• Journal of Broadcast Engineering
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• v.13 no.1
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• pp.137-151
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• 2008

H.264/AVC is showed high coding efficiency more than previous video coding standard by using new coding tools. Specially, Variable block-based motion estimation and Rate-Distortion Optimization are very important coding tools in H.264/AVC. These coding tools have high coding efficiency, however the encoder complexity greatly increase due to these coding tools. In this paper, we propose early SKIP mode decision and selective inter/intra mode decision to reduce the computational complexity. Simulation results show that the proposed method could reduce encoding time of the overall sequences by 30% on average than JM 10.2 without noticeable degradation of coding efficiency. Besides, the proposed method runs over twice as fast as the previous proposed Fast Coding Mode Selection method (FCMS)[5].

• Korean journal of communication and information
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• v.40
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• pp.150-191
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• 2007

Defamation lawsuits of public figures against media have been an issue since Roh government set in. Dissension between the government and media has probably acted as the key factor on this problem. Accordingly, arguments on the defamation lawsuits of public figures occurred the political issues such as opposition between the Progressive and the Conservative Parties or between the ins and the outs and showed the limits to suggest an appropriate judgment or solution. This study will analyze how the court makes its judgement on their rights and the limits by understanding the characteristic and the problem of defamation lawsuits made by senior government officials including a politician, the government, the president, and etc. As results, the defamation lawsuits of politicians and senior government officials showed specially noteworthy matters in salvation (damage suits), the amount claimed, court costs, ratio of winning lawsuits, and etc. The result on the tendency of the court decision showed the following matters in confusion: it holds the media responsible for the burden of proof by applying the inappropriate criterion; The applied laws, especially in the inferior court decision, do not show the consistency of the burden of proof between the misconception/ intention (malice)/ accident/ purpose of slander on the legal principles of public figures. Therefore, this study suggests the court to apply an appropriate law, let alone regulating the Anti-SLAPP law, so that it curtails the rights of public figures; limits the salvation of damage suit; and protects the right only in the case of false accusation by applying the existing law of "the Protection of the Deceased's Defamation Law." In order to dissolve the confusion when applying the laws on the public figures, the study insists the court to positively apply the Constitutional Court made criterion on "people" and "content." The study also insists to distinguish "intention(malice)," "accident," and "purpose of slander" and variant sorts of the burden of proof should be applied to each.

• Korean journal of communication and information
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• v.32
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• pp.113-146
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• 2006

This study explored how media and interpersonal communication affected voters in Busan mayoral by-election, focusing on the mutual relations among media use and attentive use of political campaign, interpersonal communication, and voting participation. Also, comparative analysis between image factor and the factor of political party influencing the decision of a candidate were examined. Additionally, it was analysed differential media effects on candidates' image. According to the results, the local media use and attentive use of political campaign had the influence on the increase of interpersonal communication about the election. Voters who had much interpersonal discussion with others participated more than voters who had less interpersonal discussion. Media use did not directly affect the participation of voting, but indirectly contributed to participation of voting through interpersonal discussion. The assumption of differential media effects on candidates image was partly proved. There were statistically significant differences in the factor of competence of candidates' image among three experimental groups (attentive use of TV discussion program, Internet web sites of two candidates, and printing materials of political advertisement). Furthermore, with three main vote variables, issues, candidates image, party identification, the results of comparative analysis between image factor and the factor of political party influencing the choice of a candidate suggested that a sense of oneness with a party was highly related to the choice of the candidates of the party, however, candidates' image was not related to the decision of a candidate. Political party had more impact on for whom to vote than candidates' image in this study.

• Management & Information Systems Review
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• v.31 no.3
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• pp.47-73
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• 2012

SNS allowed users to serve not only as the content and message producer but as the consumer, with development into various types of SNS platforms. Instead of a traditional media structure of media-to-many and unspecified users, it also made it possible to achieve one-to-one or one-to-many interactions, regardless of time and space, through SNS platforms. Moreover, according to development of digital communication technology, IT, media contents and communication network have been mutually connected, though they were once separate. The changes in communication environments have caused rapid disorganization and reorganization in popular culture led by specific expert groups. Such trend has a greater influence on marketing strategies of enterprises. In other words, it will lead them to mostly introduce new information technologies, based on consumer market, and to strategically participate in SNS for promotion and marketing for their products and brands. Likewise, SNS has currently appeared as the main media affecting consumers' behaviors. In consideration of the importance of SNS features, which can stimulate responses of other users, analysis of main features affecting SNS user acceptance decision is required, as well as its utilization strategies. Accordingly, this study conducted division of SNS features into openness, quickness, interactiveness and economical efficiency to derive strategies for increasing the usage frequency of SNS and ultimately maximizing the expectation effect, in addition to an empirical analysis of effects of SNS features on usefulness, easiness and pleasure perceived in SNS, and SNS user intention.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.461-469
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• 2012

This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about reception type on movie-viewing perception. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=18): Personal-decision Type], 2[(N=14): Media Dependence Type], 3[(N=10): Self-leading Type], 4[(N=3): Positive Preference Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on movie-viewing perception, 21th ; to offer a developmental suggestion about it.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.547-560
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• 2015

The outdoor recreation fever that is drastically increasing in Korea could be the result of the interaction between mass media and popular culture as well as increase of leisure time and disposable income. Thus, the purpose of this study is to specify how the exposure of outdoor recreation through mass media influences potential outdoor recreationists. In order to specify this decision-making process, playfulness, which is the intrinsic characteristic of adults' fun and play, was added to the theory of planned behavior, which has high explanation power regarding human behavior. As a result of the study, it turned out that playfulness significantly influences attitude, subjective norm, and perceived behavioral control, and that attitude, subjective norm, and perceived behavioral control also significantly influence behavioral intention. These results specify that playfulness is a factor that has a great effect on outdoor recreation that seeks deviant behavior.

• Smart Media Journal
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• v.3 no.4
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• pp.16-21
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• 2014

HEVC is the latest joint video coding standard with ITU-T SG16 WP and ISO/IEC JTC1/SC29/WG11. Its coding efficiency is about two times compared to H.264 high profile. Intra prediction has 35 directional modes including dc and planer. However an accurate mode decision on lots of modes with SSE is too costly to implement it with hardware. The key idea of this paper is a DCT shared architecture to reduce the complexity of HEVC intra encoder. It is to use same DCT block to quantize as well as to calculate SSE in RDO. The proposed intra encoder uses two step mode decision to lighten complexity with simplified RDO blocks and shares the transform resources. Its BD-rate increase is negligible at 20% on hardware aspect and the operating clock frequency is 300MHz@60fps on FHD ($1920{\times}1080$) image.

• Smart Media Journal
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• v.5 no.4
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• pp.75-82
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• 2016

Although Korea's economic and domestic automobile market through the change of road environment are growth, the traffic accident rate has also increased, and the casualties is at a serious level. For this reason, the government is establishing and promoting policies to open traffic accident data and solve problems. In this paper, describe the method of predicting traffic accidents by eliminating the class imbalance using the traffic accident data and constructing the Hybrid Model. Using the original traffic accident data and the sampled data as learning data which use FP-Growth algorithm it learn patterns associated with traffic accident injury severity. Accordingly, In this paper purpose a method for predicting the severity of a victim of a traffic accident by analyzing the association patterns of two learning data, we can extract the same related patterns, when a decision tree and multinomial logistic regression analysis are performed, a hybrid model is constructed by assigning weights to related attributes.

• Communications for Statistical Applications and Methods
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• v.18 no.6
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• pp.859-869
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• 2011

Interest has increased in academic research regarding key factors that drive box-office success as well as the ability to predict the box-office success of a movie from a commercial perspective. This study analyzed the relationship between key success factors of a movie and box office records based on movies released in 2010 in Korea. At the pre-production investment decision-making stage, the movie genre, motion picture rating, director power, and actor power were statistically significant. At the stage of distribution decision-making process after movie production, among other factors, the influence of star actors, number of screens, power of distributors, and social media turned out to be statistically significant. We verified movie success factors through the application of a Multinomial Logit Model that used the concept of choice probabilities. The Multinomial Logit Model resulted in a higher level of accuracy in predicting box-office success compared to the Artificial Neural Network and Discriminant Analysis.

• Journal of Broadcast Engineering
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• v.24 no.6
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• pp.1143-1151
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• 2019

In this paper, we propose a wireless transmission scheme that maximizes transmission efficiency per frequency bandwidth in a single carrier modulation scheme. The proposed scheme employs a decision directed channel tracking technique to remove both pilot signal and the guard interval signal between symbols in frames. It performs a raised cosine pulse shaping function with an roll-off factor of 0.05. In addition, 2×2 multiple input and multiple output using two polarized antennas is applied and both equalization and signal separation are performed in the frequency domain. The wireless modem with this technology confirms that the transmission speed of up to 63.3Mbps is achieved under the 5MHz frequency bandwidth