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http://dx.doi.org/10.14400/JDC.2016.14.11.507

The Visual communication by Augmented Reality  

Nah, So-Mi (Dept. of Computer Graphic Design, Catholic Kwandong University)
Lee, Young-Ju (Dept. of Multimedia, Chungwoon University)
Publication Information
Journal of Digital Convergence / v.14, no.11, 2016 , pp. 507-512 More about this Journal
Abstract
As the characteristics, attributes, and accepted way of media have been changing with newly emerging media, human recognition and the communication structure have also been changing. Media are not isolated from the others and emerge in the cultural context; With the drive to juxtapose the old and the new to be in diversified forms, the old media are utilized and improved. In this rapidly changing circumstance by the media, we attempt to theoretically explore the concept and characteristics of visual communication and the media related to augmented reality. Augmented reality does not create something out of nothing but renew the expression; Thus, it reforms the structure of communication. Therefore, there is a significance to look into theories of W.Benjamin, M.McLuhan, Norbert Bolz, and Jean Baudrillard who linked the past to the present in accordance with the new era of communication for us to find out the meaning of augmented reality in the current cultural context.
Keywords
Augmented Reality; W.Benjamin; M. McLuhan; Norbert Bolz; Jean Baudrillard; Media Theory;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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