• 복식문화연구
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• 제8권3호
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• pp.339-348
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• 2000

The purpose of this research was to offer basic data for study of men's suits by investigating the buying conditions of men's suits. For data collection, a questionnaire was composed of a purchasing price, a purchasing place, the source of the information, the reason of the suit buying, a standard for choice, recognition of the ready-made suit's size and a number of suits they buy etc. The subjects of this research were male who aged 20∼59 and resided in Seoul and the capital region. The results of the research were summarized as the following : 1. Most of the men purchased a ready-made suit rather than a custom suit and a easy-order suit because of the convenience for buying. But the elder was tend to purchase a custom suit than the younger. And the reason of custom suit or easy-order suit buying was size for fitness. 2. It was usually done in a department store and an agency as a purchasing place. The men who resided in Seoul used a department store more than ones who resided in the capital region. Most of the men used bargain sale. The source of the information of suits came principally himself and a wife. Most of the men purchased the suits with their wives of themselves. The elder depended upon their wives for buying suit than the younger. The standards for buying the ready-made suit were color, style and price. The number of suit they buy in a year was 0.9 suits for S/F, 0.7 suits for winter, 0.4 suits for summer and 0.2 suits for combination. The main purchasing price was 150,000∼250,000 won. 3. Most of the consummer was to be satisfied a sense of wearing, color, design etc, but they ware not to be satisfied price, A/S, size etc for ready-made suits. And they usually didn't know the size of ready-made suits.

• 복식
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• 제46권
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• pp.49-66
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• 1999

The bisexuality deconstructivity and diversity that are great characteristics on the comtemporary fashion are showed in the fashion collections. The purpose of this paper is to investigate and analyze the influence of these characteristics made by the post modern-feminism fashion through the cultural pattern analysis. The post modern-feminism was analyzed by dividing the cultural pattern into 1) the deconstructivity of androcentrism -This characteristic was presented in the costume design that breaks the basic from of the line color and quality of the material showing in men's clothes. 2) By rejecting main current fashion -Subculture style appeared in main current fashion the boundary of main and anti-main current fashion was vagued and the phenomena that the identity of subgroup was weakened were showed. 3) In the coexistence of double-sided value -This characteristic was presented in the cross-dressing fashion that cut away women's slender part and men's rough part. 4) In the open-minded thought of gender -This tendency was reached an extreme from excessive exposure to design which gives the sexual stimulus. This paper is expected to be helpful to understand the contemporary fashion by treating the cultural category associated with post-modern feminism in relation to contemporary fashion and to establish the direction of 21 century fashion.

• International Journal of Costume and Fashion
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• 제10권1호
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• pp.67-79
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• 2010

Cultural sensation by appearance of Elvis Aaron Presley is thought to have been greatly influenced by spread of popular culture beginning to form with the development of mess media in USA that was changed rapidly after the war, changing aspect of popular music in U.S.A through the media development and teenager culture of USA that has rapidly emerged. Elvis intended to change into 'music to be seen' deviating from 'music to be simply listened to' with expressing the conversion of sexual consciousness, defiance to older generation and a sense of value on wealth, and the like, and also suggested a new culture and style to the young people at that time. Flow of Elvis's fashion may be categorized into the classifications such as the fashion in the period. First, Formative period(before 1954) distinguished by pimp look and sideburns with tough image and wild clothes. Second, Establishment period(1954-57) may be categorized into the hot rockabilly style which showed a glittering fashion by brilliant and colorful costumes, the cool rockabilly style which changed him to a fashionable star of modem image(1958-60). Third, re-heyday(after 1968) where a brilliant and bold decoration was displayed. In Elvis fashion, the masculine sensualism, defiance to main value and expression of luxury and consuming culture, etc. are included as a unique aesthetic consciousness. 'Expression of masculine sensualism' represented the sensualism through sexual objectification of men's body by men's sexual ostentation which was prohibited. 'Defiance to main value' means that attempts of non-mainstream image for social class are expressed with an exercise of power by young people through the public. Although the Elvis look has fanned an anti-culture, it was expressed and accepted as having a normally capitalistic appearance. In addition, it being thought of as the standard, symbolizing a success and a wealth through the presentation of image which accepted this material benefit, we may classify this into 'expression of luxury and consuming culture'.

• 한국의류학회지
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• 제23권6호
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• pp.829-840
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• 1999

Ordinarily hair styles and headclothes show the racial characteristics. Uighur's men had let their long hair hang down their back in many queues, According to the order of estates men wore double high coronets hthree-pointed coronets from the headdress. Married women wore the felt headdress. The type of men's clothes were long caftans which had a round collar slits on the both sides and tight sleeves. They tied Chan Die belts and wore long boots. Women wore long tunics with everted collar which was decorated. Later the type of women's dress was changed into the long caftan. Late period of Turfan Uighur Mongol style had appeared.

• 복식
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• 제49권
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• pp.5-24
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• 1999

The results from the consideration of this are as follows. 1. Various kindes of entertainments were beganed by common peoples of old china. 2. From the Han dynasty Various kindes of entertainments are devided into the classic dance and music which was performed courtesy ceremonial meetings of ancient china. 3. Traditional drama dance and musics performed art by artist of old china was called collectively "Various kindes of Entertainments(百戱)" 4. After unification of Han dynasty many commercial men and artist come from western to China therefore western music dance and drama acrobatic magic flowered into the old china so "Various kindes of Entertainments(百戱)" items was abundant. "Various kindes of Entertainments(百戱)" items as follows: 1) dramas 2) horsemanships. 3) acrobatics 4) magics 5) masked dramas. 5. "Various kinds of Entertainments" artist's costumes as follows: 1)For mens: *Old-china's "Various kindes of Entertainments" artist's costumes of Han-dynasty was Chin hyun-Kwan(진현관) right handed neck collor long coat narrow trousers belt just simmillar is official's dress of Han dynasty. *Various kindes of Entertainments(百戱)" artist's costumes of Westerner's dress is high top hats, lace trimminged round-necklong coat trimminged belt narrow trousers. *Another weaterner's dress is long striped patterned knee-lengh coat narrow trousers *opened top body and wearing narrow pantaloon short skirt short trousers. 2) For females: (1) Hair style is high top hair style twin high top hair style birds hair decorated high top hair style ribbon dressed high top hair style (2) Dress is knee-lengh one-piece west0-lengh jaket and knee-lengh skirt one-piece and short trousers scarf hart sleeved jaket narrow pantallons. "Various kindes of Entertainments(百戱)" artist's costumes influenced from royal families costumes to common peoples costumes without concern of that one's social positionon peoples costumes without concern of that one's social position.

• 패션비즈니스
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• 제7권4호
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• pp.142-154
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• 2003

This study was conducted on the costume of the 6 minorities dwelling in Guizhou Province of China. The result of the study is summarized as follows. As Guizhou Province yields much silver, most of the minorities used silver ornaments a lot and dyed their garments by using indigo extracted from plants that grow in the area. The headdress was of style that for both men and women a long cloth is wound around a head in various ways. In some cases, women used cow's horn, pearl and silver ornaments. Most wore a short upper garment such as blouses with overlapping necks or blouses with diagonal on the front, and as a lower garment men and women wore trousers and skirts, respectively. As a way of ornament, embroidering, wax printing and weaving were commonly used, but pattern and color used in the ornament varied depending on the individual minorities.

• 복식
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• 제29권
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• pp.5-22
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• 1996

the present thesis aims to contribute to the further development of the men's wear indus-try in Korea which now confronts the need to adjust itself more actively to the conditions of the coming age of internationalization and free trade. To achieve this this thesis suggests the trade should provide for the changing domestic needs on theone hand and refine its wares as high value-added products in compe-tition with those from the advanced countries in fashion industry on the other, The history of the 'suit' the standard men's attire dates back to 1850 when the 'Ditto suit' was introduced composed of coat waist coat vest and trousers to remain virtually unchanged till the end of the nineteenth cen-tury and the modern men's wear originated in Britain. In Korea since the introduction of western clothes from 1876 custom-made suits had been dominant until 1944 while western clothes earned popular currency between 1945 and 1964 and ready-made suits began to spread with their advantages recognized in terms of practicality convenience and functionality The next phase from 1965 to 1985 witnessed the establishment of a number of ready-made brands although custom-made suits stayed in their height of prosperity until 1975. The turn-ing point for the men's wear industry came in 1975 when high-calss ready-made brands be-gan to turn up with the arrival of large companies in the market matching the change in consumers' life style. The men's wear market went through further diversification and specialization dur-ing the years between 1985. and 1990. Around the year 1990 however the expansion of the business suit industry came to slow down ac-companied by an oversupplied market. The fashion of pragmatism in the 1990s called for the growth of the casual wear department and as consumers' life style became more and more individualized conscious dressing in accord ance with T.P.O established itself as an important branch of culture, Such casual boom is likely to aid in promoting Korea's men's wear indus-try to peer with that of advanced countries. Consumers' fashion sense is now ahead of the trade's as well as being shortcycled highly individualized stylized and diversified. To meet consumers' demands under such circum-stances each company is required to develop its unique soft Know How based on accurate information and strategically specialized plan-ning. The trade should convert its hithero producer-oriented strategy to a new consumer oriented one and actively lead the needs and purchasin g pattern of consumers by providing an efficient and reasonable price policy with optimum supply of merchandise and also by presenting 'our' trend suited to our circum-stances.

• 복식
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• 제61권3호
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• pp.51-62
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• 2011

The purpose of this study was to examine the visual evaluation of image according to the style, hue, value, and chroma of the male clothing and the preference of image. A quasi-experimental method was used for this study. The first factorial design was the $2{\times}3{\times}2{\times}2$ (style of upper clothes ${\times}$ hue ${\times}$ chroma ${\times}$ color of trousers), and the second factorial design was the $2{\times}3{\times}2$ (style of upper clothes ${\times}$ value ${\times}$ color of trousers). The styles of upper clothes were a soutien collar casual jacket and a polo shirt. The subjects were 509 female college students living in Seoul. Factor analysis showed five image categories of men's clothing: initiative, dignity, politeness, activity, and mildness. Yellow was evaluated as having the highest initiative and activity. Blue was shown to have lower mildness than red and yellow. The high saturated chroma was perceived to be higher initiative and activity than low chroma. The shirts were evaluated higher in activity and mildness than the casual jackets were. The beige pants were perceived to be higher in dignity and mildness than the dark blue pants. The high chroma jackets were perceived to be higher in both initiative and activity than the low chroma jackets. The navy blue pants with the upper clothes in low chroma blue were perceived to be higher in politeness than with the upper clothes in low chroma red or yellow. The low value clothes were perceived to be higher in both initiative and dignity.

• 한국의상디자인학회지
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• 제9권2호
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• pp.31-48
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• 2007

The purpose of the this study is to make a historical review of changes in the structural decorations of men's costume from ancient times to modern times and to provide basic materials for developing handicraft decoration techniques and sewing methods in contemporary fashion. Their gorgeousness of collars and sleeves reached its peak along with the exaggerated expression of the human body during the Renaissance when people were free from Christian traditions of the Middle Ages and pursued human pleasures. Huge and decorative collars gave great dignity and formality to the wearer. Sleeves were slim and cuffs were small or nonexistent after the French Revolution. Various decorated pockets had been developed since pockets began to be attached to coats in the 17th century. Pockets were at the bottom of coat in the late 17th century, but they were gradually placed much higher on the coat. Buttons began to be used as the tool for sticking fast body to clothes in the 12th century and became extremely sumptuous accessories in the $16th{\sim}18th$ centuries. Men's clothes were simpler and more practical after the French Revolution. The result was that decorative buttons begun to disappear and metal buttons came out for practical purpose. The number of buttons worn on sleeves was also noticeably reduced. This research suggested the possibility that various decoration techniques could create the unique details in the each part of clothes. In order to develop high value-added products, we need to study various decoration-sewing methods and put to practical use them for creative fashion design.

• 복식
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• 제58권7호
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• pp.60-75
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• 2008

A history of Chinese Costume is that of the accept and the struggle between the 'Shen- Yi' of Han(漢) race and 'Ho-Bok' of foreign races. There are the 'Shen-Yi Ko' and the 'Ho-Bok Ko' in their representative documentary. They are quite significant materials for the researchers of the Oriental costume. The purpose of this study about comparing and analyzing the 'Shen-Yi Ko' and the 'Ho-Bok Ko' give a guidance to Chinese costume's researchers. The results of study are as follows: The 'Shen-Yi', having made a dress joined an upper to the low clothing together(上衣下裳) and deeply covered the parts of all the bodies, was named, had appeared the Spring-Autumn & warring state period(春秋戰國時代) and later the former Han Dynasty(前漢). Not only everyone in spite of men and women, without distinction of rank, high and low alike but also even the court dress(朝服) and from latter Han Dynasty(後漢) only the housewives could have worn it. The 'Shen- Yi Ko' disappeared its records and remains and at present nothing leave behind. The 'Ho-Bok' is a costume of the nomadic horse-riding people among the foreign races, then influenced upon the Chinese costume. The style of the Chinese costume consists of 'Yi Sang'(衣裳) and the 'Ho-bok' of foreign races, 'Yi Ko'(衣袴). The 'Yi Ko'((衣袴), derived from the King Muryoung of Cho Dynasty, had greatly been changed the chinese men's clothing and After that 'Ko Sup'(袴褶). The Chinese have enjoyably and familiarly the accepted 'Ho Bok' for a long time.