• 한국의류산업학회지
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• 제18권1호
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• pp.71-79
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• 2016

This study aims to suggest the proper neck-width of slim-fit jackets according to numbers of jacket buttons from an one-button jacket to a four button jacket for men in their 30's. The researchers carried out both an appearance evaluation and a movement functionality evaluation. When analyzing the appearance evaluation, there were meaningful differences. The one-button jacket showed a high score on the back-neck width of +2.4cm. The two-button jacket and the three button jacket showed a high score on the back-neck width of +1.4cm. The four-button jacket showed a high score on the back-neck width of +0.4cm. The result of movement functionality evaluation was not related to the appearance evaluation, and showed no meaningful difference. The one-button jacket and two button jacket showed high scores on the back-neck width of +2.4cm. The three button jacket showed a high score on the back-neck width of +1.4cm. The four-button jacket showed a high score on the back-neck width of +0.4cm. In analyzing both results, the study suggests that the proper front neck-width and that of the back-neck width of +2.4cm be for the one-button jacket, the back-neck width of +1.4cm be for the two-button jacket and the three-button jacket, while the back-neck width of +0.4cm be for the four-button jacket.

• 패션비즈니스
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• 제10권3호
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• pp.117-128
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• 2006

The purpose of this study was to understand changes of the current young generation's lifestyle, aesthetic attitude for an appearance, and way of thinking by making a close investigation into metrosexual, the recent mode, and find out its cultural and social implications. As a method of the study, the literature and the Internet data were reviewed. Articles from newspapers, magazines and the Internet were chosen roughly from the year 2000 to now because metrosexual mode remarkably boomed before and after 2000. Books related to the theory on the mode in a costume culture were referred. Also, articles in daily newspapers which dealt with cultural and social issues were reviewed, fashion magazines for men such as Esquire and GQ showing the new trend in men's lifestyle and fashion were examined, and the Internet providing us the latest news from cultural and social topics to fashion trends were investigated. The backgrounds of the rise of metrosexual mode were a collapse of stereotypes in various fields, spread of lookism in a visual image period, extension of commercialism, and expansion of men's character casual trend. Metrosexual was defined as an urban male with a strong aesthetic sense who spends a great deal of time and money on his appearance and lifestyle. His fashion style was characterized by slim and flowing silhouette, feminine and luxurious materials such as transparent chiffon, silk and cotton with a light and soft touch, and a knitted wear with a flowing line, a wide variety of vivid and pastel colors, floral and geometric patterns, and the decorative details like lace, beads, embroidery, and fur. From spread of this mode, two cultural and social implications were extracted. Firstly, the current young generation's aesthetic standards for the perfect man changed from macho man to considerate man who had a good appearance and this suggested that a conventional sex role broke down. Secondly, men began to explore for their own identity escaping from traditionally standardized masculinity that they had been forced to follow.

• 한국의상디자인학회지
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• 제6권2호
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• pp.63-75
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• 2004

The traditional Ukrain costume has been gradually developed and influenced by the climate and political, economical environments. The national costumes has represented the beliefs and understanding of people about the beauty and harmony of the world. Eastern Europe and Northern Asia are considered as the origins of the Korean traditional costume, and the artifacts ranged from over the Black Sea to ‘Skitai’ and Northern Asia to ‘Noinoola’ support this hypothesis. This study is investigate the formative characteristics of Ukrain national costume especially of the nineteenth century and the early twentieth century. In Ukrain, Men wear ‘Rubaha’ (shirts style's upper garment-in Ukrain Sarochka) and trousers, women wear ‘Rubaha’ with vest and a skirt and a head gear were worn. Ukrain is consisted with three group - 1) Dnipro region-included the Kiev region in the center of Ukrain, 2) Polissia region in the northwest of Ukra in and 3) Hutsul-Zakarpattia region in the west of Ukrain. These three groups have there own different formative characteristics of Ukrain traditional costume.

• 한국의류학회지
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• 제7권2호
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• pp.45-52
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• 1983

The purpose of this study was to investigate between locus of control, body cathexis and four aspects of clothing behavior. Locus of control was measured by Rotter's The Internal-External Scale and body cathexis by Secord and Jourard's Body Cathexis Scale. Two aspects of clothing behavior were assessed with Lee's questionnaires dealing with status symbol and clothing satisfaction. Clothing Acceptance I was determined with questionnaires designed to measure the acceptance of color and casual wear and Clothing Acceptance II by line drawings of clothing representing formal type, informal type, and new mode type designed to measure the acceptance of business suits. The questionnaires in this study were administered to a sample of men (between 20 to more than 60 years of age) in Seoul. The data from 303 respondents were analyzed. The results were: 1) Locus of control was not related to Clothing Acceptance I(acceptance of color and casual wear), but positively related to Clothing Acceptance II(acceptance of business suit), that is, the persons having wider latitudes of acceptance in business suits were internally controlled in locus of control. 2) Locus of control was negatively related to status symbol, that is, the persons having higher concepts in status symbol were externally controlled in locus of control. 3) Body cathexis was positively related to clothing satisfaction, that is, the persons having higher satisfaction toward their clothing were more satisfied with their body.

• 복식문화연구
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• 제18권2호
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• pp.348-370
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• 2010

The purpose of this study was to propose some plan which could satisfy consumer's expectation emotional needs by comparing emotional scale between fashion brand image and brand website coloration image. For this study, 12 brand websites within four fashion zone, men's clothing, women's clothing, casual wear, and sports wear were chosen. The questionnaires were comprised of 27 emotional adjectives which were selected from previous studies. The questionnaires were distributed to university students and office workers for 3 to 17 on September. Among them, 118 questionnaires were analyzed by SPSS tool. The qualitative analysis for emotional adjective sorting, content analysis for website color chip sorting, and quantitative analysis for consumers were used in this study. Some differences exist between brand image and website coloration band image as the result. As the numbers of internet user became larger, the costumer's emotional image which gives maximum satisfaction is getting more important in fashion brand website. Therefore, fashion website managers should satisfy consumers with functional and emotional needs.

• 복식
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• 제61권8호
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• pp.100-113
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• 2011

The earlier notion of feminism regarding gender equality was changed into that of Postfeminism because of gender differences. The idea of Postfeminism has been present since the 1980s but has been influenced by modern culture theories such as Postmodernism, Poststructuralism, Theory of Power and Discourse and Psychoanalysis. Various features of Postfeminism are found in the medieval warrior images of contemporary fashion. Warrior costumes were men's exclusive property in the medieval ages, but as it is introduced as women's wear in the 21st century, it shows us new fashion images which are constructed by gender deconstruction, differences and pastiche. In this regard, the purpose of this study is to examine a key characteristic of Postfeminism fashion. An article described the historical costumes of medieval warriors and refocused on the development processes of feminism and then conducted an analysis on formative characteristics and Postfeminism tendencies in contemporary women's wear from 2000 to 2011. The results were that materials such as metallic and flexible materials, monotonic and red colors and detailed patterns of armor were used to display forms of exaggeration and restraint. These elements fully and correctly expressed the image of a medieval warrior woman in contemporary fashion. Postfeminism fashion is constructed with feminine power, gendered identity, sensual elegance and a postmodern body. Postfeminism is the contemporary cultural icon and is continuously influencing modern fashion design in the 21st century in a positive and powerful way.

• 복식
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• 제63권8호
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• pp.156-170
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• 2013

The purpose of this research is to scrutinize the cyclist's consumer behavior by analyzing the eWOM information search behavior of cycle-wear according to benefits sought and involvement. The research was conducted through an online survey and the respondents were 291 men who wore cycle-wear and searched information via online. The results of this research are as following. First, the benefits sought from wearing cycle apparel are composed of five sub-factors such as, ideal body figure, brand ostentation, comfort ease, personality, and economic feasibility. In addition, the cycle-wear involvement consisted of two sub-factors: cycling involvement and fashion involvement. Second, the eWOM information search behavior of cyclists was different depending on the benefits sought by the cyclists. When the cyclists pursued ideal body figure they searched more information of design and color, while cyclists put more weight on the information of design, color, and brand when they sought brand ostentation. Moreover, the valence and the type of the information were dissimilar depending on the benefits sought. Third, the sub-factors of eWOM information search behavior affected the eWOM effect distinctively. The price information was the only factor that influenced the eWOM effect among the contents of the information. The valence of the information influenced the eWOM effect, and the effect of positive information was stronger than negative information. Additionally, the subjective information also affected the eWOM effect. Lastly, the effect of the benefits sought influencing the eWOM information search behavior varied by the difference of the cycle-wear involvement. For example, when they are both high in the involvement there were various benefits sought affecting the eWOM information search behavior. However, when only the cycling involvement was high, and they pursued personality, the price information was not important to them.

• 감성과학
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• 제7권4호
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• pp.1-6
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• 2004

본 연구는 동서양 문물 이미지 사진에 대한 여대생의 선호도와 패션잡지에서 의류광고 사진에 등장한 모델의 동서양 국적에 따른 소비자의 긍정적/부정적 인식 정도의 영향을 조사하고자 하였다. 100명의 여학생이 설문에 응답해 주었으며 20개 사진이 자극물로 제시되었다. 자극물은 주택, 실내, 식품, 미인도, 음료수로 하고, 패션 광고사진으로는 남성복 정장, 여성복 정장, 여성복캐주얼, 여성복 속옷, 여성손목시계 등으로 하여 동서양 모델 사진을 각 1점씩 선택하였다. 여대생들은 간식과 미인도에서는 서양이미지보다 동양이미지를 선호하였으나, 패션잡지의 의류광고 사진의 광고에는 모든 경우에서 서양모델이 사용된 경우에 긍정적인 인식정도를 나타냈다. 이러한 사실로서 여대생의 서양이미지에 대한 인식은 긍정적이며 이것은 의류제품 브랜드의 소비자 선호도에 영향을 미칠 것을 추측할 수 있었다.

• 복식
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• 제19권
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• pp.195-207
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• 1992

palestein had been a part of Islamic culture before Israel was established after World War II and their daily lives had been totally affected by the Korean, Consequently, the idea of clothing, types of women clothes and it's characteristics reflected in the Koran have been studied and the results are as follows: First, the idea of clothing reflected in the Koran emphasizes the equality of the sexed and treats women as men's equal partner. Second, in the Koran there is almost no reference on men's clothes, but it only recommends women to wear veil to cover their faces and bodies when they go out. The Koran argues that it is not to restrict women but to protect them. Third, due to it's geographical location, Palestinian clothes had been affected by it's neighboring areas, and the gumbaz-a kind of coat - is one of the examples of Turkish origin. In the beginning the gumbaz had been worn by upper class Palestinian women and subsquently by urban Nazareth women. They used to slip on gumbaz on their heads and shoulders. Fourth, In Palestein they wore jacket over coat or dress. The emboridered jacket from Bethlehem was mostly worn their wedding dress. Fifth, the headdress and face-veil in Palestein are the most unique ones and married women decorated headdress and face-veil with gold or silver coins which they received as wedding presents, and wrapped all their coin decorations in black cloth when husbands are dead. Bedouins decorated not only with coins but also with shells, buttons, stones and beads to articulate their chastity, social status, aestheticism, religion and magic.

• The International Journal of Costume Culture
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• 제6권1호
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• pp.19-29
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• 2003

The 3D measurement data expected be useful to give appropriate garment fit and development of MTM(Made-to-Measure) CAD software. The researcher surveyed the need and use of national anthropometric data of the apparel industry. 17 Korean apparel manufacturers participated in the study. The need of anthropometric data at 5 different apparel business sectors was measured: men's suit, women's dress, casual-wear, underwear, and active sportswear. The result of the survey shows that height and bust, waist, hip circumferences are needed by all of the business sectors. The body measurements at the scye and upper arm area were need most by the men's suit manufacturers. The women's foundation garment manufacturers were well prepared for the use of the 3D body scan data and they expected the potential benefits of 3D body scan data would be great. The researcher also conducted a case study and found a pro and con of the using 3D body scan data for apparel product developing process. In the current stage of technical advance, a reasonable method was required to get nude like scan data for the women's foundation garment manufacturer. The researcher concluded that the apparel designer could use the 3D scan data for developing tremendous style garment design and pattern making.