• Title/Summary/Keyword: Media Plaza

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Design Proposal of Seoul City Hall Plaza (서울시청 앞 광장 조성 계획)

  • 이민우;안세헌;조경진
    • Journal of the Korean Institute of Landscape Architecture
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    • v.31 no.3
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    • pp.34-45
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    • 2003
  • The motivation for transforming the Seoul City Hall plaza into place for pedestrians was prompted by the 2002 World cup event. This place has diverse time layers ranging from the Yi-dynasty to the present. Around city hall, diverse cultural assets and distinctive architecture are scattered. The place is a kind of melting pot that represents different times and cultures in the city. Transforming place for cars into place for citizens suggest several implications in city making policy such as high priority for pedestrians in urban design and enhancement of the public open spaces through downtown remodelling. Our plan is to propose the idea of Media plaza. One of the characteristics of Seoul now can be summarized as Media because the W industry and infrastructure are well developed in the city. ´Seoul Media Plaza´ adopts high-tech infrastructures such as RGB color post, multi box, I-Gate, etc as design materials. Three concepts of the plan are ´evolutionary plan´, ´flexible plan´, and ´participatory plan´. First, the plan will embrace the future changes of external conditions. Second, the plan should be flexible to accomodate the diverse activities in the plaza. Another special aspect of the plan is a kind of open plan. The ground surface of the plaza will be changed in its pattern and shape by citizen participation. Finally, the ´Seoul Media Plaza´ attempts to represent the spirit of Seoul and to connect the past, the present and the future while promoting citizen participation.

Study on the interactivity of the Chinese public media building - Wanda Plaza media facades - (중국 대중미디어건축의 상호성에 관한 연구 -완다광장 미디어 파사드를 중심으로-)

  • Zhang, zheming;Lee, donghun
    • Proceedings of the Korea Contents Association Conference
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    • 2015.05a
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    • pp.417-418
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    • 2015
  • 정보사회에서 대중은 다양한 방식으로 건축과 연관되어 있으며, 정보기술이 건축 디자인 각 방면에 개입하면서 건축학에 큰 영향을 미치고 있다. 건축공간의 디자인은 현대사회 대중의 업무, 생활, 교류와 같은 새로운 추세에 대응해야 한다.

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Media Facades Used in Urban Outdoor Advertising - Focused on K-Pop Square Media (도시 공간 속 옥외 광고에서 활용되는 미디어 파사드특성 - K-Pop Square Media를 중심으로)

  • Boeun Park;Hyunseok Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.345-352
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    • 2024
  • K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

A Study on the Invisiblizing Expression through Graphic Skins -Focusing on the case of super graphics on Seoul Plaza Stage (그래픽 외피를 통한 비가시화 표현 연구 -서울광장 특설무대 슈퍼그래픽 사례를 중심으로)

  • Yoo, Yoon Seok
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.73-78
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    • 2020
  • Modern architecture and design show experiments that practice exchange and convergence with other genres through expansive thinking. This study aims to propose the use of graphic skins as a means of dematerializing and invisiblizing expressions of architecture. The method of realizing 'invisible architecture' can be largely divided into methods that use materials that manipulate light and graphic approaches based on trickery techniques. The exterior wall graphic of the special stage in Seoul Plaza can be said to be an attempt of dematerialization to make the building structure light and transparent, and a case to propose the role of super graphics to maintain the identity of the original place by erasing disharmonious elements from the field of view. It is expected that the graphic skin will be used as a powerful means of expression in the era of 'invisible architecture' as an effective camouflage method and media beyond the means of decorating the exterior walls of the completed facilities.

Designing the Indi Youth Culture on the Street (인디 청년문화의 가로공간 설계 - 홍대앞 청년문화의 거리 조성안 -)

  • 진양교;김경윤;정혁주
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.5
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    • pp.43-50
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    • 2001
  • This design proposal was accepted to a design competition for the improvement of Indi Youth Street, Mapo-Gu, which was held by the Seoul Metropolitan Government in June, 2000. The \`Hong-ik University District\` projected area consists of several streets, where the independent and youth culture unique to this area is blossoming-Indi music, underground arts, and historic meaning of the area as an estuary of Mapo. The site is also expected to attract many citizens and fereigners because of convenient accessibility of the new subway station to the Inchon International Airport and because of many attractions on the street- foods, music, art and people. Accordingly, the proposal set the main design concept of this project as \`the Street of Youth Culture\` considering its special and social status as well as the physical improvement of the street environment. With this concept in mind, the proposal designed the improvement of the physical conditions based on the motive of \`the Street of Youth Culture\`, having Indi/under art, Indi/ under music, Indi/under drama and Indi/multimedia animation. This design proposal of the Street of Youth Culture consist of three segments, which symbolize the millenium Youth Plaza, MultiMedia Animation Pocket and Arts Exhibition Pocket based on unity and balance. This plan has the ultimate aim of making the district one of the people\`s favorite streets in Seoul, which people love to visit again and find the vivacity of the new millennium youth culture.

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A Cultural Reading on Tapgol Park (탑골공원의 문화적 해석)

  • Park, Seung-Jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.6
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    • pp.1-16
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    • 2003
  • This study seeks to find new strategies for the development of Tapgol Park and to identify Programs to promote this development. In addition, the study specifies the purpose and meaning of these efforts by revealing social aspects not apparent in the physical form of the site, and reading how these aspects influenced the development of Tapgol Park Because the focus of the study lies in reading cultural aspects of the site which have to be understood within the context of their social circumstances, the study drew materials from mass media such as newspapers and literary magazines, which best reflect these social aspects. Interpreting the over 100 you history of Tapgol Park in a cultural context, the study found a meaningful suggestion that such a small urban place located in a city forms a cultural identity in the course of communicating with its surrounding social situations. The change in the identity of Tapgol Park has been sensitive to changing social circumstances rather than the physical structure of the space. The original function of Tapgol Park as a traditional city park has gradually changed towards strengthening social functions, much like the character of an urban plaza. In the process of change the park developed a unique culture. This park culture, however, came not from the original design but from its close interactions with social circumstances changing over time. At the same time, the change in identity seen in Tapgol Park has not been fresh formed. It can be said that the inertia came into light with the potential powers under the place over the long history having been combined into the then social circumstances. In early 2002, the park re-opened, refurbished as one of the relics of the March 1st Movement. Investigating how cultural inertias that have been developing in various forms to date will change and be maintained in this new paradigm is an important assignment for researchers.

The Core Module, "Viz-Data" of the User Interface Platform using the Public Data (공공데이터를 활용한 사용자 인터페이스 플랫폼의 핵심모듈 "Viz-Data")

  • Kim, Mi-Yun
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.75-82
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    • 2016
  • The most of public services that we use these days is distributed and supplied as 'App' service because of wide spread of smat phones. Especially, since the interest of general citizens about usabilitu of public data has been increased, in case of Seoul, people can reach the data through 'Seoul Open Data Plaza' of 25 regions of Seoul. It becomes possible to construct various throughout this system. Ultimately, in case of users, they are provided many services through their electronic media. Looking at the development and research of public data service, they are mostly focusing on service or building up the service, but the research on visualization of contents is insufficient. This study is suggesting the specific plan and directionality of building public service using the public data which studied in the advanced research, "The user interface platform". Finally. this research is for a right usage of public data in the smart urban environment in near future and providing the practical public service.