• Title/Summary/Keyword: Media Commerce

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A Study of Relationship with New Web Environment and Web Service (새로운 웹 환경과 웹 서비스와의 관련성에 대한 연구)

  • Suh, Jin-Hyung;Lee, Hyung-Chang
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2010.07a
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    • pp.31-33
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    • 2010
  • 웹 사용 환경에서의 새로운 웹 환경의 적용은 이전의 정적인 웹 환경에서 동적인 웹 사용 환경으로 움직이고 있다는 것을 의미하며, 새로이 생성된 데이터에 의하여 모든 것이 움직이게 됨을 의미되며, 이에 따라 정적인 웹과 동적인 웹에서 사용되는 웹 페이지의 일반적인 성격을 분석하면 단순한 정적 및 동적 페이지의 성격만을 보여주지 않는다. 이러한 관점에서 새로운 웹 운영 환경은 읽기만 하는 웹부터 메타웹까지의 기본적인 개념을 모두 적용하며, 이 과정에서 가장 중요하게 여겨지는 것이 바로 웹뷰로 새로운 웹 사용 환경을 통하여 만들어진 데이터가 웹 인터페이스를 통하여 사용자에게 결과를 전송하게 되며, 새로운 웹 사용 환경에서는 주변에서의 끊임없는 데이터의 갱신을 통하여 다양한 사용자 요구에 따른 결과를 생성, 전송하게 된다. 그러나 웹은 데이터 모델의 사용과 질의어 정의 등에 대한 서비스를 제공하지 않으며, 데이터베이스의 운용에 대한 개념도 존재하지 않아 처리되는 데이터에 대한 소유권에 대한 주장 등이 명확하지 않다. 이러한 문제점을 해결하기 위하여 본 연구에서는 새로운 웹 사용 환경과 웹 서비스의 관련성을 확인하여 추후의 응용에 대비하고자 한다.

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The Design and Implemention of WBI for High school Commerce course guidance (고교 상업과목 지도를 위한 WBI 설계 및 구현)

  • Seo, Woo-Sik;Bae, Seok-Chan
    • Journal of The Korean Association of Information Education
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    • v.4 no.1
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    • pp.1-11
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    • 2000
  • In this paper, What is called WBI teaching model, is designed by the principle of teaching guidance which is a new research according to changes of educational media such as a computer. It's planned to take the business department in a commercial high school as an example so as to master learning suitable to learners individual characteristics with focusing on man to man education. The education by means of WBI makes learners have motivations and achievement as well as it makes possible to learn by each student's level and even further to study by individuals. Especially, even though the presentations of problems and learning contents like the established WBI are basic in this survey, I designed and embodied for the interaction between learner and instructor and focused on the showing of accomplishment at each field.

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A Study on the High-availability Linux Server for Multimedia Tourism Information System (멀티미디어 관광정보시스템을 위한 고가용성 리눅스 서버에 관한 연구)

  • Bae, Jae-Hwan
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.9B
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    • pp.818-825
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    • 2004
  • High availability means Service-technology that can provide any solution when occur a problem in relation to hardware, software, network etc. We are in the times that the network computing service are essential to our daily life. So the importance of the high availability is being higher and higher in this social change such as the arrival of information anger times, e-commerce the extension of multi-media service etc. In this thesis, I analyzed about High-availability Linux Server for Multimedia Tourism Information System, and I proposed an alternative plan which related with its result.

How to solve import restriction problems in cross-border e-commerce (해외 전자상거래 수입 규제에 대한 문제점 및 개선안제시)

  • Lee, In-Yong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2015.04a
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    • pp.989-992
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    • 2015
  • 해외 글로벌 쇼핑 사이트들을 통한 직접 구매를 일컫는 해외직구 금액이 2013년 5881억원 발생하며, 대한민국 전체 경제의 0.2%를 차지하게 되었다. 구입지역도 미국 뿐만 아니라 중국, 독일로 점차 확대되고 있다. 해외직구의 시장은 향후에도 지속적으로 증가 될 것으로 예측되는데, 이처럼 해외직구가 발전하게 된 성장 배경에는 내수시장보다 저렴한 가격, 해외 온라인 쇼핑 사이트들의 진화, 전문 배송업체의 등장, 커뮤니티 정보 공유 활성화 등으로 인하여 해외직구에 대한 폭발적인 반응으로 연결된 것으로 보인다. 하지만 최근에 정치권의 움직임은 해외직구를 규제하여 통제하려는 움직임이 크다. 제 물품을 확인하지 않고 목록 신고만으로 수입통관이 허용되어 허위 신고 가능성이 높아졌다는 것과 이에 따른 관세 탈루 및 마약을 비롯한 수입금지 물품의 국내 반입 위험성 또한 증가한다고 정부는 말하고 있다. 이것은 매우 잘못된 해석으로 판단된다. 소비자들의 소득 발생으로 인한 소비 할 수 있는 절대치는 감소하고 있는데도 불구하고, 국내 대기업들의 상품 판매 하락이 합리적인 가격으로 판매하고 있는 해외 사이트들로 피해자가 된듯한 표현을 하여, 해외 제품을 구매하려는 소비자를 규제한다는 것은 어불성설에 해당된다. 소비자들은 항상 합리적인 선택을 추구하려고 하기 때문에 여러 가지 요소들을 고려한다. 이러한 소비자들의 심리를 파악하여 국내 소비자들이 불만을 가지고 있는 내수시장의 가격 부분에 대한 심리적 회유책을 적용하여 가격 경쟁력에 대한 인식을 새롭게 고려 할 수 있도록 하는 개선안을 제시해 본다.

Sentiment Analysis of COVID-19 Tweets: Impact of Pre-processing Step

  • Ayadi, Rami;Shahin, Osama R.;Ghorbel, Osama;Alanazi, Rayan;Saidi, Anouar
    • International Journal of Computer Science & Network Security
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    • v.21 no.3
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    • pp.206-211
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    • 2021
  • Internet users are increasingly invited to express their opinions on various subjects in social networks, e-commerce sites, news sites, forums, etc. Much of this information, which describes feelings, becomes the subject of study in several areas of research such as: "Sensing opinions and analyzing feelings". It is the process of identifying the polarity of the feelings held in the opinions found in the interactions of Internet users on the web and classifying them as positive, negative, or neutral. In this article, we suggest the implementation of a sentiment analysis tool that has the role of detecting the polarity of opinions from people about COVID-19 extracted from social media (tweeter) in the Arabic language and to know the impact of the pre-processing phase on the opinions classification. The results show gaps in this area of research, first of all, the lack of resources when collecting data. Second, Arabic language is more complexes in pre-processing step, especially the dialects in the pre-treatment phase. But ultimately the results obtained are promising.

Features and Tendencies of the Digital Marketing Use in the Activation of the International Business Activity

  • Zhygalkevych, Zhanna;Zalizniuk, Viktoriia;Smerichevskyi, Serhii;Zabashtanska, Tetiana;Zatsarynin, Serhii;Tulchynskiy, Rostislav
    • International Journal of Computer Science & Network Security
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    • v.22 no.1
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    • pp.77-84
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    • 2022
  • The study highlights the features and trends of digital marketing for international business. To achieve these goals, the authors used a systematic approach that allows a comprehensive approach to the object of study, as well as used general and specific methods of scientific knowledge on the application of digital marketing for international business. The dynamics of the number of users of social networks in the world is analyzed, which allowed us to conclude about the steady trend of increasing the number of users of the Internet and social networks, as well as the time spent by users on social networks. The study of the dynamics of the number of users of social networks provides increased efficiency in the use of digital marketing tools to enhance international business. The most effective digital marketing tools for international business, including artificial intelligence, conversational marketing, chatbots, personalization, video marketing, live shopping, social media stories, interactive content, omnic marketing, augmented reality and technology immersion, native advertising, green marketing and mobile commerce.

Context Centrality in Distributions of Advertising Messages and Online Consumer Behavior

  • CHAE, Myoung-Jin
    • Journal of Distribution Science
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    • v.20 no.8
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    • pp.123-133
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    • 2022
  • Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

An Enhanced Text Mining Approach using Ensemble Algorithm for Detecting Cyber Bullying

  • Z.Sunitha Bai;Sreelatha Malempati
    • International Journal of Computer Science & Network Security
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    • v.23 no.5
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    • pp.1-6
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    • 2023
  • Text mining (TM) is most widely used to process the various unstructured text documents and process the data present in the various domains. The other name for text mining is text classification. This domain is most popular in many domains such as movie reviews, product reviews on various E-commerce websites, sentiment analysis, topic modeling and cyber bullying on social media messages. Cyber-bullying is the type of abusing someone with the insulting language. Personal abusing, sexual harassment, other types of abusing come under cyber-bullying. Several existing systems are developed to detect the bullying words based on their situation in the social networking sites (SNS). SNS becomes platform for bully someone. In this paper, An Enhanced text mining approach is developed by using Ensemble Algorithm (ETMA) to solve several problems in traditional algorithms and improve the accuracy, processing time and quality of the result. ETMA is the algorithm used to analyze the bullying text within the social networking sites (SNS) such as facebook, twitter etc. The ETMA is applied on synthetic dataset collected from various data a source which consists of 5k messages belongs to bullying and non-bullying. The performance is analyzed by showing Precision, Recall, F1-Score and Accuracy.

News-Finds-Me Perception in Digital Era: A Systematic Review from Retail Marketing Perspective

  • Doan Viet Phuong NGUYEN;Thanh-Binh PHUNG
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.11-26
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    • 2024
  • Purpose: The concept of News-finds-me Perception (NFMP) is gaining increasing scholarly interest due to its wide-ranging findings and implications in digital communications and marketing. From the retail marketing and communication approaches, social media is an effective tool to effectively communicate and persuade customers and stakeholders. Nevertheless, a scarcity of systematic review studies that systematically assemble prior research in the field is recognized. Consequently, this research investigated the Scopus database for articles pertaining to NFMP. Research design, data and methodology: The search was conducted on August 24, 2023, retrieving 46 documents. Following a data-cleaning process, 31 documents remained, providing evidence of the subject area's five-year development. The data was refined with OpenRefine and analyzed with VosViewer. Results: An overview of the subject's expansion is presented, which comprises the most cited documents, authors, organizations, journals, and countries. Furthermore, the investigation examines the influential studies that furnished scientists with essential knowledge and identify the current research trend of the research subject. Conclusions: Based on the results, the study proposes theoretical and practical implications, encouraging academics to further integrate the concept with various communication and marketing theories, as well as the retail marketing context, to gain a better understanding of its complex impacts.

Market Status and Analysis of ESL Based on Electronic Paper Display (전자종이 디스플레이 기반 ESL의 시장현황 및 분석)

  • Young-Cho Kim
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.1
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    • pp.17-24
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    • 2024
  • Recently, retail technology has been developed by the rapid evolution of e-commerce and a representative example is ESL technology. In this study, we investigate ESL technology, market status and forecasts, and analyze the competitive structure between relational companies. Market analysis refers to data from market reports of Marketsandmarkets and Research, and internet media. In ESL, the display field is predicted to account for 43% of the total market in 2026, and is converting from LCD to electronic paper. The segmented type is becoming more advanced into the full-graphic type, and CAGR of 18.7% for 3-7 inches and 20.6% for 7-10 inches is predicted. The demand for ESL is greatest in North America and Europe, but CAGR is the highest in the Asia-Pacific region at 19.1%. Since ESL technology has a lot of overlap with semiconductor and display technology, the Asia-Pacific region is relatively advantageous, and this has led to rapid growth of domestic companies. However, it is expected that competition from European companies that are actually owned by Chinese companies will increase in the future, so continuous technological development and new market development are necessary.