• Title/Summary/Keyword: Media firm

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Changes of Spatial Composition by Project Phase of Homebase and Media-space on Variation Type Middle and High Schools (교과교실제 중등학교 홈베이스와 미디어스페이스의 사업단계별 공간구성 변화)

  • Park, Im-Ho;Jung, Jin-Ju
    • Journal of the Korean Institute of Educational Facilities
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    • v.21 no.2
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    • pp.13-24
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    • 2014
  • This study compared and analyzed middle and high school's homebase and media space which are installed along with the introduction of subject classroom system operation method, with regard to the position of arrangement, the type of arrangement, and the change of area, etc. which were changed and applied per the phase of project. For this, design competitions were implemented since 2006 targeting the cases which participated in design directly-indirectly in the researcher's architectural firm, present construction documents among the selected BTL(Build-Transfer-Lease) were completed, and the examples of 10 schools(design competitions 2 schools, BTL selected plans 8 schools) were analyzed, which were operating variation type.

A Study of Industrial and Firm's Strategic Factors Affecting Diffusion of Convergent Media - The Case of Global IPTV Services (융합미디어 확산에 영향을 주는 산업, 기업전략 요소에 관한 연구 - 해외 IPTV 실증분석)

  • Park, Seong-Won;Lee, Chi-Hyung
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.21-28
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    • 2012
  • The study aims to explore industrial and firms' strategic factors affecting diffusion of digital convergence by studying major global IPTV markets. Market and firm variables are selected using the Industrial Organization's SCP approach. Data for the variables are collected from global 31 IPTV operators representing 20 countries. The analysis indicates that the penetration of broadband Internet and the market share of a dominant player in the Pay TV positively affect the penetration of the IPTV service, whereas the penetration of Pay TV, ARPU, firms' strategy and resource do not have influence on its penetration. The study is the cross-country analysis and contributes to the media study by exploring the relationship between market variables and the development of convergent media. Consequently, the study is expected to help policy makers tailor their digital policy for local environment.

A Comparative Study on Institutional Influence Factors of Firm's Motivation of Participating and Investing in Apprenticeship in Germany and Korea (기업의 도제훈련 참여 및 투자 동기의 제도적 영향요인: 독일-한국 비교 연구)

  • LEE, Hanbyul
    • Korean Journal of Comparative Education
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    • v.27 no.1
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    • pp.247-284
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    • 2017
  • The purpose of this study is to analyze firm's motivation of participating and investing in apprenticeship in Germany and Korea, and to investigate institutional factors influencing firm's motivation. By comparing institutional factors of the two countries, it aims to drawing out policy implications for improving Korean apprenticeship. The main method for data collection was comprehensive literature review on international organizations, each countries' government and research institutes' policy materials, statistical data, research outputs and media resources related to each countries' apprenticeship. Considering whether firm's motivation for participating and investing in apprenticeship is production-oriented or investment-oriented, Germany is more inclined to investment motivation with firm's covering net cost during apprenticeship period. On the other hand, Korea is more inclined toward production orientation with firm's expectation of gaining net profit during the training period. Why is firm's training motivation different in these two countries? The author tried to find the reason from the difference of institutional factors of the countries by dividing institutional factors into 4 categories: context(tripartite relations, legal framework), input (flexibility of the system, government incentive), process(training contents, training duration, quality assurance), and output(completion/retention rate, apprentice's productivity). The key implication from the comparative analysis of institutional factors is that it is necessary to enforce companies to have "accountability" on the minimum critical elements, but also to ensure them to have "autonomy" on the rest of the elements.

Global Status of Korea's Media Firms and Their Future Strategies (한국 미디어 기업의 글로벌 위상과 미래 전략)

  • Kim, Dae-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.174-186
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    • 2011
  • This research addresses global status of Korean media firms and their future directions. Mapping of major international media firms all over the world is used in order to explain global status fully. In the four categories that classified media firms using Forbes Global 2000 mapping, all Korean media firms are included in the fourth group, which is the weakest in terms of global competitiveness. Therefore, it is essential to trace appropriate global strategy from the media industry value chain that has competence. This paper finds out that Korea has advantage in the contents, terminal, and next generation networks. That means alliance strategies of contents-terminal-next generation network have advantage to evolve into global media firms. Moreover, Korean media companies should adopt selection and concentration strategy in terms of geographical expansion. As Korea's broadcasting and game contents are already popular in Asian and Latin American regions, they would better to enter the emerging markets. In so doing, terrestrial broadcasters and game service providers should lead the way.

Evolution of OTT Service and Changes of Pay TV Industry (OTT 서비스 진화와 유료방송 생태계 변화)

  • Do, Joonho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.2
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    • pp.143-149
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    • 2022
  • The diffusion of OTT service has brought the fundamental changes in the value chain of the existing media industry. OTT service based on the public Internet has increased the number of subscribers by using dominant marketing capability, making the pay TV platform player's ability to connecting users powerless. This study examined the changes in the media market and pay TV industry in the USA due to the diffusion of OTT service and analyzed the changing strategies of media firms. The number subscribers of the expensive pay TV service in the USA has diminished, experiencing cord cutting and cord shaving due the diffusion of OTT. OTT players are changing the media market, showing the dramatic excellence in making original contents and distributing the newly released movies. Examination of the recent merger and acquisition cases of media firms tells that the investment in making original contents has increased in order to have the competitiveness in OTT business. The future media industry will be rapidly reshaped mainly based OTT service and strategic judgement is important to maintain the competitiveness of all media firms in the existing value chain of media industry.

Coercive Marketing Stimuli and Negative Consequence: Comparative Study of Chinese and Korean Social Media (강압적 마케팅 자극이 미치는 부정적 영향: 중국과 한국 소셜 미디어 비교 연구)

  • In-won Kang;Jae-won Heo
    • Korea Trade Review
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    • v.48 no.1
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    • pp.287-306
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    • 2023
  • This study tries to explore that the relationship between social media company's coercive and involuntary marketing stimuli and the negative consequences that have not been intensively discussed in measuring the performance of social media companies. To reflect the influence of the socio-cultural environment of country, a comparative study was conducted on major social media market in Korea and China. As result of the verification, it was found that coercive marketing stimuli had influence on social media firm's negative consequences. And there are significant differences by country in the effect of company's coercive marketing stimulus on user attitudes and negative performance. The results of this study are expected to provide practical implications for the operation of social media firms and individuals who want to do business using social media.

Creative structure of CJ E&M, the Leading Firm in the Korean Media industry (미디어 선도기업의 창의적 구조에 관한 연구 : CJ E&M을 중심으로)

  • Lee, Ji Heon;Jung, Hoe Kyung
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.425-426
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    • 2013
  • 미디어 기업발전의 중대요소인 창의적 구조를 리더십과 조직구조, 전략, 자원, 조직문화 측면에서 살펴본 결과 CJ E&M은 전반적으로 창의력에 긍정적 요인을 가진 기업이라 할 수 있으나 오너 중심 경영과 비연관분야 다각화 등은 자칫 조직을 한순간에 위험에 빠뜨릴 수 있는 요인도 될 수 있을 것으로 분석됐다.

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Investigating the Impact of Corporate Social Responsibility on Firm's Short- and Long-Term Performance with Online Text Analytics (온라인 텍스트 분석을 통해 추정한 기업의 사회적책임 성과가 기업의 단기적 장기적 성과에 미치는 영향 분석)

  • Lee, Heesung;Jin, Yunseon;Kwon, Ohbyung
    • Journal of Intelligence and Information Systems
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    • v.22 no.2
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    • pp.13-31
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    • 2016
  • Despite expectations of short- or long-term positive effects of corporate social responsibility (CSR) on firm performance, the results of existing research into this relationship are inconsistent partly due to lack of clarity about subordinate CSR concepts. In this study, keywords related to CSR concepts are extracted from atypical sources, such as newspapers, using text mining techniques to examine the relationship between CSR and firm performance. The analysis is based on data from the New York Times, a major news publication, and Google Scholar. We used text analytics to process unstructured data collected from open online documents to explore the effects of CSR on short- and long-term firm performance. The results suggest that the CSR index computed using the proposed text - online media - analytics predicts long-term performance very well compared to short-term performance in the absence of any internal firm reports or CSR institute reports. Our study demonstrates the text analytics are useful for evaluating CSR performance with respect to convenience and cost effectiveness.

Development of Dermal Equivalent Using Mouse Fibroblasts (세포조직배양법을 이용한 쥐 인공피부의 개발)

  • Yang, Eun-Kyoung;Lee, Jae-Ho;Choe, Tae-Boo;Park, Jung-Keug
    • Microbiology and Biotechnology Letters
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    • v.21 no.4
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    • pp.381-391
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    • 1993
  • As the first stage of development of an artificial skin, fibroblasts were cultured in the collagen matrices to make a living dermal equivalent. Mouse embryonic fibroblasts were incorporated into a collagen matrices on plastic dishes containing concentrated DMEM culture media supplemented with sodium bicarbonate, hepes, antibiotics and fetal bovine serum. As the growth stimulation components, glycosaminoglycans were added: hyaluronic acid, chondroitin sulfate, heparin, chitosan were incorporated into the media at a concentration of either 1% or 5% w/w/ to collagen in order to investigate the effect on development of dermal equivalent. After the few days of incubation, gel matrics were contracted and firm dermal equivalent were formed. And the keratinocytes were cultured on top of dermal equivalent and make a three dimensional artificial skin tissue.

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Implementation of FMC Controller to connect IMS Service Networks (IMS 서비스망 연동을 위한 FMC 컨트롤러 구현)

  • Yoo, Seung-Sun;Kim, Sam-Taek
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.5
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    • pp.85-90
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    • 2015
  • Work environments within the firm with a concept of mobile office is growing divided into two sections. It's Wi-Fi FMC(Fixed Mobile Convergence) field Which are implemented in a telephone service available from existing fixed-line service in the center of the smart phones and the EMS(Enterprise Mobility Service) field to make people will be able to handle PC the center of the information system within an enterprise using a smart phone instead of terminal facility connects to a system in the workplace and external. This paper developed FMC controller to allow execution IMS(IP Multi-Media Subsystem) services to complement the issues of the FMC corporation, telephony service associated. The controller includes FMC automatic enrollment services, voice quality enhancement of the mobile phone, anywhere within the firm on his mobile phone calls can provide mobility and is also implemented FMC LCR function that use status information from mobile soft-phone within the IP-PBX.