• Asia Marketing Journal
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• v.14 no.4
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• pp.77-94
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• 2013

Really new products (RNPs) provide novel benefits yet many consumers are reluctant to accept these highly innovative new products. Previous literature has shown that mental simulation is an effective method for enhancing the evaluation of RNPs. However, Castano et al. (2008) and Zhao, Hoeffler, and Zauberman (2011) demonstrate conflicting results as to which type of mental simulation (i.e., process versus outcome) is more effective for the enhancement of RNP evaluation. The authors try to reconcile these results by incorporating a moderating variable which is personal need for structure (PNS). PNS is an individual difference variable that taps the differences in people's propensity to cognitively structure and simplify their environment (Neuberg and Newsom 1993). From the analysis of the previous two works, the authors point out that consumers' susceptibility to uncertainty may contribute to the different results, and suggest that this susceptibility is dependent on consumers' PNS. To test the hypotheses established, an experiment was conducted. Waterless washing machine was presented as a RNP and PNS was measured by using the 12-item PNS Scale (Thompson et al. 2001). The results of the study show that for high-PNS consumers, process simulation is more effective than outcome simulation for enhancing the evaluation of a RNP, whereas for low-PNS consumers, outcome simulation is more effective than process simulation. This research contributes to the mental simulation and new product literature by suggesting and verifying that PNS moderates the effects of process versus outcome simulations for enhancing the evaluation of RNPs. This research provides important managerial implications for marketing managers of RNPs, indicating that they should take account of the target consumers' PNS in planning marketing communications. Specifically, when targeting high-PNS consumers, marketing communications that encourage process simulation may be more effective than those that encourage outcome simulation. In contrast, when targeting low-PNS consumers, marketing communications that encourage outcome simulation may be more effective than those that encourage process simulation.

• International Journal of Computer Science & Network Security
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• v.22 no.10
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• pp.83-90
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• 2022

A forecast foresight of the conditions for the development of educational affairs in the Information Society of Ukraine is presented, taking into account changes in the technique, technologies, and the socio-social sphere. Unresolved problems in Ukraine regarding the modernization and improvement of the education system by means of informatization are highlighted. The need for further improvement of Ukrainian education by means of informatization is noted. Formulated the main goal of future education. The necessary conditions for the successful development of future education are highlighted. The role and place of the key figure of the teacher in the education of the future is determined. The article highlights the theoretical and philosophical foundations of professional subjectivity of the future specialist. Recently, the world's pedagogical thought has increasingly focused on how to build an educational process so that it brings a sense of happiness to all its participants. It is believed that this is a new management philosophy in general, although its origins are in ancient Greek sources, which claim that only a happy life has meaning and value. It is found out that the professional subjectivity of a specialist is an important professionally significant quality of the individual, which provides a purposeful and optimal implementation of their mental, personal resources for solving professional and life problems, which is manifested in the desire for self-definition, self-determination, self-regulation and self-improvement in professional activities taking into account the information society. The structure of this phenomenon is shown.

• Journal of the Ergonomics Society of Korea
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• v.34 no.2
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• pp.145-149
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• 2015

Objective: This study aims to analyze qualitatively if PTS methods are applicable to the agricultural works of Korea. Background: Many studies on setting standard time have been performed for manufacturing and service industries, not many studies on agricultural work have been carried out domestically and internationally. Method: MTM, MOST, Work Factor, MODAPTS were applied to some agricultural works, and limitations of each method were found out. Results: MTM was found to be more applicable than other methods, except for mental works. Conclusion: In general, many Korean agricultural works need squat postures, which are not taken into account in most of PTS methods. Continuous observation with stop watch is recommended for establishing the standard time for the agricultural works of Korea. Application: The information drawn from this study would be helpful to the farmer safety assurance system being established by Korean government.

• Sleep Medicine and Psychophysiology
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• v.4 no.1
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• pp.1-14
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• 1997

This paper reviewed models to explain memory and neuropsychological tests to assess memory. Memory was explained in cognitive and neuroanatomical perspectives, Cognitive model describes memory as structure and process. In structure model, memory is divided into three systems: sensory memory, short-term memory(working memory), and long-term memory. In process model, there are broadly three categories of memory process: encoding, storage, and retrieval. Memory process work in memory structure. There are two prominent models of the neuroanatomy of memory, derived from the work of Mishkin and Appenzeller and that of Squire and Zola-Morgan. These two models are the most useful for the clinician in part because they take into account the connections between the limbic and frontal cortical regions. The major difference between the two models concerns the role of the amygdala in memory processess. Mishkin and his colleagues believe that the amygdala plays a significant role while Squire and his colleagues do not. The most popular and widely used tests of memory ability such as WMS-R, AVLT, CVLT, HVLT. RBMT, CFT, and BVRT-R, were reviewed.

• Journal of The Korean Society of Clinical Toxicology
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• v.3 no.2
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• pp.114-118
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• 2005

Ingestion of plant material rarely manifest in clinical intoxication. This is due to the relatively low toxicity of most plants in Korea. But, veratrum is an important plant on account of its highly toxic alkaloids. Five cases of Veratrum grandiflonum mass poisoning are described. Clinical symptoms occurred quickly, within 30 min. Vomiting, a fall in blood pressure and bradycardia was observed. Treatments in the emergency department included gastric lavage, activated charcoal, and administration of atropine and dopamine for bradycardia and hypotension. Although one of them experienced profound hypotension, bradycardia and mental change, the outcomes were favorable in all cases, producing a complete cure without any sequellae at discharge.

• Phonetics and Speech Sciences
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• v.7 no.3
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• pp.27-35
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• 2015

The purpose of this study is to examine the lexical representation of phonological variants derived from optional vs. obligatory phonological processes. Given that place assimilation is optionally processed, whereas nasal assimilation is obligatory in Korean, a long-term repetition priming experiment was conducted, using a shadowing task. Korean speakers shadowed words containing either assimilated or unassimilated consonants in three priming conditions and their shadow responses were evaluated. It was shown that in both place and nasal assimilations, shadowing latencies for unassimilated stimuli were longer than those for assimilated stimuli in the mismatched condition. These results suggest that even in the optional assimilation, assimilated variants were processed more easily and faster than the canonical variants. The present results argue against the frequency-based account of multiple lexical representation (Connine, 2004; Connine & Pinnow, 2006; Ranbom & Connine, 2007; $B{\ddot{u}rki$, Ernestus, & Frauenfelder, 2010; $B{\ddot{u}rki$, Alario, & Frauenfelder, 2011).

• KIEAE Journal
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• v.7 no.6
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• pp.9-15
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• 2007

Ventilation of buildings provide occupants with comfort and plays a very informant role in supplying indoor ventilation requirement. Also, natural ventilation is more comfortable than forced ventilation taking account of mental comfort. Especially factors, airflow velocity and direction etc., should be reflected in establishment of comfortable indoor environment because indoor airflow can directly affect comfort of occupants. However, a device which enables indoor air movement to be analyzed has not existed until now. Hence, it has mostly depended on simulation results of fluid analysis but the results often differ far from reality. PST(Particle-Streak-Tracking) System, an alternative to improve this problem, is currently applied to natural ventilation in building, air conditioning, and airflow analysis in the inside of a plane etc. This study closely examine the property and strength and weakness of PST that is first introduced into KICT and then evaluate applicable possibility.

• Proceedings of the KIEE Conference
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• 2003.07c
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• pp.1964-1966
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• 2003

Lighting in the tunnel makes for safe driving of cars taking into account of change in perception arisen in the sight of drivers of cars entering into and passing tunnel, drivers' mental reaction and unique circumstances of a tunnel. There are many variables to satisfy safe driving in the tunnel. Since tunnels are mostly located in the mountainous area and illumination at the approach part differs largely depending on the surrounding circumstances, a standard different from that of common lighting is applied. An accidentin the tunnel, which involves same danger as in underground, may lead to a large mishap. Therefore, control by sensors inside and outside of tunnel ensures prevention of an accident through control of illumination at the approach part and inside of tunnel. It is very important in the aspect of saving energy since such control is available to reduce depreciation factor resulted from early excessive intensity of illumination.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.28 no.2
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• pp.58-69
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• 2017

Attention-deficit hyperactivity disorder (ADHD) is a highly prevalent, impairing, and comorbid disorder that persists into adulthood. ADHD should be diagnosed in the same manner as other common adult mental health disorders. The three most important components in the comprehensive evaluation of patients with ADHD are the clinical interview, medical examination, and completion and scoring of behavior rating scales. The diagnostic evaluation of ADHD should include questions about the symptoms, family history, prior evaluation and treatment of ADHD, as well as other problems including alcohol and drug use. Screening interviews or rating scales, as well as interviews, should be used. When it is feasible, clinicians may wish to supplement these components of the evaluation with the objective assessments of the ADHD symptoms, such as through psychological tests. These tests are not essential to reaching a diagnosis, however, or to treatment planning, but may yield further information about the presence and severity of cognitive impairments that could be associated with some cases of ADHD. As comorbidity is the rule rather than the exception, clinicians should carefully screen for comorbid disorders as part of a comprehensive assessment of ADHD. To receive a diagnosis of ADHD, the person must be experiencing significant distress or impairment in his or her daily functioning, and must not meet the criteria for other mental disorders which might better account for the observed symptoms, such as mental retardation, autism or other pervasive developmental disorders, mood disorders and anxiety disorders. This report aims to suggest practice guidelines for the assessment and diagnosis of children, adolescents and adults with ADHD in Korea.

• Journal of Distribution Research
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• v.8 no.2
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• pp.41-65
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• 2003

The objectives of this study are to investigate how the difference of consumer behavior between the expected and unexpected price discounts(increases), and mental accounting process affect spending account. Key findings of the study are as follows. First, it is shown that consumer would regard a windfall gain caused by the expected price discount and unexpected one as a different thing(gain}, Second, this study shows that if consumers are presented the price discount on the former purchased item in the case consumers purchase two kinds of items together, they would prefer spending more money on the later item to spending more money on the discounted item. Third, it is shown that consumers are willing to do a planned purchase when they find a store's price raise before arriving at a store(expected increasing) rather than after arriving at a store(unexpected increasing). The theoretical as well as practical implications were also discussed.