• Title/Summary/Keyword: Mental Accounting

검색결과 30건 처리시간 0.021초

브랜드 원산지 및 자국민 중심주의적 관계가 글로벌 브랜드의 스폰서쉽에 미치는 영향 (The Influence of Brand Origin and Ethnocentrism on Sponsorship Attitude of Global Brand)

  • 손영석
    • CRM연구
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    • 제3권1호
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    • pp.1-17
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    • 2010
  • 본 연구는 스폰서쉽을 통한 광고 집행시 고려해야 할 브랜드 자산의 요소들을 살펴보고, 이를 통한 광고효과 증대방안을 찾고자 시작하게 되었다. 먼저 스폰서쉽에 대해 살펴보았고, 브랜드 원산지와, 브랜드 친숙성, 소비자 자민족 중심주의를 중심으로 효과적인 스폰서쉽을 위한 방법을 찾고자 하였다. 연구의 결과를 살펴보면, 첫째, 소비자들은 스폰서쉽을 제공하는 브랜드의 원산지에 대한 태도가 우호적일 수록, 그 브랜드의 스폰서쉽 광고에 대한 태도도 우호적인 것으로 나타났다. 즉, 브랜드 원산지에 대한 태도에 따라서 스폰서쉽에 대해 우호적인 태도를 보일 수도 있고 부정적인 태도를 보일 수도 있는 것이다. 하지만, 국내 스포츠에 외국 브랜드가 스폰서쉽을 제공하는 것 그 자체에 대해서는 우리에게 이득이 된다고 판단하여 대체로 긍정적인 반응을 보이는 것으로 나타났다. 둘째, 소비자의 브랜드 원산지에 대한 친숙도가 높을수록 소비자의 스폰서쉽 광고태도는 우호적으로 나타났다. 즉, 소비자에게 별로 친숙하지 않은 국가의 브랜드가 스폰서쉽을 제공하는 것 보다는 브랜드 원산지에 대해 친숙성이 확보된 후에 스폰서쉽을 제공해야 더욱 효과를 볼 수 있다는 것이다. 셋째, 소비자 자민족 중심주의 연구는 효과가 거의 없는 것으로 나타났다. 이는 자민족 중심주의가 높은 사람이나 낮은 사람간의 스폰서쉽 광고에 대한 태도에는 거의 차이가 없다는 것이다.

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일 농촌지역 노인의 삶의 질 예측요인 (Factors Related to Quality of Life among Rural Elderly)

  • 서남숙;정영해;김정숙
    • 성인간호학회지
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    • 제17권3호
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    • pp.379-388
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    • 2005
  • Purpose: This study was conducted to explore the degree of depression, perceived health status, chronic disease and quality of life(QOL) among rural elderly and to determine the factors related to their QOL. Method: The design of this study was a correlational study. The subjects were 423 elderly consisted of 157(37.1%) men and 266(62.9%) women dwelling in a rural area of N City. Data were collected from May to December, 2003 using a structured questionnaire. A stepwise multiple regression analysis was performed to identify the factors related to the QOL. Result: It was found that the mean score of QOL was in total with 2.15 out of 5.00 and women elderly's score was significantly lower than men(t=2.20, p=.028). Perceived health status showed statistically significant positive relationship with QOL(r=.608, p<.05), while depression(r=-.751, p<.01) and chronic illness(r=-.336, p<.01) showed statistically significant negative relationship. Depression was found to have the highest correlation with QOL among the subjects. Depression score explained QOL at the most, accounting for 36.8% of the variability, followed by perceived health(8.2%) and the number of chronic illness(.7%). Other factors related to the QOL were economic status and absence of spouse. Conclusion: In order to increase the QOL of rural elderly, it is necessary to decrease the depression, to increase their perceived health status and to decrease the number of chronic illness. We suggest the implementation of a program not only to promote physical health status and self-care ability but to take care of mental health for the rural elderly.

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다차원적 종교성/영성척도 단축형 한국어판의 타당화 (Validation of the Korean Version of Brief Multidimensional Measure of Religiousness/Spirituality Scale)

  • 윤혜영;김근향
    • 한국융합학회논문지
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    • 제6권5호
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    • pp.257-274
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    • 2015
  • 본 연구는 Fetzer/NIA(1999)에서 개발한 다차원적 종교성/영성 척도-단축형(Brief-Multidimensional Measure of Religiousness/Spirituality Scale; BMMRS)의 신뢰도와 타당도를 평가하기 위해서 실시되었다. 대학생, 대학원생과 종교를 믿는 일반 성인 286명을 대상으로 BMMRS 영적 웰빙척도(Spiritual Well-Being Scale, SWS), 한국판 영성 척도(Korean Sprituality Scale, KSS), 펜실베니아 걱정질문지(Penn State Worry Questionnaire, PSWQ), 불확실성에 대한 인내력 부족 척도(Intolerance of uncertainty Scale, (IUS)를 실시하였다. BMMRS의 요인구조를 주축분해법, 사각 회전으로 분석한 결과, 기존 연구에서 제안되었던 긍정적 영적 경험, 부정적 영적 경험, 용서, 종교활동, 긍정적인 종교지지, 부정적인 종교지지 6요인 구조가 확인되었고 확인적 요인분석 결과 모형 적합도도 만족할 만한 수준이었다. 각 소척도의 내적일관성(.64~.97)과 검사-재검사 신뢰도(.72~.88) 역시 적절하였다. 이 결과는 한국판 BMMRS가 적절한 심리 측정적 지표를 나타내고 있음을 보여주고 있으며, 이에 향후 영성과 종교성 및 정신건강의 관련성 연구에 사용될 수 있음을 시사하였다.

A Comparison of the Prevalence of Cardiovascular Disease and Lifestyle Habits by Disability Status and Type of Disability in Korean Adults: A Propensity Score Matching Analysis

  • Choi, Oh Jong;Hwang, Seon Young
    • 지역사회간호학회지
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    • 제31권spc호
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    • pp.534-548
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    • 2020
  • Purpose: This study was conducted to evaluate the prevalence and lifestyle habits of cardiovascular disease (CVD) according to the type of disability in Korean adults compared to adults without disability. Methods: This study was secondary data analysis using the National Health check-up database from 2010 to 2013. Among the total 395,627 adults aged 30~80, the physically disabled (n=21,614) and the mentally disabled (n=1,448) who met the diagnosis criteria were extracted and compared with non-disabled (n=372,565) through 1:2 propensity score matching for nine characteristics. Results: Prior to matching, the prevalence of CVD was 34.4% in individuals without disabilities, accounting for 53.8% in those with physical disabilities and 22.4% in those with mental disabilities, showing significant differences between groups (p<.001). After matching, compared to the individuals without disability, those with physically disabled had significantly higher prevalence of CVD and the average number of CVD (p<.001). The prevalence of hypertension, diabetes, and vascular disease was significantly higher in the physically disabled (p<.05). Drinking was significantly higher in the non-disabled than in the physically and mentally disabled, and smoking was more in the non-disabled than in the mentally disabled. Physical activity was found to be significantly less in both the physically and mentally disabled than in the non-disabled (p<.01). Conclusion: It is necessary to confirm the differences in the prevalence of CVD risk factors and lifestyle according to the type of disability, suggesting the development and verification of health promotion programs including physical activity for CVD prevention in the disabled with CVD risk factors.

심층면담을 통한 난임 여성의 스트레스 양상에 관한 연구 (Stress Patterns in Women with Infertility: an In-depth Interview Study)

  • 조세인;김동일;최수지
    • 대한한방부인과학회지
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    • 제36권2호
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    • pp.85-100
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    • 2023
  • Objectives: To evaluate stress patterns and coping abilities in women with infertility by conducting in-depth interviews. Methods: Ten women with infertility who visited the Korean Medicine Hospital and provided consent after being informed of the purpose and method of the study were selected after meeting the inclusion/exclusion criteria. They were requested to complete a preliminary questionnaire developed by the researchers, the Infertility Stress Scale, and the Korean version of the Fertility Problem Inventory (FPI). Subsequently, each participant was interviewed individually. Results: The preliminary questionnaire was used to evaluate sensitivity to each type of infertility-related stress and ability to express and resolve it. Among all infertility stress types, the largest proportion, accounting for an average of 47.5±26.95%, was that felt by the patient herself. Considering stress awareness intensity, the stress felt by the patient was the highest, with an average score of 4.30±0.64. Relative stress sensitivity due to infertility was the highest, with an average score of 3.90±0.94. Compared with general work stress, the average ability to relieve stress related to problems with spouses was the highest, with a score of 2.50±1.20. The average Infertility Stress Scale score was 2.88±1.35 and FPI score was 2.87±2.52. Conclusions: The highest stress scores were observed for the following items: meaning of children, need for parenthood, and stress due to the diagnosis of infertility. The lowest stress scores were allocated to the item concerning relationships with friends and co-workers. Based on the in-depth interviews conducted after the survey, stress in women with infertility may be classified as emotional, physical, and economic. Thus, the requirement for providing appropriate psychological and emotional support depending on the stress type in addition to general medical treatment for infertility treatment was confirmed.

Formulations of Job Strain and Psychological Distress: A Four-year Longitudinal Study in Japan

  • Mayumi Saiki;Timothy A. Matthews;Norito Kawakami;Wendie Robbins;Jian Li
    • Safety and Health at Work
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    • 제15권1호
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    • pp.59-65
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    • 2024
  • Background: Different job strain formulations based on the Job Demand-Control model have been developed. This study evaluated longitudinal associations between job strain and psychological distress and whether associations were influenced by six formulations of job strain, including quadrant (original and simplified), subtraction, quotient, logarithm quotient, and quartile based on quotient, in randomly selected Japanese workers. Methods: Data were from waves I and II of the Survey of Midlife in Japan (MIDJA), with a 4-year followup period. The study sample consisted of 412 participants working at baseline and had complete data on variables of interest. Associations between job strain at baseline and psychological distress at follow-up were assessed via multivariable linear regression, and results were expressed as β coefficients and 95% confidence intervals including R2 and Akaike information criterion (AIC) evaluation. Results: Crude models revealed that job strain formulations explained 6.93-10.30% of variance. The AIC ranged from 1475.87 to 1489.12. After accounting for sociodemographic and behavioral factors and psychological distress at baseline, fully-adjusted models indicated significant associations between all job strain formulations at baseline and psychological distress at follow-up: original quadrant (β: 1.16, 95% CI: 0.12, 2.21), simplified quadrant (β: 1.01, 95% CI: 0.18, 1.85), subtraction (β: 0.39, 95% CI: 0.09, 0.70), quotient (β: 0.37, 95% CI: 0.08, 0.67), logarithm quotient (β: 0.42, 95% CI: 0.12, 0.72), and quartile based on quotient (β: 1.22, 95% CI: 0.36, 2.08). Conclusion: Six job strain formulations showed robust predictive power regarding psychological distress over 4 years among Japanese workers.

정신간호사의 공감능력과 감사성향이 직무만족에 미치는 영향 (Impact of Empathy Ability and Gratitude Disposition on Job Satisfaction in Psychiatric Nurses)

  • 정현순;고성희;김지영
    • 디지털융복합연구
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    • 제15권11호
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    • pp.395-405
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    • 2017
  • 본 연구는 정신간호사의 공감능력, 감사성향 및 직무만족의 정도를 파악하고, 공감능력과 감사성향이 직무만족에 미치는 영향을 확인하기 위해 시도되었다. 연구대상자는 K도, G도, J도 및 C도에 위치한 8개의 정신전문병원에서 근무중인 정신간호사 196명이었으며, 자료수집은 2016년 10월 8일부터 10월 20일까지 수행되었다. 수집된 자료는 SPSS WIN 22.0 프로그램을 이용하여 기술통계, independent t-test, one-way ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficients 및 hierarchial multiple regression으로 분석하였다. 연구대상자의 공감능력은 평균 $3.5{\pm}0.28$점, 감사성향은 $4.0{\pm}0.59$점, 직무만족은 $3.3{\pm}0.34$점이었으며, 공감능력과 감사성향은 직무만족도에 유의한 영향을 미치는 예측요인으로 설명력은 18.5%로 나타났다. 향후에는 지역사회 정신보건기관의 정신간호사들을 대상으로 하는 연구 수행을 제언하며, 본 연구결과는 정신간호사의 직무만족도 증진의 영향 요인인 공감능력과 감사성향을 향상시킬 수 있는 프로그램 개발의 기초자료로 활용될 수 있을 것이다.

예비노인의 자아존중감이 주관적 건강 인식에 미치는 영향: 대인관계 능력의 매개효과 (Effect of Self-esteem of Pre-elderly on Subjective Health Awareness: the Mediating Effect of Interpersonal Skills)

  • 박순진;석말숙
    • 산업융합연구
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    • 제22권1호
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    • pp.75-84
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    • 2024
  • 본 연구는 예비노인의 자아존중감이 주관적 건강 인식에 미치는 영향과 대인관계 능력의 매개효과를 검증하여 예비노년의 신체적·정신적 측면에서의 주관적 건강 인식 수준 향상을 위한 기초자료를 제공하는 데 목적이 있다. 분석을 위해 수도권을 중심으로 사회복지기관에서 운영하는 예비노인 프로그램 참여 55세 이상~64세 예비노인 270명을 대상으로 2023년 2월 16일부터 3월 16일까지 설문조사를 통해 자료를 수집하였으며, SPSS WIN 25.0과 PROCESS MACRO를 활용하였다. 분석방법은 빈도분석, 기술통계분석, 상관관계 분석을 실시하였고, 구조방정식 분석을 통해 대인관계 능력의 매개효과를 검증하였으며, 주요 분석결과는 다음과 같다. 첫째, 예비노인의 자아존중감은 주관적 건강 인식에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 에비노인의 자아존중감과 주관적 건강 인식 간의 관계에서 대인관계 능력은 매개효과가 나타났다. 이러한 결과를 토대로 향후 노년기에 활발하고 성공적인 노후 생활을 누릴 수 있는 기초자료를 제시하였다는 점에서 의의가 있다.

산업장 교대근무 근로자의 건강증진행위 예측요인 (Predictive Factors of Health promotion behaviors of Industrial Shift Workers)

  • 김영미
    • 한국직업건강간호학회지
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    • 제11권1호
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    • pp.13-30
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    • 2002
  • Industrial shift workers feels suffer mental stresses which are caused by unfamiliar day sleep, noisy environment, sleeping disorder by bright light, unusual contacts with family, difficulty in meeting with friends or having formal social meetings and other social limitations such as the use of transportation. Such stresses influence health of the workers negatively. Thus the health promotion policy for shift workers should be made considering the workers' ways of living and shift work specially. This study attempted to provide basic information for development of the health promotion program for industrial shift workers by examining predictive factors influencing health promotion behaviors of those workers. In designing the study, three power generation plants located in Pusan and south Kyungsang province were randomly selected and therefrom 280 workers at central control, boiler and turbine rooms and environmental chemistry parts whose processes require shift works were sampled as subjects of the study. Data were collected two times from September 17 to October 8, 1999 using questionnaires with helps of safety and health managers of the plants. The questionnaires were distributed through mails or direct visits. Means for the study included the measurement tool of health promotion behavior provided by Park(1995), the tool of self-efficacy measurement by Suh(1995), the tool of internal locus of control measurement by Oh(1987), the measurement tool of perceived health state by Park(1995) and the tool of social support measurement by Paek(1995). The collected data were analyzed using SPSS program. Controlling factors of the subjects were evaluated in terms of frequency and percentage ratio Perceived factors and health promotion behaviors of the subjects were done so in terms of mean and standard deviation, and average mark and standard deviation, respectively. Relations between controlling and perceived factors were analyzed using t-test and ANOVA and those between perceived factors and the performance of health promotion behaviors, using Pearson's Correlation Coefficient. The performance of health promotion behaviors was tested using t-test, ANOVA and post multi-comparison (Scheffe test). Predictive factors of health promotion behavior were examined through the Stepwise Multiple Regression Analysis. Results of the study are summarized as follows. 1. The performance of health promotion behaviors by the subjects was evaluated as having the value of mean, $161.27{\pm}26.73$ points(min.:60, max.:240) and average mark, $2.68{\pm}0.44$ points(min.:1, max.:4). When the performance was analyzed according to related aspects, it showed the highest level in harmonious relation with average mark, $3.15{\pm}.56$ points, followed by hygienic life($3.03{\pm}.55$), self-realization ($2.84{\pm}.55$), emotional support($2.73{\pm}.61$), regular meals($2.71{\pm}.76$), self-control($2.62{\pm}.63$), health diet($2.62{\pm}.56$), rest and sleep($2.60{\pm}.59$), exercise and activity($2.53{\pm}.57$), diet control($2.52{\pm}.56$) and special health management($2.06{\pm}.65$). 2. In relations between perceived factors of the subjects(self-efficacy, internal locus of control, perceived health state) and the performance of health promotion behaviors, the performance was found having significantly pure relations with self-efficacy (r=.524, P=.000), internal locus of control (r=.225, P=.000) and perceived health state(r=.244, P=.000). The higher each evaluated point of the three factors was, the higher the performance was in level. 3. When relations between the controlling factors(demography-based social, health-related, job-related and human relations characteristics) and the performance of health promotion behaviors were analyzed, the performance showed significant differences according to marital status (t=2.09, P= .03), religion(F=3.93, P= .00) and participation in religious activities (F=8.10, P= .00) out of demography-based characteristics, medical examination results (F=7.20, P= .00) and methods of the collection of health knowledge and information(F=3.41, P= .01) and methods of desired health education(F=3.41, P= .01) out of health-related characteristics, detrimental factors perception(F=4.49, P= .01) and job satisfaction(F=8.41, P= .00) out of job-related characteristics and social support(F=14.69, P= .00) out of human relations characteristics. 4. The factor which is a variable predicting best the performance of health promotion behaviors by the subjects was the self-efficacy accounting for 27.4% of the prediction, followed by participation in religious activities, social support, job satisfaction, received health state and internal locus of control in order all of which totally account for 41.0%. In conclusion, the predictive factor which most influence the performance of health promotion behaviors by shift workers was self-efficacy. To promote the sense, therefore, it is necessary to develop the nursing intervention program considering predictive factors as variables identified in this study. Further industrial nurses should play their roles actively to help shift workers increase their capability of self-management of health.

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농촌 지역 중소병원의 가정간호사업소 등록환자의 방문비용분석 (Cost Analysis of Home Nursing Care Patients in Rural Hospital)

  • 김진순;금란;황보수자
    • 농촌의학ㆍ지역보건
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    • 제24권1호
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    • pp.91-101
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    • 1999
  • 장 노년층 인구증가에 따른 건강문제의 다양화, 주민의 건강 요구증가에 부응하기 위해서는 기존의 의료기관 중심의 진료서비스 만으로는 새로운 건강문제를 충분히 해결할 수 없으므로 새로운 보건의료 제공 체계가 도입 되기에 이르렀다. 이미 선진국에서는 오랜 역사를 갖고 있는 가정간호사제도가 우리 나라에서도 입법화되어 1994년부터 병원중심의 가정간호사업이 시범적으로 운영되고 있다. 본 연구는 농촌지역의 중소병원에서 실시하고있는 가정간호사업소에 등록되어 있는 환자의 방문비용을 분석하는 것을 목적으로 실시되었으며, 1996년 5월 - 1997년 4월(1년간)까지 등록된 102명의 진료기록부를 분석하였다. 자료 분석 방법은 수준을 파악하기 위하여 평균과 분포로 분석하였으며 변수간의 차이점 등은 t - test와 ANOVA로 분석하였다. 분석 결과는 다음과 같다. 첫째, 등록환자의 일반적 특성은 남자가 44.1%, 여자가 55.9%로서 여자가 높았으며 연령은 60세 이상이 73.5%로서 노인 환자가 많았다. 둘째, 골다공증이 등록환자의 35.3%로서 제일 높았으며 각종 암이 21.6%, 뇌졸중이 14.7%로 나타나 연령과 관계가 깊은 것으로 나타났다. 질환특성은 복합질환, 즉 한가지 이상의 증상, 혹은 질환을 함께 갖고있는 경우가 73.5%로서 단순질환 26.5% 보다 높았다. 셋째, 남자 환자의 방문당 평균비용이 47,764원으로서 여자 환자의 46,078원 보다 높았다. 연령별로는 연령이 높아질수록 방문당 평균비용이 높은 것으로 나타났다. 성별과 연령별 비용은 통계학적으로 유의한 차이가 있는 것으로 나타났다. 넷째, 질환 특성별 비용은 단순질환이 복합 질환보다 방문당비용이 약간 높았으나 통계학적으로 유의한 차이가 없었으며, 질환별로는 COPD, 각종 암, 당뇨, 골다공증의 순으로 방문비용이 높게 나타났다. 다섯째, 가정간호의 방문비용이 질환으로 병원에서 치료받을 경우 보다 적게 나타나 비용효율이 있는 것으로 나타났다. 본 연구 결과는 제한된 자료를 분석한 것이므로 결과를 일반화시키는데 신중을 기할 필요가 있다. 그러나 가정간호사제도가 향후 정착되기 위해서는 가정간호 대상질환의 선정, 서비스내용 및 질, 비용효율 및 효과에 대한 평가가 계속 실시될 것을 제안한다.

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