• Title/Summary/Keyword: Media Selection

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A Study on Agrifood Purchase Decision-making and Online Channel Selection according to Consumer Characteristics, Perceived Risks, and Eating Lifestyles (소비자 특성, 지각된 위험, 식생활 라이프스타일에 따른 농식품 구매결정 및 온라인 구매채널 선택에 관한 연구)

  • Lee, Myoung-Kwan;Park, Sang-Hyeok;Kim, Yeon-Jong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.1
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    • pp.147-159
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    • 2021
  • After the 2020 Corona 19 pandemic, consumers' online consumption is increasing rapidly, and non-store online retail channels are showing high growth. In particular, social media is gaining its status as a social media market where direct transactions take place in the means of promoting companies' brands and products. In this study, changes in consumer behavior after the Corona 19 pandemic are different in choosing online shopping media such as existing online shopping malls and SNS markets that can be classified into open social media and closed social media when purchasing agri-food online. We tried to find out what type of product is preferred in the selection of agri-food products. For this study, demographic characteristics of consumers, perceived risk of consumers, and dietary lifestyle were set as independent variables to investigate the effect on online shopping media type and product selection. The summary of the empirical analysis results is as follows. When consumers purchase agri-food online, there are significant differences in demographic characteristics, consumer perception risks, and detailed factors of dietary lifestyle in selecting shopping channels such as online shopping malls, open social media, and closed social media. Appeared to be. The consumers who choose the open SNS market are higher in men than in women, with lower household income, and higher in consumers seeking health and taste. Consumers who choose the closed SNS market were analyzed as consumers who live in rural areas and have a high degree of risk perception for delivery. Consumers who choose existing online shopping malls have high educational background, high personal income, and high consumers seeking taste and economy. Through this study, we tried to provide practical assistance by providing a basis for judgment to farmers who have difficulty in selecting an online shopping medium suitable for their product characteristics. As a shopping channel for agri-food, social media is not a simple promotional channel, but a direct transaction. It can be differentiated from existing studies in that it is approached as a market that arises.

The Influence of Portal Site News Services on Online Journalism in Korea: The Structural Transformation or the Power Change in the News Distribution (포털 뉴스서비스와 온라인 저널리즘의 지형: 뉴스 유통의 구조 변동 혹은 권력 변화)

  • Kim, Wi-Geun
    • Korean journal of communication and information
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    • v.66
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    • pp.5-27
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    • 2014
  • The past, present, and future of online journalism in Korea are inextricably bound up with the portal site news services. In traditional journalism, finite news media took hold on news consumption completely because of performing news production and distribution simultaneously. Since then, in the age of multi-media and multi-channel, the audience selection has become more important because of greatly increasing news media and then exploding news production. In online journalism, the news distribution have emerged as the most important field because of the intensive consuming the portal site news services making use of various news easier, the characteristic of news consumption focusing on not news media brands but news media contents, etc. Therefore, the news present landscape of Korean journalism oriented news distribution has been completed by that the portal site news services became the symbol of online journalism. That the portal site news services performing only news distribution have more influence than the paper based online newspapers and Internet based online newspapers producing news means the change of media power. By this, a conflict between news media and portal site news services appears at all times.

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Development of Personalized Media Contents Curation System based on Emotional Information (감성 정보 기반 맞춤형 미디어콘텐츠 큐레이션 시스템 개발)

  • Im, Ji-Hui;Chang, Du-Seong;Choe, Ho-Seop;Ock, Cheol-Young
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.181-191
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    • 2016
  • We analyzed the search word of the media content in the IPTV service, and as a result we found that an important factor is general meta information as well as content(material, plot, etc.) and emotion information in the media content selection criteria of customers. Therefore, in this research, in order to efficiently provide various media contents of IPTV to users, we designed the emotion classification system for utilizing the emotion information of the media content. Next, we proposed 'personalized media contents curation system based on emotion information' for organizing the media contents, through the various processing steps. Finally, to demonstrate the effectiveness of this system, we conducted a user satisfaction survey(72.0 points). In addition, the results of comparing the results based on popularity and the results of the proposed system showed that the ratio leading to the actual users' viewing behavior was 10 times higher.

An Efficient Mobile Multicast Mechanism based on Media Independent Handover (MIH 기반의 효율적인 모바일 멀티캐스트 핸드오버 기법)

  • Kim, Won-Tae;Kang, Eun-Hyun;Park, Yong-Jin
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.46 no.6
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    • pp.37-47
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    • 2009
  • In this paper fast mobile multicast handover mechanism based on IEEE 802.21 MIH (Media Independent Handover) is proposed. We solve long multicast handover delay time caused by L3 movement detection mechanism of the existing mobile multicast methods. The proposed architecture adopts multicast manager concept to MIH framework in order to efficiently perform mobile multicast handover, and adds the new MIH messages dedicated for mobile multicast. Since multicast channel zapping operations of mobile users effectively make a mobile terminal handover, the architecture should consider the situations. Multicast network selection algorithm is designed by means of terminal speed and fair selection algorithm named AHP/GRA. Finally the performance of the proposed architecture against the legacy mobile multicast mechanisms is evaluated in terms of signaling cost and multicast handover delay time.

A Synchronized Multiplexing Scheme for Multi-view HD Video Transport System over IP Networks (실시간 다시점 고화질 비디오 전송 시스템을 위한 동기화된 다중화 기법)

  • Kim, Jong-Ryool;Kim, Jong-Won
    • Journal of Broadcast Engineering
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    • v.13 no.6
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    • pp.930-940
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    • 2008
  • This paper proposes a prototype realization of multi-view HD video transport system with synchronized multiplexing over IP networks. The proposed synchronized multiplexing considers the synchronization during video acquisition and the multiplexing for the interactive view-selection during transport. For the synchronized acquisition from multiple HDV camcorders through IEEE 1394 interface, we estimate the timeline differences among MPEG-2 compressed video streams by using global time of network between the cameras and a server and correct timelines of video streams by changing the time stamp of the MPEG-2 system stream. Also, we multiplex a selected number of acquired HD views at the MPEG-2 TS (transport stream) level for the interactive view-selection during transport. Thus, with the proposed synchronized multiplexing scheme, we can display synchronized HD view.

QoE-aware Network Selection Algorithm for Scalable Video Streaming Services in the Heterogeneous Wireless Networks (다종 무선망 환경에서 스케일러블 비디오 스트리밍 서비스를 위한 체감품질기반의 망 선택 알고리즘 방법)

  • Seok, Joo-Myoung;Son, Jung-Hyun;Suh, Doug-Young;Kim, Kyu-Heon
    • Journal of Advanced Navigation Technology
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    • v.15 no.1
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    • pp.76-82
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    • 2011
  • Most previous work on network selection in heterogeneous wireless networks has concentrated on the quality of the network alone. Therefore, users are not satisfied with network quality based network selection due to different user preferences. To solve this problem, we proposes a QoE-aware network selection algorithm that is based on the consumption patterns of user preferences which is divided into normal user, cost-sensitive user, quality-sensitive user and video quality as well as network quality. As a result of experiments, cost-sensitive user and quality-sensitive user are satisfied with enhanced QoE by 36% and 3% from the proposed network selection algorithm compared to the normal user, respectively.

A Study on the Fashion Involvement, Clothing Selection Criteria and Fashion Information Sources of Leisure Activities Consumers (여가활동 소비자의 패션관여와 의복선택기준, 패션정보원에 관한 연구)

  • Je, Eun-Suk
    • Journal of the Korean Society of Costume
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    • v.61 no.7
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    • pp.51-66
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    • 2011
  • The study is intended to suggest the differentiated and subdivided indexes of the leisure fashion market and to provide the marketing strategy establishment and in-depth understanding of leisure fashion business by looking into the correlation between and among fashion involvement, clothing selection criteria and fashion information sources. This study was conducted by the questionnaire response method and the results were derived by using the SPSS 16.0 statistics program. The results of the study were as follows; 1) As a result of researching the difference between the leisure activities consumer groups and fashion involvement, there were significant differences in emotional and cognitive involvement. In the tour activity group and social activity group, emotional involvement was found to be higher than the cognitive experience while in the hobby and sports activity group, both involvements were equally as high. 2) As a result of researching the difference between the leisure activities groups and clothing selection criteria, it was found that the intrinsic and extrinsic criteria were high in the hobby and sports activity group and that the intrinsic criteria was high in the tour activity group and social activity group. 3) In the difference between the leisure activity groups and fashion information sources, it was found that media source, observation source and experience/personal source were high in the hobby and sports activity group. In addition, the experience and personal source were high in the social activity group. 4) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources, it was found that the emotional involvement, intrinsic criteria and observation source were higher in the group of females than males. 5) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources depending on the ages of leisure activities consumers, it was found that the emotional involvement and observation source were high in the group of 20-24 yrs old consumers and that the emotional involvement, intrinsic criteria and observation source were high in the group of 25-29 yrs old consumers. Also, in the group of 30-34 yrs old consumers, the emotional involvement, observation source and experience/personal source were high.

Construction of multiple mutant strains by mating procedures for the cloning of pmn and pmb genes encoding amino acid permeases in neurospora crassa

  • Han, Hyo-Young;Min, Kyung-Hee
    • Journal of Microbiology
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    • v.33 no.2
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    • pp.142-145
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    • 1995
  • The pumb gene encoding a basic amino acid transport protein in Neurospora crassa could be cloned by using a mutant strain defective in pmb gene as a host strain, using a negative selection on the media containing amino acid analogue canavanine. To select positive transformants of the genes for cloning, an auxotrophic marker (his-2) was added to a pmb mutant strain by mating ; a triple mutant (pmn : pmb : his-2) was constructued by crossing a strain defective in basic amino acid transport system (# 1683-bat um 535 "A") to a double mutant strain defective in neutral amino acid transport and histidine production (mitrol : his-2 "a"). Crossing was performed on synthetic crossing (SC) media containing histidine. The pmn : pmb and pmn :pmb : his-2 strains were selected among the progeny colonies from crosses on plates containing 5- .mu.g/ml para-fluoro-phenylalanine (PFPA), 200 .mu.g/ml canavanine, and 500 .mu.g/ml histidine. The selected colonies were cultured on minimal media with or without histidine for discarding pmn : pmb strain, because the pmn : pmb : his -2 strain grows only on histidine containing media. The pmn :pmb : his-2 strain selected can be used as a host strain for the cloning of the pmb and the pmn genes from a Neurospora genomic library by means of positive selections.

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Production of Tropane Alkaloids by Two-stage Culture of Scopolia parviflora Nakai Adventitious Root

  • Kim, Won-Jung;Jung, Hee-Young;Min, Ji-Yun;Chung, Young-Gwan;Lee, Cheol-Ho;Choi, Myung-Suk
    • Korean Journal of Medicinal Crop Science
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    • v.12 no.5
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    • pp.372-377
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    • 2004
  • Scopolia parviflora Nakai, a rare and endangered species, is the sole plant producing tropane alkaloids (TA) among the Korean native species. In order to enhance TA productivity the SP72 root line was selected by screening 100 of root line, and the optimal culture media for root growth and TA production were investigated with the SP72 roots. Based on the several media, SH and 2B5 medium were determined as growth medium and White and NN medium as production medium. Among the four combinations of two-stage culture, 2BN (2B5 as growth medium plus NN as production medium) showed more enhanced root growth and TA production as compared with production media of White and NN medium and growth media of SH and 2B5 medium, respectively. However, bubble column bioreactor (BCB) cultures applying two-stage culture did not reveal the effective results despite of the each successful operation of two-stage culture in conical flasks and BCB cultures.

Lesson Design of Upper Secondary Home Economics education (고등학교에서의 가정과교육 -고등학교 가정과 단시수업 설계- (1990년도 제 2차 학술대회))

  • 전귀연;서영숙
    • Journal of Korean Home Economics Education Association
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    • v.2 no.1
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    • pp.123-142
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    • 1990
  • The aim of this study is to apply lesson design of high school home economics to model which consists of six steps of instructional procedure among various models for instructional design, Through thesis, central content of each step was written as follows; 1) At the step of establishment of terminal instructional objectives, educational objectives, terminal instructional objectives was analyzed and specific instructional objectives was extracted. 3) At the step of diagnosis of entering behavior, ability of prior learning and ability of preliminary learning were evaluated, which was used as establishing instructional strategy and doing individual guidance. 4)At the step of determining instructional strategy, instructional strategy should be extracted by considering instructional event which is adequate to content of instruction. Instructional strategy consists of five main factor, factors, those are, activity of introduction of instruction, presentation of content of instruction and information, participation of learner and learning activity, identification of learning result, and subsequent treatment after evaluation. 5)Specific activity at the step of selection and development of instructional media consists of reidentification of instructional objectives determination of learning type, drawing up instructional media analysis sheet, synthesis of selected media, and explanatory note of selected media. In order to increase efficiency of instruction at the step of determining instructional strategy, this step should be considered simultaneously. 6)The step of try-out and evaluation of instructional design should be efficient when designed instruction was inputted at class after evaluation of each step of instructional design.

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