• Asia Marketing Journal
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• v.21 no.3
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• pp.65-82
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• 2019

This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search feature. Finally, since the number of brand fans also have a positive effect on advertising interest, it is essential to utilize social media advertising for the enhancement of customers' interests. Confirming that the effectiveness of social media advertising varies depending on how the visual contents and text are presented, this research can help marketing managers to assess predicted outcomes of using various methods of social media advertising.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.507-512
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• 2016

As the characteristics, attributes, and accepted way of media have been changing with newly emerging media, human recognition and the communication structure have also been changing. Media are not isolated from the others and emerge in the cultural context; With the drive to juxtapose the old and the new to be in diversified forms, the old media are utilized and improved. In this rapidly changing circumstance by the media, we attempt to theoretically explore the concept and characteristics of visual communication and the media related to augmented reality. Augmented reality does not create something out of nothing but renew the expression; Thus, it reforms the structure of communication. Therefore, there is a significance to look into theories of W.Benjamin, M.McLuhan, Norbert Bolz, and Jean Baudrillard who linked the past to the present in accordance with the new era of communication for us to find out the meaning of augmented reality in the current cultural context.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.249-257
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• 2017

This research discusses user's context based design methodology for location-based AR contents design. A media contents regarding mobile service should be designed considering user's context in dynamic environment. In this regard, I would like to suggest user's context centered design method for augmented reality contents. There are two different research methods in conventional context-based design method. This research tries to totalize two methods. In this sense, this research investigated previous researches which make a new design method. And then, context-based design methods are compared and the pros of them are integrated so as to create a new context-based design method. This new methodology aims to be an effective design method of creating AR contents in the future.

• Journal of Distribution Science
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• v.20 no.8
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• pp.123-133
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• 2022

Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

• Asian Journal for Public Opinion Research
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• v.5 no.3
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• pp.204-227
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• 2018

This paper seeks to interrogate the very assumption of "sociality" in social media at a conceptual level and substantiate it with the help of information collected on aged people's use of conventional media $vis-{\grave{a}}-vis$ so called "social media" from the field work. Although global literature has written the obituary of mass media and promoted the "sociality" of social media, one needs to critically engage with such statement. Such statements have been an outcome of the established status of the "post broadcast" model of media where conventional media is in existence for some time and accessible to everyone in society. Further, this paper seeks to explore the interplay of new media in the life of the aged population in select areas of Kolkata city in the state of West Bengal, India. There are few studies on the ageing population's use of new media in the Indian context. While many of the studies reveal the new media literacy among the youth, this is unimportant as both the new media and the youth are relatively young as a field of research in media studies in India. What is missed in the earlier studies is, how new media plays an important function in the life of the aged population. How do older adults engage with the skilling and deskilling process of media literacy in their everyday life? And finally, do new media provide an extension to their on-going social relations? With the help of substantive details, the present study addresses the aforementioned queries.

• Journal of the Korea Society of Computer and Information
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• v.16 no.3
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• pp.65-74
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• 2011

With the rapid development of cites, urban facilities have rapidly been increasing, and the task of managing them have also become complicated more and more. In this paper, we propose and design an intelligent context awareness system that effectively operates underground facilities in u-City. The suggested system consists of three major steps. The information acquisition step receives alarm information of sensors from the integrated platform. The analysis and inference step analyzes the alarm data and related information and infers the reason why the alarm happens. The information transmission step sends the final results of context awareness to the platform and other related modules. We produced some design products such as data flow diagram, function diagram, etc. We expect that the proposed context awareness system will be embedded in the integrated platform and used for an active management strategy of urban facilities.

• Journal of Digital Convergence
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• v.6 no.3
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• pp.75-84
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• 2008

The purpose of our this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank window's and ATMs (automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

• International Journal of Computer Science & Network Security
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• v.21 no.12
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• pp.323-327
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• 2021

The article examines the process of professional training in educational institutions, media technologies and methods of media communication in the educational space of the institution, characterizes the place of media technologies in the educational space in the context of the term "educational space" itself, systematizes the methods of media communications in education. The peculiarities of media education as a set of means and methods of teaching young people adequate media perception are pointed out.

• International Journal of Knowledge Content Development & Technology
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• v.13 no.2
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• pp.71-88
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• 2023

Behaviour on social media sites need to be clearly defined so that students would know the clear distinction between the acceptable and unacceptable acts they are supposed to exhibit whenever they get on social media platforms. With the adoption of the survey approach, this study randomly selected 204 students from two renowned universities in Ghana to participate in the study. Using the theory of Technological Determinism, the results of this study indicated that technology has the power to influence human behaviour in a positive and negative manner. The results also brought out the acceptable and unacceptable behaviour that should or should not be exhibited on social media sites by students. The study established the importance of the theory of Technological Determinism to media use. It also gave a vivid description of what is right and not right on social media sites.

• Asia pacific journal of information systems
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• v.34 no.1
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• pp.191-208
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• 2024

This paper proposes the presence and importance of cultural differences to address user engagement in worldwide social media platforms. Based on Hofstede's cultural dimensions, this paper addresses their new meanings in the context of user engagement in social media. Our propositions address two research questions: (1) how do cultural dimensions, displayed on social media platforms, differ across national cultures?; (2) what different preferences the social media platforms have in terms of which cultural dimensions promote or suppress user engagement? User engagement in social media platforms is explained by the cultural differences in terms of the four cultural dimensions: individualism vs. collectivism, uncertainty avoidance, power distance, and masculinity vs. femininity. Implications are also discussed for research and practice.