• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2007년도 춘계종합학술대회
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• pp.765-768
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• 2007

본 논문에서는 모바일 웹서비스 메시지에 대한 보안 수준을 측정하고, 보안성과 신뢰성을 향상시키기 위한 방법으로, 모바일 웹서비스 메시지에 대한 보안 평가 방안을 제시하였다. 본 논문에서는 이를 위해서 모바일 웹서비스 보안 서비스의 개요와 보안 위협을 정의한 후, 모바일 웹서비스 메시지 보안 평가 방법을 정의하였다. 또한, 모바일 웹서비스 메시지 보안 평가를 위한 요구사항들을 정의하였고, 모바일 웹서비스 메시지 보안 평가 프레임워크를 구성하였다. 마지막으로, 모바일 웹서비스 메시지 보안 평가 프레임워크를 이용한 평가 시나리오에 대한 예제를 제시하였다. 본 논문에서 제시한 모바일 웹서비스 메시지 보안 평가 방안을 통해서, 모바일 웹서비스가 제공되기 이전에 모바일 웹서비스 메시지에 대한 보안 수준을 점검할 수 있으며, 발생할 수 있는 보안 위협에 대한 대응책을 마련할 수 있다. 이를 통해서, 모바일 웹서비스 메시지에 대한 보안성과 신뢰성을 향상시킬 수 있고, 모바일 웹서비스의 활성화를 촉진시킬 수 있을 것으로 기대된다.

• 유통과학연구
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• 제16권3호
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• pp.79-86
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• 2018

Purpose - Many retail stores tend to use scarcity-laden message in order to influence consumers, where scarcity refers to insufficiency of product supply or time of availability. For example, inside stores, the displayed products are often accompanied by scarcity message such as 'exclusive offer, limited time only.' According to past research, scarcity has a positive effect on product evaluation, since scarcity can acts as a signal of consumer demand, and thus product quality. Prior studies argue that consumers face a scarce product, they logically infer that other consumers buying the product in large numbers cause the scarcity. We propose that scarcity can be interpreted as a sales tactic artificially created by retail stores in order to increase sales of product. Research design, data, and methodology - We use a persuasion knowledge perspective framework to develop our hypotheses. In the present research, we show that product curation type is a key variable that moderates consumer response to scarcity, and thus the scarcity effect on product evaluation. Results - In this research, we showed when scarcity-laden message was used inside the store using consumer-centric curation message, scarcity had a positive effect on product evaluation. In contrast, when scarcity-laden message was used inside the store using marketer-centric curation message, the positive of scarcity message on product evaluation was diluted. Conclusions - Our study makes two important contributions to the literature on consumer response to scarcity. First, we identify a variable - namely, product curation type - that determines when either 'scarcity = good' or 'scarcity = marketing tactic' interpretation is likely to be dominant. Second, we cite persuasion knowledge perspective to explain the moderating function of product curation type in a retail store-related scarcity context. This research is relevant to practitioners, such as brand manager, retail environment manager, and advertising agencies, for the effective use for the scarcity-laden message in retail. The proposed moderator can operate in many real-life situations in retail where consumers are exposed to scarcity. And curation message related to scarcity has been facilitated by the inner-retail activities. These factors of the marketplace indicate that the boundary conditions of scarcity can have a significant effect on real-life consumer judgment.

• 패션비즈니스
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• 제15권2호
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• pp.1-11
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• 2011

The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

• 복식문화연구
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• 제12권4호
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• pp.566-578
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• 2004

The purposes of this study were to identify the dimensions of advertising evaluation and to examine the influence of advertising evaluation on advertising attitude and buying intension. Also this study categorized the advertising responses. Through the pretest, 15 casual wear brand＇s advertisements were selected and presented as stimuli. The data was collected from 377 female university students using questionnaire and analyzed by descriptive statistics, factor analysis and multiple regression fer path analysis. The results of This study were as follows. First, 5 factors were identified for the dimensions of advertising evaluation: model/message/product/brand/tone ＆ manner. Second, through the path analysis, advertising evaluation had direct and indirect influences on buying intension. The influences of dimensions of advertising evaluation on buying intension were also examined: model, message and product had indirect influence on buying intension mediated by advertising attitude, whereas product and brand had direct influence on buying intension. Especially, product affected considerably on buying intension. Third, advertising responses were categorized into five dimensions: tone ＆ manner/model/message/product/brand.

• 한국콘텐츠학회논문지
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• 제17권6호
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• pp.613-621
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• 2017

최근 디지털의 편의성과 아날로그 감성을 결합한 디지로그 제품이 점차 증가하고 있다. 그러나 디지로그 제품에 대한 연구는 미비한 실정이다. 이에 본 논문에서는 이미지 배치, 조절초점, 메시지 일치성이 디지로그 제품에 미치는 영향에 대해 살펴보았다. 결과를 요약하면 다음과 같다. 첫째, 광고태도에 있어 조절초점과 메시지지향성이 일치할 때 더 긍정적인 평가가 나왔다. 특히 디지로그 제품의 이미지를 왼쪽이 아닌 오른쪽에 배치할 때 그 효과가 더 크게 나타났다. 둘째, 제품평가에 있어 디지로그 제품이 가지고 있는 두가지 특징 즉 세련됨과 정겨움을 어떻게 평가할지에 대해 살펴보았다. 연구결과 세련됨에 대한 평가는 집단별로 차이가 나타나지 않았지만 정겨움이라는 측면에서는 과거와 관련된 왼쪽 이미지 배치시 조절초점과 메시지방향성과의 일치성 효과가 더 크게 나타났다. 마지막으로 구매의도의 경우 조절초점과 메시지지향성과의 일치효과는 오른쪽에 그림을 배치할 경우 더 강하게 나타났다.

• 인터넷정보학회논문지
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• 제8권5호
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• pp.11-20
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• 2007

본 논문은 자바 언어로 완성된 MPI(Message Passing Interface) 스펙인 MPJ(Message Passing in Java) 스펙을 준수하여 병렬 컴퓨팅 환경에서 메시지 통신 인터페이스를 제공하는 JMPI(Java Message Passing Interface) 라이브러리를 설계하고 구현하였다. 이 라이브러리는 간단하면서도 매우 편리한 GUI(Graphical User Interface) 도구를 제공하여, 사용자가 손쉽게 병렬 컴퓨팅 환경을 구성할 수 있다. 또한, 본 논문에서는 두 가지 전형적인 분산 시스템 통신 메커니즘인 소켓과 RMI(Remote Method Invocation) 방식을 이용하여 두 가지 버전의 시스템을 구현하였고, 기존의 JPVM 시스템과의 성능을 벤치마크 애플리케이션들을 통하여 컴퓨터 대수의 증가에 따른 처리 속도를 비교해 보았다. 실험 결과로는 본 논문에서 제시한 JMPI 시스템이 JPVM시스템보다 다양한 측면에서 높은 성능을 발휘한다는 것과 컴퓨터의 가장 효율적인 처리 속도는 애플리케이션에 따라 컴퓨터의 수를 증가시킨다고 해서 일정하게 처리속도가 증가하는 것이 아니라 네트워크의 트래픽을 고려하여 컴퓨터의 수를 증가시켰을 때 얻을 수 있다는 것을 보여준다. 마지막으로 컴퓨터의 수가 증가함에 따라 RMI를 사용하여 메시지를 전달하는 것이 소켓에 부속된 객체 스트림을 사용하여 메시지를 전달하는 것보다 효과적이라는 것을 알 수 있다.

• International Journal of Internet, Broadcasting and Communication
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• 제16권1호
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

• Asia Marketing Journal
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• 제13권3호
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• pp.55-77
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• 2011

가격번들링(price bundling)의 형태에는 '믹스드리더번들(mixed-leader bundle)'과 '믹스드조인트번들(mixed-joint bundle)'이 있는데 전자는 패키지 구성요소 중 하나는 정상가에 판매하고 다른 하나는 할인된 가격에 판매하는 것(예를 들면, 치아미백제를 구매하면 치약 할인)이고, 후자는 패키지의 가격을 통합하여 하나의 할인된 가격(예를 들면, 치아미백제와 치약을 함께 구매하면 총금액 할인)으로 제시하는 것이다. 메시지 프레이밍이란 동일한 광고 메시지를 어떻게 표현하느냐 하는 것인데, 제품을 사용할 경우 얻게 될 혜택 또는 긍정적인 제품 속성을 강조하는 긍정적 프레이밍과 대안을 채택하지 않을 경우 입게 되는 손실 또는 부정적인 제품속성을 강조하는 부정적 프레이밍이 있다. 본 연구는 치아미백제의 메시지 프레이밍을 '95%가 미백효과를 보았다(긍정적 프레이밍)'와 '5% 미만이 미백효과를 보지 못했다(부정적 프레이밍)'로 제시하였다. 본 연구는 개별제품에 대한 소비자의 지각된 품질수준과 태도에 대한 번들가격할인 프레이밍과 메시지 프레이밍의 상호작용효과를 탐구하였다. 연구결과 메시지 프레이밍의 주효과와 상호작용효과가 유의하게 나타났다. 긍정적 메시지프레이밍 조건에서는 믹스드조인트번들보다 믹스드리더번들에서 치아미백제에 대한 지각된 품질 및 태도가 높았으나, 부정적 메시지 프레이밍 조건에서는 믹스드리더번들보다 믹스드조인트번들에서 더 높았다. 본 연구는 번들 내 개별제품에 대한 번들가격할인 프레이밍과 메시지 프레이밍의 상호작용효과를 발견했다는 점에서 연구의 의의가 있으며, 메시지 프레이밍의 형태에 따라 번들가격 제시방법을 달리해야함을 제안하고 있다.

• 한국IT서비스학회지
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• 제9권2호
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• pp.179-192
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• 2010

In order to resolve the problems of traditional Enterprise Application Integration (EAI) for system integration and to establish flexible enterprise IT environments, Enterprise Service Bus(ESB) which have distributed architecture and support Service Oriented Architecture(SOA) has introduced. Particularly, JBI which developed by the Java Community Process is most widely used to implement ESB for advantages of Java technology. In ESB based on JBI, reliable message delivery is very important to ensure stability of services and systems because it is a message driven architecture. But, it is difficult to verify messages and trace messages when system fault or service error occurred because JBI specification is not enough to address them. In this paper we has proposed the Message Monitoring Framework for JBI-based ESBs which for using in monitoring messages efficiently. It provides foundations for gathering and tracing message-related information about component installation, message exchange, service deploy by using proxy-based change tracking and delegation mechanism for data processing. The proxy which used in our solutions collects data about message automatically when it changed, and the delegation mechanism provides users flexibility for data processing. Also, we describe the performance evaluation results of our solution which is acceptable. We expect to it enables users to ensure reliability and stability of the JBI-based ESB by systematic monitoring and managing messages being used to interact among components.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 1999년도 추계종합학술대회 논문집
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• pp.403-407
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• 1999

In this paper we present an architecture, implementation, and performance evaluation of an adaptive communication system (ACS) for wide-area ATM clusters. Our approach capitalizes on thread-based programming model to overlap computation and communication and develop a dynamic message-passing environment with separate data and control paths. This leads to a flexible and adaptive message-passing environment that can support multiple flow control, error control, and multicasting algorithms. We show the performance of ACS applications and compare them with p4, PVM, and MPI applications.