electric generation companies is a major goal of restructuring in the electricity industry, The trading system in an electricity market has been one of the most important issues in deregulated electricity market. This paper deals with comparisons of the major two types of the trading system: compulsory pool market and bilateral contract market. The two trading systems are compared quantitatively from the viewpoint of consumer's surplus and social welfare, This paper, also, proposes a unified model of Cournot and Bertrand for analyzing the mixed trading system of pool market and bilateral contract market. Nash equilibrium of the unified model is derived by criteria for participating in bilateral contract market. Numerical results from a sample case show that a mixed trading system of pool market and price-competitive bilateral market is beneficial to consumer from the view points of consumer's surplus.

• Journal of Information Technology Applications and Management
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• v.18 no.1
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• pp.1-14
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• 2011

Mixed reality (MR) representation of accounting numbers is used as an alternative way of virtually engaging users of real three dimensional graphics of financialdata. An experiment was conducted to compare the usability and knowledge drawn from utilizing a table of numbers versus MR representations. The results showed that when MR was used, the participants' ratings of the firm's financial status and performance were more congruent with those of experts than when a table was employed. Also, MR was seen as providing less complex information with a shorter amount of time being spent and was perceived as being easy and useful.

• Journal of agriculture & life science
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• v.46 no.6
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• pp.185-195
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• 2012

The purpose of this paper is to analyze how strategically the bilaterally monopolistic firms, only-one-seller and only-one-buyer, behave in a situation in which each firm has uncertain information on its opponent firm's cost. Even though the two firms know that seeking integrated profit leads to the optimized profit for both firms, each firm has an incentive to opportunistically behave to increase its share of the integrated profit. These opportunistic behaviors of the firms are analyzed through a game theoretic approach especially finding Nash equilibrium mixed strategies for the strategic profiles such as true-report or not and monitoring or not. The comparative statics to the Nash equilibrium mixed strategies shows that as the profit share increases the probability of monitoring an opponent firm is decreased while the probability increases as the size of the overstated production cost increases. This study also shows that high penalty and low monitoring cost lead to high probability to tell the truth of the production cost.

• International Journal of High-Rise Buildings
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• v.12 no.1
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• pp.83-91
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• 2023

Under the dual pressure of population growth and land shortage, threedimensional development is the inevitable choice for cities in China. In such a scenario, a mixed-use complex has considerable potential in its realization and research. Based on space syntax and the three-dimensional visibility graph analysis, this paper describes the spatial and functional layout of the Shanghai Super Brand Mall and studies the relationship between spatial visibility and user behaviour through linear regression analysis and correlation analysis. This paper studies three different types of user behaviour, namely, path selection, staying selection, and store selection, and finds that spatial visibility and accessibility have different effects on user behaviour depending on the type and purpose of the activity. This paper reveals the influence of spatial and functional layout on user behaviour and puts forward the corresponding design strategy under the three-dimensional environment.

• Asia Marketing Journal
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• v.15 no.1
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• pp.83-105
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• 2013

During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products' growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers' perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then showed how adding different attributes affects consumers' perception, willingness to pay (WTP), and the choice of mixed attribute products compared to pure utilitarian or pure hedonic products. We conducted an experiment using a within-subject design. A total of 160 office workers and college students participated in the study. The pure utilitarian product used in the study was orange juice, and the mixed utilitarian product was carbonated orange juice. The pure hedonic product was chocolate, and the mixed hedonic product was polyphenol enriched chocolate. Results showed that consumers perceived a mixed utilitarian product to be less utilitarian, less pleasurable and more guilty than a pure utilitarian product. On the other hand, a mixed hedonic product was perceived to be more utilitarian, less pleasurable and less guilty than a pure hedonic product. Also, WTP for a mixed hedonic product was higher than WTP for a pure hedonic product, but WTP was lower for a mixed utilitarian product than for a pure utilitarian product. Furthermore, mixed hedonic products were likely to be evaluated more favorably when they were presented together with pure hedonic products, more so than when they were presented alone. Finally, when compared to low self-control participants, high self-control participants chose mixed hedonic products more frequently. The present study contributes to the existing literature on utilitarian and hedonic consumption by adding to the sparse literature on the consumption of products that have both utilitarian and hedonic purposes. Also, our research findings provide several useful implications for practitioners in related fields. First, the current study provides marketers with a useful guide for understanding consumers' perceptions of these types of products, and helps to predict how adding different attributes influences these products. Second, this study has examined the conditions that may moderate the evaluation and choice of hedonic base products and this finding will serve as a good reference for marketers of mixed hedonic products in marketing communication strategy, in-store marketing and targeting. Specifically, comparative advertising with a pure hedonic product will be beneficial for a mixed hedonic product. Also, displaying mixed hedonic products near pure hedonic products may enhance the effectiveness of in-store marketing of mixed hedonic products.

• Journal of Korean Institute of Industrial Engineers
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• v.22 no.2
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• pp.189-207
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• 1996

In this paper, a market share competition model for two firms with asymmetric conditions is considered with. In the model, the asymmetry between two firms is given by the difference of market shares In the existing market and the change of market share is supposed to be occurred only through pioneering a new market. Since the timing decision of market pioneering is based on the continuous time domain, a super game structure which has infinitely many numbers of subgames is employed for the modeling. In the course of equilibrium finding, we show that there exists no subgame-perfect pure strategy equilibrium In this game. So, we apply a mixed strategy concept and find a unique subgame-perfect equilibrium behavior strategy. As a result of equilibrium analysis, we know that the relative sizes of pioneering Incentives between two firms are varying with parameter conditions. However, the global speed of market pioneering is proven to be independent with the level of asymmetry between two firms.

• Journal of the Korea Society of Computer and Information
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• v.21 no.6
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• pp.107-115
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• 2016

In this paper, we propose a Bicycle sharing has grown popular around the cities in the world due to its convenience. However, the bicycle sharing system is not problem-free, and there remains many managerial problems to be solved. In this study, we analyzed pricing strategy of a bicycle sharing system by minimizing the number of bicycles relocated by trucks, the act of which incurs penalty. The objective function is constructed by applying mixed integer programming and is presented as a stochastic model by using Markov chain so that arrival and departure rates of bicycle stations can be utilized in the analysis. The efficiency of the presented model is verified upon the analysis of bicycle sharing data gathered in Daejeon in 2014.