• 유통과학연구
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• 제19권11호
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• pp.81-90
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• 2021

Purpose: The purpose of this research is that Metaverse platforms' UXBDI can be distinguished among Metaverse platform channel types. Metaverse platform represents a collective term signifying services that include augmented reality, lifelogging, mirror worlds, and virtual worlds. User Experience-Based Design Innovativeness (UXBDI) is characterized by novelty in product design and services that satisfy user experience. This study examined the effect of Metaverse platforms' UXBDI on user-Metaverse platform relationships. Research design, data and methodology: Metaverse platform users were selected as samples, and a marketing research institution known as a panel company conducted the survey. It used multiple regression to test the impact on platform identification and commitment based on a survey of 442 South Korean respondents. Results: The research confirmed that UXBDI sub-dimensional scales of attractiveness and interaction increased user-Metaverse platform identification and commitment. Also, a Metaverse platform identity increased user-Metaverse platform identification in virtual and mirror worlds. Conclusion: This study contributes to multiple academic fields. First, the UXBDI of Metaverse platforms appears to be a key component of ongoing user-Metaverse relationships. Second, UXBDI affects relationships differently based on the Metaverse platform type.

• 한국의상디자인학회지
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• 제25권2호
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• pp.31-44
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• 2023

Fashion design in the metaverse is not simply a 3D avatar or virtual fashion, it is an important clue for shopping trends, and the role of fashion design has grown even more because avatars and humans are identified and active. This study, I attempts to understand the metaverse platform accurately and find out the scope of fashion design within the metaverse platform. In addition, we want to provide basic data that can expand the field by using fashion design in various ways on the metabus platform. This study investigated and analyzed various metaverse fashion cases, articles, software, and methods used by metaverse fashion creators, and the results are as follows. First, the metaverse platform is a new level of virtual interaction where users and creators communicate through the convergence of augmented reality, lifelogging, mirror world, and virtual world. Second, most of the users of the metaverse platform are generation Z, and metaverse creators who make money by producing avatars or items, including fashion design, are emerging as a new job field. Third, many fashion brands created spaces on the Metaverse platform, collaborated with games, or opened fashion weeks for publicity, marketing, and sales. Fourth, as a 3D program for metaverse fashion creator activities, open-source software is easier and free of charge compared to programs for fashion design specialists, and most costumes can be reproduced, so it will be easier for fashion design majors to utilize.

• 정보관리학회지
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• 제39권4호
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• pp.307-345
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• 2022

COVID-19 펜데믹의 장기화로 인해 미래의 서비스 제공 수단으로 메타버스가 관심을 받기 시작하면서 그 중요성이 더욱 강조되며 여러 기관에서 메타버스 플랫폼들이 활용되고 있다. 이러한 배경에서 도서관에서 또한 메타버스 플랫폼을 활용하는 사례들이 점점 증가하고 있다. 이에 따라 본 연구는 메타버스 플랫폼을 활용하고 있는 국내외 도서관 사례를 조사하여, 메타버스 플랫폼 활용 방식에 따른 플랫폼별 특징 및 콘텐츠 유형을 분석하는 데 그 목적이 있다. 따라서 분석 결과가 시사하는 바를 바탕으로, 향후 도서관에서 메타버스 플랫폼을 활용하고자 할 때의 그 방향성을 제언하였다.

• 한국의류산업학회지
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• 제25권1호
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• pp.72-81
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• 2023

As changes in social and economic paradigms are accelerating, and non-contact has become the new normal due to the COVID-19 pandemic, metaverse services that build societies in online activities and virtual reality are spreading rapidly. This study analyzes the perception and trend of metaverse fashion using big data. TEXTOM was used to extract metaverse and fashion-related words from Naver and Google and analyze their frequency and importance. Additionally, structural equivalence analysis based on the derived main words was conducted to identify the perception and trend of metaverse fashion. The following results were obtained: First, term frequency(TF) analysis revealed the most frequently appearing words were "metaverse," "fashion," "virtual," "brand," "platform," "digital," "world," "Zepeto," "company," and "game." After analyzing TF-inverse document frequency(TF-IDF), "virtual" was the most important, followed by "brand," "platform," "Zepeto," "digital," "world," "industry," "game," "fashion show," and "industry." "Metaverse" and "fashion" were found to have a high TF but low TF-IDF. Further, words such as "virtual," "brand," "platform," "Zepeto," and "digital" had a higher TF-IDF ranking than TF, indicating that they had high importance in the text. Second, convergence of iterated correlations analysis using UNICET revealed four clusters, classified as "virtual world," "metaverse distribution platform," "fashion contents technology investment," and "metaverse fashion week." Fashion brands are hosting virtual fashion shows and stores on metaverse platforms where the virtual and real worlds coexist, and investment in developing metaverse-related technologies is under way.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.110-118
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• 2024

This study was conducted to analyze the metaverse usage behavior of college students through in-depth interviews and to explore the characteristics of the major metaverse platforms with a focus on keywords. This study derived elements such as metaverse participation activities, real-world order, metaverse system, presence, and self-expression from previous research. This study examined how college students who use the metaverse perceive these variables. We present the following research results: First, the college students who participated in the study showed interest in content with many interactive elements on the metaverse platform and appeared to participate more actively in such content. Second, college students cited the ability to engage in economic activities in the metaverse as their greatest strength. It was expected that social norms applied in the real world would also be applied in the metaverse. Third, the Metaverse system, such as the Metaverse UI, UX, and servers, was found to be a factor that needs to meet users' expectations and hinders immersion. In this study, the characteristics of the metaverse platform were analyzed, focusing on essential keywords from in-depth interviews. The analysis results are as follows: It was expressed with keywords such as Zepeto has 'avatar' and 'personality expression,' Ifland has 'free decoration' and 'communication convenience,' Gathertown has 'movement convenience' and 'video chat.' Roblox has 'game-based' and 'dynamic.'

• 품질경영학회지
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• 제51권1호
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• pp.97-117
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• 2023

Purpose: The purpose of this study is to examine the factors affecting the intention to continue using the metaverse platform service from the user's point of view. Methods: The study conducted a survey of experienced people using Zepeto, Ifland, Gather Town, Zep, Roblox, Fortnite, and Minecraft, which are virtual world types among metaverse types, and valid 415 data were analyzed by SPSS (ver 22.0) and R (ver 4.1.0) program packages. Results: As a result of empirical analysis, it was found that interactivity and social presence among the characteristics of metaverse affected expectation confirmation, and sensory affordance and functional affordance affected expectation confirmation as affordance factors. In addition, all four characteristics of metaverse, reliability, playfulness, interactivity, and social presence, were found to have the greatest affect on perceived usefulness, and it was analyzed that playfulness, social presence, and reliability were influenced in order. The affordance factor was also found to have a positive effect on physical affordance, sensory affordance, and functional affordance. This study was found that it had a positive effect on the relationship between expectation confirmation and satisfaction and the relationship between perceived usefulness and satisfaction. satisfaction was analyzed to lead to continuance intention. Conclusion: This study is meaningful in that it examines the perspective of users who can be called customers of metaverse platform services. Based on the results of this study, it is expected to have a significant effect on the development of metaverse platform services not only on platform operators that provide metaverse platform services but also on providers who plan events and education using metaverse platform services.

• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.232-237
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• 2021

Pre-Corona cultural content was largely formed face to face. For example, the service was great while visiting tourist attractions, visiting performances to see K-Pop, or visiting lectures to learn K-Beauty. However, after the coronation, the virtual world-centered Metaverse began to take the spotlight as non-face-to-face services changed. IT and cultural contents have been combined and developed into various digital services. In that sense, Metaverse, which breaks the boundaries between real-world space and virtual space, has the potential to escape from physical time and space constraints. However, Korea still lacks a Metaverse platform for cultural content. In particular, it is necessary to match each other's necessary services by providing Metaverse -oriented cultural contents that users want, including experienced cultural contents such as K-pop and K-beauty, away from cultural contents that are developed around history museums. Therefore, in this paper, we would like to propose a Metaverse-based cultural content matching platform where users can experience cultural content directly or indirectly.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.322-327
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• 2023

Recent advances in augmented reality (AR) and virtual reality (VR) technologies have led to a significant increase in metaverse platforms. Metaverses are setting a new direction for the digital world. This paper examines the phenomenon of virtual worlds that are becoming an issue these days, focusing on [Ready Player One]. One of the common features of the metaverse platform in [Ready Player One] and the platforms currently in use is the concept of open world. This is a feature that goes beyond simply moving around in a virtual world and allows users to freely reset, participate in, and control the environment. This innovative concept is a hallmark of metaverse platforms, and it is becoming increasingly important and influential. Through this study, we focused on the [open world system] of the platform in the movie and the modern metaverse platform, and suggested and studied how the scalability of the metaverse will present a turning point in the future.

• 한국컴퓨터정보학회논문지
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• 제27권9호
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• pp.253-265
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• 2022

본 연구의 목적은 메타버스를 활용한 교육 경험이 있는 초, 중, 고 교사들의 경험을 바탕으로 질적 연구방법 중 하나인 포커스 그룹 인터뷰 방법론을 적용하여 교육용 메타버스 개발을 위한 제언을 제시하고자 함이다. 포커스 그룹에 참여한 교사는 총 10명이며, 자료수집은 2022년 1월부터 2월까지 2개월 간 실시하였고, 1차, 2차의 두 차례의 포커스 그룹을 구성하여 면담을 진행하였다. 면담자료는 내용 분석(content analysis) 방법을 사용하여 분석하였다. 연구 결과 6개의 주제질문(메타버스 플랫폼 상에서 교육을 하는 것의 필요성, 메타버스를 소프트웨어의 하나로서 교육적인 도구로 사용할 때의 이점, 메타버스를 활용해서 학생들과 함께 진행하기에 적합한 수업, 메타버스 플랫폼을 활용해서 학생 교육 시 발생할 수 있는 문제점, 교육용 메타버스에서 꼭 필요한 기능, 교육용 메타버스 플랫폼을 구축하는 데 있어 정책적 제언)에 대해 17개의 하부주제가 도출되었다. 연구 결과를 토대로 교육용 메타버스 구축을 위한 제언을 기술하였고, 마지막으로 연구의 한계점과 후속 연구의 제안을 제시하였다.

• 문화기술의 융합
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• 제8권6호
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• pp.855-860
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• 2022

오늘날 메타버스는 현실과 가상의 경계가 허물어지며 현실세계와 가상세계의 경제·사회·문화 활동이 상호 연결되는 개념으로 이해되고 있다. Covid-19 로 비대면 활동이 증가하여 메타버스 플랫폼의 급속한 성장이 이루어졌다. 본 연구에서는 메타버스 플랫폼에 대한 국내외 현황을 살펴보고자 한다. 이를 통하여 현재 우리나라의 메타버스 플랫폼의 위치를 확인할 수 있으면, 국내 상황에 맞는 메타버스 활용 분야를 파악하고자 한다. 아울러 급속도로 발전하면서 발샹한 메타버스의 문제점들 중 윤리적 문제점을 찾아보고자 한다. 이는 향후 메타버스 플랫폼 활용시 해결점을 모색하는 기초가 될 것이다.