• 디지털융복합연구
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• 제6권3호
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• pp.75-84
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• 2008

The purpose of our this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank window's and ATMs (automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

• 한국응용과학기술학회지
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• 제41권3호
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• pp.842-855
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• 2024

본 연구에서는 20~50대 성인 여성을 대상으로 SNS를 통한 네일샵의 활용실태 및 SNS 정보 신뢰도와 네일샵 선택요인에 미치는 영향을 알아보고, SNS를 통한 효과적인 홍보를 통하여 고객 만족과 충성고객 확보 및 네일업계의 경영전략에 기여 하고자 연구를 진행하였다. 설문 조사는 SNS를 사용하며 네일샵을 이용해 본 20~50대 성인 여성을 대상으로 최종 403부를 분석하여 사용하였다. 연구 결과, 일반적 특성에 따른 SNS를 통한 네일샵의 이용실태에서는 각 요인에 따라 차이가 있는 것으로 나타났으며, SNS를 통한 네일샵 이용실태에 따른 정보 신뢰도와 SNS 네일샵 선택요인, 네일샵 SNS 활용에 따른 SNS 정보 신뢰도, 네일샵 선택요인에 차이가 있는 것으로 나타났다. 또한, SNS 정보 신뢰도가 SNS를 통한 네일샵 선택요인에 영향을 미치는 것으로 나타났다. 본 연구는 네일샵 경영전략 수립을 위한 마케팅의 기초자료 및 네일샵을 이용하는 소비자들의 만족도를 높여 네일 미용 시장의 활성화에 도움이 될 수 있을 것이다.

• Journal of Information Technology Applications and Management
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• 제16권1호
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• pp.169-183
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• 2009

The purpose of this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank windows and ATMs(automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

• International journal of advanced smart convergence
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• 제8권1호
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• pp.214-221
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• 2019

This study attempted to extend Korean Wave literature by investigating (a) the influence of protagonists' personality characteristics and the role of empathy under the affective disposition theory, and (b) the power of some external factors in the entertainment media selection. After watching an episode of the popular Korean drama, Secret Garden, participants completed a survey in the United States. Results demonstrated that (a) the effect of personality characteristics varied across gender and (b) external factors affects the entertainment media selection positively. Findings indicate that media enjoyment is dependent on the audience's external factors.

• 디자인학연구
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• 제13권4호
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• pp.195-201
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• 2000

본 연구에서는 멀티미디어라는 기술적 속성에 기반한 정보 전달매체로서의 활용 방법에 관한 연구 내용들의 고찰을 통해 커뮤니케이션 효과에 영향을 미치는 매체의 작용을 알고, 통합적 심볼 시스템의 멀티미디어가 갖는 효과와 이에 따른 디자인 문제 및 인테페이스 디자인의 매체 선택을 위한 접근방향을 모색하였다. 내용전달의 인지적 효과에서 나타나는 서로 다른 매체들간의 차이는 매체의 여러 수준별 속성들로부터 이해될 수 있는데, 지각 단계에서의 물리적 특성에서부터 심볼 시스템에 의한 보다 지적인 작용 결과까지를 포함한다. 멀티미디어 정보는 통합적 매체 활용과 상호작용의 특성으로부터 가능한 정보 전달상의 여러 장점과 함께 인지적 과부하와 혼란 등의 부정적 측면을 가짐으로써 이에 대한 체계적 접근을 요구한다. 본 연구에서는 이 같은 맥락에서 매체 선택의 주요 요소를 파악하고 인터페이스 구성 요소와의 연관성을 모색하였다. 주어진 요구나 상황에 보다 적합한 매체의 선택을 위해서는 사용자 요소로서 ${\circled1}$배경적 요인 ${\circled2}$내용영역.시스템에 대한 지식/사용빈도/전문성, 내용 요소로서 ${\circled1}$과제 특성 ${\circled2}$목표.지식유형, 매체 요소로서 ${\circled1}$표현형식 ${\circled2}$상호작용형식 등을 고려해야 한다. 그리고 매체 요소는 각종 표현 요소들이 결정됨으로써 인터페이스 디자인의 구체적 특질을 결정하게 된다.

• 한국물환경학회지
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• 제23권1호
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• pp.155-160
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• 2007

Constructed wetland has been widely used for the treatment of sewage, stormwater runoff, industrial wastewater, agricultural runoff, acid mine drainage and landfill leachate. For the removal of nitrogen and phosphorus, uptake by plants and adsorption to media material are the major processes, and, therefore, the selection of media with specific adsorption capacity is the critical factor for the optimal design of wetland along with the selection of appropriate plant species. In this study, two media materials (loess bead and mixed media) possessing different adsorption characteristics for ammonium and phosphate were selected, and their adsorption characteristics were evaluated. In addition, the performance of subsurface-flow wetland systems employing these media was evaluated in both batch and continuous flow systems. With LB medium, beter phosphorus removal was observed, while better ammonia removal was obtained with MM medium. In addition, enhanced removal efficiencies were observed in the wetland systems employing both media and aquatic plants, mainly due to the better environment for microbial growth. As a result, appropriate selection or combination of media with respect to the inflow water quality maybe important factors for the successful design and operation of wetland systems.

• 복식
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• 제50권4호
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• pp.63-72
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• 2000

The purpose of this study was to investigate the effects of lifestyle factors on clothing purchase motives, information use, and selection criteria in male college students. The sample included 241 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that lifestyle consisted of six factors : clothing interest, serif-confidence, social participation, planned clothing purchase, family-orientation, and conservativeness. Clothing purchase motives consisted of conspicuous consumption motives, fashion and individuality motives, and economic motives. Clothing information use consisted of four factors: paper/display, personal advice, fashion show/clothing observation, and electronic media. Finally. clothing selection criteria consisted of practicability, fashion/individuality, and conformity, Multip1e regression revealed that there were significant effects of lifestyle factors on clothing purchase motives, information use, and selection criteria. For example, self-confidence factor had a negative impact on conspicuous consumption motive, personal advice information use, and fashion/individuality criteria. The relative importance of lifestyle factors were different according to different dimensions of clothing purchase motives, information use, and selection criteria.

• Journal of Information Science Theory and Practice
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• 제10권2호
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• pp.86-101
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• 2022

This research aimed at studying the factors that influence new media exposure of political news by youths in Isan society in Thailand. The target group comprised 1,200 individuals, obtained from multi-stage sampling from undergraduate students in Isan's autonomous universities, governmental universities, and private institutions. The data collection tool was a questionnaire, the content of which was validated by experts. The reliability of the tool was tested by the formula for Cronbach's alpha coefficient, which yielded a reliability of 0.83. Multiple regression analysis was applied to analyze the data. The results, regarding factors influencing the channels for political news exposure, showed that channels for political news exposure were mostly influenced by inner drives, followed by importance in political news exposure, influence from social networks, and specific characteristics of the Internet. This could explain the variation of channels for political news exposure at 46.5%. In terms of factors influencing political news selection, it was found that political news selection was influenced mostly from social networks, followed by inner drives, benefits from political news exposure, specific characteristics of the Internet, and the field of study. The variation of the political news selection could be explained at 44.6%. These results elaborate on the current situation in Thailand, especially in Isan region, where youths in higher education are playing an increasing role in demonstrating their political stance through various political activities.

• Journal of Plant Biotechnology
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• 제4권3호
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• pp.129-134
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• 2002

We report the development of a new selection system for the transformation of pepper plants by mannose. In order to achieve this, we first tested several factors related to regeneration conditions. Among the 30 inbred lines examined, line P9l5 was able to generate shoots at the highest rate from both cotyledons and hyporotyls in MS media. A dosage curve for optimizing the selection conditions was established by mixing mannose (range 0-50 g/L) and sucrose (range 0-30 g/L). The least selection pressure on shoot formation was created by a mixture of sucrose and mannose at 20 g/L and 15 g/L, respectively, and the threshold for ultimate tissue death was 50 g/L of mannose irrespective of the sucrose concentration. However, we found that mannose itself was not the sole inhibitor of pepper shoot development. High concentrations of sucrose (30 g/L) contributed additively to the inhibition of shoot formation at higher mannose concentrations. Genotype preference is a major factor that enhances regeneration ability in mannose media, as was observed in MS media. P9l5 and P410 line had high regeneration rates under mannose selection conditions in the presence of Agrobacterium infection. Different virulence levels of Agrobacterium strains did change the regeneration rates, probably due to interaction with the specificities of the inbred lines. Taken together, P9l5 offers the best pepper inbred line for transformation and we recommend a selection condition of 20 g/L of sucrose and 15 g/L or more of mannose up to 50 g/L in media.

• 한국컴퓨터정보학회논문지
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• 제27권10호
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• pp.245-254
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• 2022

본 연구는 기존 연구를 바탕으로 OTT 서비스에 대한 선택요인들을 도출하고, 각 평가 요소에 대한 가중치를 산출하기 위하여 AHP 분석모형을 제시하였다. OTT 서비스 선택요인들을 평가하기 위해서 OTT 서비스를 이용하는 고객들을 대상으로 수집된 자료를 분석에 활용하였다. 본 연구의 결과, OTT 서비스의 1단계 선택요인들인 경제성, 시스템 우수성, 편의성, 다양성, 유희성, 응대성 중에서 다양성이 가장 중요한 요인으로 나타났다. 1단계 요인과 2단계 요인의 가중치를 종합화한 결과에서는 오락이 가장 중요한 요인으로 나타났다. 마지막으로 본 연구는 성별, 연령에 따라 OTT 서비스 1단계 선택요인의 가중치에 차이가 있는지 분석했다. 본 연구를 통해서 소비자들이 OTT 서비스를 이용할 때 어떤 요인을 중요하게 고려하는지를 파악할 수 있을 것이다.