• 유통과학연구
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• 제15권10호
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• pp.81-92
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• 2017

Purpose - One of the main objectives of this paper is to identify the most effective type of social media and to analyze the priority of blogs by their informational attributes in the aspect of their impacts on word-of-mouth intention(WOM) in on-line markets. Research design, data, and methodology - We set 'attitude' variable in the middle to see if there is mediating effects between blog information and word-of-mouth intention. We conducted a survey by questionnaire and received 206 answers. Employing the OLS statistical methods through the SPSS package, we tested our hypotheses. Results - Some of the main results are the followings. First, blog, micro-blog, and profile-based services showed significant effects on WOM, while Internet community and mini-homepages are not significant. Second, blog has positive impacts on WOM. Third, attitude has perfect mediating effects between blog and WOM. Fourth, in terms of effects on WOM, interactivity shows the first priority and reliability and usability follows. Finally, attitude has a more significant effect for users of 3 types of blog compared with those of 2 types. Conclusions - In this paper, we analyzed the effects of social network services by type and identified the priority among various attributes of information contained in blogs. It would provide businesses with viable strategic options to establish public relations in their sales promotion.

• International Journal of Costume and Fashion
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• 제11권2호
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• pp.65-78
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• 2011

Social media which support to share information and communicate between online users have recently won great popularity. Of the various social services blogs have played an active role as a community in sharing delivering and exchanging information among individual users who have share similar opinions hobbies and preferences. Based on this cultural phenomenon some companies often take advantage of blogs as a marketing tool to strengthen their public relations or deliver particular information to their costumer. This study is designed to classify fashion-related blogs and define the characteristics of each type expecting significant influences on future studies on this topic. We selected 50 fashion-related blogs as subjects including 25 Korean blogs and the same number of international blogs, defined their characteristics and classified them into four different types. As the result we found that there are apparent differences between the four types of blogs: "Individual taste" blogs which noticeably reflect bloggers' own preference "Trend leader" blogs in which the bloggers intend to be trend leaders beyond expressing their preference "Fashion media" blogs which plays a significant role as a magazine by providing various information concerning fashion for costumers and "Sales promotion" blogs which are used as promotional materials to attract customers by providing product reviews or advertisements.

• 한국초전도ㆍ저온공학회논문지
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• 제13권1호
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• pp.27-30
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• 2011

A sub-cooled liquid nitrogen cooling system is known as a most promising method to develop large scale superconducting apparatuses such as superconducting fault current limiters and superconducting cables [1]. Gaseous helium (GHe), gaseous nitrogen ($GN_2$) and sulfur hexafluoride ($SF_6$) are commonly used for designing an high voltage applied superconducting device as an injection gaseous medium [2, 3]. In this paper, the analysis on the dielectric characteristics of GHe, $GN_2$ and $SF_6$ are conducted by designing and manufacturing sphere-to-plane electrode systems. The AC withstand voltage experiments on the various gaseous insulation media are carried out and the results are analyzed by using finite element method (FEM) considering field utilization factors (${\xi}$). It is found that the electric field intensity at sparkover ($E_{MAX}$) of insulation media exponentially decreases according to ${\xi}$ increases. Also, the empirical expressions of the functional relations between $E_{MAX}$ and ${\xi}$ of insulation media are deduced by dielectric experiments and computational analyses. It is expected that the electrical insulation design of applied superconducting devices could be performed by using the deduced empirical formulae without dielectric experiments.

• 한국언론정보학보
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• 제16권
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• pp.108-135
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• 2001

This study examines the structure of the problems of Korean newspaper reporting raised by the civil society. Based on the differences in the mode of presentation, the problems of newspaper reporting were classified into three types; prominent, associated, and isolate problem. The relations among these problems were defined as the degree of co-occurrence in the monitoring articles. A network analysis was conducted to examine the structure of the problems in Korean newspaper reporting. A $33{\times}33$ similarity matrix of the problems was created by analyzing the data from one monitoring report and two weekly media critics newspapers. The results showed that of the 33 problems, most of them were mentioned as prominent or associated problems. The problems related to the news contents were mostly treated as prominent ones, while the problems about the news writing and reporting styles were frequently treated as associated ones. The network structure of newspaper criticism based on the co-occurrence of 33 problems were divided into six clusters. Among them, the most central was the group including the problems of "unfairness,' "biased interpretation," and "vagueness". In addition, the problems were found to have different roles in the network. Of the 33 problems, two were liaisons and four were attached isolates, indicating the hierarchical structure of problems in newspaper reporting. These results were discussed in the light of two viewpoints; the absence of objective criteria in media criticism, and the need for the comparisons of the current study's results with the opinions of newspaper readers and journalists. finally, the implications for the future studies were presented.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.378-391
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• 2020

본 연구는 문화의 생산, 소비, 매개라는 일련의 문화적 실천 과정이 사회구조와의 상호작용을 통해 이루어지고 있음을 전제로 하면서, 디지털 테크놀로지의 발전과 확산이라는 기술적 환경 변화가 대중음악산업의 생산, 소비 및 매개 과정에 어떤 영향을 미쳤는지 알아보고, 특히 이러한 영향이 문화매개 과정에서 발생하는 기존 권력관계에도 변화를 가져올 수 있는지 알아보기 위해 방탄소년단의 사례를 연구하였다. 결과적으로 생산 측면에서 아티스트는 '토털 패키지'로서 다양한 뉴미디어 플랫폼을 통해 콘텐츠를 생산하는 방식으로 변화하였고, 소비 측면에서 팬덤은 온라인을 통해 실시간으로 콘텐츠를 접하고 그에 대해 즉각적으로 반응하며, 원하는 아티스트를 지지하기 위해 온라인상의 투표나 홍보 활동을 적극적으로 행하는 온라인 문화매개자 역할을 하기도 하는 것으로 나타났다. 매개 측면에서는 팬덤의 역할이 소비자에서 생산자, 매개자로까지 다양하게 이루어짐으로써 기존 문화매개 방식에도 영향을 미치는 것으로 드러났다.

• 한국인쇄학회지
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• 제28권2호
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• pp.101-116
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• 2010

Last printing market is changing to high-quality color prints for web offset printing. But, color image reproduction based on the relative sheet-ped printing compared to the way, web offset printing are falling. Moreover, it's difficult to maintain the quality of the web offset print. The reason is the worker's decision to rely on. Therefore, the quality of prints was no difference in uniformity and objectivity. We have thought the reason, that the physical properties of inks such as fluidity, viscosity and tack. In addition, varies depending on the physical properties of paper, such as thickness, smoothness, roughness and porosity. Therefore, we studied the properties of ink and paper on the relations between the properties used IGT printability tester. This study of domestic web offset printing inks and papers on the relationship between physical properties and printability were studied. So, to improve printability will be used as the basis resources for web offset printing.

• 인터넷정보학회논문지
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• 제20권2호
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• pp.77-91
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• 2019

This paper explores the hyperlink structures of the official websites for the following terrestrial TV networks: ABC(US), BBC(UK), NHK(Japan), and KBS(Korea). These websites were selected and visualized to analyze the hyperlink structure and examine the connection relations among the TV networks. A total of 4378 data was collected through the Voson site and were analyzed with NodeXL. Results shows that NHK's network demonstrates a good network structure at a quite high level, holding more related websites than BBC. We discovered that ABC TV network has the largest effect with the largest number of out-links. Surprisingly, structures of BBC and NHK were quite similar, overcoming geographical and cultural differences. Thus, both TV networks were seen to be progressive and open. On the contrary, ABC and KBS were considered to be relatively conservative. A comprehensive review of the "category points" combination chart revealed that NHK's official website has the widest variety of hyperlinks. The shortest distance of a hyperlink between a website type and a TV network meant that the TV network has a larger number of links to those website types than other TV networks do. The result may provide Internet users to efficiently select TV network web pages according to the types of information they want to find out.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.494-506
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• 2013

TV 프로그램과 영화 같은 영상물은 대중 속에 깊게 자리 잡고 있을 뿐 아니라 특정장소에 대한 정보를 짧은 시간에 풍부하게 제공해 줄 수 있고, 특정 대상 및 장소에 대한 이미지를 재창조시키며, 시청자들을 특정 장소로 유인하는데 매우 효과적이다. 이런 긍정적인 영향으로 인해 많은 나라와 지자체에서 영상물을 통한 장소마케팅을 활용해 관광목적지 이미지 제고 및 방문유도를 위해 노력한다. 대부분의 영상물에 관한 선행연구도 영상물을 이용한 관광지 장소마케팅의 결과인 관광지 이미지 제고 및 방문의도간의 영향 연구이다. 본 연구는 기존의 연구결과의 재확인과 더불어 영상물 프로그램 장르별 차이에 의한 영상물과 관광지 이미지 및 행동의도의 영향관계의 차이여부를 확인하고자 한다. 이를 위해 세 가지 가설을 설정하였고 설문을 실시한 후 통계 분석을 통해 가설을 검증 하였다. 가설검증 결과 가설 1. 영상물과 관광지 이미지간의 영향관계, 가설 2. 관광지 이미지와 행동의도의 영향관계, 그리고 가설 3. 영상물과 행동의도간의 영향관계는 모두 부분적으로 채택되었다.

• 한국통신학회논문지
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• 제36권7B호
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• pp.795-805
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• 2011

디지털 정보기술 및 네트워크 기술의 발전에 따라 방송을 중심으로 실감미디어를 활용한 실감형 서비스들이 출현하고 시장의 수요가 증가함에 따라 실감미디어 기술에 대한 연구가 활발히 진행되고 있다. 실감콘텐츠의 제작 전송 기술 및 이를 서비스하는 산업을 통칭하여 실감미디어 산업이라고 한다. 실감미디어 산업은 교육, 건강, 여행, 공공 서비스 등 타 산업분야와 융복합을 통해 사업영역 확대가 용이하고 시장성이 높아 차세대 전략 산업으로 주목받고 있다. 실감미디어 산업의 주도권을 확보하기 위한 미국, 일본, 유럽 등 선진국의 노력이 가시화됨에 따라 우리 정부도 실감미디어 산업을 육성하기 위한 계획을 마련 중에 있다. 이처럼 실감미디어 산업은 미래 방송/통신산업과 콘텐츠산업을 아우르는 최첨단 융복합산업이며 차세대 국가성장동력의 핵심산업군으로 떠오르고 있다. 이에 따라 본 연구에서는 실감미디어 산업의 경제적 파급효과를 계량적인 측면에서 분석하고 산업구조적 특성을 규명하기 위해 산업연관표를 이용하여 실감미디어 연관산업과 타 연계산업과의 관계를 분석하고자 하였다. 분석 결과 실감미디어 산업의 생산유발효과 및 부가가치유발효과, 고용유발효과는 각각 6,109억 원, 4,687억 원, 3,258명 등으로 나타났다.

• 아동학회지
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• 제37권4호
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• pp.17-29
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• 2016

Objective: The purpose of this study was to examine the bidirectional relation between mobile phone dependency (MPD) and self-regulated learning (SRL) of early Korean adolescents in $4^{th}$, $6^{th}$ and $8^{th}$ grade, while taking into account gender differences. Methods: The study made use of panel data from the Korean Children and Youth Panel Study (KCYPS), and three waves of data collected from 2,264 adolescents were analyzed by means of autoregressive cross-lagged modeling. Results: The results can be summarized as follows. Firstly, MPD and SRL were consistently stable for adolescents in $4^{th}$, $6^{th}$ to $8^{th}$ grades. Secondly, a bidirectional relations between MPD and SRL were confirmed. In other words, there was a significant influence of a high level of MPD on a subsequent low level of SRL, and the high level of SRL also had a significant effect on the lower level of MPD across time. According to multi-group analysis, no gender differences were found in the relations between two constructs during the studied period. Conclusion: Findings highlighted not only the necessary media usage education but also parenting intervention strategies may help early adolescents to be prevented from negative effects of media usage and to enhance self-regulated learning ability. Based on the results, more implications were also discussed.