• Journal of Information Technology Applications and Management
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• v.20 no.2
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• pp.127-146
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• 2013

The online social networking services (SNS) have been growing as the means of communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS environment and evaluated the impact of message sender's influence on the WOM effect. Especially, this study focused on the betweenness centrality calculated through the social network analysis (SNA) of SNS network information, and proposed it as the measure of WOM message sender's influence, SNA may provide more accurate and objective measures than subjective self-reporting survey method. Fifty-one Facebook users responded to each of their four Facebook friends, who had been selected based on their betweenness centrality, Statistical analyses were performed using the responses and the betweenness centralities of the Facebook friends. The results showed that the direction (positive vs, negative) of a WOM message in SNS had an impact on the attitude of the message receiver toward the product. Moreover, the betweenness centrality of the message sender as well as his/her opinion leadership had a moderating effect on the WOM effect. Opinion leadership is a measure that has been frequently used for indicating the influence of WOM message sender in the previous studies. Considering the result that the betweenness centrality of the message sender was Significantly correlated to his/her opinion leadership, the betweenness centrality can be used for indicating the influence of WOM message sender.

• Journal of Electrical Engineering and Technology
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• v.8 no.3
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• pp.649-657
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• 2013

DTN flooding based routing protocol replicate the message copy to increase the delivery like hood that overloads the network resources. The probabilistic routing protocols reduce replication cost by forwarding the message to a node that holds high predictability value to meet its destination. However, the network traffic converges to high probable nodes and produce congestion that triggers the drop of previously stored messages. In this paper, we have proposed a routing protocol called as Connection frequency Buffer Aware Routing Protocol (CFBARP) that uses an adaptive method to maintain the information about the available buffer space at the receiver before message transmission. Furthermore, a frequency based method has been employed to determine the connection recurrence among nodes. The proposed strategy has performed well in terms of reducing message drop, message relay while increases the delivery probability.

• The Research Journal of the Costume Culture
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• v.17 no.5
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• pp.791-806
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• 2009

Internet brand community's message makes significant contributions for fashion industry. Therefore, if we understand and implement the characteristics of the message on the Internet brand's community, it can be useful for future marketing strategy. This study was to classified the internet community and to examine messages with regard to direction, write motive and prior knowledge. The messages were taken from February, 20th, to August, 7th in 2008. Content analysis method was used for this study. The results were as follows: First, Fashion brand community divided into user initiative type and enterprise establishing type. Second, User initiative type had positive direction message more than enterprise establishing type had. Third, User initiative type had large volumes of information searching or sharing related message, but enterprise establishing type had large quantities of personal experience related message about write motive. Fourth, There was no difference numerical prior knowledge between user initiative type and enterprise establishing type, and then both had a high rate of prior knowledge.

• Journal of Information Technology Applications and Management
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• v.23 no.1
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• pp.97-117
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• 2016

Drawing on the theoretical framework of customer value-satisfaction-loyalty, this study examines how scarcity message influences customers' value, satisfaction, and loyalty in the context of group-buying social commerce. Previous studies have argued that scarcity message limiting the avilability of products and service is a source of enhancing customer value. In this regard, this study posits scarcity message as a predictor of customer value. Furthermore, this study classifies customer value into two forms (i.e., utilitarian value and hedonic value) and verfies how scarcity message is associated with them. To test the proposed research model and hypotheses, this study performed structural equation modeling (SEM) analyses, using a total of 292 data collected on users who have experience in purchasing products and service through group-buying social commerce sites such as Coupang, Timon, and WeMakePrice. The key results are as follows : First, scarcity message increases utilitarian and hedonic values and further customer satisfaction. Second, utilitarian value increases customer satisfaction and repurchase intention while hedonic value has nothing to do with them. The findings imply that customers seek to maximize utilitarian value through group-buying social commerce. Finally, this study indicates that repuchase intention depends greatly on customer satisfaction.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.329-337
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• 2019

Prevention is very important in terms of the fact that the percentage of people in their 10s and 20s experience noise-prone hearing is so serious that it can lead to serious hearing later on. This study examines the effect of the hearing loss prevention public advertisement message on the hearing loss prevention intent of the acceptor according to the type of framing(positive/negative) and self-efficacy information provision (provide information/do not provide information). The perceived risk and future time orientation as individual characteristics of individual participants were set as variables that could influence the message effect. In this paper, we propose a message expression method and effective message delivery method in the aspect of message strategy and effect of execution when promoting understanding and interest in hearing loss prevention.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.7
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• pp.1313-1329
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• 2015

In MANET, frequent route breaks lead to repeated route discovery process and this increases control packet overhead and packet drop. AODV-I improves performance of AODV by using the event driven approach which removes periodic Hello message. Unlike the Hello message, Interrupt message which is sent for each event can detect and predict the link failure because it allows node to know the status of the neighbor node. From this characteristics of Interrupt message, performance of AODV-I can be further improved by adding a processing procedures for each type of Interrupt message and it is also possible to improve AODV-I by adding the Backup path scheme because it originally has problems due to a single path of AODV. In this paper, we propose AODV-IB that combines improved Backup path scheme and Interrupt message approach of AODV-I in order to reduce transmission delay and the number of route discoveries. AODV-IB improves AODV-I by adding proper processing procedures for the link failure prediction and detection for each Interrupt message. We also implement improved Backup path strategy in AODV-IB by minimizing delay without additional Control packet. Simulation results, using the simulator QualNet 5.0, indicate that proposed AODV-IB performs better than AODV-I.

• Journal of Korea Multimedia Society
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• v.8 no.7
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• pp.953-960
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• 2005

The Network can be easily damaged in the mobile computing environment. Mobile Support Station (MSS) which supports the Mobile Host(MH) could also be unstable too. Therefore, when a critical error occurs the repairing cost can be high. For stable repair, the hand-off strategy should be considered to save the continuing message and checkpoint information, and to reduce the cost of network repair. In this paper, we propose the Switching Trickle(ST) strategy which reduces the repairing cost for the MH's mobility. ST strategy changes the way which stores the information in connection with the number of write events(r) that occur from the hands-off strategy. Accumulated cost by increased mobility has been simulated too. From the results of simulation, the proposed strategy has shown more cost effective than the conventional strategy. The proposed strategy also has shown very supportive in saving checkpoint and message log information stably.

• Journal of Information Technology Applications and Management
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• v.9 no.1
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• pp.61-70
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• 2002

There are a lot of shopping malls in Internet and most of consumers want to buy good goods in cheap price through the shopping malls. To support them, many sites for price comparison are constructed. But man or woman search many shopping malls and insert their price informations into database that the price comparison sites own. To overcome this disadvantage, virtual shopping malls are builded. These virtual shopping malls are connected and cooperated a lot of affiliated existing shopping malls for the cheapest price information. But, these virtual shopping mall are connected to those existing shopping malls in synchronous. So If they are connected to many existing shopping malls, we have to wait long time because of searching for many existing shopping malls. In this paper, we designed and implemented a virtual shopping mall that connect to many existing shopping malls in asynchronous. For a asynchronous communication between this virtual shopping mall and many existing shopping malls, we used JMS (Java Message Service) that is a standard Java API for MOM (Message-Oriented Middleware).

• The Journal of Information Technology and Database
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• v.7 no.1
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• pp.67-82
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• 2000

In this paper we have developed a message transfer protocol, CMP, which improves MSP's message processing capability. The proposed method has taken into account document classification to improve the efficiency of message processing. The difference between the conventional MSP and CMP has been addressed. The CMP's performance has been shown by various experiments including number, alphabet, Korean letter, Chinese letter, music sound and compression file transmission. And security capability of both protocols has been compared based on the specification of FIPS 140-2. The CMP's overall performance is shown to be superior to that of MSP on the processing speed in the performance perspective and on the function of cryptographic module interface and cryptographic key management in the security perspective respectively.

• The Journal of Information Systems
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• v.28 no.4
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• pp.251-270
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• 2019

Purpose Unlike advertising through the traditional media targeting unspecified number of people, the base of mobile environment using smartphone has expanded so that many companies can classify prospective customers according to their purpose, thereby enabling efficient targeted marketing with low cost. Design/methodology/approach This study has investigated how can marketing strategy be influenced by the price promotion type (immediate discount/delayed discount) and message framing (positive/negative) according to time pressure (low/high). Hypotheses are set through the consideration of prospect theory, endowment effect, framing effect, regulatory-focus theory, and time-pressure theory. Findings The results and interpretation of this study are as follows. First, it was found that the influence of the delayed discount on the purchase intention was larger than the immediate discount. Second, negative/loss frame messages have more influence on purchase intention than positive/profit frame messages. Third, when the price promotion type is delayed discount, the effect of the promotion message on the purchase intention when it presented by negative/loss frame is greater than the other cases. The implication of this study is that it can be used as a basic data for establishing a strategy to maximize the effectiveness of promotions effectively considering potential buyers of mobile commerce environment.