• 한국인터넷방송통신학회논문지
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• 제12권3호
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• pp.23-28
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• 2012

현재 모바일 단말기에 대한 수요가 증가 하고 있으며, 모바일 검색시장이 급속하게 성장하고 있으며 단말기에 따라 적합하게 사용할 수 있도록 모바일 페이지도 등장하고 있다. 하지만 아직까지 모바일 단말기에 최적화된 검색 엔진에 대한 연구가 미비한 편이다. 따라서 본 논문에서는 모바일 검색 성능을 향상하기 위해 사용자들의 방문 페이지의 내용, 분야별로 키워드 셋을 구축 후 사용자 성향을 파악하며, 파악된 성향을 통합적으로 관리 및 유사 사용자 정보를 고려해 성향에 맞는 검색 페이지를 추천하였다.

• 보건의료산업학회지
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• 제5권2호
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• pp.209-226
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• 2011

The purpose of this study is to analyze and find out key success factors and marketing strategies of Bumrungrad Hospital in Bangkok, Thailand. The major success factors of Bumrungrad Hospital are as follows; First, Bumrungrad Hospital had professional medical team and board of directors who had the international career. Second, Bumrungrad was supported by Thai government and they were in a cooperative relationship with each other for the development of the medical industry. Third, Bumrungrad appropriately handled the internal and external changes including Asia Financial Crises in 1997 and others. Fourth, Bumrungrad diversified and broaden its business field such as global medical investing and management, medical technology, anti-age medicine and wellness. Marketing strategies of Bumrungrad analyzed are the following four factors. First, Bumrungrad focused on the quality of services by employing professional medical staffs, who have the international certification, and by constructing IT system for hospital management. Second, Bumrungrad has maintained an equalized price policy to attract the customers bothin the domestic and foreign markets. The cost for care has appealed the foreign customers for its comparatively low price, but it focused mainly on the upper middle class in Thailand. Third, it established, managed, and consulted hospitals in the foreign countries including the Philippines and the Arab Emirates. Fourth, it adopted differentiated promotion strategies suitable for the special needs of domestic and foreign customers, and put emphasis on the buzz marketing.

• Asian Journal of Business Environment
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• 제5권1호
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• pp.27-35
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• 2015

Purpose - The study aims to investigate the effects of ethical management on corporate image and purchase intention. Research design, data, and methodology - The study employs monthly time series data from October 2013 to November 2013, analyzing variables to verify hypotheses. These concern three questions on marketing communication, five on public interest business activities, four on donation & sponsorship, two on donation & sponsorship activities, six on corporate image, four on volunteer service, and five on demographic characteristics. Results - Hypothesis 1, "Ethical management in marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects corporate image," was partially adopted with significant regression of marketing communication, public interest business activity, and donation & sponsorship. Hypothesis 2, "Ethical management such as marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects purchase intention," was partially adopted with significant regression of marketing communication and public interest business. Hypothesis 3, "Corporate image positively affects purchase intention," was adopted at significant regression. Conclusions - Ethical management influenced purchase intention and corporate image.

• International journal of advanced smart convergence
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• 제4권1호
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• pp.40-44
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• 2015

Most people do not think seriously about the concept of time management, just to spend the precious time sheets. Regular life can sustain mental and physical health. That's why time management is an important factor in living. In the thesis, smart alarm patch is designed using a wireless communication NFC technology that gradually develop and attract attention. Due to the alarm, regular hours is helped to improve the quality of life. For this, analysis was performed using the UML in this system, linked to the smart alarm system patches and NFC technology, Java Script language, Adobe Muse CC was used embody web document and mobile content.

• International journal of advanced smart convergence
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• 제4권1호
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• pp.93-98
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• 2015

Recently, Radon has been gotten attention for problems of Nuclear Generating Station and a variety of nuclear. It is naturally arises that is accumulated in the interior through the soil with radioactive materials. People exposed to indoor a Radon increase the high risks of lung cancer. The data are consisted of regional Country, The Location, Average Radon pCi/L, Geo Mean and Geo S.D etc. The research is experimented using E-M algorithm. The research result appears to make a division of soil distance, regional and cluster. It requires in effort to minimize exposure to people who live in areas with high radon levels. A country must apprise to people about Radon risk and needs to work out measures plan.

• International journal of advanced smart convergence
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• 제6권1호
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• pp.39-43
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• 2017

As the industry grows, the amount of data grows exponentially, and data analysis using these serves as a predictable solution. As data size increases and processing speed increases, it has begun to be applied to new fields by combining artificial intelligence technology as well as simple big data analysis. In this paper, we propose a method to quickly apply a machine learning based algorithm through efficient resource allocation. The proposed algorithm allocates memory for each attribute. Learning Distinct of Attribute and allocating the right memory. In order to compare the performance of the proposed algorithm, we compared it with the existing K-means algorithm. As a result of measuring the execution time, the speed was improved.

• International journal of advanced smart convergence
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• 제6권1호
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• pp.44-49
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• 2017

In the modern technology era, it is possible to connect objects and the internet anytime and anywhere through IoT of hyper-connected society. Accordingly, a smart shopping cart was designed and realized by applying IoT. Therefore, this paper builds the IoT shopping cart system according to the trend of IoT environment.. When RFID is installed in the Arduino and the tagged item is inserted into the IoT shopping cart, the product information and price are displayed on the Arduino linked Raspberry Pi. We built a web server on the Raspberry Pi to handle this data, and built an App on the smartphone to implement the IoT shopping cart environment. Consumers can receive pricing and product information through smartphone apps through raspberry pie, can make quick calculations through smartphone, and provide various information to consumers through apps.

• International Journal of Advanced Culture Technology
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• 제5권1호
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• pp.70-75
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• 2017

Recent development of IT industry including smart phones and communication technologies has resulted in rapid growth of Internet of Things (IoT) technology and relevant markets. The access to IoT is becoming easier thanks to the boards and IoT products, such as Arduino and Raspberry Pi. Large-scale business sites use IoT technology to manage inventories, but small-scale business sites do not. In the present study, We ported Linux-based Raspbian to Raspberry Pi, It utilizes web server communication to control the Arduino through the application We used a color sensor to figure out the kind of inventory. We also built a database using MySQL to store the data. We used raspberry pi to check whether the proposed system works and apply it to small-scale business.

• 한국병원경영학회지
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• 제8권3호
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• pp.143-160
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• 2003

Due to the dramatic and situational change in medical industry, it has became very important to keep existing patients and to attract new patients by monitoring the medical consumer's expectation and various needs and ensuring the patients' satisfaction. This study regards the patients' satisfaction as the final object of medical service. So the object of this study is to provide useful data for the decision making and medical service marketing by exploring the problems generated by the cognition difference for the medical service between inpatients and outpatients, by responding for the problems and by examining the relationship between the satisfaction with the medical service and revisiting. To achieve the object of this study, literature research and empirical analysis were used. I establish the research model based on the existing service marketing and some hypotheses were chosen for the empirical analysis. As a result of empirical analysis for the five hypotheses, two hypotheses were chosen. First, there was cognition difference about accessibility and convenience between inpatient and outpatient. I guess that the satisfaction degree of inpatient is higher than the outpatient because the inpatient has the reliability for the hospital and determines the hospitalization or emergent coming to hospital. Second, the fifth hypothesis, "the satisfaction of patient will influence the revisiting." was chosen. The hypothesis is not only coincident with existing scholars and studies but also it provides the meaningful points for medical service marketing. The result shows that the parties concerned with hospital management should endeavor for the patient satisfaction in medical service, and that hospital management should be medical consumer centered. To measure the quality of medical service, the cognition differences for accessibility, convenience, physical environment, and human service were evaluated and the result shows that the cognition difference for the accessibility and convenience was outstanding. The analysis shows that there was cognition difference in the four categories among six subcategories in the human service -- the attitude of medical technologist, the attitude of doctor, the length of time for doctor's diagnosis for the patient and doctor's explanation. Therefore, I think that further study is required for the cause analysis for service categories which have cognition difference between inpatient and outpatient. I think the result will be very useful. Through this study, the relationship between patient satisfaction with the medical service and revisiting was verified. And it suggests that, to face the changing medical environment actively and to improve the quality of medical service, marketing strategy should be focused not on medical service providers but on medical service consumers and that the further studies for the medical consumer should be continued.

• International journal of advanced smart convergence
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• 제2권1호
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• pp.36-41
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• 2013

Decision-making is to extract information that can be executed in the future, it refers to the process of discovering a new data model that is induced in the data. In other words, it is to find out the information to peel off to find the vein to catch the relationship between the hidden patterns in data. The information found here, is a process of finding the relationship between the useful patterns by applying modeling techniques and sophisticated statistical analysis of the data. It is called data mining which is a key technology for marketing database. Therefore, research for cluster analysis of the current is performed actively, which is capable of extracting information on the basis of the large data set without a clear criterion. The EM and K-means methods are used a lot in particular, how the result values of evaluating are come out in experiments, which are depending on the size of the data by the type of distance-based and probability-based data analysis.