• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.596-598
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• 2022

Mobile is expanding beyond just a content consumption tool to an exclusive platform role. Mobile content refers to the services of companies using mobile devices. The advantage is that it can analyze the user's behavior in real-time, increasing satisfaction according to preference. On the other hand, the disadvantage is that minors can easily make paid payments due to a convenient online payment environment. Be careful not to be exposed to provocative media without using a content unauthorized theft platform. In addition, it is necessary to find ways to increase the net function of the mobile content platform and reduce the dysfunction.

• International journal of advanced smart convergence
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• v.13 no.2
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• pp.119-129
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• 2024

We look at Web 3.0 business model canvas (BMC) of metaverse gaming platform, The Sandbox (TS). As results, the decentralized, blockchain-based platform, TS benefits its creators and players by providing true ownership, tradability of decentralized assets, and interoperability. First, in terms of the governance and ownership, The SAND functions a governance token allowing holders to participate in decision and SAND owners can vote themselves or delegate voting rights to other players of their choice. Second, in terms of decentralized assets and activities, TS offers three products as assets like Vox Edit as a 3D tool for voxel ASSETS, Marketplace as NFT market, and Game Maker as a visual scripting toolbox. The ASSETS made in Vox Edit, sold on the Marketplace, can be also utilized with Game Maker. Third, in terms of the network technology, in-game items are no longer be confined to a narrow ecosystem. The ASSETS on the InterPlanetary File System (IPFS) are not changed without the owner's permission. LAND and SAND are supported on Polygon, so that users interact with their tokens in a single place. Last, in terms of the token economics, users can acquire in-game assets, upload these assets to the marketplace, use for paying transaction fees, and use these as governance token for supporting the foundation.

• Journal of Distribution Science
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• v.22 no.8
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• pp.109-124
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• 2024

Purpose: This study examines short-platform content that is becoming more popular on social media. This study investigates the relationship between short-form content experience, consumer participation behavior, and consideration set. Furthermore, the mediating effect on empathy factors was confirmed during consumers' experience with short-form content. Data and methodology: Prior studies were reviewed, and hypotheses were developed. Consumers who had watched and shared short-form content within the previous three months were targeted to achieve the study's goal. A structured questionnaire was used to conduct the survey. Results: First, users of short-platform content with practical, playful, and emotional value did not confirm a positive effect on consumer participation behavior. However,short-form content with social value positively impacted consumer participation behavior. Second, consumer participation in short-form content was confirmed to positively affect the consideration set. Third, in terms of the mediating effect of empathy factors, short-platform content with practical, social, and emotional values partially mediates consumer participation behavior, whereas short-platform content with playfulness value completely mediates consumer participation behavior. Conclusions: The results of this study have academic and practical implications for the recent marketing field. In particular, research has been conducted in the field of digital marketing, which has recently changed rapidly.

• The KIPS Transactions:PartC
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• v.17C no.1
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• pp.89-98
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• 2010

In current digital broadcasting systems, GEM(Globally Executable MHP)-based middlewares such as MHP(Multimedia Home Platform), OCAP(OpenCable Application Platform), ACAP(Advanced Common Application Platform) are the norm. Despite much of the common characteristics shared, such as MPEG-2 and DSM-CC(Digital Storage Media-Command and Control) protocols, the information and data structures they need are slightly different, which results in incompatibility issues. In this paper, in line with an effort to develop an integrated DTV middleware, we propose a general-purpose, reconfigurable DSM-CC architecture for supporting various standard GEM-based middlewares without code modifications. First, we identify DSM-CC components that are common and thus can be shared by all GEM-based middlewares. Next, the system is provided with middleware-specific information and data structures in the form of XML. Since the XML information can be parsed dynamically at run time, it can be interchanged either statically or dynamically for a specific target middleware. As for the performance issues, the response time and usage frequency of DSM-CC module highly contribute to the performance of STB(Set-Top-Box). In this paper, we also propose an efficient application cache management strategy and evaluate its performance. The performance result has shown that the cache strategy reflecting user preferences greatly helps to reduce response time for executing application.

• Journal of Service Research and Studies
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• v.1 no.1
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• pp.29-48
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• 2011

Recently not only industry but also academy have shown an intense interest in social networking service. However, reckless imitation will not guarantee the successful eco-system of social networking service without rich understanding of growth driver and business model. Hence, this study aims at analyzing open platform strategy and business model conducted by a representative social networking service provider in order to provide platform operator, network operator, and portal provider with meaningful implications. Advertisers may pay great attention to social networking service because it has strong ability to provide users with spontaneous motivation to manage and update their profile, and these valuable information can be utilized for providing personalized advertisement on social networking service. As a result, one side of consumers in two side market, advertisers, tend to pay more expenditure to place advertisements. In addition, the open platform adopted by social networking service providers causes pro-sumers to participate in the eco-system, and thereby the explosive quantitative growth is realized. The fact of that this open social networking service can invade other web service area via an unified platform indicates that it may expand its service scope into a wide variety of web service areas. Hence, domestic portal services providers and network providers should consider social networking service not as one of new web services but as an disruptive service platform. Corresponding to the emergence of social networking service, especially if their business area is related to display advertising market, they should seek a way to provide social networking service access users's newly updated information and develop innovative media technologies to enter context awareness ads market.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.163-170
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• 2020

The purpose of this research is to organize panels centered on professional workers and experts in the sports media industry, identify structures and items of sports media commentators' attributes that conform to the present era through the collective agreement process, and evaluate the derived measures according to the scale development procedure. We would like to shed new light on the nature of commentators due to the rapid development of broadcasting technology and the emergence of new media platforms, the emergence and expansion of smart media receptors and the changing environment of modern sports broadcasting. For this purpose, a panel of experts from academia and industry related to sports management and sports media was organized and the attributes of commentators were analyzed using the Delphi method. Technology development in the sports market has created a new sports consumption environment. In these consumer environments, various environmental factors influence the consumer's consumption culture of sports consumers. For example, professional information, as well as interpretations of sports culture, history and society are becoming their share for sports commentators, and viewers are demanding more diverse characteristics from sports commentators. In this respect, the study of sports commentator attributes can be a deep understanding of the rapidly changing culture of sports consumption.

• Journal of Broadcast Engineering
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• v.24 no.6
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• pp.956-964
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• 2019

In the age of personal media such as YouTube and Twitch, individual media content creation and consumption have become simpler. A huge amount of media content is created and consumed through platform services. In this regard, interest in copyright of media contents is increasing. In particular, the sound source is an indispensable element in almost all media contents production. In this paper, we propose a method to store the sound source and its signature using blockchain and distributed storage system to verify the copyright of music contents. We Identify the possibility of including the audio signature extraction result of the sound source as blockchain transaction data. Through experiments, we compare the input and output speed when the sound source and its signature are stored in the distributed storage system.

• Asian Journal for Public Opinion Research
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• v.11 no.1
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• pp.4-30
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• 2023

Previous research has empirically demonstrated the negative effects of social media use on young people's psychological well-being. Unlike most previous studies that focused on either Facebook or Instagram, this study comparatively examined the differences in upward comparison and its effects on self-esteem, life satisfaction, and depression between Facebook and Instagram. An analysis of survey data from 641 Korean college students, who reportedly use these two social media more actively than any other age group, found that college students experience more upward comparisons on Instagram than on Facebook. Upward comparisons on both Facebook and Instagram increased by college students' age and weekly usage time. Upward comparisons on Instagram increased by the additional factors of gender (females more than males) and number of "followings." Subsequently, the effects of upward comparison on psychological well-being were found to differ by social media platform. Upward comparisons were found to negatively impact all determinants of psychological well-being only on Instagram, but not on Facebook. The differences in upward comparison and its impact on young users' psychological well-being found in this study were discussed in terms of the different functional characteristics of the two social media platforms, which provides direction for further research needed to establish guidelines for healthy social media use by young people.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.519-521
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• 2022

본 논문에서는 교통약자들의 이동제한 및 한계와 코로나 19로 인한 관광산업의 손실을 해결할 VR/360도 가상현실을 통한 웹 플랫폼 개발을 제안한다. 이 연구는 활용될 자원인 계절과 날씨자료를 효율적으로 촬영 및 준비하여 기존의 VR/360도의 가상현실을 최대화하고, 기존의 로드뷰 API 및 VR기기의 응용을 다양화한다. 또한, 이 연구는 '관광지를 방문한다'라는 개념을 실외뿐만이 아니라 실내에서도 사실적으로 체험할 수 있음을 제시한다. 이때 사실적인 체험을 더욱 극대화하기 위하여 VR/360도에 접목된 계절과 날씨의 콘텐츠를 구매할 수 있게 하여 소비자에게 선택지 내에서의 다양성을 주고, 단순 체험이 아닌 관광산업의 경제적 이윤으로 연결한다. 본 논문에서는 예상결과를 통하여 기존의 단순 VR/360도 체험을 통한 가상현실에 비해 좀 더 다양한 환경 조성을 통한 콘텐츠와 관광산업의 개선 및 경제성 면에서 발전성을 보인다.

• Journal of Distribution Science
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• v.22 no.1
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• pp.79-94
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• 2024

Purpose: The popularity of social media has altered how customers interact with businesses, and an increasing number of customers prefer to voice their complaints on social media. Bystanders can observe the customer complaint process on social media, but the impact of transparency on bystanders remains uncertain. Therefore, this study established and verified a model for defining the effect of transparency and service recovery types on bystanders. Research Design and Methodology: In this study, we used the internet survey platform "So Jump" to collect data. And we validated three studies with SPSS 26.0 and Smart PLS 4.0. Result: First, we showed that the transparency process (vs. result) is more likely to increase customer forgiveness and E-loyalty and reduce E-NWOM intention among bystanders. Second, customer forgiveness also plays a complementary mediating role between transparency and E-loyalty, as well as between transparency and E-NWOM intention. Finally, we found a modest interaction effect between transparency (process vs. result) and service recovery types (psychological vs. tangible vs. hybrid) on bystanders' customer forgiveness and E-loyalty. Conclusions: This study provides actionable recommendations for how service managers can effectively employ social media as a means for distributing feedback information to manage service recovery in the future.