• Title/Summary/Keyword: Media context

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Consumption Society and the Consumption Culture of Adolescents (소비사회와 청소년 소비문화)

    • Journal of Families and Better Life
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    • v.15 no.4
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    • pp.341-354
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    • 1997
  • In post-industrial society consumption takes a role as a means of acquiring unique lifestyle of style especially for the new generation. The purpose of this study was to identify consumption culture of adolescents in the context of consumerism culture. The use of goods in order to create social distinctions and to establish self-identity was note in is new generation's consumption culture and it was argued that advertising and other media attach images of beauty fulfilment and good life and that they persuade adolescents to have such lifestyle through buying consumer goods. It was also argued that the consumption culture of adolescents is strongly related to the counter-culture or counter-school culture. Implications were discussed with respect to future research area.

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Parking information service system using LoRa network (LoRa 네트워크를 활용한 주차정보 서비스 시스템)

  • Kim, yuchan;Moon, Nammee
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2020.11a
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    • pp.273-276
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    • 2020
  • 기존의 물리 센서를 활용한 주차 감지는 주차장 규모가 클수록 큰 비용이 필요하고 이미지 기반의 분석은 개별 주차장에 대한 데이터 라벨링과 학습의 노력이 필요했다. 본 논문은 LoRa(Long Range) 네트워크와 마이크로프로세서를 활용한 IoT기반의 시스템으로 영상데이터를 서버로 전송하고 COCO(Common Object in context) 데이터셋으로 학습된 Mask R-CNN 기반의 모델을 활용한 주차장 내 차량점유 감지 알고리즘을 통해 개별 주차장에 대한 학습 또는 라벨링 없이 주차장 내 주차상태를 식별하고 사용자에게 인터페이스를 통해 실시간으로 주차정보를 제공하는 시스템을 구현한다.

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Frame Mix-Up for Long-Term Temporal Context in Video Action Recognition

  • LEE, Dongho;CHOI, Jinwoo
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2022.06a
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    • pp.1278-1281
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    • 2022
  • 현재 Action classification model은 computational resources의 제약으로 인해 video전체의 frame으로 학습하지 못한다. Model에 따라 다르지만, 대부분의 경우 하나의 action을 학습시키기 위해 보통 많게는 32frame, 적게는 8frame으로 model을 학습시킨다. 본 논문에서는 이 한계를 극복하기 위해 하나의 video의 많은 frame들을 mix-up과정을 거쳐 한장의 frame에 여러장의 frame 정보를 담고자 한다. 이 과정에서 video의 시간에 따른 변화(temporal- dynamics)를 손상시키지 않기 위해 linear mix-up이라는 방법을 제안하고 그 성능을 증명하며, 여러장의 frame을 mix-up시켜 모델의 성능을 향상시키는 가능성에 대해 논하고자 한다.

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Promoting Word-of-Mouth communication: The moderating role of leisure sport social media

  • KIM, Min-Soo;Kim, Miok;HUR, Seung-Eun;SEO, Myung-Seok;SEO, Won-Jae
    • Journal of Distribution Science
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    • v.18 no.4
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    • pp.61-72
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    • 2020
  • Purpose: Usage of leisure-sport social media would lengthen and strengthen the effects of positive event experiences on WOM behavior. This study is to examine the extent to which leisure sport social media use has the moderating potential to enhance the direction of the relationship between post-event emotions and event WOM behavior. Research design, data and methodology: A running event located in a major metropolitan area in the southeastern United States was selected. Participants of the running events completed the survey. Descriptive analysis and correlations between primary variables of interest were conducted. To examine interactions within the context of moderated regression, a hierarchical regression analysis was employed. Results: The results confirmed direct effects of a sense of achievement and event satisfaction on event WOM intention, supporting H 1 and H2. In specific, result revealed that the amount of time spending on social media for running content moderated the effect of a sense of achievement on event WOM intention, supporting H3, however, H4 was rejected. Conclusions: There are managerial implications of these results, particularly which pertain to how organizers may be able to use perceived benefits (i.e., a sense of achievement and satisfaction) and social media to increase positive WOM intention.

MPEG Omnidirectional Media Format (OMAF) for 360 Media (360 미디어를 위한 MPEG Omnidirectional Media Format (OMAF) 표준 기술)

  • Oh, Sejin
    • Journal of Broadcast Engineering
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    • v.22 no.5
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    • pp.600-607
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    • 2017
  • Virtual Reality (VR) has lately gained significant attention primarily driven by the recent market availability of consumer devices, such as mobile phone-based Head Mounted Displays (HMDs). Apart from classic gaming use cases, the delivery of $360^{\circ}$ video is considered as another major application and is expected to be ubiquitous in the near future. However, the delivery and decoding of high-resolution $360^{\circ}$ videos in desirable quality is a challenging task due to network limitations and constraints on available end device decoding and processing. In this paper, we focus on aspects of $360^{\circ}$ video streaming and provide an overview and discussion of possible solutions as well as considerations for future VR video streaming applications. This paper mainly focuses on the status of the standardization activities, Omnidirectional MediA Format (OMAF), to support interoperable $360^{\circ}$ video streaming services. More concretely, MPEG's ongoing work for OMA aims at harmonization of VR video platforms and applications. The paper also discusses the integration in MPEG Dynamic Adaptive Streaming over HTTP (MPEG-DASH), which is considered as $360^{\circ}$ video streaming services with OMAF content. In context of the general OMAF service architecture.

Media-Aesthetical approach to the Computer-based Layer (컴퓨터 기반의 레이어(layer)에 대한 매체미학적 분석)

  • 이병주
    • Archives of design research
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    • v.17 no.2
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    • pp.471-478
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    • 2004
  • The recent aesthetical argument has been focusing on the interrelation between art and media. Now media is a kind of creative activity and dynamic factor which comprises aesthetic perception in itself compared to that of the past linear thingking era that was just a means of proving presence. Norbert Bolz, a leading media-aesthetician, puts the emphasis on the transformation of image, not the its dupe. He urges that this artistic form does not deliver the image of object, but means the objectless image itself. Therefore creativity is caused by an effect of a optional technic in the stage of technological environment where is under the control of the non-linear thingking system. In this context, this essay investigates to confirm the above mentioned aestheical views by analyzing the computer based layer as an detailed example, and to illuminate the designers creative activity where is deemed to be under its radical influence. Therefore it can be dedicated to the extension of the theoretical background in design, bridging between two practices accor ding to the Bolz's notion that the new aesthetical concept should be accompanied by ' the Design Science ', that is centered on the new media.

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Style Analysis and Design Development of the First Birthday Partywear Based on Examples from Social Media (소셜 미디어에 나타난 돌 파티웨어 스타일 분석 및 디자인 개발)

  • Kim, Soyeon;Lee, Inseong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.3
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    • pp.33-48
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    • 2014
  • Based on the advent and dissemination of new developments concerning information & telecommunications technology, web services have brought new paradigms into society, thus facilitating the birth and evolution of various service industries to society as a whole. This study is aimed at investigating the expansion of the first Birthday party culture and design examples of the first Birthday partywear appearing in social media, through an inquiry into the communication functions inherent in social media. Also, the development of the first Birthday partywear designs for women aged 20 to 30 years was accomplished by categorically analyzing design characteristics in preferred fashion styles uploaded and shared within online childcare communities. First, it can be concluded that due to the bidirectional flow of information between corporations and consumers occurring from the expansion of social media, the entire structure of the market is undergoing great changes. Next, the need for the supply of professionalized the first Birthday partywear can be proved by the influx of party planners and caterers into this new industry. Third, Through a categorical analysis of these 523 photos, elegance style was the most preferred while classic and romantic styles followed. Last of all, 5 pieces of partywear reflecting contemporary consumer lifestyles which focus on 'enjoying one's own life' were created under the concept of 'Romantic chic'. The created designs aim to present a style which follows the predominant trend of elegance, classic and romantic, whilst keeping sensitivity in moderation. In this context, this study has aimed to present fundamental research data in the field of online the first Birthday partywear, through the development of the first Birthday partywear design based on the first Birthday party consumer characteristics gleaned from various forms of social media.

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Effect of Media Literacy on the Formation of Smart Divide (미디어 리터러시가 스마트 디바이드 형성에 미치는 영향)

  • Lee, Seungmin
    • Journal of the Korean Society for information Management
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    • v.38 no.2
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    • pp.19-38
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    • 2021
  • This study empirically analyzed the effect of media literacy on the formation of the smart divide, which is a multi-faceted digital divide that occurs in the context of the use of smart devices. As a result, most of the factors of media literacy affect the establishment of social relations and social network through the use of smart devices, which, in turn, leads to the expansion of the range of informational and social activities. In addition, media literacy has a significant effect on the competence to evaluate the value of information acquired through the use of smart devices. Based on these results, there can be social disparity between those who have secured media literacy and those who do not from the perspective of informational and social benefits through the use of smart devices, which can function as a mechanism to generate the smart divide.

Implications of Korean Red Fashion Boom during the 2002 FIFA World Cup

  • Lee, Jung-Taek;Cho, Woo-Hyun
    • International Journal of Costume and Fashion
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    • v.3
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    • pp.51-87
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    • 2003
  • This study aims primarily to discuss the question 'What does the red fashion boom in Korean society during the 2002 World Cup mean\ulcorner' For this question, it describes fashion phenomena and characteristics that appeared during the time. Specifically, in order to understand the concrete essence of the red fashion boom in terms of clothing and textiles, this study classifies and describes the red fashion boom as 'object, process and symbol' concepts. It investigates each case within the context of fashion. Outside that context, then, the implications of the red fashion boom are examined based on cultural studies and other sociocultural perspectives. This question is considered by focusing on social pressures as ideology, looking at the voluntary behaviour of Korean people in this context and examining several other factors. This is an investigation of the relationship between fashion, society and culture pursuing fashion theory by reviewing the relevant theoretical backgrounds afforded by the humanities and the social sciences. Based upon the above theoretical discussions, it synthesises what factors contributed to the Korean red fashion boom. Finally, this study briefly states their applicability to cultural marketing in its practical aspects. This study has attempted to throw some light on the question 'What does the red fashion boom in Korean society during the 2002 World Cup mean\ulcorner' The Korean Red Fashion Boom emerged from its interrelation with each context of the World Cup, as in the dualism of 'Janus'. That is, the World Cup functioned as the positive face of a festival that collected deep emotions and passion and contributed to the integration of society. Whereas its negative face, ideologically speaking, personified the invisible capitalistic product produced by the nation, enterprises and the mass media. And the implications of the red fashion boom can be interpreted with reference to the two faced World Cup.

User Targerting SaaS Application Mash-Up Service Framework using Complex-Context and Rule-Martix (복합 콘텍스트 및 Rule-Matrix를 활용한 사용자 맞춤형 SaaS 어플리케이션 연동 서비스 프레임워크)

  • Jung, Jong Jin;Cui, Yun;Kwon, Kyung Min;Lee, Han Ku
    • Journal of Korea Multimedia Society
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    • v.20 no.7
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    • pp.1054-1064
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    • 2017
  • With the development of cloud computing, internet technology and Internet of Things(IoT), most of applications are being smarter and changing from native application to SaaS (Software as a Service) application. New versatile SaaS applications are being released through various app portals (e.g. appstore, googleplay, T-Store, and so on). However, a user has a difficulty in searching, choosing an suitable application to him. It is also hard for him to know what functions of each SaaS application are useful. He wants to be recommended something inter-operated SaaS service according to his personality and his situation. Therefore, this paper presents a way of making mash-up of SaaS applications in order to provide the most convenient inter-operated SaaS service to user. This paper also presents SaaS Application Mash-up Framework (SAMF), complex context and rule matrix. The proposed SAMF is a main system that totally manage SaaS application mash-up service. Complex context and rule matrix are key components in order to recommend what SaaS applications are needed and how those SaaS applications are inter-operated. The SAMF collects complex contexts (User Description, Status Description, SaaS Service Description) in order to choose which SaaS applications are useful, analyze what functions to use, how to mash-up.