• Korean Journal of Culture and Social Issue
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• v.26 no.4
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• pp.409-433
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• 2020

This study attempted to verify the relationship between job burnout and organizational citizenship behavior among South Korean soldiers in the Navy force by applying the Job Demands-Resource Model and Conservation of Resource Theory, and the moderated mediating effect of social capital through the work engagement and smartphone use. The mediating effect of work engagement and the moderating effect of social capital via smartphone use were examined in the relation between job burnout and organizational citizenship behavior. We combine the mediation effect model and the moderation effect model and tested the moderated mediation effect. To perform this study, the survey was conducted on the navy soldier on duty, and total of 324 data were analyzed. The results of this study were as follows: the complete mediation effect of work engagement in the relation of job burnout and organizational citizenship behavior was verified, social capital via smartphone use moderated the relation between job burnout and work engagement, and the moderated mediation effect of social capital via smartphone use in the relation between job burnout and organizational citizenship behavior through work engagement was identified. Based on the results, implications, limitations, and future research directions of the current study were discussed.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.353-372
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• 2022

The purpose of this study was to investigate the relationship between women's gender microaggression experience in the workplace and their percieved level of decent work based on the Psychology of Working Theory(PWT) among South Korean women employees. Specifically, we focused on testing the mediating role of career adaptability, an intrapersonal variable in PWT, and the moderating role of organizational culture of gender prejudice, a contextual variable in PWT, on career adaptability. Online survey data were collected from 219 South Korean women employees and Mplus 7.0 was used to test the simple mediation and moderated mediation effects based on structural equation modeling. Results indicated that there was no mediating effect of career adaptability between the relationship between gender microaggression in the workplace and decent work, however, a significant moderation effect was found by the organizational culture of gender prejudice on the mediating effect of career adaptability. Based on these results, practical implications of this study and suggestions for future research were discussed.

• Journal of Distribution Science
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• v.17 no.8
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• pp.45-56
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• 2019

Purpose - This study aimed at investigating the mediation roles of attitude dimensions in the effects of involvement type on hedonic product purchase intention and moderation role of lay rationalism in the effects of involvement type on attitude dimensions. Research design, data, and Methodology - "Wenjuanxing" was used online to make questionnaire, which was loaded on Wechat and QQ. 125 data were collected online in China. The Process macro model 58 including moderation of the two paths in the causal sequence was used to verify hypotheses. Results and Conclusions - First, cognitive (affective) involvement had positive effect on the utilitarian (hedonic) dimension of consumer attitude and the purchase intention. Second, hedonic dimension of attitude had positive effects on purchase intention, but utilitarian dimension of attitude had not significant positive effects on purchase intention. Third, Lay rationalism did decrease (did not increase) the positive effects of affective (cognitive) involvement on hedonic (utilitarian) dimension of attitude. Therefore Marketing managers should understand the differences between the cognitive involvement and affective involvement, and develop the ways by which they attract consumers to choose their hedonic product. And they should give affective (cognitive) information to the customers with low (high) rationalism consumers when they do marketing for their hedonic product.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.491-502
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• 2020

This study was aimed to verify moderated mediation effect between cognitive-flexibility and subjective economic status in the process that aging anxiety have an effect on psychological well-being. For this, online survey was conducted to 317(M:159, F:158) adults who ranged from 40 to 64 years old. Survey was conducted from 2017.9.3. to 9.28. Correlation analysis, regression analysis, and significant test was done through SPSS 21.0 and SPSS Macro. First, the analysis showed that meaningful correlation was found among aging anxiety, cognitive flexibility, subjective economic status and psychological well-being. Secondly, cognitive flexibility was found to have meaningful partial mediation effect(β = .530, p < .001) in the relationship between aging anxiety and psychological well-being. Thirdly, subjective economic status was found to have a meaningful moderation effect(β = .080, 𝜟R²=.006, p <.05) in the relationship between cognitive flexibility and psychological well-being. Fourthly, verification result by SPSS Macro showed that, mediation effect of cognitive flexibility and subjective economic status was existent in the relationship of aging anxiety and psychological well-being. Lastly, implications and limitations of this study and suggestions for future studies were discussed.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.3-12
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• 2023

The present study examines the impact of COVID-19 anxiety on employees' psychological resources and behaviors, drawing on the conservation of resources theory. We also investigate whether flexibility in work contexts has a meaningful effect on employees' responses to the pandemic. A total of 284 working adults participated in an online survey consisting of self-reporting questionnaires that assessed levels of COVID-19 anxiety, vigor, innovative work behavior, and flexible working arrangements. The results showed that the level of vigor mediated the positive relationship between COVID-19 anxiety and innovative work behavior, and the perceived level of flexible working arrangements moderated this mediation effect positively. The findings highlight the importance of considering employees' psychological resources and work arrangements in managing the negative impact of COVID-19-related anxiety. This study provides theoretical and practical implications for organizations to better understand the psychological processes that employees undergo during a crisis. Further research on diverse work settings and cultural backgrounds is needed to expand on the present findings.

• Journal of Fashion Business
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• v.26 no.6
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• pp.82-93
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• 2022

Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims on message credibility and purchase intention regarding product trendiness. We performed mediation and moderation analyses, using a 2 (sustainability message: environmental and cultural) × 2 (product design: classic vs. trendy) between-subjects experimental design. The PROCESS MACRO was used for the analysis. Results indicate that environmental claim must appear credible to consumers to motivate them to purchase a product. On the other hand, cultural claim, with and without credibility, affected consumer's purchase intention. Moreover, cultural claim and trendy design together influenced message credibility and purchase intention, showing a moderated mediation effect. The study indicates that brands should broaden their perspective regarding sustainability by considering cultural factors when providing sustainability claims. Environmental claim should be clear and transparent to avoid green skepticism. Also, it is important to focus on product's design aspect: making trendy designs. It is difficult to change consumer behavior based only on sustainability value. Thus, brands must coney their consideration of design trends. Theoretical and managerial implications also are discussed.

• Korean Journal of Culture and Social Issue
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• v.30 no.3
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• pp.379-406
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• 2024

This study examines the moderation effect of social support and acceptance of sexual orientation on the mediation effect of through rumination on the relationship between microaggression against sexual orientation and LGB's depression. To this end, an online survey was conducted among cisgender homosexuals and bisexuals aged 18 years and older, and 380 participants were ultimately selected for the study. The results of the study were as follows. First, the correlations of all variables were significant except for the relationship between rumination and acceptance of sexual orientation. Second, rumination partially mediated the pathway of microagression against sexual orientation predicting LGB's depression. Third, the moderated mediation effect of social support and acceptance of sexual orientation on the relationship between microaggression, rumination, and depression was found. The effect size of social support was found to be larger than that of acceptance of sexual orientation. Based on these findings, the implications of the study, possible interventions in counseling, and suggestions for further research were discussed.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.388-401
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• 2019

This study analyzes the mediation or moderation effect of the characteristics of perceived organizational support (POS) and relational culture on the ambidextrous organizational performance such as exploration and exploitation. This study empirically verified using the human capital corporate panel 548 data provided by Korea research institute for vocational education & training. The empirical results of the present study are as follows. First, it is shown that formal learning and informal learning provided to the members have a positive effect on ambidextrous organizational performance. In addition, POS showed that full and partial mediation effects of the formal learning and informal learning on ambidextrous organizational performance. Finally, relational culture have an important influence on positively moderating the relationship between informal learning and exploitative performance.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.131-134
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• 2014

The Internet allows firms to serve customers more effectively than ever before. In the B2C context, we examine the interrelationships among information privacy concerns, e-trust, and e-loyalty. The authors extend prior research by incorporating constructs of information privacy concerns into a more holistic conceptual framework. This study answers three research questions: Will the three components of information privacy concerns have a significant effect on e-loyalty through e-trust?, Does e-trust mediate e-loyalty?, Finally, do switching costs have a moderation effect between e-trust and e-loyalty?, The authors examine data from customers who have booked hotel accommodations online. The results support our hypotheses and confirm both the mediation role of e-trust and the moderation role of switching costs. Conceptually, this study provides an empirical validation of information privacy concerns, e-trust, and loyalty linkage. On the managerial level, this research provides insights into critical drivers of loyalty in the emerging online marketplace.

• Journal of the Korea Safety Management & Science
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• v.17 no.3
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• pp.53-63
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• 2015

This study highlights empirically the relationship among major constructs such as accident, fear and anxiety emotion, self-efficacy, and negative spillover of work, focused on the railway drivers. The differentiated factor of this study is in that the experience of accident was posed as exogenous variable. The main statistical tool was Regression. Hypothesis tests based on 201 samples verified that the experience of accidents showed a significant effect on negative spillover of work mediated by fear and anxiety, with moderating effect of self-efficacy between fear and anxiety and negative spillover of work. However, the moderating effect was shown as increasing the degree of negative spillover of work, since the drivers recognized their fear and anxiety accrued by accident experience as uncontrollable. This findings suggest the need for mitigating driver's negative emotion - fear and anxiety - through an introduction of practice such as exemption of settlement obligation in accident site and lowering of the penalty for accident responsibility.