• Title/Summary/Keyword: Media Quality

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Video Quality Assessment Based on Short-Term Memory

  • Fang, Ying;Chen, Weiling;Zhao, Tiesong;Xu, Yiwen;Chen, Jing
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.7
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    • pp.2513-2530
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    • 2021
  • With the fast development of information and communication technologies, video streaming services and applications are increasing rapidly. However, the network condition is volatile. In order to provide users with better quality of service, it is necessary to develop an accurate and low-complexity model for Quality of Experience (QoE) prediction of time-varying video. Memory effects refer to the psychological influence factor of historical experience, which can be taken into account to improve the accuracy of QoE evaluation. In this paper, we design subjective experiments to explore the impact of Short-Term Memory (STM) on QoE. The experimental results show that the user's real-time QoE is influenced by the duration of previous viewing experience and the expectations generated by STM. Furthermore, we propose analytical models to determine the relationship between intrinsic video quality, expectation and real-time QoE. The proposed models have better performance for real-time QoE prediction when the video is transmitted in a fluctuate network. The models are capable of providing more accurate guidance for improving the quality of video streaming services.

Trust in User-Generated Information on Social Media during Crises: An Elaboration Likelihood Perspective

  • Pee, L.G.;Lee, Jung
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.1-21
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    • 2016
  • Social media is increasingly being used as a source of information during crises, such as natural disasters and civil unrests. However, the quality and truthfulness of user-generated information on social media have been a cause of concern. Many users find distinguishing between true and false information on social media difficult. Basing on the elaboration likelihood model and the motivation, opportunity, and ability framework, this study proposes and empirically tests a model that identifies the information processing routes through which users develop trust, as well as the factors that influence the use of these routes. The findings from a survey of Twitter users seeking information about the Fukushima Daiichi nuclear crisis indicate that individuals evaluate information quality more when the crisis information has strong personal relevance or when individuals have low anxiety about the crisis. By contrast, they rely on majority influence more when the crisis information has less personal relevance or when these individuals have high anxiety about the crisis. Prior knowledge does not have significant moderating effects on the use of information quality and majority influence in forming trust. This study extends the theorization of trust in user-generated information by focusing on the process through which users form trust. The findings also highlight the need to alleviate anxiety and manage non-victims in controlling the spread of false information on social media during crises.

Mouse Embryo Culture used in Quality Control of Water for Human in Vitro Fertilization : The One-cell Stage Versus the Two-cell Stage Model (수질에 대한 1-세포기 및 2-세포기 생쥐배아를 이용한 생물학적 정도관리에 관한 연구)

  • Lee, Ye-Kyung;Chung, Hye-Won;Kim, Hyung-Mee;Oh, Seung-Eun;Son, Young-Soo;Yu, Han-Ki;Woo, Bock-Hee
    • Clinical and Experimental Reproductive Medicine
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    • v.20 no.1
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    • pp.9-17
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    • 1993
  • This study was carried out investigate the effect of water quality and the kind of media on the in vitro development of 1-cell and stage mouse embryos. $F_1$ hybrid mice were superovulated and timely mated. 1-cell stage and 2-cell stage mouse embryos were recruited and taken into Ham's F-10 or m-KRB media which was made of two of two kinds of water having different quality, highly purified water and tap water. 2-cell stage embryos grew up well in vitro to blastocyst or hatching blastocyst regardless of the composition of culture media, but 1-cell stage mouse embryo didn't develop well to blastocyst or hatching blastocyst in simple media like m-KRB. These results meant in vitro devleopment of 1-cell stage mouse embryo neded complex media like Ham's F-10 which contained abundant protein components. In case of quality control for water, in vitro fertilization program. observation of in vitro development of 2-cell mouse embryos up to blastocyst or hatching blastocyst media such as m-KRB would be efficatious in detecting the difference of water quality.

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Purification of Stream Water Quality by Using Rope Media Filter (끈상접촉산화시설을 이용한 하천수질정화)

  • Jung, Yong-Jun;Lim, Ki-Seong
    • Journal of Korean Society on Water Environment
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    • v.22 no.2
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    • pp.238-243
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    • 2006
  • In order to improve the water quality of stream water, the facilities equipped with rope media filter have been examined as a part of national projects. This work may provide design and operating parameters from 2 years monitoring for 2 streams. Depending on the characteristics of streams, the flow rate into the facilities were shown different, where K stream was almost the same and D stream was less than 25% of design flow rate. Although the clogging of filter media was not observed during the operation, the removal of accumulated sludges was required for the stable operation. The removal efficiencies of BOD, SS, T-N and T-P for D stream were 60.5%, 80.1%, 25.2% and 36.2%, respectively. The most important factor for the construction of stream water purification facilities was recommended for the selection of proper sites.

Social Media Marketing and Brand Loyalty: The Role of Brand Trust

  • PUSPANINGRUM, Astrid
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.951-958
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    • 2020
  • This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald's, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald's brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald's brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald's brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald's on social media, can contribute to customer trust and that trust is formed because McDonald's always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald's brand. This means that information related to McDonald's on social media is proportional to the quality of the product offered.

Development of Media Platform for the Multi-Device Converged Services (이종 단말 환경에서의 미디어 서비스 플랫폼 개발)

  • Jeong, Ki-Tae;Kang, Min-Jeong;Lee, Seung-Tak;Jong, Sang-Gug;Kim, Chung-Il
    • 한국정보통신설비학회:학술대회논문집
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    • 2007.08a
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    • pp.173-175
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    • 2007
  • So far, almost all IP media services are targeted to the specific devices, for example, IPTV services are mainly for TV, and social community services are mainly for PC etc.. This paper describes newly developed media service platform in which the high quality video services can be provided not only to the TV or PC but also to the PMP(Portable Media Player) and even to the mobile phone. The major technical issues of the service platform are synchronization of contents among the different devices and high quality TV grade video display in PMP device. We confirmed successful operation of multi-device converged services in the developed media platform. We also have a trial service plan in Gwangju city at the end of this year.

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Evaluation on the Possibility of a Retrofitting Treatment Using Moving Media of Existing Wastewater Treatment (유동상 Media를 이용한 기존하수처리장의 Retrofitting 가능성 평가)

  • Ko, Tae-Ho;Park, Woon-Ji;Lee, Chan-Ki
    • Journal of Industrial Technology
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    • v.25 no.A
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    • pp.133-139
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    • 2005
  • In this study, as MBBR(Moving Bed Biofilm Reactor) process using waste tire media is suggested for retrofitting with advanced wastewater treatment and the removal property of organic matter and nutrient and the capacity of media are evaluated through long-term operation with pilot plant following seasons, the application capacity of retrofitting with MBBR process to a existing wastewater treatment is studied. As a result of the long-term operation of the process, it is proved that there is no loss and abrasion of media, and also that it is possible to secure the sufficient attached bio-mass. The values of organic matter and nutrient in effluent are suitable for the strict discharged water quality standards in every season including winter.

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Does the quality of orthodontic studies influence their Altmetric Attention Score?

  • Thamer Alsaif;Nikolaos Pandis;Martyn T. Cobourne;Jadbinder Seehra
    • The korean journal of orthodontics
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    • v.53 no.5
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    • pp.328-335
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    • 2023
  • Objective: The aim of this study was to determine whether an association between study quality, other study characteristics, and Altmetric Attention Scores (AASs) existed in orthodontic studies. Methods: The Scopus database was searched to identify orthodontic studies published between January 1, 2017, and December 31, 2019. Articles that satisfied the eligibility criteria were included in this study. Study characteristics, including study quality were extracted and entered into a pre-pilot data collection sheet. Descriptive statistics were calculated. On an exploratory basis, random forest and gradient boosting machine learning algorithms were used to examine the influence of article characteristics on AAS. Results: In total, 586 studies with an AAS were analyzed. Overall, the mean AAS of the samples was 5. Twitter was the most popular social media platform for publicizing studies, accounting for 53.7%. In terms of study quality, only 19.1% of the studies were rated as having a high level of quality, with 41.8% of the studies deemed moderate quality. The type of social media platform, number of citations, impact factor, and study type were among the most influential characteristics of AAS in both models. In contrast, study quality was one of the least influential characteristics on the AAS. Conclusions: Social media platforms contributed the most to the AAS for orthodontic studies, whereas study quality had little impact on the AAS.

The Impact of Quality of Corporate Twitters on Customer Satisfaction and Brand Loyalty : Focused on Telecommunication Firms' Twitters for Call Centers (기업형 트위터의 품질이 고객만족과 브랜드 충성도에 미치는 영향 : 국내 통신사의 고객센터 트위터를 중심으로)

  • Whang, Jaehoon;Lee, Dahoon;Shin, Taeksoo
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.123-148
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    • 2015
  • Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

Adaptive Multimedia Synchronization Using Waiting Time (대기시간을 이용한 적응형 멀티미디어 동기화 기법)

  • Lee, Gi-Seong;Lee, Geun-Wang;Lee, Jong-Chan;O, Hae-Seok
    • The Transactions of the Korea Information Processing Society
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    • v.7 no.2S
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    • pp.649-655
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    • 2000
  • Real-time application programs have constraints which need to be met between media-data. These constraints represents the delay time ad quality of service between media-data to be presented. In order to efficiently describe the delay time and quality of service, a new synchronization mechanism is needed. Proposed paper is a dynamic synchronization that minimized the effects of adaptive transmission delay time. That is, the method meets the requirements of synchronization between media-dat by handling dynamically the adaptive waiting time resulted from variations of delay time. In addition, the mechanism has interval adjustment using maximum delay jitter time. This paper decreases the data loss resulted from variation of delay time and from loss time of media-data by means of applying delay jitter in order to deal with synchronization interval adjustment. Plus, the mechanism adaptively manages the waiting time of smoothing buffer, which leads to minimize the gap from the variation of delay time. The proposed paper is suitable to the system which requires the guarantee of high quality of service and mechanism improves quality of services such as decrease of loss rate, increase of playout rate.

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