• Journal of applied mathematics & informatics
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• 제41권5호
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• pp.1129-1143
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• 2023

Social media platforms have become an integral part of our daily lives, and they generate vast amounts of data that can be analyzed for various purposes. However, the quality of the data obtained from social media is often questionable due to factors such as noise, bias, and incompleteness. Enhancing data quality is crucial to ensure the reliability and validity of the results obtained from such data. This paper proposes an enhanced decision-making framework based on Business Decision Management Systems (BDMS) that addresses these challenges by incorporating a data quality enhancement component. The framework includes a backtracking method to improve plan failures and risk-taking abilities and a steep optimized strategy to enhance training plan and resource management, all of which contribute to improving the quality of the data. We examine the efficacy of the proposed framework through research data, which provides evidence of its ability to increase the level of effectiveness and performance by enhancing data quality. Additionally, we demonstrate the reliability of the proposed framework through simulation analysis, which includes true positive analysis, performance analysis, error analysis, and accuracy analysis. This research contributes to the field of business intelligence by providing a framework that addresses critical data quality challenges faced by organizations in decision-making environments.

• 한국통신학회논문지
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• 제39C권12호
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• pp.1346-1351
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• 2014

본 논문은 스테레오 환경에서 발생하는 음향학적 에코 신호를 효율적으로 제거하기 위하여 시간 및 주파수 상관관계 (spectro-temporal correlation) 를 고려한 필터링을 제안하였다. 기존의 에코 패스를 직접 추정하는 방식에서 벗어나 동시 통화 검출 기법 없이 에코 스펙트럼을 추정하는 음향학적 에코 억제 기법 (acoustic echo suppression, AES) 을 적용하였다. 개선된 에코 추정을 위해 확장된 파워 스펙트럼 밀도 행렬 (extended power spectrum density matrix) 과 에코 과추정 조절 행렬 (echo overestimation control matrix) 을 도입하였다. 또한, 주파수 영역에서 음성이 존재하지 않을 확률을 적용한 soft decision 기반의 본 기법을 통해 스테레오 환경에서의 음향학적 에코 신호 제거 성능이 기존 기법에 비해 보다 향상됨을 확인하였다.

• ETRI Journal
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• 제35권2호
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• pp.270-280
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• 2013

A fast intra-prediction method is proposed for High Efficiency Video Coding (HEVC) using a fast intra-mode decision and fast coding unit (CU) size decision. HEVC supports very sophisticated intra modes and a recursive quadtree-based CU structure. To provide a high coding efficiency, the mode and CU size are selected in a rate-distortion optimized manner. This causes a high computational complexity in the encoder, and, for practical applications, the complexity should be significantly reduced. In this paper, among the many predefined modes, the intra-prediction mode is chosen without rate-distortion optimization processes, instead using the difference between the minimum and second minimum of the rate-distortion cost estimation based on the Hadamard transform. The experiment results show that the proposed method achieves a 49.04% reduction in the intra-prediction time and a 32.74% reduction in the total encoding time with a nearly similar coding performance to that of HEVC test model 2.1.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권5호
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• pp.2491-2508
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• 2019

This research investigates the media consumers' behavior with behavioral economics perspective, especially regarding TV content viewers' behavior; how do online communications influence TV viewers' decision when choosing a new TV content among options. We focus on quantity and attribute of comments or reactions on the online news articles. We analyze that online communications data, which were generated before the first broadcast, affect the TV content consumers' choice for a new TV series. Here we identify a predicted utility, experienced utility and distinction bias in TV media consumption to find the effectiveness of the first viewing choice on whole TV series' episodes. To avoid the crucial influence by exogenous factors, such as season and social issue, the test was done with specific conditions. This research found that the total number of reactions to the comments by itself positively affects the audiences' decision-making behavior for a new TV content choice. This influence was regardless of favor/ non-flavor reactions. This study contributes to the literature on media economics and management by exploring the media content users' consuming behavior and making a first step for finding an important influencer on the media content consumption.

• 한국컴퓨터정보학회논문지
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• 제24권5호
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• pp.139-147
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• 2019

This study is conducted to analyze how Social Media characteristics of restaurant franchise affect customer decision making and redelivery intention and find out how to do Social Media marketing which is getting important. Through this study, we will understand the direction of Social Media management. In this study, we had 220 users to respond questionnaires who looked up about restaurant franchise through Social Media. In the previous research, we classified the Social Media characteristics about the restaurant franchise into the fields of liveliness, agreement, reliability, communication, accuracy, and entertainment. In order to verify the hypothesis, we conducted single regression analysis and multiple regression analysis and verified the relationship between variables. First, we found that Social Media characteristics of restaurant franchise has a positive relationship with favorability. Second, Social Media characteristics of restaurant franchise has a positive relationship with satisfaction. Third, favorability has a positive effect on satisfaction. Fourth, favorability has a positive effect on the intention of re-inquiry and redeliver. Fifth, satisfaction has a positive effect on the revisit and intention to redirect. As a result of the study, we found that restaurant franchise will gain trust of customers if they take into account the characteristics of Social Media of restaurant franchise and conduct customized marketing according to the head office of restaurant franchise and perform continuous feedback and management in order to improve customer's favorability and loyalty.

• 대한디지털의료영상학회논문지
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• 제9권1호
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• pp.17-19
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• 2007

This study applies in case of operating an exam using by the contrast order or inputting an order of a contrast media the exam of Radiology Department. It is developed for helping decision making as regards a process of an exam from reading the creatinine value automatically linked with Laboratory Information System. It can be confirmed by real-time information; therefore, the creditability of the information is able to be improved. We will create the base for Patient Monitoring System with the data from the side effect of the creatinine value and allergies. Decision Support System minimize the inconvenience and the riskiness of the given contrast medium for CT tests. We would like to improve medical services by providing a standard circumstance where patients are able to run tests safely and comfortably.

• International Journal of Computer Science & Network Security
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• 제24권6호
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• pp.83-88
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• 2024

In this paper we used classification algorithms on social networking. We are proposing, a new classification algorithm called the improved Decision Tree (IDT). Our model provides better classification accuracy than the existing systems for classifying the social network data. Here we examined the performance of some familiar classification algorithms regarding their accuracy with our proposed algorithm. We used Support Vector Machines, Naïve Bayes, k-Nearest Neighbors, decision tree in our research and performed analyses on social media dataset. Matlab is used for performing experiments. The result shows that the proposed algorithm achieves the best results with an accuracy of 84.66%.

• 유통과학연구
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• 제17권10호
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• pp.61-71
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• 2019

Purpose - This study aims to explore the impact of factors on Korean consumer goods purchase decision of Vietnam's Generation Z. Research design, data, and methodology - A mixed research method was utilized in this study including focus group, in-depth interview, pilot study, and official study. The conceptual model and hypothesis were tested using data collected cross-sectional by questionnaire, from a sample of 439 respondents, by both electronic and paper surveys with non-probability and convenience sampling. The SPSS 20 and AMOS 20 software were employed to analyze the data. Results - Results showed that Vietnam's Generation Z was strongly impacted by social media, Hallyu, country of origin, social norms, and perceived usefulness. Besides, Korean consumer goods purchase decision of Vietnam's Generation Z also were impacted by intermediary factors such as trust, social norms, product involvement, perceived quality, perceived usefulness, attitude, and buying intention. There were differences in factors affecting the purchase decision of the boy and girl Generation Z group. Conclusions - The factors impacting on Korean consumer goods decision of Vietnam's Generation Z are very important for Korean firms and government. The findings provide Korean firms opportunity for appropriate to be carried out factors impacting Korean consumer goods to generation Z in Vietnam successful.

• 가정과삶의질연구
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• 제23권3호
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• pp.77-91
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• 2005

This study conceptualized the factors affecting college students' consumer decision-making styles from the perspective of consumer socialization. A number of antecedent variables identified by preceding studies (age, gender, place where one grew up, job experience, main reason for working, amount of allowance, family income, socio-economic status) and socialization agents such as family, peers, mass media were included in the analysis. This study extends previous studies by examining a theoretical link between the antecedent variables and socialization agents. Three hundred and forty one undergraduate students in Daejeon were participated in this study. Stepwise multiple regression md path analysis were conducted. The results of this study are as follows: 1. Six consumer decision-making styles were identified. 2. The influence of the socialization agents, especially mass media and several antecedent variables, especially gender and main reason for working, played important roles in consumer decision-making styles. 3. Several antecedent variables, especially gender and family income, were related only with the influence of socialization agents. 4. Six path-analysis models that illustrate the relationships among the antecedent variables, the socialization agents and consumer decision-making styles were proposed.

• Asian Journal of Business Environment
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• 제8권4호
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• pp.5-15
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• 2018

Purpose - The research aimed to reveal real decisional behavioral of management institutes in India for social media marketing usage, and analyses of empirical elements of social media consumption pattern. Research design, data, and methodology - The investigation was based around a research methodology using quantitative analysis with appropriate statistical techniques on random surveys of consumers, detailed exploratory and confirmatory factor analyses are applied to assess the empirical validity of the model and multiple regression employed using R studio edition to validate the reliability of the developed models. Results - A new conceptual framework is proposed - the management institutions decision model, providing a tool for effective and more focused decision-making strategies for developing better utilization techniques for social media. Management institutions have different requirements based upon objectives and resources available. The evidence suggests that the administrators need to be more aware of consumer indicators when targeting and designing social media marketing strategy. Conclusions - The research was based on samples and not the entire population of target consumers, providing limitations. As an inferential statistical method was chosen, the results might be susceptible to inaccuracy. The model developed from different age users, thereby providing rich perspectives into social media usage pattern.