• Title/Summary/Keyword: MegaStudy

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A Case Study of The Design of Mega Foundations for High-rise Buildings (초고층 건축물의 대형기초 설계 사례)

  • Kim, Sung-Ho;Hong, Seung-Hyeun;Hong, Sa-Myun;Choi, Yong-Kyu
    • Proceedings of the Korean Geotechical Society Conference
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    • 2007.09a
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    • pp.55-77
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    • 2007
  • Currently a large number of high rise building projects are under plan and a mega foundation system to support this high load with safety is requiring. The foundation of a highrise building is displaced by the building load, which influence the behavior of a super structure in reverse. In this aspect, the structural interaction analysis between a foundation and a super structure is necessary. In this study, the relationship of a superstructure of building and a foundation has been reviewed, considering the tendency of design from a capacity driven design to a performance design. Two different case studies have been introduced to help understand this relationship in more specific, the first case is the high rise building founded on a mat system on rock and the second is that on large diameter bored piles on soft ground condition.

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Managing Mega-Project Complexity in Five Dimensions

  • Gransberg, Douglas D.;Jeong, H. David
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.6-9
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    • 2015
  • Traditional project management theory is based on a three-dimensional life cycle approach where the project managerseeks to optimize the dimensions of cost-schedule-technical (quality or design). This paper reports the findings of a case study analysis of two complex mega-projects in Michigan which confirm the findings of previous research and illustrates the use of a framework for five-dimensional project management (5DPM) that is for conceptualizing a complex project's scope of work. The framework elevates the recognition that the project's social/political context and the financial arrangements create complexity adding two new dimensions. This paper also demonstrates a methodology to graphically display a project's complexity to better understand and prioritize the available resources. The result is a "complexity footprint" that may help a complex project manager identify the boundary between controllable and uncontrollable projects impacts. The paper finds that applying 5DPM to the two case study projects has given the project delivery team a tool which is actually adding value to the complex project management process.

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The Effects of Influencer Marketing on Brand Attitude

  • Ho Gil YOO;Lee Seung KWON
    • Journal of Wellbeing Management and Applied Psychology
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    • v.7 no.2
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    • pp.39-47
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    • 2024
  • This study investigates the impact of mega-influencers and micro-influencers on consumer trust, brand attitude, and purchase intention within the beauty industry. Methods: A survey of 160 adults was conducted in March 2024, analyzing responses to the influence of a beauty mega-influencer ("Isa Bae") and a micro-influencer ("Day Beauty"). Participants were surveyed online over two weeks, and the data were analyzed using statistical tools to compare the influence of both types of influencers. Results: The results indicated that mega-influencers had a more substantial effect on reliability and brand attitude compared to micro-influencers, although both types of influencers significantly influenced purchase intentions. Influencer attractiveness and expertise emerged as critical factors in shaping consumer perceptions and behaviors. Conclusion: This study provides insights into optimizing influencer marketing strategies by leveraging the distinct characteristics and scales of influencers to enhance consumer engagement and brand loyalty. The findings underscore the importance of choosing the appropriate influencer type to maximize marketing effectiveness and consumer trust in the digital marketing landscape.

Behavior of grouped stud shear connectors between precast high-strength concrete slabs and steel beams

  • Fang, Zhuangcheng;Jiang, Haibo;Chen, Gongfa;Dong, Xiaotong;Shao, Tengfei
    • Steel and Composite Structures
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    • v.34 no.6
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    • pp.837-851
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    • 2020
  • This study aims to examine the interface shear behavior between precast high-strength concrete slabs with pockets and steel beam to achieve accelerated bridge construction (ABC). Twenty-six push-out specimens, with different stud height, stud diameter, stud arrangement, deck thickness, the infilling concrete strength in shear pocket (different types of concrete), steel fiber volume of the infilling concrete in shear pocket concrete and casting method, were tested in this investigation. Based on the experimental results, this study suggests that the larger stud diameter and higher strength concrete promoted the shear capacity and stiffness but with the losing of ductility. The addition of steel fiber in pocket concrete would promote the ductility effectively, but without apparent improvement of bearing capacity or even declining the initial stiffness of specimens. It can also be confirmed that the precast steel-concrete composite structure can be adopted in practice engineering, with an acceptable ductility (6.74 mm) and minor decline of stiffness (4.93%) and shear capacity (0.98%). Due to the inapplicability of current design provision, a more accurate model was proposed, which can be used for predicting the interface shear capacity well for specimens with wide ranges of the stud diameters (from13 mm to 30 mm) and the concrete strength (from 26 MPa to 200 MPa).

A Case Study on Corporate Strategy Focused at Product Differentiation and Public Policy for the Enhancement of Industrial Structure: Korea's Trade Policy towards the Mega FTA (제품차별화 중심의 기업전략과 산업구조고도화 중심의 공공정책에 대한 연구: Mega FTA에 대한 한국의 통상정책을 중심으로)

  • Hwang, Hae-Du;Shin, Hyeon-Joo
    • Korea Trade Review
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    • v.44 no.4
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    • pp.205-220
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    • 2019
  • This article recapitulates the recent changes in trade laws, which may be accentuated due to the intriguing emergence of fortified protectionism and Mega FTAs. It points out the need to formulate not only the corporate strategy for enhancing the product differentiation and architectural capabilities but also the public policy, which comprises the industrial adjustment policy to cope with possible negative impulses caused by the digital trade and foreign direct investment. It is imperative for Korea to facilitate the alignment between corporate strategy and industrial adjustment policy as an effective means of enhancing industrial structure by nurturing those linkage effects between relevant forward and backward industries. Given the drastically volatile trade norms of multi-track trade policies, it may be a pivotal momentum for Korea to pursue a paradigm shift of its trade policy with a prime objective of achieving such an alignment between corporate strategy and industrial adjustment policy, which affords increased value-added and the further development of product or generic technology instead of resorting to the misuses and abuses of economies of scale and production technology for the maximization of export amount.

Displacement Response Analysis According to the Outrigger System Arrangement of the Twisted High-Rise Building (아웃리거 시스템 적용에 따른 Twisted 초고층 건물의 변위응답분석)

  • Hwang, Il-Geun;Kim, Hyun-Su;Kang, Joo-Won
    • Journal of Korean Association for Spatial Structures
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    • v.24 no.2
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    • pp.75-82
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    • 2024
  • Since atypical high-rise buildings are vulnerable to gravity loads and seismic loads, various structural systems must be applied to ensure the stability of the structure. In this study, the authors selected a 60-story twisted-shaped structure among atypical high-rise structures as an analytical model to investigate its structural behavior concerning the outrigger system. The structural analyses were performed varying the number of installed layers and the arrangement of the outrigger system, as well as the placement of the mega column, as design variables. The analysis revealed that the most effective position for the outrigger was 0.455H from the top layer, consistent with previous studies. Additionally, connecting outriggers and mega columns significantly reduced the displacement response of the model. From an economic standpoint, it is deemed efficient to connect and install outriggers and mega columns at the structure's ends.

A Study on Creating Stage Spatial Effects through the Utilization of Mobile Stage Sets- Focusing on the Musical <Les Misérables> - (이동형 무대장치 활용을 통한 무대 공간성 창출 방안 연구 - 뮤지컬 <레미제라블>을 중심으로 -)

  • Park, Chul-Hyun
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.391-398
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    • 2023
  • This study focuses on the potential for creating spatial and atmospheric effects in small theaters using mobile stage equipment, without being constrained by physical space or theater facilities, for mega musical productions. With the continuous growth of mega musicals in the domestic market, the study analyzes the distribution and sales of musical works in Korea and proposes methods for creating spatial effects in university musical education to facilitate the production of mega musicals in small theaters. The mobile stage equipment is designed based on the principle of the periaktoi, a stage mechanism used in ancient Greek theater and the characteristics of mobile stage equipment used in musicals such as <Notre Dame de Paris> and <Laundry>. The mobile stage equipment is a four-sided column-shaped device, which is applied to the musical <Les Misérables> to derive the potential for creating spatial effects, representing the inner state of characters, and forming the mood of the drama. The study is expected to provide opportunities for performing mega musical productions in university musical education and to contribute to the development of the musical industry and education. The utilization of mobile stage equipment demonstrates the possibility of producing mega musical productions in small theaters.

Effect of high-strength concrete on shear behavior of dry joints in precast concrete segmental bridges

  • Jiang, Haibo;Chen, Ying;Liu, Airong;Wang, Tianlong;Fang, Zhuangcheng
    • Steel and Composite Structures
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    • v.22 no.5
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    • pp.1019-1038
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    • 2016
  • The use of high-strength concrete (HSC) in precast concrete segmental bridges (PCSBs) can minimize the superstructure geometry and reduce beam weight, which can accelerate the construction speed. Dry joints between the segments in PCSBs introduce discontinuity and require special attention in design and construction. Cracks in dry joints initiate more easily than those in epoxy joints in construction period or in service. Due to the higher rupture strength of HSC, the higher cracking resistance can be achieved. In this study, shear behavior of dry joints in PCSBs was investigated by experiments, especially focusing on cracking resistance and shear strength of HSC dry joints. It can be concluded that the use of HSC can improve the cracking resistance, shear strength, and ductility of monolithic, single-keyed and three-keyed specimens. The experimental results obtained from tests were compared with the AASHTO 2003 design provisions. The AASHTO 2003 provision underestimates the shear capacity of single-keyed dry joint C50 and C70 HSC specimens, underestimates the shear strength of three-keyed dry joint C70 HSC specimens, and overestimates the shear capacity of three-keyed dry joint C50 HSC specimens.

A Study on the Formation of the Seoul-focused Network City for Technological Commercialization (메가 시티 서울의 기술상용화 네트워크 도시 형성에 관한 연구)

  • Jung, Sung-Hoon
    • Journal of Engineering Education Research
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    • v.18 no.1
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    • pp.47-53
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    • 2015
  • The aim of this paper is to explore the formation of the Seoul-focused network city for technological commercialization compared with Seoul as a mega city. The growth of Seoul and subsequently, the Seoul metropolitan region as a mega city and mega region has led the uneven regional development in Korea since the 1960s. To reduce a huge gap between the Seoul metropolitan and the non-metropolitan region, the concept of network city can be suggested in terms of the functional and spatial division of labor. More specifically, such division of labour throughout the formation of the Seoul-focused network city concentrates on technological commercialization which is deeply concerned with R&BD (research and business development). For this network city, there are 4 axes such as the axis of South-North Korean cooperation (the axis of R&BD for complex technologies), that of the expansion of a mega city (that of R&BD for green growth technology), that of the linkage of small and medium-sized cites (that of R&BD for life science and technology) and that of megalopolis (that of R&BD for basic technology) with regards to the axis of urban development and technological specialization. It shall be argued that the formation of Seoul-focused network city can be an alternative to the contemporary uneven regional development between the Seoul metropolitan and non-metropolitan region in Korea.

Stability of Diagrid Structures

  • Rahimian, Ahmad
    • International Journal of High-Rise Buildings
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    • v.5 no.4
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    • pp.263-270
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    • 2016
  • In this paper, the stability requirements for diagrid and mega braced structures are examined. The role of the secondary bracing system for the stability of a diagrid structure is discussed. A simple procedure is proposed for the design of the secondary bracing system when it is required. As a case study, the design of the Hearst Tower diagrid and its secondary bracing system are presented.