• Title/Summary/Keyword: Media Introduction

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The Impact of Mobile Channel Adoption on Video Consumption: Are We Watching More and for Longer? (모바일 채널 수용이 고객의 동영상 소비에 미치는 영향에 관한 실증 연구)

  • SangA Choi;Minhyung Lee;HanByeol Stella Choi;Heeseok Lee
    • Information Systems Review
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    • v.25 no.3
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    • pp.121-138
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    • 2023
  • The advancement in mobile technology brought disruptive innovation in media industry. The introduction of mobile devices broke spatial and temporal restrictions in media consumption. This study investigates the impact of mobile channel adoption on video viewing behavior, using real-world dataset obtained from a particular on-demand service provider in South Korea. We find that the adoption of a mobile channel significantly increases the total viewing time of video-on-demand via TV and the number of contents viewed. Our results suggest that the mobile channels act as a complement channel to conventional TV channels. We provide theoretical and practical insights on consumer usage in the emerging over-the-top market.

A Study on Switching Intention of Broadcasting Service to MCN Service by Migration Theory (새로운 방송 서비스로의 이전 : 이주 이론을 통한 MCN으로 전환의도 연구)

  • Kim, Yonghee
    • The Journal of Industrial Distribution & Business
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    • v.10 no.1
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    • pp.59-67
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    • 2019
  • Purpose - The Millennial Generation, which grew in the wake of the spread of the Internet and rapid changes in the media environment, is rapidly moving from the traditional broadcasting environment to the Internet-broadcasting environment in terms of content acceptance. With the emergence of UGC (User-generated content), the change in the status of single-person content creators enables the growth of multi-channel networks (MCN), a new content-distribution platform and an agency concept for single creators. Youtube-based MCN produces multiple single star producers and casts and provides its own video series through Youtube. It is also emerging as a major M&A target for global media providers in terms of providing content to a wide range of consumers with the same interests and consumption characteristics. In addition, for the Millennials generation, which are part of their lives, MCN is becoming the most suitable media for TGIF (Twitter, Google, i-phone, Facebook). Accordingly, this study defines newly emerging MCNs and analyzes the factors for accepting MCN-produced content based on the push-pull-mooring (PPM) model. Research design, data, and methodology - An empirical analysis is performed through a questionnaire survey. For this purpose, 204 people who have experience of watching MCN were studied. Collected data is processed through analysis of a structural equation model using R to test the hypothesis. Results - For the MCN service to become an alternative to existing media, it is necessary to continuously promote cultural diversity and diversity of attempts that conventional media cannot provide. It is the attractiveness of the alternative that has the greatest influence on the intention to switch to a MCN service. When we look at MCN content so far, certain patterns such as game progress, introduction, food, and chat rooms have already appeared. We need to overcome this and develop a completely new conceptual content that we have never seen before. This requires a more generous viewer perception of the topics covered. For diversity, linguistic and verbal violence should be tolerant in common sense to provide a foundation for securing cultural diversity. Conclusions - In this study, we tried to develop a comprehensive approach to the substitution effect of MCN. In terms of academic achievement, the PPM model is used to enhance the utilization of media and broadcasting. Practical implications are to provide an analytical framework for verifying alternative or complementary effects when viewers switch to MCN.

A Study on the Digitalization of the Fashion Industry

  • Lee, Mi-Ryang;Kim, Moon-Sook
    • The International Journal of Costume Culture
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    • v.4 no.2
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    • pp.124-137
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    • 2001
  • The digitalization of the fashion industry refers to 'the reception of the digital environment by the industry.'Re paper presented 3 conceptual categories of 'technological environment','information environment'and 'business environment'concerning the scope of digitalization, including from the introduction and use of new technical media to new ways of thinking following the paradigm changes. And it demonstratively analyzed digitalization factors and digitalization level of fashion businesses related to the factors by 7 fashion categories. The analytic result and its suggestions are as follows. First, the five digitalization factor of the fashion industry are defined : manufacturing Process automation, computer systemization, information networking, e-business, and small batch production. Second the digitalization degree of fashion firms decreases in the order of information networking, small batch Production, manufacturing Process automation, computer systemization, and e-business, with information networking on the top and e-business, recent focal point of interest, at the bottom. Third, as for the digitalization of each clothing category, men's formal dress and unisex display the highest level of the general digitalization.

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Study on the Instructors' Factors Affecting Student Performance Under e-Learning Environment (이러닝에서 교수자 역할이 학습성과에 미치는 영향에 대한 연구)

  • Seo, Chang-Gab
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.341-347
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    • 2013
  • Instructor willingness to accept and literacy is an e-leaning important variable to expect a positive effect of the introduction of e-learning from the perspective of university. The role of faculty is not only instructor but also content experts, curriculum designers, graphics professionals, media director or programmer. This study suggest as the role of instructor as pedagogical, managerial, social and technical aspect for effective learning outcomes.

The Features of the Pavilions, Follies, and Installations of the Glass House (글라스하우스의 파빌리온, 폴리, 인스톨레이션의 특성)

  • Kim, Ran-Soo
    • Journal of architectural history
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    • v.26 no.1
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    • pp.71-82
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    • 2017
  • Pavilions, follies, and installations provide a place with a new experience beyond that of simple garden architecture. From this point of view, this study tried to analyze the constructs in the Glass House site, which Philip Johnson has built for 50 years. After Chapter 1 Introduction, which summarized the background of the study, Chapter 2 investigated the design background of the landscape and the types of the constructs there. It also, studying literature on pavilions, follies, and installations, defined the basic meanings of them. Chapter 3 identified the features of each construct through the case studies of it, analyzing Johnson's intentions on it. These features are such as the applications of classical follies, the quotations of architectural history, fusion with art, architectural experiments, and the monuments of personal history. In conclusion, this study, finding the site specificity as a common feature of pavilions, follies, and installations, referred to two aspects of this, which are not only physical placeness but also cultural media.

A Polymer Interface for Varying Electron Transfer Rate with Electrochemically Formed Gold Nanoparticles from Spontaneously Incorporated Tetrachloroaurate(III) Ions

  • Song, Ji-Seon;Kang, Chan
    • Bulletin of the Korean Chemical Society
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    • v.28 no.10
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    • pp.1683-1688
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    • 2007
  • This paper presents a novel simple method for introducing gold nanoparticles in a poly(4-vinylpyridine) (PVP) polymer layer over a glassy carbon (GC) electrode with the aim of forming a tunable electrochemical interface against a cationic ruthenium complex. Initially, AuCl4 ? ions were spontaneously incorporated into a polymer layer containing positively charged pyridine rings in an acidic media by ion exchange. A negative potential was then applied to electrochemically reduce the incorporated AuCl4 ? ions to gold nanoparticles, which was confirmed by the FE-SEM images. The PVP layer with an appropriate thickness over the electrode blocked electron transfer between the electrode and the solution phase for the redox reactions of the cationic Ru(NH3)6 2+ ions. However, the introduction of gold nanoparticles into the polymer layer recovered the electron transfer. In addition, the electron transfer rate between the two phases could be tuned by controlling the number density of gold nanoparticles.

A study on design development for cultural by using digital technology (디지털 기술을 활용한 문화상품 디자인 개발 연구)

  • Kwak Woo-Seob
    • Journal of the Korea Furniture Society
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    • v.16 no.1
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    • pp.27-37
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    • 2005
  • Opening 21th Century, all the Countries of the world has been focusing on build up the foundation of cultural infrastructure in a various way, since the awareness of importance for cultural design products has been turnover. For this reason, all the countries in the world, recognize that it is more important than any other things to plan to establish a structure which is suitable to the real conditions of a region in order to efficiently manage or operate their cultural environment, in particular, they think it is urgent they should contrive to develop their regional industries with new information media, introduction and spread of the up-to-date technique of design. However, our regional related industries very difficulty for the moment for them to apply new, designing technique or to settle technical bottlenecks themselves. Accordingly, in order to resolve such a structural point at issue, this study has carried the newly designed and developed, wooden, cultural craft items that were produced by utilizing the ultramodern digital technology installed at TIDIC, it would contribute to achieve some global cultural products.

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Tangible Space Initiative

  • Ahn, Chong-Keun;Kim, Lae-Hyun;Ha, Sung-Do
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2004.10a
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    • pp.1053-1056
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    • 2004
  • Research in Human Computer Interface (HCI) is towards development of an application environment able to deal with interactions of both human and computers that can be more intuitive and efficient. This can be achieved by bridging the gap between the synthetic virtual environment and the natural physical environment. Thus a project called Tangible Space Initiative (TSI) has been launched by KIST. TSI is subdivided into Tangible Interface (TI) which controls 3D cyber space with user's perspective, Responsive Cyber Space (RCS) which creates and controls the virtual environment and Tangible Agent (TA) which senses and acts upon the physical interface environment on behalf of any components of TSI or the user. This paper is a brief introduction to a new generation of Human Computer Interface that bring user to a new era of interaction with computers in the future.

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A Study On The Introduction Of The Digital Radio And Frequency Utilization (디지털라디오 도입과 주파수 활용에 관한 연구)

  • Park, Sung-Kyu;Park, Goo-Man
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2013.06a
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    • pp.344-347
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    • 2013
  • 본 고에서는 AM과 FM라디오의 디지털방송 전환을 위하여 현재 사용 중인 방송대역에서의 IN-BAND 방식 외에도 VHF 하위대역 혹은 VHF상위대역을 사용하는 OUT-Of-BAND 방식에 대해 각 전송방식의 장단점을 분석하였다. 그러나 현재 디지털라디오뿐만 아니라 TV도 UHDTV 도입을 위해 VHF상위대역 주파수 사용을 원하고 있어 DMB와 라디오와 TV의 차세대방송 주파수 요구가 상호 충돌이 예상된다. 그러므로 본 고에서는 FM의 디지털라디오 전환방법으로 VHF하위대역(TV채널 5번과 6번)에서의 OUT-Of-BAND 방법에 의한 DRM+ 전송방식 적용을 제안하고 있다, 중파라디오의 디지털방송도 동일 계열 DRM 기술 적용으로 수신기를 값싸게 제조하고 빠르게 보급함으로써 디지털라디오의 활성화 방안을 제시하고 있다.

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Analysis and Application of Misconception Flowchart for Programming Control Structure Concept Learning (프로그래밍 제어구조 개념 학습을 위한 오개념 순서도 분석 및 적용)

  • Choi, Youngmee
    • Journal of Korea Multimedia Society
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    • v.20 no.12
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    • pp.2000-2008
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    • 2017
  • The purpose of this study is to analyze the misconception flowchart of programming control structure and to suggest it as a method for improving computational thinking. In this study, we divide programming control structure concept into sequential, iteration, selection, and function, analyze what concept and principle are difficult for each learner, and what kind of misconception flowchart is drawn in the Introduction of C Programming course for beginners' programming learning. As an example, we show that a lesson learned from the process of correcting the misconception flowchart to the correct flowchart in the course.