• 제목/요약/키워드: Mix-Method

검색결과 774건 처리시간 0.03초

The Roles of Health Consciousness and Service Quality toward Customer Purchase Decision

  • TRAN, Tung Anh;PHAM, Ngan Thi;PHAM, Kien Van;NGUYEN, Linh Cam Tran
    • The Journal of Asian Finance, Economics and Business
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    • 제7권8호
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    • pp.345-351
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    • 2020
  • The study investigates how marketing mix factors are mediated by health consciousness and service quality in creating fresh fruit buying decisions of customers in Vietnam. This study employs samples of customers in Vietnam via the survey questionnaire. The authors have used a total of 256 responses that acquired the valid criteria. The compound of data analysis comprises reliability test, validity test, exploratory factor analysis, group analysis and multiple regression analysis to structure the hypothesized model. Respectively, the structural equation model (SEM) is applied to conduct the multiple multivariate equations. By the assumption of causal-effect relationship between independent variables such as marketing mixed factors, and mediator as health consciousness and service quality, which potentially impact on purchase decision; the SEM method is deployed. The results reveal that consumers have paid no attention to the marketing mix factors, but they care much about service quality and health consciousness. Thus, health consciousness and service quality are effective mediators. These findings are new and contribute to the consumer behavior and retail marketing literature. The findings of this study can provide assistance to managers in the given field to understand more easily the consumer behavior about fresh fruits, then improve their own performance.

Ce3+ sensitize RE3+ (RE=Dy, Tb, Eu, Sm) doped LaPO4 nanophosphor with white emission tunability

  • Phaomei, G.;Yaiphaba, N.
    • Advances in nano research
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    • 제3권2호
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    • pp.55-66
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    • 2015
  • Crystalline $Ce^{3+}$ co-doped $LaPO_4$:RE ($RE=Dy^{3+}$, $Tb^{3+}$, $Eu^{3+}$, $Sm^{3+}$) and mix doped rare earth ions of $Dy^{3+}$, $Tb^{3+}$ and $Eu^{3+}$ were prepared by the polyol method at $150^{\circ}C$. Strongly enhance luminescence intensity is obtained with the co-doping of $Ce^{3+}$ with $LaPO_4$:$Dy^{3+}$ and $LaPO_4$:$Tb^{3+}$ due to charge transfer (CT) occurring from $Ce^{3+}$ to $Dy^{3+}$ and $Ce^{3+}$ to $Tb^{3+}$, where as there is no significant changes in luminescence intensity of $Ce^{3+}$ co-doped $Eu^{3+}$ and $Sm^{3+}$ doped $LaPO_4$ samples. The luminescence color can be tuned from green to white by varying the excitation wavelength for the mix ions $Ce^{3+}$, $Dy^{3+}$, $Tb^{3+}$ and $Eu^{3+}$ doped with $LaPO_4$.

수중불분리성 혼화제를 첨가한 콘크리트의 최적배합비에 관한 실험적 연구 (An Experimental Study on the Optimal Mix Proportion for Antiwashout Underwater Concrete)

  • 조선규
    • 콘크리트학회지
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    • 제8권5호
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    • pp.179-187
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    • 1996
  • 최근 해양 개발의 추세에 따라 많은 수중콘크리트 구조물이 건설되고 있다. 이에 따라 일부 외국에서는 종래의 치기방법 개선 위주의 연구에서 벗어나 수중에서 쉽게 분리되지 않는 특수 혼화제의 개발에 성공함으로써 공기중에서 치는 콘크리트와 대등한 품질을 갖는 수중콘크리트의 실험과 시공에 성공하였지만 아직 국내에서는 연구실적이나 시공사례가 없다. 본 논문에서는 수중불분리 콘크리트에 대한 성공적인 실험, 시공사례를 참고로 실내 실험을 실시하여 수중불분리성 혼화제 및 다른 혼화제와의 상호작용으로 인한 수중불분리 콘크리트의 물성변화를 정량적으로 평가하였고, 정온 상태의 해상 환경에 적용할 수 있는 최적의 배합을 결정하였다.

Effectiveness of a Social Marketing Mix Intervention on Changing the Smoking Behavior of Santri in Traditional Islamic Boarding Schools in Indonesia

  • Ismail, Ismail;Teuku, Tahlil;Nursalam, Nursalam;Zurnila Marli, Kesuma;Syarifah Rauzhatul, Jannah;Hajjul, Kamil;Fithria, Fithria;Kintoko, Rochadi
    • Journal of Preventive Medicine and Public Health
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    • 제55권6호
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    • pp.586-594
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    • 2022
  • Objectives: This study investigated the effectiveness of the social marketing mix approach in increasing students' knowledge about smoking, promoting positive attitudes toward smoking cessation, and decreasing smoking behavior. Methods: This quantitative research study incorporated a quasi-experimental method with a pretest-posttest non-equivalent group design. Using the purposive sampling technique, 152 smoking students were selected as participants. They were divided into 2 equal groups, with 76 students in the control group and 76 in the intervention group. The data were collected using questionnaires and analyzed with the chi-square test, independent t-test, Wilcoxon signed-rank test, and Mann-Whitney U-test. Results: The social marketing mix intervention was effective in increasing the students' knowledge about smoking (p<0.001), improving their attitude toward smoking cessation (p<0.001), and reducing their smoking behavior (p=0.014). Conclusions: This approach should be implemented by local governments to reduce smoking behavior in the community, especially among teenagers, in addition to instituting a smoking ban and applying fines.

빌딩 地下商街의 空氣性狀 및 분자의 變異原性 (Air Contamination in an Underground Commercial Floor assayed by GAseous Pollutants, Dusts and Mutagenicity)

  • 兪榮植
    • 한국대기환경학회지
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    • 제3권2호
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    • pp.46-52
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    • 1987
  • There are many factors such as airtighteness and high density of merchandises or passengers that contaminate indoor air in underground commercial floor. So it is very important to know air quality and quantity of contamination in underground market increasing in number lately. It was from these viewpoints that gaseous pollutants, dusts and mutagenicity of organic compounds extracted from dusts in an underground market were investigatd. Organic ompounds (tar) were extracted by Soxhlet extractor with benzene as a solvent. Mutagenicities of these extracts were evaluated by the preincubation method using Salmonella typhimurium TA 100 and TA 98 strains with and without S9mix. The results obtained were as follows: It seemed to be under the influence of outdoor air that the concentrations of $CO, CO_2, NO, NO_2$ and dusts were higher in winter than summer. The concentration of $CO_2$ was higher in indoor than outdoor, but the concentration of NOx was similar in both sampling areas. Metal contents in dusts attached to the ventilation ducts were as follows showing in order of high concentration : Fe (9000-22000ppm), Zn(1200-2300ppm) and Pb (280-590ppm). The contents of tar were 6-33% of dusts, and higher than those from dusts collected by high volume air sampler. The extracts from dusts attached to the inlet duct exhibited lower mutagenicity than those from dusts attached to the outlet duct. This finding seemed to suggest that mutagenic substances were in creasing in underground. There was no seasonal difference of mutagenicity toward TA 98. Toward TA 100 in the presence of S9mix, the mutagenicity was about 3 fold higher in winter than summer. The mutagenicities of tar extracted from dusts collected by high volume air sampler were different from those attached to the ventilation ducts. The former showed 2-3 fold higher mutagenicity than the latter toward TA 100. However no difference showed between the former and the latter toward TA 98 in the absence of S9mix, but the former was 4-5 fold higher than the latter in the presence of S9mix.

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MN/Road 시험포장 구간내의 공기량 측정 및 결과값 분석을 통한 RAP 및 저온 아스팔트(WMA) 혼합물의 특성 평가 (Performance Evaluation of RAP and WMA Mixtures Located in MN/Road Test Cells through Air Voids Analyses)

  • 문기훈;;정진훈
    • 한국도로학회논문집
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    • 제16권4호
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    • pp.63-74
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    • 2014
  • PURPOSES: This research is to evaluate the mechanical performance of different types of Hot Mix Asphalt (HMA) pavement cells prepared for MN/Road field testing section through an extensive experimental analysis of air voids and simple statistical evaluation tools (i.e. hypothesis test). METHODS: An extensive experimental work was performed to measure air voids in 82 asphalt mixture cores (238 samples in total) obtained from nine different types of road cell located in MN/Road testing field. In order to numerically and quantitatively address the differences in air voids among the different test Cells built in MN/Road, a simple statistical test method (i.e. t-test) with 5% significance was used. RESULTS: Similar trends in air voids content were found among the mixtures including conventional HMA, Reclaimed Asphalt Pavement (RAP) and Warm Mix Asphalt (WMA) combined with taconite aggregate this provides support to the use of RAP and WMA technology in the constructions of asphalt pavement. However, in case of acid modified HMA mixtures, significant differences in air void content were observed between on the wheel path and between wheel path location, which implies negative performances in rutting and thermal cracking resistances. Conclusions : It can be concluded that use of RAP and WMA technology in the construction of conventional asphalt pavement and the use of PPA (Poly Phosphoric Acid) in combinations with SBS (Styrene Butadiene Styrene) in asphalt binder production provide satisfactory performance and, therefore, are highly recommended.

가정간호 환자구성모델을 적용한 자원이용량 비교 분석 (Home Health Resource Utilization Measures Using a Case-Mix Adjustor Model)

  • 유선주;장현숙
    • 대한간호학회지
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    • 제35권5호
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    • pp.774-786
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    • 2005
  • Purpose: The purpose of this study was to measure home health resource utilization using a Case-Mix Adjustor Model developed in the U.S. Method: The subjects of this study were 484 patients who had received home health care more than 4 visits during a 60-day episode at 31 home health care institutions. Data on the 484 patients had to be merged onto a. 60-day payment segment. Based on the results, the researcher classified home health resource groups (HHRG). Result: The subjects were classified into 34 HHRGs in Korea. Home health resource utilization according to clinical severity was in order of Minimum (C0) < 'Low (Cl) < 'Moderate (C2) < 'High (C3), according to dependency in daily activities was in order of Minimum (F0) < 'High (F3) < 'Medium (F2) < 'Low (Fl) < 'Maximum (F4). Resource utilization by HHRGs was the highest 564,735 won in group C0F0S2 (clinical severity minimum, dependency in daily activity minimum, service utilization moderate), and the lowest 97,000 won in group C2F3S1, so the former was 5.82 times higher than the latter. Conclusion: Resource utilization in home health care has become an issue of concern due to rising costs for home health care. The results suggest the need for more analytical attention on the utilization and expenditures for home care using a Case-Mix Adjustor Model.

LMDI 방법론을 이용한 국내 제조업의 온실가스 배출 요인분해분석 (LMDI Decomposition Analysis for GHG Emissions of Korea's Manufacturing Industry)

  • 김수이;정경화
    • 자원ㆍ환경경제연구
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    • 제20권2호
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    • pp.229-254
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    • 2011
  • 본 논문은 LMDI(Log Mean Divisia Index) 방법론을 이용하여 국내 제조업의 온실가스 배출에 대한 요인분해분석을 하였다. 국내 제조업의 온실가스 배출에 대한 요인분해는 크게 생산효과, 구조효과, 집약도효과, 에너지믹스효과, 배출계수효과 등 다섯 가지 요인으로 분해하였다. 1991년~2007년까지 국내 제조업의 온실가스 배출변화 요인을 분석한 결과를 보면 국내 제조업의 온실가스 배출은 대부분 생산효과에 의해서 증가하였다. 구조효과와 집약도는 온실가스 배출을 줄이는 역할을 하였으며, 구조효과보다는 집약도효과가 더 많이 온실가스 배출을 감소시키는 방향으로 작용하였다. 그리고 에너지믹스효과와 배출계수효과는 다른 효과들에 비해서 그 비중이 작지만 온실가스 배출 증감에 영향을 미치고 있다. 에너지믹스효과는 온실가스 배출 증가 요인으로 배출계수효과는 감소요인으로 작용하였다. 한편 시계열로 에너지 소비를 요인분해 해 본 결과 1998년 IMF 체제를 전후로 온실가스 패턴에 변화가 일어났다. IMF 체제 이후로 구조효과와 집약도효과에 의한 온실가스 감축이 IMF 체제 이전보다 더욱 두드러진 것이 특징이다. 2001년 이후 진행된 신고유가 시대를 맞이해서는 구조효과와 집약도효과가 더욱 촉진되었다.

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마케팅 믹스에 의한 사회복지시설 후원자 개발에 관한 연구 (A Study on the development of sponsors of social welfare facilities through marketing mix)

  • 조우홍
    • 한국컴퓨터정보학회논문지
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    • 제14권5호
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    • pp.195-200
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    • 2009
  • 본 연구는 마케팅 믹스에 의한 사회복지시설 후원자 개발에 관한 연구를 하고자 한다. 오늘날 사회복지 현장에서도 경제논리의 시대에 도래하였다. 2008년 7월 노인장기요양보험제도가 시행되면서 그동안 정부 재원에 의지한 많은 사회복지시설들이 다양한 자원 획득을 위해 경쟁이 이루어지고 있으나, 여전히 대부분의 사회복지시설들은 매우 심각한 재정난을 겪고 있다. 이러한 부족한 재원에 대한 보완적인 방법으로 사회복지시설의 실정에 맞는 후원자를 개발하고 관리하는 방법을 체계화하여 재원을 확보할 수 있는 방안을 모색하여야 한다. 이러한 측면에서 마케팅 믹스에 의한 사회복지시설 후원자 개발을 위해 Fine(1992)의 7P모델 제품(Product), 가격(Price), 홍보(Promotion), 장소(Place), 생산자(Producer), 구매자(Purchaser), 조사(Probing) 등 7개 요인으로 후원자 개발을 위한 전략적 방안을 제시해 보고자 한다.

압출성형 ECC 패널의 섬유분포 특성과 휨 성능 (Fiber Distribution Characteristics and Flexural Performance of Extruded ECC Panel)

  • 이방연;한병찬;조창근;권영진;김윤용
    • 콘크리트학회논문집
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    • 제21권5호
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    • pp.573-580
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    • 2009
  • 이 연구는 변형률 경화거동을 나타내기 위한 압출성형된 ECC를 제조하기 위하여 사용되는 조성물의 특성, 제조 방식, 배합 조건, 양생 조건에 관한 검토를 수행하였으며, 섬유의 분포 특성이 압출성형 ECC의 휨거동에 미치는 영향을 파악하고자 하였다. 이를 위하여 이론적/실험적 연구를 수행하여 압출성형 ECC를 생산하기 위한 기본 배합 및 제조 공정을 제시하였으며, 이미지 프로세싱 기법을 이용하여 섬유 분포 특성을 파악하였다. 실험 결과, 최적의 압출성형 ECC 패널의 배합비를 물-매트릭스 비, 시멘트, ECC 파우더, 그리고 규사미분의 비율로 제시하였다. 또한 섬유 분포 특성은 배합에 따라 달라지며 이러한 섬유 분포 특성에 따라 휨거동에 차이가 발생하는 것으로 나타났다. 즉, 섬유 분산성이 좋을수록, 상보에너지($J_b'$)와 최고 가교 응력(${\sigma}_0$)이 클수록 휨 인성이 크게 나타났다. 이는 ECC 배합의 차이가 섬유 분포 특성에 차이를 줄 뿐만 아니라, 마이크로역학 특성에도 변화를 주기 때문이다. 섬유 방향성의 경우, 실험체 별로 크게 차이가 발생하지 않았으나 섬유의 분포가 3차원보다 2차원에 가깝게 배열되는 것으로 나타났다. 그러나 섬유 방향성에 대한 확률 밀도 함수는 2차원으로 가정한 경우와 매우 다른 양상을 보이는 것으로 나타났다. 따라서 원하는 성능(초기균열 강도 및 인성)을 얻기 위해서는 배합과 섬유 분포 특성을 고려하여야 하는 것으로 나타났다.