• 한국식생활문화학회지
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• 제20권4호
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• pp.438-445
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• 2005

This research examines how various dimensions of physical environments influence patrons' psychological responses(especially emotional responses) in the restaurant service setting, and how these emotional responses, in turn, influence patrons' attitude formation. The result of empirical research indicates that restaurant physical environments have a significant effect patrons' emotional responses, and that these psychological experiences serve as critical mediators in the restaurant physical environments-store attitudes relationship. However, the effects of restaurant physical environments on patrons' psychological responses varied with the dimensions of physical environments. First, the effect of cleanliness on emotional responses was most significant, especially on negative emotion, out of 4 dimension of restaurant physical environment. Second, ambient conditions are the most important predictor on customers' positive emotion, and in turn, positive emotion has the most significant effects on customers' attitude formation of restaurant. Therefore, the result suggests that restaurants should manage(or, improve) their ambient conditions(e.g. background music, scents, ventilation, noise etc.) for efficiently maximizing customers' positive attitude. The implications of this study are discussed, and ideas for future work suggested.

• Journal of Korea Trade
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• 제23권8호
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• pp.45-72
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• 2019

Purpose - This study examines the mediating effect of switching costs (economic risk costs and setup costs) on the relationships of country image with product attitude and product attachment. Switching-cost effects for the Korean Wave, which are insufficiently addressed in the literature, were investigated using the country image of Korea as a proxy for the Korean Wave. Moreover, this study examined the economic effects of the Korean Wave and the negative effect of the Terminal High Altitude Area Defense (THAAD) deployment on these economic effects. Design/methodology - A total of 302 Chinese consumers were surveyed using a questionnaire. Because this was an exploratory study and was not based on a classical model, the PLS-SEM method was employed to test the stability of the model and its hypotheses. Findings - Switching costs had mediating effects on the relationships of country image with product attitude and product attachment. The switching-cost effects for the Korean Wave were verified. However, neither the economic image nor cultural image of Korea had significant effects on the economic risk costs. Moreover, the economic image of Korea had no significant effect on the set-up costs. Originality/value - This study broadened the understanding of the relationships among country image, switching costs, product attitude, and product attachment and advanced the knowledge of relevant theories. The results contribute theoretically to the literature on switching-cost effects for the Korean Wave. The results confirmed the negative effect of THAAD deployment on the economic effects of the Korean Wave. In the rapidly developing international environment, these research results could serve as theoretical reference guidelines for suppliers when developing marketing strategies.

• 산경연구논집
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• 제14권10호
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• pp.11-22
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• 2023

Purpose: This study aims to investigate how brand-related user-generated content (UGC) influences consumers' brand attitude and behavioral intention in the context of the Metaverse, and the mediating role of virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising. Research design, data and methodology: The study was conducted using a survey with 239 questionnaires from frequent social media users in China and hypothesis testing through AMOS 26.0 structural equation modeling. Results: The findings suggest that (1) brand-related UGC positively influences brand attitude and behavioral intention through virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising. (2) The study identified the fully-mediated effects of virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising in the impact of brand-related UGC on brand attitude and behavioral intention. (3) The mediating pathway with the most significant impact on behavioral intention was the virtual brand experience and attitude toward the advertising, followed by the effect of the virtual brand experience, perceived information usefulness, and perceived interactivity on brand attitude. Conclusions: This study presents UGC as a new type of digital promotion that can positively impact the effectiveness of brand advertising in the Metaverse.

• 한국컴퓨터정보학회논문지
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• 제23권7호
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• pp.113-120
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• 2018

The purpose of this study is to derive implications for effective management of the public social worker by investigating the relationship between social support, job attitude and self-esteem of the public social worker. In order to accomplish this research purpose, social support of the public social worker as independent variables, job attitude as a dependent variable, and self-esteem as a parameter were analyzed and the relationship between these variables was analyzed. As a result, emotional, evaluative, material, and informational support, which constitute the social support of the public social worker, have a significant effect on job attitude, and self-esteem has a mediating effect on the relationship between these variables. Based on the results of this analysis, the importance of social support of the public social worker was suggested.

• 미래기술융합논문지
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• 제3권1호
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• pp.21-31
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• 2024

본 연구는 광고 모델로 활동하고 있는 버츄얼 인플루언서의 예술적 형상을 창조하는 조형성과 광고 주목도, 광고 태도와의 관계에서 매력성과 적합성의 관계성을 확인하였다. 이를 확인하고자 연구 대상자는 SNS 이용률이 높은 MZ세대와 X세대로 설정하였다. 분석 방법은 SPSS 통계 27.0과 SPSS 프로세스 매크로 버전을 활용하였다. 연구 결과는 다음과 같다. 첫째, 조형성과 광고 주목도와의 관계에서 매력성과 적합성은 완전매개하는 것으로 확인되었다. 조형성과 광고 주목도의 경로에서 총 효과가 직접 효과보다 높은 것으로 나타나 버츄얼 인플루언서의 조형성과 광고 주목도의 관계에서 매력성과 적합성에 의해 병렬 이중매개효과가 있는 것으로 확인되었다. 둘째, 조형성이 매개변수인 매력성에는 영향을 미치지만 매력성은 광고 태도에 영향이 미치지 않는 것으로 확인되었다. 조형성은 적합성에 적합성은 다시 광고태도에 영향이 미치기에 이들 변인 간에는 완전 매개효과가 있는 것으로 확인하였다. 이러한 결과에 따라 조형성과 광고태도와의 관계에서는 매력성과 조형성에 의한 병렬 매개효과는 확인되지 않았다. 이상의 연구는 버츄얼 인플루언서의 제작 측면에서 고려되는 조형성이 광고 주목도와 광고 태도 변인 간의 관계에서 매력성과 적합성의 병렬 이중 매개효과를 살펴보면서 학문적 함의와 실무적 시사점을 제시하였다는 의의를 갖는다.

• 한국정보시스템학회지:정보시스템연구
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• 제33권1호
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• pp.69-90
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• 2024

Purpose In this paper, among the four information vulnerable groups(disabled, elderly, low-income, farmers and fishermen), the mediating effect of digital device usage attitudes in the effect of digital information utilization level of farmers and fishermen with a large digital information gap with the general public on life satisfaction was verified. Design/methodology/approach This study summarizes existing research related to the digital information gap between farmers and fishermen, and the empirical analysis is based on hierarchical regression analysis based on the 2022 Digital Information Gap Report (survey data on 2,200 farmers and fishermen) published by the Korea Intelligence Information Society Promotion Agency. Among the four major information vulnerable groups (the disabled, the elderly, low-income groups, and farmers and fishermen), attitudes toward using digital devices were examined in terms of the impact of the level of digital information use on life satisfaction among farmers and fishermen, who have a relatively large digital information gap with the general public. It was verified as a mediating effect. Findings As a result of the empirical analysis, attitudes toward the use of digital devices were found to play a mediating role in the impact of the level of digital information use on life satisfaction.

• 경영과학
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• 제22권2호
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• pp.109-133
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• 2005

The exponential growth of the on-line shopping mall has been the advent of buying and selling products and services over the internet. In these circumstances, this paper presents the importance of understanding and managing the purchasing behavior of on-line shopping mall customers. The main purpose of this research is to find out the antecedents of customer trust and to conceptualize and investigate the relationship between endogenous mediating variables(such as customer trust, attitude, loyalty, relationship involvement) and purchasing and/or repurchasing intention in internet shopping mall. The empirical findings are as follows : First, the three antecedents of customer trust( EC system characteristics, psychological propensity, and trustworthiness) had the positive effects on the formation of site trust. Second, we found out that there were direct or indirect relationships between the mediating variables and on-line purchasing and/or repurchasing intention. In Particular, the direct effects of customer attitude on customer loyalty and buying intention were rejected, but the indirect effects through relationship involvement were accepted. This means that the relationship marketing is probably more important for the success of internet shopping mall Third, there were no direct relationship between the mediating variables and the repurchasing intention, but most researches in the brick and mortar, the proposition are supported. This implies that repurchasing intention was intensified by the indirect path, such as site trust $\longrightarroe$ attitude $\longrightarroe$ involvement $\longrightarroe$ loyalty $\longrightarroe$ purchasing intention $\longrightarroe$ repurchasing intention. So, the internet marketers must make an effort not only to strengthen the direct casual linkage between them but also to consolidate the indirect connections leading to boost purchasing and repurchasing intention.

• 한국병원경영학회지
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• 제25권2호
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• pp.14-24
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• 2020

Purposes: The purpose of this study is to analyze the factor of affecting on job satisfaction by mediating attitude of care service. Methodology: (1)Identify socio-demographic characteristics, work characteristics, the elderly support period, the presence of education related to the elderly, the presence of service associated with the elderly, and significant factors of the research subjects. (2)Identify changes in the number of education and services before and after obtaining a caregiver qualification. (3)Identify the attitude of providing care services and job satisfaction according to the characteristics of the research subjects. (4)Identify the direct and indirect factors influencing job satisfaction by mediating the service attitudes of the research subjects. Findings: First, age factors have positive effects and the volunteering experience have negative effects on job satisfaction by mediating attitude of care service. Although the number of education class has increased after qualification, educational factors had no significant effect. Second, the longer elderly support period had a positive effect on job satisfaction. Practical Implications: This study is meaningful in that it identifies the direct and indirect impacts on job satisfaction through care attitudes. In the future, it will be necessary to pay attention to improving the quality of long-term care services by analyzing the influence factors more.

• 한국수학교육학회지시리즈A:수학교육
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• 제63권3호
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• pp.437-450
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• 2024

본 연구의 목적은 고등학생의 자기주도학습에 영향을 주는 주요한 환경 변수로 수학교사 특성의 영향을 살펴보고, 수학교사 특성과 자기주도학습의 관계에서 수학 수업태도와 수학 수업만족도의 매개효과를 검증하는데 있다. 나아가 이러한 구조적관계가 남녀 학생 집단에 따라 차이가 있는지 확인하고자 하였다. 이를 위해 서울교육종단연구(SELS: Seoul Education Longitudinal Study) 2010의 9차년도 데이터(고등학교 3학년) 2,325명을 대상으로 이론적 모형을 검증하였다(남학생: 1,187명, 여학생: 1,138명). 연구 결과, 수학교사 특성은 수학 수업태도와 수학 수업만족도에 긍정적인 영향을 미치며, 이러한 요인들은 자기주도학습에 완전매개효과를 나타냈다. 즉, 수학교사의 전문성, 피드백, 기대감의 특성은 학생들의 자기주도학습에 직접적인 영향을 미치지 않지만, 수학 수업태도와 수업만족도를 통해 간접적인 영향을 미치는 것으로 나타났다. 특히, 수학교사의 전문성, 높은 기대감과 개별적 피드백은 학생들의 수학 수업에 대한 긍정적인 태도와 높은 만족도를 형성하게 하여 최종적으로 자기주도학습능력을 높이는 것으로 나타났다. 다집단 분석 결과, 남학생과 여학생 집단에서 경로계수에서의 유의한 차이는 없는 것으로 나타났다. 이는 교사의 특성과 자기주도학습 간의 관계에서 성별에 따른 차이가 나타나지 않았음을 의미하며, 수학 교과에서 교사가 학생들과의 상호작용을 통해 형성한 수업태도와 수업만족도가 남녀 학생 모두에게 동일하게 중요한 영향을 미친다는 것을 시사한다. 연구결과를 바탕으로 고등학생의 자기주도학습 능력을 증진시키기 위해 수학 교사의 전문성과 피드백, 그리고 높은 기대감을 강조하는 교사 교육 프로그램의 필요성을 제안하였다. 또한, 교사들이 수학 수업에서 학생들과의 긍정적인 상호작용을 통해 학생들의 수업 태도와 수업 만족도를 높이는 전략을 개발할 필요가 있음을 제시하였다.

• 한국융합학회논문지
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• 제10권10호
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• pp.275-281
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• 2019

본 연구의 목적은 성취목표지향성과 학습몰입의 상관관계에서 학습태도의 매개효과를 검증하는데 있다. 이를 위해 전남에 소재한 미용특성화고등학교 학생들을 대상으로 성취목표지향성, 학습몰입, 학습태도에 관한 질문을 포함하여 조사한 335부의 설문지를 SPSS통계패키지(PASW, ver 21.0)를 이용하여 분석하였다. 연구결과, 성취목표지향성의 숙달접근과 학습태도 변인이 학습몰입에 유의한 영향을 미치는 것을 확인하였다. 숙달접근과 학급몰입 간 관계에서 학습태도는 부분매개효과가 있는 것으로 확인되었지만, 수행회피와 학습몰입 간 관계에서 학습태도는 완전매개효과가 있는 것을 보고되었다.