• 한국콘텐츠학회논문지
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• 제10권2호
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• pp.372-380
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• 2010

일반적으로 데이터 마이닝은 다양한 예측기법이나 차이점의 분석을 통하여 유용한 정보 도출을 통해 매출의 증대나, 비용 절감 등의 효과를 가져 올수 있다. 데이터 마이닝 분석은 정보의 분류 또는 다양한 각도나 영역의 관점을 통하여 새로운 뷰를 분석할 수 있다. 기술적으로 데이터 마이닝의 연관규칙이나, 패턴의 분석은 대량의 데이터베이스에서 분석된다. 따라서 데이터 마이닝은 가장 빠르게 성장한 산업중의 하나이다. 그 이유는 정보기술이 발달하면서 수많은 자료들이 체계화된 데이터베이스에 저장이 되고, 기업의 데이터베이스의 규모는 폭발적으로 증가되고 있다. 본 논문에서는 자동차 마케팅에서 이용 가능한 데이터를 데이터 마이닝 분석 기법중의 하나인 Quinlan의 C4.5에 따라 분석 하였다. 본 논문에서는 기존 고객에 대한 고객 속성파악, 고객 분류 및 분석에 따른 고객의 구매패턴을 분석하여 해당 기업의 전략적 마케팅 수립을 통해 경영 과학적으로 접근할 수 있는 데이터 마이닝 분석에 관한 사례 연구이다.

• Industrial Engineering and Management Systems
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• 제13권4호
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• pp.432-441
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• 2014

As the business model is receiving considerable attention these days, the ability to collect business model related information has become essential requirement for a company. The annual report is one of the most important external documents which contain crucial information about the company's business model. By investigating business descriptions and their future strategies within the annual report, we can easily analyze a company's business model. However, given the sheer volume of the data, which is usually over a hundred pages, it is not practical to depend only on manual extraction. The purpose of this study is to complement the manual extraction process by using text mining techniques. In this study, the text mining technique is applied in business model concept extraction and business model evolution analysis. By concept, we mean the overview of a company's business model within a specific year, and, by evolution, we mean temporal changes in the business model concept over time. The efficiency and effectiveness of our methodology is illustrated by a case example of three companies in the US video rental industry.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권1호
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• pp.391-406
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• 2015

Social media have emerged as new communication channels between consumers and companies that generate a large volume of unstructured text data. This social media content, which contains consumers' opinions and interests, is recognized as valuable material from which businesses can mine useful information; consequently, many researchers have reported on opinion-mining frameworks, methods, techniques, and tools for business intelligence over various industries. These studies sometimes focused on how to use opinion mining in business fields or emphasized methods of analyzing content to achieve results that are more accurate. They also considered how to visualize the results to ensure easier understanding. However, we found that such approaches are often technically complex and insufficiently user-friendly to help with business decisions and planning. Therefore, in this study we attempt to formulate a more comprehensive and practical methodology to conduct social media opinion mining and apply our methodology to a case study of the oldest instant noodle product in Korea. We also present graphical tools and visualized outputs that include volume and sentiment graphs, time-series graphs, a topic word cloud, a heat map, and a valence tree map with a classification. Our resources are from public-domain social media content such as blogs, forum messages, and news articles that we analyze with natural language processing, statistics, and graphics packages in the freeware R project environment. We believe our methodology and visualization outputs can provide a practical and reliable guide for immediate use, not just in the food industry but other industries as well.

• Asia pacific journal of information systems
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• 제25권1호
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• pp.83-97
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• 2015

Recently, the exhibition industry has developed rapidly with the development of information technologies. Most exhibitors in an exhibition plan and deploy many events that may provide advantages to visitors as a method of effective promotion. The growth and propagation of wireless technologies is a powerful marketing tool for exhibitors. However, exhibitors still rely on domain experts who are costly and time consuming because of the manual knowledge input procedure. Moreover, it is prone to biases and errors and not suitable for managing fast-growing and tremendous amounts of data that far exceed a human's ability to comprehend. To overcome these problems, data mining technology may be a great alternative, but it needs to be fit to each exhibition. This study uses data mining technology with the Predictive Model Markup Language (PMML) to suggest a system that supports intelligent services and that improves stakeholder satisfaction. This system provides advantages to the exhibitor, show organizer, and system designer, and is first enhanced by integrating data mining technologies through the knowledge of exhibition experts. Second, using the PMML, the system can automate the process of applying data mining models to solve real-time processing problems in the exhibition environment.

• 유통과학연구
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• 제15권4호
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• pp.33-40
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• 2017

Purpose - This study aims to examine the analysis of pattern on Arab countries consumers' preferences of the Korean Contents using social media, Facebook since Korean entertainment contents have been distributed in the global marketplace. Then we focus on developing Predictive model using a Data Mining Technique. Research design, data and methodology - In order to understand preference growth of Korean contents in Arabic countries, we- collected data from two popular Facebook pages: 'Korean movies and drama' and 'K-pop'. Then, we adopted a data-driven approach based on Data Mining techniques. Results - It is obvious that the number of likes for K-pop will increase for all North African and Middle Eastern countries, however concerning Korean Movies and Drama except Tunisia it is decreasing for Algeria, Egypt and Morocco. Also, concerning Saudi Arabia and United Arab Emirates, the number of likes will decrease for Korean Movies and Drama which is not the case for Iraq. Conclusions - It is noted in this study that K-contents such as drama, movie and music are sometimes a gateway to a wider interest in Korean culture, food and brands. Moreover, this study gives significant implications for developing predictive model to forecast Korean contents' consumption and preferences.

• Safety and Health at Work
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• 제7권3호
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• pp.225-230
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• 2016

Background: This study seeks to examine the relationship and impact of occupational health and safety on employees' organizational commitment in Ghana's mining industry. The study explores occupational health and safety and the different dimensions of organizational commitment. Methods: A cross-sectional survey design was used for this study. The respondents were selected based on simple random sampling. Out of 400 questionnaires administered, 370 were returned (77.3% male and 22.7% female) and used for the study. Correlation and multiple regression analysis were used to determine the relationship and impact between the variables. Results: The findings of this study revealed positive and significant relationship between occupational health and safety management, and affective, normative, and continuance commitment. Additionally, the results revealed the significant impact of occupational health and safety on affective, normative, and continuance commitment. Conclusion: Management within the mining sector of Ghana must recognize the fact that workers who feel healthy and safe in the performance of their duties, develop emotional attachment and have a sense of obligation to their organization and are most likely committed to the organization. Employees do not just become committed to the organization; rather, they expect management to first think about their health and safety needs by instituting good and sound policy measures. Thus, management should invest in the protection of employees' health and safety in organizations.

• 한국의류학회지
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• 제44권2호
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• pp.295-309
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• 2020

In 2019, Japan announced trade regulations against Korean products; consequently, the sales of Japanese products in Korea dropped due to a Korean consumers' boycott. This study measured the Korean consumers' political consumption behavior toward Japanese fashion products. Unstructured text data from online media sources and consumer posted sources such as blog and SNS were collected. Text mining techniques and semantic network analysis were used to process unstructured data. This study used text mining techniques and semantic network analysis to process data. The results identified boycotting Japanese fashion products and buycotting alternative products and Korean brands due to consumers' political consumption. Two brand cases were investigated in detail. Online text data before and after the political action were compared and significant changes in consumption as well as emotional expressions were identified. Product related industry sectors were identified in terms of the political consumption of fashion: liquor, automobile and tourism industry sectors were closely linked to the fashion sector in terms of boycotting. More "boycott" and "buycott" fashion brands (reflected in consumer attitudes and feelings) were detected in consumer driven texts than in media driven sources.

• 디지털산업정보학회논문지
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• 제11권4호
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• pp.33-45
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• 2015

Currently, Internet is used an essential tool in the business area. Despite this importance, there is a risk of network attacks attempting collection of fraudulence, private information, and cyber terrorism. Firewalls and IDS(Intrusion Detection System) are tools against those attacks. IDS is used to determine whether a network data is a network attack. IDS analyzes the network data using various techniques including expert system, data mining, and state transition analysis. This paper tries to compare the performance of two data mining models in detecting network attacks. They are decision tree (C4.5), and neural network (FANN model). I trained and tested these models with data and measured the effectiveness in terms of detection accuracy, detection rate, and false alarm rate. This paper tries to find out which model is effective in intrusion detection. In the analysis, I used KDD Cup 99 data which is a benchmark data in intrusion detection research. I used an open source Weka software for C4.5 model, and C++ code available for FANN model.

• 한국안전학회지
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• 제23권6호
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• pp.51-56
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• 2008

As RFID/USN technology is used in the latest industry trend, the information analysis paradigm shifts to intelligence service environment. The intelligent service includes autonomic operation, which select activity by defining itself to the status of industry facilities. Furthermore, information analysis based on IT used to frequently data mining for detecting the meaning information and deriving new pattern. This paper suggest self-classifying of context-aware by applying data mining in gas facilities for serving the intelligent gas safety management. We modify data algorithm for fitting the domain of gas safety, construct context-aware model by using the proposed algorithm, and demonstrate our method. As the accuracy of our model is improved over 90%, the our approach can apply to intelligent gas safety management based on RFID/USN environments.

• 무역학회지
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• 제47권4호
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• pp.137-159
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• 2022

This study aims to analyze international trade papers published in Korea during the past 2002-2022 years. Through this study, it is possible to understand the main subject and direction of research in Korea's international trade field. As the research mythologies, this study uses the big data analysis such as the text mining and Social Network Analysis such as frequency analysis, several centrality analysis, and topic analysis. After analyzing the empirical results, the frequency of key word is very high in trade, export, tariff, market, industry, and the performance of firm. However, there has been a tendency to include logistics, e-business, value and chain, and innovation over the time. The degree and closeness centrality analyses also show that the higher frequency key words also have been higher in the degree and closeness centrality. In contrast, the order of eigenvector centrality seems to be different from those of the degree and closeness centrality. The ego network shows the density of business, sale, exchange, and integration appears to be high in order unlike the frequency analysis. The topic analysis shows that the export, trade, tariff, logstics, innovation, industry, value, and chain seem to have high the probabilities of included in several topics.