• Advances in concrete construction
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• v.11 no.1
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• pp.19-32
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• 2021

In the present experimental study, the high performance hybrid fiber reinforced concrete (HPHFRC) is prepared using the Modified Andreasen and Andersen (A&A) particle packing model. Total of 16 trial mixes of HPHFRC with Indian standard sand (SS) and natural river sand (NS) are prepared to achieve the selection criteria (flow percent>150 and compressive strength>80 MPa). Based on the flow percent and compressive strength criteria, the selected mixes evaluated to study the effect of usage of natural river sand (NS) and the expensive Indian standard sand (SS) on the mechanical, durability, and microstructure property of designed HPHFRC. It has been found that the Modified A&A model is reliable to design the mix for HPHFRC with excellent mechanical, durability, and microstructure properties. In addition to that, a moderate difference in the mechanical and durability properties of NS contained HPHFRC and SS contained HPHFRC is found. Based on the obtained results of NS contained HPHFRC, it can be concluded that the use of natural river sand (NS) can be successfully adopted for the production of HPHFRC, resulted in a reduction of the production cost without compromising the excellent performance of HPHFRC.

• Journal of the Korean Geotechnical Society
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• v.16 no.1
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• pp.227-234
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• 2000

Soilcrete has been a traditional material for pavement and soft ground improvement techniques. However, since the durability is not excellent and the quality is not consistent, it has not been used for various purposes up to date. However, with the increase of naturally oriented needs for light traffic roads such as pedestrian roads of garden, golf courses and sidewalks, the cases of the high strength soilcrete paving have been increased lately. This study aims at making a reference table of mix design in accordance with the required design specifications fur the high strength soilcrete admixtured with the pozzolanic cement by using a statistical experimental method. The treated soil is the clay which is widely found in Korea. As the results of this study, we could derive an effective reference mix design table for the clay treated with the pozzolanic cement stabilizer in accordance with the compressive strength of $50~150kg/cm^2$ soilcrete.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2022.04a
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• pp.156-157
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• 2022

The purpose of this study is to propose a 40MPa mortar mixed design model that applies the neural network theory to minimize wasted effort in trial and error. A mixed design model was applied to each of the 60 data using fly ash, blast furnace slag fine powder and thickened rice husk powder. And in the neural network model, the optimized connection weight was obtained by repeatedly applying it to the MATLAB. The completed mixed design model was demonstrated by analyzing and comparing the predicted values of the mixed design model with those measured in the actual compressive strength test. As a result of the mixed design verification experiment, the error rates of the double mixed non-cement mortar using blast furnace slag fine powder and rice husk powder at a height of 40MPa were 3.24% and 3.4%. Mixed with fly ash and rice husk powder had an error rate of 3.94% and 5.8%. The error rate of the triple mixed non-cement mortar of the rice husk powder, fly ash, and blast furnace slag fine powder was 2.5% and 5.1%.

• Journal of Korean Institute of Industrial Engineers
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• v.20 no.3
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• pp.151-166
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• 1994

The manufacturing environment on which this research is focused is an FMS in which AGVs are used for material handling and each part type has one or more process plans. The research aims at developing a methodology whereby, given a part and volume mix for production during any production session, the best set of process plans including one plan per part type is selected and the best unidirectional AGV guidepath can be dynamically reconfigured in response to changes in parts and lot sizes combination. For the integrated PPS/FGD problem in which two functions of process plan selection (PPS) and flexible AGV guidepath design (FGD) are integrated, a zero-one integer programming model is developed. The integrated problem is decomposed into two subproblems, process plan selection given a directed AGV layout and AGV guidepath design with a fixed process plan per part type. A heuristic algorithm that alternately and iteratively solves these two subproblems is developed. The effectiveness of the heuristic algorithm is tested by solving various randomly generated sample problems and comparing the heuristic solutions with those obtained by an exact procedure. From the test results, the following conclusions are drawn: 1) For a reasonable size problem, the heuristic is very effective. 2) By integrating the two functions of PPS and FGD, a remarkable benefit in total production time for a given part and volume mix is gained.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.153-161
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• 2014

This study is to contribute to the policy decision of cosmetic industry through analyzing marketing mix factors which affects customers' buying intention. For this study, marketing mix factors that impact on cosmetic customers purchasing intention were collected and chi-square independence analysis of SPSS and qualitative analysis technology of Kano & Timko were used. Analysis reached one conclusion, which factors were maximizing customers satisfaction, shows the price discount policy and recommendation from family and colleague. Product's effectiveness, usefulness and skin compatibility were rated as an one-dimensional quality as those factors were linearly affected when customers needs were satisfied. However product's containers, package design, colors, brand reputation, low and middle price, distribution channel and advertising medias were investigated as an indifferent quality and they were rated as low satisfaction/dissatisfaction coefficient of Timko. Therefore they do not need to invest to those factors too much budget for attaining customers' buying intention.

• Journal of Distribution Science
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• v.18 no.8
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• pp.47-54
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• 2020

Purpose: Through strategic marketing, art galleries can help retain the artistic value in an extensively urbanized world and also provide a means to showcase aspirational messages that artworks attempt to portray. The purpose of the current study is to analyze a marketing strategy for an art gallery based on prior marketing theories. Research design, data and methodology: Scant research is available to guide regarding what elements of marketing theories should be applied to accomplish customer satisfaction in an art gallery business plan. Thus, the present authors suggest more specific marketing strategy using four traditional marketing theories for practitioners who conduct business planning strategy in an art gallery. Results: The current study suggests the synthesized model for a successful business plan of an art gallery and figured out that two distinctive segments through marketing mix and SWOT analysis are ideal because it would be easier to meet visitors' aesthetic tastes while still meeting organizational objectives. Conclusions: As all other businesses, art galleries have to adapt to survive by innovating some of the components of the marketing mix to create a competitive advantage. It also requires a strategy for that combines targeting and segmenting with the incorporation of the marketing mix to attain competitiveness.

• Computers and Concrete
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• v.19 no.6
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• pp.737-744
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• 2017

Geopolymer Concrete is typically proportioned with activator solution leading to moderately high material cost. Such cost can be enduring in high value added applications especially when cost savings can be recognized in terms of reduction in size of the members. Proper material selection and mix proportioning can diminish the material cost. In the present investigation, a total of 27 mixes were arrived considering the mix parameters as liquid-binder ratio, slag content and sodium hydroxide concentration to study the mechanical properties of geopolymer concrete (GPC) mixes such as compressive strength, split tensile strength and flexural strength. The derived statistical Response Surface Methodology is beleaguered to develop cost effective GPC mixes. The estimated responses are not likely to contrast in linear mode with selected variables; a plan was selected to enable the model of any response in a quadratic manner. The results reveals that a fair correlation between the experimental and the predicted strengths.

• Computers and Concrete
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• v.7 no.3
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• pp.221-237
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• 2010

In this study 72 different high strength concrete (HSC) mixes were produced according to the Taguchi design of experiment method. The specimens were divided into four groups based on the range of their compressive strengths 40-60, 60-80, 80-100 and 100-125 MPa. Each group included 18 different concrete mixes. The slump and air-content values of each mix were measured at the production time. The compressive strength, splitting tensile strength and water absorption properties were obtained at 28 days. Using this data the Genetic Programming technique was used to construct models to predict mechanical properties of HSC based on its constituients. These models, together with the cost data, were then used with a Genetic Algorithm to obtain an HSC mix that has minimum cost and at the same time meets all the strength and workability requirements. The paper describes details of the experimental results, model development, and optimization results.

• Journal of Fashion Business
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• v.21 no.6
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• pp.1-15
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• 2017

This study examines the various responses of Chinese consumers, depending on the nationality of the fashion advertising model featured in an advertisement; it explores the effects of a congruence between self-image and advertising image (CSIAI) on consumer attitudes. This study was conducted by collecting data online; 200 samples selecting a Korean model and 200 samples selecting a Chinese model with a fashion brand were analyzed. A structural equation model confirms the conceptual framework for the influence of CSIAI on consumer attitudes and purchase intentions. The results show that the perceived CSIAI of consumers positively influences their attitude toward the advertising and the brand, and further, that advertising and brand attitudes significantly affect the purchase intention of consumers. This positive relationship is moderated by the nationality of the model. These findings suggest that the nationality of the model can serve as an important retail mix for global marketers. Other results and management implications are also discussed.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2022.11a
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• pp.57-58
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• 2022

Concrete mix design is used as essential data for the quality of concrete, analysis of structures, and stable use of sustainable structures. However, since most of the formulation design is established based on the experience of experts, there is a lack of data to base it on. are suffering Accordingly, in this study, the purpose of this study is to build a predictive model to use the concrete mixing factor as basic data for calculation using the DNN technique. As for the data set for DNN model learning, OPC and ternary concrete data were collected according to the presence or absence of admixture, respectively, and the model was separated for OPC and ternary concrete, and training was carried out. In addition, by varying the number of hidden layers of the DNN model, the prediction performance was evaluated according to the model structure. The higher the number of hidden layers in the model, the higher the predictive performance for the prediction of the mixing elements except for the compressive strength factor set as the output value, and the ternary concrete model showed higher performance than the OPC. This is expected because the data set used when training the model also affected the training.