• Asia Marketing Journal
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• v.13 no.3
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• pp.55-77
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• 2011

This study investigate the interaction effects of bundle price discount framing and message framing on consumer's attitude of bundle component. Although each effect of bundle price discount framing and message framing has been explored individually, few attempts have been made to invest them jointly. This study tests the interaction effects of bundle price discount framing and message framing on consumer's evaluation of bundle component. Moreover, this research focuses on consumer's evaluation of individual bundle component while the existing research on bundling primarily focused on consumer's evaluation of the bundle. Prior research suggests that consumers are sensitive to the framing of prices and discounts in the presentation of the bundle offer. For example, there is considerable evidence that partitioning or consolidating the prices of a bundle can influence the attractiveness of the bundle offer. Similarly, there is evidence that an equivalent price reduction to the overall bundle, one of the individual products in the bundle, or distributed among the individual products in the bundle can alter the perceived attractiveness of the offer (e.g. Chakravarti, Krish, Paul, and Srivastava 2002; Hamilton and Srivastava 2008; Janiszewski and Cunha 2004; Johnson, Herrmann and Bauer 1999; ; Morwitz, Greenleaf, and Johnson 1998; Yadav 1994; 1995). In line with these earlier research, this research suggests that the bundle type can influence the consumer's evaluation of bundle component. There are two types of bundle - mixed-leader bundle and mixed-joint bundle. In mixed-leader bundling, the price of one of the two products is discounted when the other product is purchased at the regular price. In mixed-joint bundling, a single price is set when the two product are purchased jointly. This study supposes that the teeth whitening product is the leader product in a mixed-leader bundle. So bundle price discount framing is manipulated such as "Buy the teeth whitening product (regular price \80,000) and get 50% discount on the functional toothpaste(regular price \40,000), special set price \100,000" or "Buy the functional toothpaste and the teeth whitening product as a set and get discount for the set, special set price \60,000". Message framing is manipulated through the product claims described in an advertising bill. The positive framing presents that "Over 95% of users achieved the expected 2-3 shades of improvement in two weeks" where as the negative framing presents "less than 5% of users did not achieve the expected 2-3 shades of improvement in two weeks". This study uses hypothetical brand name of the teeth whitening product and the functional toothpaste This study is based on a 2x2 factorial design with bundle discount framing (mixed-leader bundle vs. mixed-joint bundle) and massage framing (positive vs. negative). The dependant variables are consumer's perceived quality and attitude of the teeth whitening product The data reveals that two dependant variables are correlated, so the data is analyzed with two-way MANOVA. This research explores the significant interaction effect of bundle discount framing and message framing on consumer's perceived quality and attitude of the teeth whitening product. When the message framing is positive, consumer's perceived quality and attitude of the teeth whitening product is higher in mixed-leader bundle than mixed-joint bundle condition. However, when the message framing is negative, consumer's evaluation is higher in mixed-joint bundle than mixed-leader bundle. The author explains this result by stating that consumers are less likely to use heuristics such as price-quality association and value discounting hypothesis(Raghubir 2004) in the negative message framing condition. Additionally, consumer's perceived risk of the teeth whitening product in the negative message framing condition can be more reduced by the bundle partner(e.g. the toothpaste) in mixed-joint bundle than mixed-leader bundle. Based on the results, marketing managers are advised to use different bundle type based on message framing of their product.

• Proceedings of the Korean Information Science Society Conference
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• 2001.04a
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• pp.181-183
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• 2001

현재 인터넷상에서 전자상거래의 급속한 성장은 HTML 문서나 Javascript와 같은 웹 문서의 빈번한 전송을 요구하며 이는 현재뿐만 아니라 향후 인터넷 전송 트래픽을 야기하는 주요 요인이 될 것이다. 웹 페이지는 비슷한 문장열이 인수에 해당하는 부분만이 변화되면서 반복하는 특징을 갖고 있다. 본 연구에서는 웹 페이지의 이러한 특징을 이용하여 매크로 기법을 사용한 웹 문서 압축 알고리즘이 웹 페이지의 저장공간 압축에 좋은 성능을 가짐을 보여줌으로써 전송시간의 축소의 부가적인 효과를 거둘 수 있었다.

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 2006.07a
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• pp.539-539
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• 2006

• Journal of Sensor Science and Technology
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• v.27 no.3
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• pp.143-149
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• 2018

In this paper, we introduce an edge-spike modulation method for visible light communication (VLC). This method is effective in preventing LED flicker and 120 Hz noise interference in base-band VLC. In the VLC transmitter, edge-spikes are generated by passing the digital data through a simple RC-high pass filter (HPF). The LED modulation of the edge-spikes does not change the average power of the LED light; thus it prevents LED flicker. In the VLC receiver, the 120 Hz noise from other lighting lamps is easily eliminated by RC-HPF, while the edge-spike signal is detected normally. In our experiment, the message of an air-quality sensor was successfully transmitted using edge-spike modulation. This structure is useful in constructing, e.g., wireless gas monitoring sensor systems to warn and prevent harmful gas leakage accidents in buildings using LED light.

• Journal of Digital Contents Society
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• v.15 no.2
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• pp.137-145
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• 2014

In this paper, we focus on end-to-end transfer delay improvement by using erasure coding when delivering expediting message consisting of M packets in networks with high coefficient of variation of transfer time. In the scheme, M packets are divided into b groups with each having g packets. Each group is erasure coded with additional r packets and transmitted. Since the first arrived g packets among g+r packets completes the delivery of the group, the delivery time of the expediting message is reduced. For the scheme, we investigate the optimum group size and number of redundancy packets considering delivery delay reduction and additional transmission cost caused by using erasure coding. From the results of the investigation, we see that the proposed scheme is effective in networks having high variability of transfer time and would be very useful and practical especially for the case that expedited deliveries of messages are needed.

• Journal of Korea Multimedia Society
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• v.7 no.3
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• pp.388-398
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• 2004

This paper focuses on the reduction method of message traffic occurred when multiple participants collaborate in the distributed virtual environment. It is referred to as filtering method of update message to minimize data traffic exchanged in the virtual environment, and it is the essential process to improve the scalability of the virtual environment. Spatial partitioning method, a popular filtering technique, divides the whole environment into smaller sub-parts in order to make it small the regions to be maintained consistently. However, it is less flexible and adaptable because the information of area of interest must be configured before simulation. In this paper, the concept of dynamic area of interest is proposed, which is highly adaptable by applying dynamic environmental elements to AOI management. It uses multiple layering and multiple consistency algorithms for dynamic management, and makes it possible to consume system resource efficiently. For performance evaluation, experiments are performed with virtual avatars, measuring message traffic. Finally, the proposed model could be applied to the AOI management systems which accommodate massive users like MMORPG, or virtual communities.

• Journal of the Korea Society of Computer and Information
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• v.13 no.1
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• pp.29-35
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• 2008

For efficient message passing of Parallel programs, it is required to schedule the involved two processes at the same time which are executed on different nodes, that is called 'co-scheduling' However, each node of cluster systems is built on top of general purpose multitasking OS. which autonomously manages local Processes. Thus it is not so easy to co-schedule two (or more) processes in such computing environment. Our work proposes a co-scheduling scheme for MPI-based parallel programs which exploits message exchange information between two parties. We implement the scheme on Linux cluster which requires slight kernel hacking and MPI library modification. The experiment with NPB parallel suite shows that our scheme results in 33-56% reduction in the execution time compared to the typical scheduling case. and especially better Performance in more communication-bound applications.

• Journal of KIISE:Databases
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• v.33 no.2
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• pp.188-200
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• 2006

Once a continuous query, which is commonly used in sensor networks, is issued, the query is executed many times with a certain interval and the results of those query executions are collected to the base station. Since this comes many communication messages continuously, it is important to reduce communication cost for collecting data to the base station. In sensor networks, in-network processing reduces the number of message transmissions by partially aggregating results of an aggregate query in intermediate nodes, or merging the results in one message, resulting in reduction of communication cost. In this paper, we propose a routing tree for sensor nodes that qualify the given query predicate, called the query specific routing tree(QSRT). The idea of the QSRT is to maximize in-network processing opportunity. A QSRT is created seperately for each query during dissemination of the query. It is constructed in such a way that during the collection of query results partial aggregation and packet merging of intermediate results can be fully utilized. Our experimental results show that our proposed method can reduce message transmissions more than 18% compared to the existing one.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.11 no.5
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• pp.897-905
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• 2007

In this paper, we present a new framework and synchronization mechanism to effectively support developing real-time communication service by using a real-time object model named TMO (Time-Triggered Message-Triggered Object). Also, we describes the application environment as the DHS(distributed high-precision simulation) to guarantee real-time service message with TMO structure in distributed network systems. The TMO scheme is aimed for enabling a great reduction of the designer's effort in guaranteeing timely real-time communication service capabilities of among distributed multi-nodes systems. Our real-time framework provide the consistent construction and configuration of tine-triggered processing components across heterogeneous distributed object environment more easily. It has been formulated from the beginning with the objective of enabling design-time guaranteeing of timely action. In the real time simulation techniques based on TMO object modeling, we have observed several advantages to the TMO structuring scheme. TMO object modeling has a strong traceability between requirement specification and design.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.18 no.3
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• pp.46-57
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• 2019

Generally speeding appeared to be the most contributing factor of fatalities occurred in work zones, and highway agencies in South Korea have concerned of the safety of workers and drivers in the poor circumstances. In this study, a portable variable message signs (PVMS) system as an alternative of control speeding in work zones was implemented. This study evaluated the safety effectiveness of the PVMS based on speeds and the compliance with the speed limit. Linear regression and logistic regression models were adopted to quantify the safety effect of the PVMS between the 'before' and 'after'. The results showed that most of points had statistically significant speeds reduction experience after PVMS installation. Also, the percentage of vehicle exceeding the speed limit by 10 km/h or more was decreased significantly between 50 and 80% in the 'after' periods compared to the 'before' periods. Therefore, the PVMS would be contributed to benefit safety in work zones which there is a difference in design speed of the adjacent normal section.