• 한국프랜차이즈경영연구
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• 제7권1호
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• pp.31-44
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• 2016

Purpose - This study aims to examine different impacts of franchisor's leadership and franchisee's marketing efforts on franchisee dissatisfaction and switching intentions, and to investigate how franchisee dissatisfaction plays a mediating role in the relationship between these constructs. This study attempted to fill the gap in the literature by treating the franchisee dissatisfaction as a mediator in the relationship between these constructs, identify how franchisor's leadership and franchisee's marketing efforts have effects on franchisee dissatisfaction, in turn, reduce switching intentions, and provide the managerial implications for building a long-term relationship to achieve mutual goals between franchisors and franchisees Research design, data, and methodology - In order to test the hypotheses, the data were collected from franchisees in Seoul and Gyeonggi Province. The franchisee owners were informed about the purpose of this study by the trained interviewers. The respondents received a letter introducing the purpose of this study and another letter that the owners wrote to encourage their active participation. Among the 300 questionnaires distributed, 260 (86.7%) questionnaires were returned. Of those collected questionnaires, 6 uncompleted responses were excluded, and 254 questionnaires with an effective response rate of 84.7% were coded and analyzed using frequency, confirmatory factor analysis, and correlations analysis, and structural equation modeling with SPSS 21.0 and SmartPLS 3.0. Results - The findings of the study are as follows. First, franchisor leadership had a negative effect on franchisee dissatisfaction, but franchisee marketing efforts did not have a significant effect on franchisee dissatisfaction. Second, franchisee dissatisfaction had a positive effect on switching intentions. Third, franchisor leadership had a negative effect on switching intentions, but franchisee marketing efforts did not have a significant effect on switching intentions. Conclusions - This study researched the franchisor's leadership as a single factor of transformational leadership. Thus, it may have limits in measuring leadership. Future studies shall include emotional, loyal, and transactional leadership. In addition, the future studies shall also research the effect of franchisor's leadership and franchisees' marketing efforts on dissatisfaction and switching intentions. For example, the franchisor's relationship-oriented efforts can be a crucial parameter that reduces dissatisfaction and switching intentions.

• 한국해양환경ㆍ에너지학회지
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• 제16권1호
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• pp.17-24
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• 2013

해양레저 산업의 후발주자인 국내 해양레저 산업이 국내 시장 및 세계시장에 경쟁력을 가지기 위해서는 기획, 설계, 계획과 준비 등 제품 개발 및 제조의 각종 업무에 소요되는 시간과 비용을 단축시켜 높은 수준의 시장 적응력을 확보해야 한다. 위 사항들을 만족하기 위해서는 해양레저 산업 전반을 관리 할 수 있는 통합 시스템 구축이 절대 적으로 필요한 상황이다. 유관 산업 시스템간의 유기적 연결고리를 찾아서 요구되는 통합 정보를 확보하고 이를 단순 순차적 정보의 흐름이 아닌 통합적 정보 흐름과 객체 지향적 정보 분류체계를 확보하는 것이 주요 연구 핵심 사안이다. 이를 위하여 다른 유사 산업에서 실재 정보 체계를 활용한 사례 및 산업생산에 적용된 제품수명주기관리(PLM), 제품 데이터 관리(PDM), 가상 생산(DM)과 같은 방법론을 검토 하고 이를 구성 및 적용하여 실질적으로 활용되고 있는 정보 체계 및 작업분류체계(WBS)의 사례를 연구하여 비교 한다. 이를 통하여 해양레저산업을 위한 기본적인 작업분류체계 구성을 추진하며 실재 업체에서 현재 활용중인 정보를 입력, 대입을 통하여 실증적으로 검증하고 해양 레저 산업의 고유한 영역을 추가하여 해양레저 작업 분류 체계(MLWBS)를 완성한다. 본 해양레저 작업 분류 체계를 바탕으로 여러 가지 정보체계 및 제품, 설계, 엔지니어링, 생산, 구매, 영업, 마케팅, AS, 고객지원 등에 다양한 형태의 활용이 가능 하도록 할 수 있을 것이다.

• 산경연구논집
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• 제11권8호
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• pp.31-38
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• 2020

Purpose: This study uses 'Autoregressive Integrated Moving Average Model' to predict the impact of a sharp drop in the base rate due to COVID-19 at the present time when government policies for stabilizing house prices are in progress. The purpose of this study is to predict implications for the direction of the government's house policy by predicting changes in house transaction prices and house rental prices after a sharp cut in the base rate. Research design, data, and methodology: The ARIMA intervention model can build a model without additional information with just one time series. Therefore, it is a time-series analysis method frequently used for short-term prediction. After the subprime mortgage, which had shocked since the global financial crisis in April 2007, the bank's interest rate in 2020 is set at a time point close to zero at 0.75%. After that, the model was estimated using the interest rate fluctuations for the Bank of Korea base interest rate, the house transaction price index, and the house rental price index as event variables. Results: In predicting the change in house transaction price due to interest rate intervention, the house transaction price index due to the fall in interest rates was predicted to change after 3 months. As a result, it was 102.47 in April 2020, 102.87 in May 2020, and 103.21 in June 2020. It was expected to rise in the short term. In forecasting the change in house rental price due to interest rate intervention, the house rental price index due to the drop in interest rate was predicted to change after 3 months. As a result, it was 97.76 in April 2020, 97.85 in May 2020, and 97.97 in June 2020. It was expected to rise in the short term. Conclusions: If low interest rates continue to stimulate the contracted economy caused by COVID-19, it seems that there is ample room for house transaction and rental prices to rise amid low growth. Therefore, In order to stabilize the house price due to the low interest rate situation, it is considered that additional measures are needed to suppress speculative demand.

• 한국정보처리학회논문지
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• 제3권7호
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• pp.1812-1821
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• 1996

본 논문은 현재 정보검색 서비스를 제공하고 있는 통신처리시스템인 ICPS (Information Communication Processing System)의 구조 및 성능을 살펴보고, 정보 통신 시대에 효율적으로 대처하기 위해 보다 다양한 공중망과의 접속 및 새로운 서비 스를 제공할 수 있는 개방할 정보통신 기반 구조 구축 방안을 제안하고자 한다. 고속의 ISDN 및 인터네트와 같은 정보 통신 사용자의 욕구를 충족 시키고 가입자 망 접속 번호를 사용자 식별 번호로 이용한 과금회수 대행 기능과 복수 부가가치통신망의 동등 접속을 보장하기 위해 필요한 구조 및 방식을 제안 하였다. 이를 기반으로 대용량 통신처리 시스템인 AICPS(Advanced Information Communication Processing System)를 설계 및 구현 하였으며, 서비스 성능을 검증하기 위해 시스템 성능 모델을 폴링 시스템 으로 가정하고 해석한 결과 288,000 패킷/초 처리가 가능하며, V.34 28.8 Kbps 모뎀 사용자를 약 10,000명 을 동시 수용이 가능한 처리 용량이다. 따라서, 대용량통신처 리시스템 설계 규격인 960명 사용자를 동시에 수용 처리할 경우보다 10배정도 상회하 여 서비스가 가능함을 확인 하였으며, 이러한 충분한 시스템처리 용량은 고속의 ISDN 망, 인터네트망 뿐만 아니라 다양한 새로운 망과의 서비스 확장을 가능하게 하였다.

• 한국식품저장유통학회지
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• 제15권6호
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• pp.840-846
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• 2008

포도씨의 총 카테킨 함량과 추출물의 항산화성을 극대화하기 위한 마이크로웨이브 추출조건의 최적화를 시도하였다. 중심합성계획에 따라 추출조건(microwave power $0{\sim}120\;W$, 에탄올 농도 $0{\sim}100%$, 추출시간 $1{\sim}5\;min$)을 설계하고, 종속변수로서 추출물의 수율, 카테킨 함량 및 전자공여능을 회귀 분석함으로써 최적 추출조건을 예측하였다. 모든 회귀식의 $R^2$는 0.9 이상으로 1% 수준에서 유의성이 인정되었다. 총 카테킨 함량의 최대 추출 값은 434.16 mg%로 예측되었으며, 추출조건은 microwave power 122.76 W, 에탄올 농도 42.88%, 추출시간 4.67 min으로 나타났다. 추출물에 대한 세 가지 종속변수의 극대 값을 얻기 위한 추출조건 범위는 $75{\sim}150\;W$, $40{\sim}60%$ 및 $3.5{\sim}5.0\;min$이었다. 이상의 예측 값(총 추출수율 6.72%, 총 카테킨 함량 408.65mg%, 전자공여능 83.33%)은 실제 값과 유의적인 차이가 없었으며, 최적화된 마이크로웨이브 추출법(112.5 W, 50% 에탄올, 4.2분)은 현행추출법 (80% 에탄올, $60^{\circ}C$, 3시간, 150 rpm)에 비해 추출효율이 우수하였다.

• 유통과학연구
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• 제17권2호
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• pp.77-89
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• 2019

Purpose - This study presents the relationships between parent brand-self image congruence, parent brand -functional congruity, perceived fit between parent brand and extension product, and consumer's attitude toward extension product using the structural equation model. As for preceding concepts having a direct effect on consumer's attitude toward brand extension, the study focuses on parent brand-self image congruence and parent brand-functional congruity. It also looks at the effect of parent brand-self image congruence and parent brand-functional congruity on the consumer's attitude toward extension product and identifies if the perceived fit between parent brand and extension product is a concept playing a mediating role between parent brand-self image congruence or parent brand-functional congruity and consumer's attitude toward brand extension product. Research design, data, and Methodology - SPSS for Windows 18.0 and AMOS 18.0 were used for data analysis. Then, the Cronbach's α coefficient was obtained using SPSS for Windows 18.0 to measure reliability. In addition, the convergence and discriminative measures of the measured items were statistically verified using AMOS 18.0. Finally, we have validated a path model and a parameter model in which brand personality-self-matched attitude toward brand extension. Results - Studies have shown that the impact of parent brand-self image consistency and parent brand-functional consistency on the attitude of extended products was positive. Perceived fit between parent brand and extension products has been shown to play a role of intermediary between parent brand-self image congruence and consumer attitudes to extended products. However, perceived fit between parent brand and extension products did not play a role as intermediary between the parent brand-functional congruity and the attitude toward the extended product. Finally, in relation to the causal relationship between parent brand-congruity (self image/functionality) and attitudes to extended products. The effect of parent brand-functional coherency on attitudes toward extended products was found to be greater in groups with higher involvement than in those with lower involvement. Conclusions - Although few studies have been done on what variables mediated when parent brand-self image consistency and parent brand-functional coherency affect consumer attitude, this paper is significant in finding whether perceived fitness between the parent brand-congruity and the extension product is mediated.

• 유통과학연구
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• 제12권11호
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• pp.67-76
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• 2014

Purpose - PB (Private Brand) refers to the product for which the distribution company plans the production independently, consigns the production to the manufacturer, or attaches the self-developed trademark and sells it. To reinforce competitiveness in such a market environment, diverse products development, systematic management activities, and marketing efforts to analyze and understand the consumers' behavior regarding PB products are emphasized. Therefore, this study aims to investigate the relationships among PB product attributes, consumption emotion, brand attitude, and brand loyalty in general supermarkets. First, PB product attributes were defined using the five categories of perceived price, store image, familiarity, perceived service, and perceived quality, based on preceding studies. This study examined the influence of PB product attributes on consumption. Further, this study examined the relation among consumption emotion, brand attitude, and brand loyalty. This study provides more detailed and concentrated strategic implications. Research design, data, and methodology - In this study, the research model was designed to examine the relation among PB product attributes, consumption emotion, brand attitude, and brand loyalty. For the data collection method, the questionnaire survey comprised multiple items for each component and the direct interview method was employed. To collect data, the questionnaire survey was conducted for customers who personally visited the general supermarket after verifying the PB product purchase experience. The questionnaire survey was performed for one month, May 2014. A total of 300 questionnaires were distributed and 240 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0. Results - First, PB product attributes had a significantly positive effect on consumption emotion. The PB product attributes perceived by the customer at the point of service contact are important to form the positive consumption emotion. Second, consumption emotion had a significantly positive effect on brand attitude. Third, the consumption emotion had a significantly positive effect on brand loyalty. Such consumption emotion is an important factor in causing the positive evaluation on the brand attitude perceived by the customer. Fourth, brand attitude had a significantly positive effect on brand loyalty. The consumption emotion was positively represented to invoke the relational continuance behavior. The relational continuance behavior accompanies the repetition of purchase, word of mouth, and recommendation activities, and influences trust regarding the brand, for which the customer maintains the transaction continuously. Conclusions - The PB product attributes perceived by the customer at the point of service contact are important factors to form the positive consumption emotion. Based on this result, the discount store service provider would prepare the measures that can make the customer recognize the positive value, and make more detailed efforts. Consumption emotion is an important factor to cause the positive evaluation on the brand attitude perceived by the customer. Based on this result, the general supermarket must make efforts to provide fun or convenience in the purchase process for consumers.

• 산경연구논집
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• 제10권8호
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• pp.45-53
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• 2019

Purpose - The purpose of this study was to clarify the factors to make an exclusive importation contract between foreign fashion brands and local retailers for successful business in Korea. Even though imported fashion brand market shows stead increasing in terms of sales amount, the number of store related study was very rare in fact. Meanwhile, as long as this business is glowing a lot of brands are suffering from bad business performance or getting in ruins thus these problems result in foreign currency loss. The local marketers therefore, strongly expect to know the solution for this matter. Research design, data, and methodology - For the qualitative research, 10 experts who are operating foreign brands with an exclusive contract at a department store or at duty free shop now and who had at least over 10 years of related working experience were included. The factors for the exclusive importation contract with foreign brands were drawn up through the one-to-one in-depth interview method from September 3, 2017 to January 15, 2018. The expert group for the validity analysis includes 2 professors and 5 postgraduate students. Results - As a result of qualitative study on the factors for imported fashion brand's launching with the exclusive importation contract, it turned out that there were 5 factors - safety, profitability, reliability, speed and global retailing. Safety, profitability, and reliability have been mentioned in most related surveys but some details are added and speed and global retailing have been newly highlighted and many unknown legal issues that it was not easy to get form common academic research are included. Speed simply means quick lead time and global retailing means stores where located in other countries. Conclusions - The reason that qualitative research should be done before the quantitative research is due to the scant theoretical background for this matter. Because the market of an imported fashion brand is steadily increasing, determining the factors to make exclusive importation contract is very meaningful from the point of academic and business. After this study, many marketers may get basic conditions to apply for real business and I hope the following quantitative research will give more effective results. The next study also will have extended range concerning industry area, product and distribution channel.

• 한국정보시스템학회지:정보시스템연구
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• 제25권2호
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• pp.1-25
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• 2016

목적 최근 대학에서도 혁신역량이 매우 중요해지고 있으며, 특히 교원의 혁신역량은 대학의 경쟁력에 매우 중요한 요인이 되고 있다. 그러나 중국 대학의 경우 아직까지 지식활용이나 관리에 대한 관심이 부족하여 대학의 혁신역량이 높지 않은 상황이다. 한편, 지식경영에서 분산기억체계와 지식공유는 매우 중요한 요소로서 이 두 요소를 잘 결합하여 실행하면 지식경영에 대한 포괄적인 이해와 성과에 기여할 수 있다. 본 연구의 목적은 중국 대학 교원을 대상으로 분산기억체계, 지식공유 그리고 혁신역량 간의 구조적 관계를 조사하며, 이를 통해 혁신역량을 향상시키기 위한 실천적 방안을 제안하고자 한다. 설계/방법론/접근 본 연구의 가설을 검증하기 위해 16개의 문항을 개발하였으며, 각 문항은 리커트 5점척도를 사용하였다. 설문지는 위챗을 통해 온라인으로 배포되었으며, 설문대상자는 중국 14개 대학의 교원 팀의 리더들이다. 총 201명으로부터 설문지가 회수되었으며, 이중에서 유효한 설문지는 191개이다. 통계 분석과 가설검정을 위해 SPSS 22와 AMOS 22를 사용하였다. 시사점 가설검정결과 모든 연구가설이 채택되었다. 따라서 분산기억체계는 지식공유와 혁신역량에 정(+)의 영향을 미치며, 이 과정에서 지식공유가 분산기억체계와 혁신역량 간의 매개변수 역할을 한다는 것을 알 수 있다. 이는 동일 그룹 내의 중국 대학 교원들 간에 의사소통이 원활하고 동료들과 지식의 교환 및 협업이 활발할수록 혁신역량이 효과적으로 향상됨을 의미한다.

• Child Health Nursing Research
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• 제19권2호
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• pp.76-84
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• 2013

목적 본 연구의 목적은 신생아중환자실 간호사의 모유수유에 대한 지식, 태도, 간호활동을 파악하고, 신생아집중치료실 간호사의 일반적 특성과 모유수유 특성에 따른 모유수유에 대한 지식, 태도 및 간호활동의 차이를 확인하고, 이들간의 상관관계를 파악하는 것이다. 방법 자가보고식 설문조사 방법을 적용하였으며, 서울과 대전, 대구의 총7개 대학병원의 신생아집중치료실 간호사 153명으로 자료수집 하였다. 결과 신생아집중치료실 간호사의 모유수유에 대한 지식은 59.3%의 정답율을 나타냈다. 그리고 모유수유에 대한 태도는 5점 척도에서 평점 $3.70{\pm}0.41$으로 다소 긍정적으로 확인되었다. 모유수유 간호활동은 중간정도로, 평점 $3.26{\pm}0.74$이었다. 모유수유 지식은 모유수유 태도(r=.554, p<.001) 및 모유수유 간호활동(r=.203, p=.002)과 유의한 양적 상관관계를 나타냈다. 모유수유 태도와 간호활동도 유의한 양적 상관관계를 보였다(r=.243, p=.002). 결론 본 연구의 결과는 신생아집중치료실 간호사의 모유수유 지식과 태도, 간호활동을 향상시킬 수 있도록 신생아집중치료실 간호사를 위한 모유수유 교육 프로그램 개발의 필요성을 지지한다.