• Title/Summary/Keyword: Media's Role

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Public Perception and Usage Pattern of Science Museum by Social Media Big Data Analysis (소셜 빅데이터 분석을 통해 알아본 대중의 과학관에 대한 인식 및 사용 행태)

  • Yun, Eunjeong;Park, Yunebae
    • Journal of The Korean Association For Science Education
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    • v.37 no.6
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    • pp.1005-1014
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    • 2017
  • Focusing on the role of the science museum as an institution to improve the scientific literacy of the public, this study investigated public perception and behavior about science museum to know how much science museums affect the public by using social media big data analysis. For this purpose, we extracted texts containing 'science museum' in Naver blogs and Twitter, analyzed them by using network, frequency, co-ocurrence, and semantics analysis and compared them with the results in English speaking countries. As a result, blogs were mainly concerned with science museum among parents who have young children, while in Twitter posts from many students who visited as a group appeared. Therefore, the Korean public used science museum mainly as a space for children's experience, and in this case, programs and exhibitions of science museums are perceived positively. On the other hand, students who visited as a group showed some negative emotions. The result of comparison with the cases of foreign countries in terms of the function of the third generation science museum such as communications with the science museum and the public and the participation of the public in science, the Korean public hardly mentioned the scientific contents, words related to communications such as 'argue', and curators or staff after visiting the science museum. In contrast to many verbs related to meaningful activities such as 'learn', 'participate', 'listen', 'read', 'ask', 'think' appeared in English, only a small number of verbs include 'ask' and 'thin' appeared in Korean. Therefore, science museum need to improve impression, communicating with public, and involving activity with impact and variety after visit.

A Study on the Impacts of WOM Information Characteristics on WOM Effect (온라인 구전정보의 특성이 구전효과에 미치는 영향에 관한 연구)

  • Choi, Young Min;Bae, Sang-Wook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.2
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    • pp.307-314
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    • 2016
  • This study empirically validate the impacts of WOM information characteristics on the WOM effect in accordance with SNS media due to the increased the WOM role under SNS. The key results showed that the more vivid, negative, and objective WOM information was, the more positive impacts on the intention to adopt information. In addition, the intention to adopt information had a positive impact on the re-WOM intention. Second, there was no significant difference between Facebook and Blog groups regarding the impacts of the WOM information characteristics on the WOM effect. This can be inferred from the fact that consumers recognize all SNS media as a single online medium regardless of their characteristics in the process of accepting and spreading information. Based on these results, this research drew the following implications. It conceptualized the information characteristics factors that influence the online information acceptance process and the relationship with WOM effects by focusing on SNS and high-tech products that are rapidly emerging. This study is also significant because it attempted to expand the characteristics of WOM information and WOM effects to Facebook and blogs, which are SNS media, and proposed a future research direction.

Imagining through webtoon: Webtoon-focused convergence education project in middle school (웹툰으로 상상하기: 중학교 웹툰 중심의 융합교육 프로젝트)

  • Park, Yoo-shin;Yim, Se-hee;Jeong, Hyeon-Seon
    • Cartoon and Animation Studies
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    • s.45
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    • pp.451-477
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    • 2016
  • The changes in media environments have impacted on the ways in which knowledges are formed and transmitted and therefore the relevance of the traditional school subjects have been increasingly questioned. In this context, the discourses of the reformation of the 21st century schooling have focused on convergence education and media literacy education. Therefore, it is worth paying attention to the fact that the practices of transdisciplinary integrated curriculum focusing on digital media content are grown voluntarily in schools. This research is a case study of a convergence educational project that was initiated by a middle school teacher who designed and implemented a unique program of the transdisciplinary class of Korean focusing on reading webtoons with the linked program of a 'Book Club Activity' that was a part of 'Creative Experiential Activitites'. Based on the analysis of the documents, participatory observation of a main event and the interview with the teacher, this article discusses how the webtoon-focused convergence education project might have achieved meaningful connections between a subject-focused learning and a creative experiences-focused learning; between in and out of school learning spaces; between the real and imaginative worlds; and between the boundaries of the popular culture and the arts. The main finding of the research can be summarized as follows: Firstly, webtoon as the subject of the study can be an effective medium of transdisciplinary integrated curriculum. Secondly, the convergence project based on webtoons can create meaningful learning spaces in and out of school environments in terms of creating more learner-participatory learning culture as well as connecting students' everyday lives, popular arts and their learning about culture. Another important finding of this research is the rediscovery of the teacher's role in terms of mediating the voices of students as readers in the process of constructing and implementing the integrated curriculum.

The Approach of Sociology of Law on Counter-Terrorism using Internet (인터넷을 활용한 테러 대응의 법사회학적 접근 - 예방 홍보 관리방안을 중심으로 -)

  • Park, Yong-Hyun
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.3
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    • pp.225-234
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    • 2007
  • This research is based on the purpose of awaking the importance to publicity of terrorism prevention in the environment of neo-terrorism and presenting the direction of effective publicity activities of terrorism prevention in the counter-terrorism system. Government publicity through public media plays a significant role in promoting people's participation and improving the awareness. So, to strengthen the terrorism prevention in environmental changes of terror occurrence, active method available for people must be found as publicity method of terrorism prevention suitable for high information society. For this method, this research argued first about relationship between police organization and public as counter-terrorism system and about effective publicity methods of terrorism prevention through active erection of these relationships. This research suggested the operation method through introduction of e-CRM and etc, with ultimate purpose about maximizing the publicity effect of terrorism prevention by using as the advantage of internet these days as possible. And needs of information service activities and other administration strategies of publicity of terrorism prevention are suggested through enlarging the distribution scope of governmental counter-terrorism information materials by strengthening the national publicity activities and using media.

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The Myth of Youthism (청소년주의와 세대 신화)

  • Won, Yong-Jin;Lee, Dong-Yeon;Nho, Myung-Woo
    • Korean journal of communication and information
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    • v.36
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    • pp.324-347
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    • 2006
  • `Youthism` is pushing the youth research field into a trap of binarism fallacy. It tends to divide the whole population into the young and the old, and further gives an acceleration toward moving the division into the discursive realm of generation gap. The discursive transference is not taking place without any reasonable grounds. The series of discourse is based on two significant phenomena: changes in media background and longer schooling than ever before. Media environment overriding youth culture binds the young in a group and makes them enjoy homogeneous cultural genres. And schooling also seems to play an important role for the youth to have same cultural menus regardless of region, social strata, cultural background. But we need to recognize that after getting into the adulthood, they are not existing in the form of alliance. The youth are not in a homogeneous group. Neither are their culture. The youth are consisted of a variety of groups along such variables as gender, class of their parents. They tend to make distinction not only from the older generation but from the other peer groups. Unless avoiding the trap of youthism, we are blamed for closing eyes to the youth's desire to be distinctive among themselves. Youthism seems to be an active myth even in our academic society.

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Text Mining Analysis of News Articles Related to 'Space Hazard' ('우주 위험' 관련 뉴스 기사의 텍스트 마이닝 분석 연구)

  • Jo, Hoon;Sohn, Jungjoo
    • Journal of the Korean earth science society
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    • v.43 no.1
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    • pp.224-235
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    • 2022
  • This study aimed to confirm the status of media reports on space hazards using topic modeling analysis of media articles that are related to space hazards for the past 12 years. Therefore, Latent Dirichlet Allocation (LDA) analysis was performed by collecting over 1200 space hazards articles between 2010 and 2021 on solar storm, artificial space objects, and natural space objects from BIGKins news platform. The articles related to solar storm focused on three topics: the effect of solar explosion on satellites; effect of solar explosion on radio communication in Korea, centered on the Korean Space Weather Center; and relationship between aircrew and space radiation. The articles related to artificial space objects focused on three topics: the threat of space garbage to satellite and space stations and the transition of useful objects into space junk; the relationship between space garbage and humanity as shown in movies; and the effort of developed countries for tracking, monitoring, and disposing of space garbage. The articles related to natural space objects focused on two topics: International Space Agency's tracking and monitoring of near-Earth asteroids and the countermeasures of collisions, and the evolution and extinction of dinosaurs and mammals, with a focus on the collisions of asteroids or comets. Therefore, this study confirmed that domestic media play a role in conveying dangers of space hazards and arousing the attention of public using a total of eight themes in various fields such as society and culture, and derived education method and policy on space hazards.

Fashion Images of the France Posters of the Late 19th Century (19세기 말 프랑스 포스터에 표현된 패션 이미지)

  • Choi, Yoo-Jin;Choi, Jung-Hwa
    • The Research Journal of the Costume Culture
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    • v.16 no.5
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    • pp.812-825
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    • 2008
  • This article analyzed fashion representations in France posters, especially the late 19th century France when mass consumption cultures arose. That was analyzed by consumers' sexuality supposed in advertisement contents. Female models mainly figured in posters of the late 19th century France made a role to promote consumption, in which female models were emphasized on fashion, for example, erotic robe, unusual hair style and etc. Posters' type in this period were categorized in three types by presenting style of female body and fashion style. The first were targeting female consumers, and that posters represented bourgeois fashion styles and life styles to clear consumers' social status and to present women's consuming power. The second case was targeting male consumers, and that posters figured female models such as available products. In this case, poster artists emphasized female models' sexualities and used fantasies against eroticism of the legs and feet. And third case was targeting female consumers and males', in this case, two different aspects were required to appealing to consumers. One was to use a female sexuality to appeal for male consumers, the other was to modify female models as transcendental being such like a muse admirable and mysterious, through fashion styles for female consumers. In the late 19th century, female body and fashion were spectacular elements in visual arts specifically. This study clarified representations of female body and fashion in the late 19th century posters according to poster's contents and target consumer's sexuality. This was one of the aspects characterizing early advertisement media.

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A Study on the Heroine's Costumes in the Movie Titled ${\ulcorner}$YMCA Baseball Team${\lrcorner}$ - By Focusing on the Costumes When the Country Opened Itself to the Outside World - (영화 "YMCA 야구단"에 나타난 여 주인공의 의상 디자인 연구 - 개화기 시대의 의상 비교를 중심으로 -)

  • Kim, Min-Ji;Byun, Mi-Yeon;Lee, In-Seong
    • The Research Journal of the Costume Culture
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    • v.14 no.5
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    • pp.728-738
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    • 2006
  • As movies and dramas which show traditional clothes and fusion clothes are getting popular these days, lot of people are paying attention to these dress and ornaments. And as for the domestic collections which seem to reflect this trend, various fusion style clothes are getting widely adopted by people. Therefore, this study analyzed and considered the clothes designs when the country started to open itself to other countries, by selecting a movie titled "YMCA baseball team", a movie to ascertain vigorous historical verification, and by conducting the prior study and using the DVD capture program. This study is meaningful in that based on the comparison study on the costumes, it clarifies the degree of costumes(clothes) acceptance at the point of nation's opening to other countries, which is the source of fusion style, and further shed light on the role that the movie costumes will play. From this study, we can get the following conclusions. First, through the theoretical background it can be known that when the country opened itself to outside world the dress and ornaments of the time was adopted in a top-down way, namely, first adopted by the royal family and the upper class, which could have easy access to the western civilization and institutions, and then the low class later. Second, in the movie titled 'YMCA baseball team' the costumes were designed through the strict and thorough historic verification, and it can be confirmed that various dress and ornaments adopted at the time of nation's opening to the outside world centered around the clothes design for new women. Third, 'YMCA baseball team is evaluated as a movie that reproduces that time well and as a media that provides an effective clue to the dress and ornaments adopted by the public when the country opened itself to the outside world.

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Quality Metric with Full Scalability on Scalable Video Coding (확장 가능한 영상 부호화에서 전 확장성을 고려한 품질 메트릭)

  • Suh, Dong-Jun;Kim, Cheon-Seog;Bae, Tae-Meon;Ro, Yong-Man
    • Journal of Broadcast Engineering
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    • v.12 no.2
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    • pp.102-111
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    • 2007
  • Currently, the efficient adaptive video streaming services and coding techniques are required to ensure quality of service (QoS) in diverse multimedia environments. To maintain optimal video quality in these environments, it is required to support scalable video coding (SVC) technique and proper QoS metric methods. In this paper, we propose a new quality metric that takes in to the temporal, the SNR, the spatial scalability on SVC. Experimental results shows that proposed method has a higher correlation with the subjective quality. We expect that the proposed metric plays an important role in deciding the coding parameter to optimize the quality of the SVC based video.

Changes of Directing Capability Displayed in the Visual Expressions in TV Dramas (TV 드라마 영상표현에 나타난 연출 역량의 변화)

  • Roh, Dong-Ryul
    • The Journal of the Korea Contents Association
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    • v.14 no.8
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    • pp.50-60
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    • 2014
  • A writer's text signals are converted into visual ones as a director exerts his fundamental capability to interpret and direct. On the other hand, his situational capability comes into play as the production environment changes. Such latest developments as the increasing popularity of production outsourcing, the sapped advertising market, and the growth in the number of the media channels and consequently heightened level of competition have led to changes in the way of advertising and production sponsorship. In turn, directors are faced with a new environment, where they are now required to pick up the role of an advertising director. Given that the production costs have been rising faster than the advertising revenue, such change in the director's situational capability seems to be part of the overall drama industry's evolution.