• Asia pacific journal of information systems
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• v.26 no.1
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.16-17
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• 2005

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.116-117
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• 2005

• International Journal of Contents
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• v.7 no.1
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• pp.29-36
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• 2011

Gestures have been employed for human computer interaction to build more natural interface in new computational environments. In this paper, we describe our approach to develop a gesture interface using spatial context information. The proposed gesture interface recognizes a system action (e.g. commands) by integrating gesture information with spatial context information within a probabilistic framework. Two ontologies of spatial contexts are introduced based on the spatial information of gestures: gesture volume and gesture target. Prototype applications are developed using a smart environment scenario that a user can interact with digital information embedded to physical objects using gestures.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.152-155
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• 2002

In recent years, with the spread of communication media, such as a cellular phone and E-mail, we are able to communicate with others without any restriction of position or time. However, complexity of communicative context has increased so that user has to guess a partner user's situation and status in order to use various medias efficiently. This problem will grow larger as new media are brought in the expanding communications network. To solve this problem, we propose the system that guesses the context in communication by a user's media from the position information on PHS (Personal Handy phone System) and schedule information from schedule application. In this system a user's agent guesses automatically the context that owner has set, and answers the demand of the context from a partner user. Moreover, the agent decides a suitable answer, when there is a demand of communication by the media, which cannot be used.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.915-925
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• 2020

The purpose of the research is to analyze the behavioral intention to adopt social media in SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE framework as a theoretical basis. This research is important because COVID-19 has destroyed most of the SMEs, and SMEs are exposed to social media technology to market their products. The success of social media adoption has helped SMEs to be able to rise from adversity. Respondents in this study were 250 SMEs in the Special Region of Yogyakarta, Indonesia. The data analysis technique used is structural equation modeling with AMOS. The results of this study indicate that SMEs affected by the COVID-19 crisis have a high awareness of social media and have a high intention to adopt social media as a way to market their products and connect with customers. The intention to adopt social media is significantly influenced by the technological context, organizational context, environmental context, and social media awareness. The findings of this study suggest that in times of crisis due to the COVID-19 pandemic, the Government support is needed. The Government needs to open services for SMEs whose businesses are affected by the pandemic.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2004.11a
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• pp.158-161
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• 2004

In this paper, we propose a level of contexts such as low level and high level contexts, and its criteria of categorization are the existence of interaction and composite process done by the inference mechanism. When there is no matching high level service for the associated high level context, this context is described as meaningless. If the services cannot be provided with the entities by the system, this situational information is of little consequence. To provide services with the entities, we propose "community computing" architectural concept which provide the high level service to a group of agents in a community, and can be managed by the service scenario

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.296-297
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• 2004

• ETRI Journal
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• v.29 no.3
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• pp.311-321
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• 2007

In this paper, we propose a user-centric conflict management method for media services which exploits personal companions for the harmonious detection and resolution of service conflicts. To detect conflicts based on the varying characteristics of individual users, the proposed method exploits the unified context describing all users attempting to access media services. It recommends and mediates users' preferred media contents through a shared screen and personal companions to resolve the detected conflicts. During the recommendation, a list of preferred media contents is displayed on the shared screen, and a personally preferred content list is shown on the user's personal companion comprising the selection of media contents. Mediation assists the selection of a consensual service by gathering the users' selections and highlighting the common media contents. In experiments carried out in a ubiHome, we observed that recommendations and mediation are useful in harmoniously resolving conflicts by encouraging user participation in conflict situations.

• Journal of Information Technology Applications and Management
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• v.13 no.3
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• pp.129-143
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• 2006

Diversity of available communication media has increased as the use of Internet and mobile technology increased rapidly. The traditional media tend to transform their roles and functionality. This change brings about the expansion of the span of media to be selected by users. In this study, we examined the characteristics of emerging communication media use based on Niche Theory. Online communication media in this study include Internet messenger, mobile phone, and e-mail. We also analyzed the relationship between the nature of task and the selection of communication media, that is, the effects of communication contexts(formal vs. informal, notification vs. request, superior vs. inferior) where by the communication partners are involved. The result of this study, mobile phone had the highest niche competitive superiority in all communication contexts, and internet messenger and e-mail made difference according to communication contexts. Also, we can notify internet messenger and e-mail have a mutual substitutive relationship by analysis of niche overlap.