• Journal of Korea Game Society
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• v.11 no.4
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• pp.61-72
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• 2011

In console game, controller is important medium that connects the users and contents. And technical advance and rising demand for console game controller allows it to change the game contents. This study analyses differences between classic controller and Wii controller from a structuralist approach, especially metaphor and metonymy. Also this study analyses correlation between console game controller and game contents. Since diversification of console game controller is predicted, it's significant to study correlation between console game platform and contents.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.64-75
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• 2014

This study has attempted to explore the audience's visual attention about the subtitles types of CATV entertainment program. To achieve this, this research has measured the dwell time and average fixation data through the eye-tracking test and analysed the reason of particular visual attention by in-depth interview. According to the eye-tracking research findings, four types of subtitles(character metaphor, character metonymy, event metaphor, event metonymy) were measured the highest dwell time and average fixation time. Also, according to in-depth interview, visual attention was clearly turned up that event metonymy constructs the conflicts between characters and overstates the trip place romantically. This results means that staffs of intensify the reality and visual pleasure through event metonymic subtitles.

• Korean Institute of Interior Design Journal
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• v.15 no.4 s.57
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• pp.64-72
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• 2006

The purpose of this study is to interpret Korean traditional space as text on the basis of Structuralism. The process of this study is illustrated as follows: At first, this research contains basic concepts and theories of Structuralism and discusses the possibilities of typological approaches in Korean traditional space interpretation. Secondly, As typological structure of traditional space, spacial and visual expressive characteristics in traditional residential space based on traditional thoughts of Koreans formed with inherent consciousness are considered with Hjelmslev's Structuralism and Wonhyo's Whajaeng theory. Finally, This study tries conceptual analysis based on Lacan's Metaphor and Metonymy emerged from unconscious mechanisms about interpretation and induction of the traditional spacial structure for contemporary Application. Structure is a group of elements forming a covariant ensemble. From this point of view, this study validates that texts are understood when methods that bring back to the creative processes and intentions are found by Text Hermeneutics.

• Journal of Korea Game Society
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• v.15 no.2
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• pp.33-42
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• 2015

This study analyzes location based game focused on the figurative characteristics of mobility. The purpose of this analysis is to extend the understandings of game mobility from technical side toward rhetorical territory. Christian Metz's film theory is appropriate for analysis of the game which is visual and combinational text. According as research findings, structuralize 5-layered spatial maps. And this kind of multi-layering structure generates figurative operations. Adaptive mobility by metaphor, it reflects player's real world movement into the virtual space. Metonymy brings given mobility, it reflects character's movement through all of the virtual maps.

• Journal of the Korean Society of Costume
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• v.51 no.1
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• pp.163-174
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• 2001

The purpose of this study is to review the features of eroticism expressed in men's fashion, to explain psychological and social contexts which engender eroticism and to analyze in what way eroticism is portrayed in men s fashion in this context. Eroticism as the metonymy of forbidden sexual desire, has been embodied mostly in visual forms such as picture and photo. From a psychoanalytic view, the context in which eroticism is formed can be explained by primary narcissism and fetishism. Primary narcissism is the feeling of satisfaction with the self in which the subject who is admiring and the object of admiration are one and the same. Accordingly, in order to give rise to eroticism, both subject and object have to exist. Fetishism, the metonymy of castrated penis, is also one of the factors to produce eroticism. Metaphorically seen as a woman who has a penis, a man who dresses in the same manner as a woman dresses can be a source of eroticism to gays. From a sociological view, the context in which eroticism is fostered depends on the dynamic relations among social powers. In these relations, who is a subject or who is an object has been continuously changing. In the Post-modern culture appearing in the late 20th century, power begins to take various forms, and gays and women who had never been subjects begin to make man an object of eroticism. The other point is that social morality, ignoring desire itself, objectifies sexual desire and seeks to remove It by exchanging it for objectified symbols. The design elements provoking eroticism in men s fashion are exposure and decoration. In particular, models in exposure and decorative fashion have been objectified through the methods of fragmentation rather than showing the whole figure or removing a person s individuality or will,.

• The Research Journal of the Costume Culture
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• v.8 no.6
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• pp.949-963
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• 2000

Jambangee's advertisements in spring 1998 attracted public attention by the differentiating message of 'nationalism'. The purpose of this paper is to interpret Korean youth's culture of consumption, value, thought and culture expressed in these advertisements. The semiotic analytic method of F. Saussure and R. Barthe were used. Metaphor and metonymy as interpretive tools were used. Two levels of meaning, denotation and connotation were examined, and idelogies and mythologies were sought. Contrary to the most of jean advertisements which show youth, characteristic style, western life style and westernized beauty, refinement, materialism, and social differentiation, Jambangee's advertisement showed nationalism and patriotism. These advertisements criticized that preference of imported goods and ostentation of purchasing power brought crisis of economy and I.M.F. system. Jambangee's jeans symbolized as the meaning of nationalism and patriotism were suggested as a way to save our country. Jambangee's advertisements are meaningful. Because we had accepted western fashion passively so far, but for the first time Jambangee applied Korean design elements to jeans and gave new meanings to them through the 'nationalism'campaign.

• Annual Conference on Human and Language Technology
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• 1998.10c
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• pp.191-197
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• 1998

은유와 환유에 의해 생성된 문장들은 합성성의 원칙(compositionality principle)에 맞지 않기 때문에 전통적인 언어학에서 많이 다루어지지 않았다. 그러나, Lakoff(Lakoff & Johnson 1980; Lakoff 1987, 1993)와 그의 동료들에 의해서 은유에 대한 인지언어학적인 접근이 시도되면서 활발히 연구되기 시작했다. 그들에 의하면 인간의 일상언어의 많은 표현들이 은유에 의해서 생성되며, 인간의 인지체계가 개념적 은유 (conceptual metaphor)로 이루어져 있다고 주장한다. 본 논문은 화(anger)의 감정을 나타내기 위한 한국어 표현들을 분석하여 인간의 인지체계의 은유적인 양상을 밝혀보고자 한다.

• Journal of the Korean Society of Costume
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• v.59 no.4
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• pp.82-97
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• 2009

In this study, it can be identified that drawing style of cartoon and fashion illustration are mutually linked and interchanged. The common background of drawing style between cartoon and fashion illustration, is as follows; 1. A means of image communication through mass communication 2. Similarities as visual signs 3. The borderless of painting, illustration and cartoon. 4. Usage of common drawing expressions such as deformation, distortion, exaggeration, metaphor, metonymy. Drawing style interchanging between cartoon and fashion illustration, is as follows; 1. Similar to figure and face are contemporary style, similar figure, Anime style and humourous style. 2. Similar to the way of express is focusing on the line, simplification, mixed computer graphics with hand drawing, artistic expression, the way of multimedia.

• Archives of design research
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• v.20 no.2 s.70
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• pp.77-88
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• 2007

Visual trope is one of the important appealing methods of creativity to induce voluntary consumer participation. In many cases, it delivers a message using metaphors. To define the concepts of_metaphor, we investigated methods of expression and significance of metaphor itself and associated forms; in all: metaphor, analogy, catachresis, metonymy, and synecdoche. We also considered the structure of each form to propose a method of metricizing the metaphor Consequently, we found that the metaphor of a visual trope is a type of operation and development of codes. We suggested models for each form type and concept of metaphor through the evaluation of metaphor significance and case study. Metaphor significance forms mutually close relationships with codes of pragmatics, semantics, and syntax. We suggested a type of metrics or a guideline for an expression method and evaluation of a visual trope appropriate for a metaphor form type. Therefore and importantly, the following study presents unique, but manifold results that are also useful in the field of design.

• Korean Journal of English Language and Linguistics
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• v.4 no.2
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• pp.151-174
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• 2004

A historical investigation reveals that English preposition with underwent a change from OPPOSITION to ASSOCIATION and further to ACCOMPANIMENT, where the first stage shows peculiarity in that the two concepts involved comprise an unusual set to form an extensional chain. Intrigued by this oddity, this paper aims to investigate the semantic structure of English preposition with from a grammaticalization perspective. We review mechanisms and models of semantic change and evaluate their adequacy with the semantic structure and change shown by with. Drawing upon the observed fact that with underwent the apparent antonymic semantic change, it is argued that such semantic change mechanisms as metaphor, metonymy, subjectification, and generalization have difficulties explaining the change, and that only the Frame-of-Focus Variation can effectively account for this peculiar change type. In terms of semantic change models, we argue that the Bleaching Model cannot effectively provide an explanation; that the Loss and Gain Model has problems in explaining the motivation of change directions; that the Metonymic-Metaphoric Model cannot be assessed at the current level of investigation; and that the Overlap Model and the Prototype Extension Model excellently account for the macro-level changes.