• Title/Summary/Keyword: Media value

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Effects of Local Food Value Perception on Purchasing and Experience (로컬푸드에 대한 가치인식이 구매 및 체험에 미치는 영향)

  • Weon, Mi-Keyoung;Park, Young-Hee;Lee, Yeon-Jung
    • Journal of the Korean Society of Food Culture
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    • v.30 no.1
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    • pp.54-63
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    • 2015
  • This study was conducted to examine the effects of local food value perception on purchasing and experience in consumers. ${\chi}^2$-test, ANOVA, and linear regression analysis were conducted. The findings are summarized as follows: The most common place for buying agricultural products was 'hypermarkets' (41.7%), and the most important factor for purchasing local food was 'local government's certification products' (23.7%). The most important value recognition item for local food was 'I think that local food is a high-quality agricultural products'. (3.74 points), followed by 'I think that local food have a value of respect for customers' (3.61 points) and 'I have a faith for the local food'. (3.61 points) in that order. The main tourism experience activity was 'food experience' (49.0%), and information source of local food experience tourism was 'mass media (TV, newspapers, etc.)' (37.3%). As age increased, experience of local food also increased. The most effectual value recognition item for purchasing local food was 'I think that local food have a value of respect for customers'. The most effectual value recognition item for increasing intake experience of local food was 'I think that the local food is high-quality agricultural products'.

Analysis of Fashion News Based on News Value Assessment Criteria -Focused on Online Fashion News- (뉴스가치 평가 기준에 따른 패션 뉴스 분석 -온라인 패션 뉴스를 중심으로-)

  • Lee, Jisun;Chun, Jaehoon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.2
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    • pp.285-304
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    • 2021
  • Today, false news is increasing in volume, and fashion news often circulates uncritically. Therefore, an evaluation framework is needed to determine whether fashion news is accurate or good. In journalism, the judgment of good news is made through the criterion of news value factors. These factors are the criteria for assessing the likelihood of an event being reported in the news. Through the study of news value by various journalistic scholars, this study selected nine news value factors applicable to the value measurement of fashion news as the framework of analysis. Based on this, after analyzing the actual news on online fashion media, new characteristics and content were reconstructed for fashion news. As a result of the study, it was finally selected that the crucial factors were: expertise, social importance, timelessness, conflict, and negativity for measuring the value of fashion news. To assess the news value of fashion accurately, this study found that reconceptualized news values are needed, which are different from the news values of general journalism. The study is meaningful in that it explores elements and content for the development of a theoretical framework for the qualitative evaluation of fashion news.

A Comparative Study on the Korean and U,5, Media's Coverage of the No Gun Ri Massacre (한.미 언론의 노근리사건 보도 비교 연구: 취재원 사용의 차이와 그 요인을 중심으로)

  • Cha, Jae-Young;Rhee, Young-Nam
    • Korean journal of communication and information
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    • v.30
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    • pp.239-273
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    • 2005
  • This study compares the Korean and U.S. media's coverage of the No Gun Ri massacre, analyzing their usages of sources in the stories and explaining by the perspective of media sociology why they differed in them. For the comparison with the AP's report, we selected only the reports of the Korean media which dealt with the incident itself. It was found that most of the Korean media utilized a very small number of sources, and that they relied on the victims alone. In contrast, the AP's sources were much more numerous drawn from both the victims and offenders. As a result, the Korean media failed to ensure the 'diversity of sources' and to illuminate the whole picture of the incident, although they had started to report it far earlier than the AP. From the depth interviews with the reporters, through the framework of media sociology, it was found first at the personal level, that the difference was brought about by the divergent news evaluation. It seemed that the Korean journalists regarded the incident with relatively lower news value than their U.S. counterparts. Next, at the intra-organizational level, it was conceded, neither did the Korean new media have so flexible news collecting system, nor so murk man-power and resource as the AP, which were required for the coverage of such an incident. The Korean media had not established the convention to utilize various sources with conflicting interests. Last, at the extra-organizational level, the Korean news media's coverage was still influenced by the self-censorship mechanism due to the ideologies of 'pro-Americanism' and 'anti-communism', even though the democratization of Korean society itself enabled the sensitive incident to be dealt with eventually by the media.

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An Analysis of the Economic Effects for the Immersive Media Industry (실감미디어 산업의 경제적 파급효과 분석)

  • Lee, Kyoung-Jae;Jeong, Woo-Soo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.7B
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    • pp.795-805
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    • 2011
  • The research on the immersive media technology is actively being done with the emergence of immersive services using immersive media, especially in the broadcasting industry and with the increased market demand for it. The industry which produces, transmits, processes and services the immersive contents is commonly called Immersive Media Industry. Immersive Media Industry has recently received attention as next-generation strategic industry with its high marketability and its high possibility of market expansion through convergence with other industry such as education, health, advertisement, travel and public service industry. As other advanccd country such as the U.S., Japan and Europe buckle down to take the innitiative in the immersive media industry, Korea government also begins to make plan to promote the immersive media industry. As above, immersive media industry is a cutting-edge convergence industry which embraces broadcasting, telecommunication and contents industry and it is rising as core growth engine industry. This article analyses the economic effects of immersive media industry through quantatitive method and evaluates the relations between the immersive media industry and the other related industries. As a result, the effect on production inducement of immersive media industry is 610.9 billion Korean Won; the effect on value-added inducement is 468.7 billion Korean Won; and it is measured that 3,258 job will be created by the immersive media industry.

A Study on Seepage line of Dam body by Finite Element method and Experiment. (이론 및 실험에 의한 제체의 침윤선에 관한 연구)

  • 신문섭;안상진
    • Water for future
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    • v.14 no.2
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    • pp.53-62
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    • 1981
  • In the Hydraulic Structure, Such as dam body or levee of river that is constructed with soil, We analyzed a top line of free ground water table. This study is based on the logical reason that the pressure on the free surface is atmospheric and the seepage line is a stream line. In order to research for the unknown seepage line. We analyzed seepage water of steady flow through parous media by Finite Element method based on Galerkin Principle, and compared the comluted value with experimental value. The results show that the computed value was nearly equal to the experimental value. Finally, it noticed that finite Element method was more practical than Experimental Method for Seepage line analysis.

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Identifying Factors Affecting Behavioral Intent of Potential and Existing N-screen Service Users

  • Kwon, Bo-Ram;Ryu, Sunghan;Kim, Young-Gul
    • ETRI Journal
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    • v.37 no.2
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    • pp.417-427
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    • 2015
  • With recent advances in media technology, the creation of a relatively new service, N-screen, has been realized. N-screen provides seamless connections among various media and enables users to enjoy entertainment content at any time and any location. With such recent advances comes opportunity; therefore, for those N-screen service providers who have established an early edge in the ICT industry, it is imperative that they maintain this and stay ahead of the ensuing competition. In this context, the objective of this study is two-fold; first, we aim to find factors influencing the behavior of existing and potential N-screen service users, and then second, to examine the differences in how these factors operate within the two user types. The results of this study show that the perceived value and subjective norm are important influencers in both user types. However, price fairness and innovativeness are only influential on the attitude and intention of potential users, while some aspects of media usage have only significant influences on the behavior and loyalty of existing users. Based on these results, we provide some implications for both researchers and practitioners who wish to better understand the nature of N-screen users.

Improving the Reception Performance of Legacy T-DMB/DAB Receivers in a Single-Frequency Network with Delay Diversity

  • Baek, Myung-Sun;Lee, Yong-Hoon;Hur, Namho;Kim, Kyung-Seok;Lee, Yong-Tae
    • ETRI Journal
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    • v.36 no.2
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    • pp.188-196
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    • 2014
  • This paper describes a simple delay diversity technique for terrestrial digital multimedia broadcasting (T-DMB) and digital audio broadcasting in a single-frequency network (SFN). For the diversity technique, a delay diversity scheme is adopted. In the delay diversity scheme, a non-delayed signal is transmitted in the first antenna, and delayed versions of the signal are transmitted in each additional antenna. For an SFN environment with multiple transmitters, delay diversity can be executed by controlling the emission times of the transmitters. This SFN delay diversity scheme does not require any hardware changes in either the transmitter or receiver, and perfect backward compatibility can be acquired. To evaluate the performance improvement, laboratory tests are executed with various types of commercial T-DMB receivers as well as a measurement receiver. The improvement in the bit error rate performance is evaluated using a measurement receiver, and an improvement of the threshold of visibility value is evaluated for commercial receivers. Test results show that the T-DMB system can obtain diversity gain using the described technique.

Analysis of Flexible Media Using ALE Finite Element Method (ALE 유한요소법을 이용한 유연매체의 거동해석)

  • Jee, Jung-Geun;Jang, Yong-Hoon;Park, No-Cheol;Park, Young-Pil
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.05a
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    • pp.247-250
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    • 2007
  • Flexible media such as the paper, the film, etc. are thin, light and very flexible. They behave in geometrically nonlinear. Any of small force makes large deformation. So we must including aerodynamic effect when its behavior is predicted. Thus, it becomes fully coupled fluid-structure interaction(FSI) problem. In FSI problems, where the fluid mesh near the structure undergoes large deformations and becomes unacceptably distorted, which drive the time step to a very small value for explicit calculations, the arbitrary Lagrangian-Eulerian(ALE) methods or rezoning are used to create a new undistorted mesh for the fluid domain, which allows the calculations to continue. In this paper, FE sheet model considering geometric nonlinearity is formulated to simulate the behavior of the flexible media. Aerodynamic force to the media by surrounding air is calculated by solving the incompressible Navier-Stokes equations. Q2Q1(Taylor-Hood) element which means biquadratic for velocity and bilinear for pressure is used for fluid domain. Q2Q1 element satisfies LBB condition and any stabilization technique is not needed. In this paper, cantilevered sheet in the viscous incompressible Navier-Stokes flow is simulated to check the mesh motion and numerical integration scheme, and then falling paper in the air is simulated and the effects of some representative parameters are investigated.

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The Study of the Lean Printing System on the Prepress (Prepress 중심으로 한 Lean Printing System에 관한 연구)

  • Lee, Sang-Hyun;Ha, Young-Baeck;Oh, Sung-Sang;Choi, Jae-Hyuk;Yoo, Keun-Ryong;Lee, Jae-Su
    • Journal of the Korean Graphic Arts Communication Society
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    • v.29 no.3
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    • pp.77-96
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    • 2011
  • Most of all manufacturing industries are pursuing the manufacturing process innovation through the production process automation but the printing industry still does not get out of the analog ways of the entire process compared the entire manufacturing industry. Today, many printing enterprises have the difficulties by the short for delivery, multi-item small amount printing, high quality, rise in raw material cost, drop in receiving order cost, and etc. The printing industry can get over these difficulties and issues by implementing the compact workflow line, merge with the others, automatization and networking, minimization of the repetitive operation, efficiency of the working process, optimization of the operators' value creation, minimization of cost and materials and fast make-ready. The object of this thesis establishes the experimental data and study cases applicable in the printing industry by having high labor productivity and work in line with printing industry processes through "lean printing system".

A Study on Social Media Marketing Strategies for Digital Libraries (디지털도서관의 소셜미디어 마케팅 전략에 관한 연구)

  • Hwang, Jae-Young;Koo, Chan-Mi
    • Journal of Information Management
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    • v.42 no.4
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    • pp.225-242
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    • 2011
  • With the development of the IT and internet, companies try to use Blogs, Twitter, Facebook, smart phone for their marketing and customer relationship management. What is called social media marketing appear and it lead to new value creation to the company. However, until now most of libraries in Korea didn't have much interest in marketing and PR. In recent, libraries are starting to be interested in marketing and social network service. Library try to use social network service for marketing. This research introduces the various cases and status of using social network service for marketing in Korea and international library field, analyzes these cases from a marketing perspective. Finally, this research suggests the considerations and successful strategy for using social media marketing in library field.