• Title/Summary/Keyword: Media's Role

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Emerging Gender Issues in Korean Online Media: A Temporal Semantic Network Analysis Approach

  • Lee, Young-Joo;Park, Ji-Young
    • Journal of Contemporary Eastern Asia
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    • v.18 no.2
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    • pp.118-141
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    • 2019
  • In South Korea, as awareness of gender equality increased since the 1990s, policies for gender equality and social awareness of equality have been established. Until recently, however, the gap between men and women in social and economic activities has not reached the globally desired level and led to social conflict throughout the country. In this study, we analyze the content of online news comments to understand the public perception of gender equality and the details of gender conflict and to grasp the emergence and diffusion process of emerging issues on gender equality. We collected text data from the online news that included the word 'gender equality' posted from January 2012 to June 2017 and also collected comments on each selected news item. Through text mining and the temporal semantic network analysis, we tracked the changes in discourse on gender equality and conflict. Results revealed that gender conflicts are increasing in the online media, and the focus of conflict is shifting from 'position and role inequality' to 'opportunity inequality'.

Leisure Time of Unmarried Workers and Influencing Factors (미혼취업자의 여가시간 및 영향요인 연구)

  • Ahn, Soo-Mi;Lee, Ki-Young
    • Journal of Family Resource Management and Policy Review
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    • v.16 no.3
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    • pp.109-132
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    • 2012
  • This study explores how unmarried workers use their leisure time according to the 2009 Korean Time Use Survey. The purposes of this study are: 1) to investigate leisure time as it relates to leisure participation rates and leisure participation time and 2) to analyze the effect of socio-demographic variables on leisure time and leisure participation by unmarried workers. The following is a summary of the major findings. First, leisure participation differed with variations in leisure activities. Unmarried workers participated in media contact, human relations activities, and hobby activities more than other activities. Participation in learning activities was higher on weekdays than on Sunday. Men participated in sports and outdoor activities more than women on Sundays. The participation rate of media contact was the highest, while the participation rate of volunteer activities was the lowest. Second, influencing factors on leisure time included gender, age, monthly income, and gender role attitudes when work time was controlled. For example, unmarried workers with egalitarian attitudes spent less leisure time. Third, gender was the strongest determinant of leisure participation. The probability of women's leisure participation was higher than men except in regards to sports and outdoor activities, and hobby activities.

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Invariant-Feature Based Object Tracking Using Discrete Dynamic Swarm Optimization

  • Kang, Kyuchang;Bae, Changseok;Moon, Jinyoung;Park, Jongyoul;Chung, Yuk Ying;Sha, Feng;Zhao, Ximeng
    • ETRI Journal
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    • v.39 no.2
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    • pp.151-162
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    • 2017
  • With the remarkable growth in rich media in recent years, people are increasingly exposed to visual information from the environment. Visual information continues to play a vital role in rich media because people's real interests lie in dynamic information. This paper proposes a novel discrete dynamic swarm optimization (DDSO) algorithm for video object tracking using invariant features. The proposed approach is designed to track objects more robustly than other traditional algorithms in terms of illumination changes, background noise, and occlusions. DDSO is integrated with a matching procedure to eliminate inappropriate feature points geographically. The proposed novel fitness function can aid in excluding the influence of some noisy mismatched feature points. The test results showed that our approach can overcome changes in illumination, background noise, and occlusions more effectively than other traditional methods, including color-tracking and invariant feature-tracking methods.

Use of Emotion Rule for Game Characters Emotion Structure (게임 캐릭터의 감정구조를 위한 감정규칙의 활용)

  • Park, Jun-Hyoung;Ko, Il-Ju;Sung, Bo-Kyung
    • Journal of Korea Game Society
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    • v.16 no.1
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    • pp.23-32
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    • 2016
  • A recent emotion research has attracted attention as an element to enhance the interaction with the user to play the game. Emotion expressed in the previous game was using a simple structure. However, increasing the user's needs of emotions that have been used in the game is necessary to structure the emotions caused. In this paper, it was utilized for the character of emotion in the game rules of the proposed emotion based on the principle of biological feelings. And it was classified a game component that affects the emotions and character provides a structure for recognizing the emotion from the game. This paper provides a structural framework to be considered in order to analyze emotions used in existing game to the role of emotion, to express emotion in the game.

An Empirical Study on Effect of Marketing Public Relation on Wechat Platform of China (중국 위챗 플랫폼의 MPR효과에 관한 실증연구)

  • Yang, Yu;Qing, Cheng-Lin
    • Asia-Pacific Journal of Business
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    • v.10 no.1
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    • pp.73-86
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    • 2019
  • Since its launch, WeChat has been changing the Chinese lifestyle, changing the traditional way of distribution, and changing the way companies market with the combination of information innovation and New Media. Now, WeChat plays an indispensable role in peopl's daily lives, not only in chatting software, but also in shopping, delivery, ordering, payment, and games. This study was centered on people who have used WeChat and around these backgrounds, planned study models. Through prior research, the purpose of the research is to explore the factors influencing the effects of the WeChat platform on MPR and explore the media effects of advertising attitude between WeChat platform features and MPR effects and provide basic material on its continued development. The research has shown that the reliability and diversity of the WeChat platform has a significant impact on both advertising attitude and purchase intention and propaganda intention of MPR effects. Advertising attitude has a positive impact on purchase intention and propaganda intention, and advertising attitude is shown to have a mediated effect between the WeChat platform and the MPR effects. The results of this study suggest the theoretical enlightenment of "continuous and stable development of the WeChat platform", and it is expected that marketing development plans of various social platforms will provide basic materials.

Contrast-Associated Acute Kidney Injury (CA-AKI) in Children: Special Considerations

  • Windpessl, Martin;Kronbichler, Andreas
    • Childhood Kidney Diseases
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    • v.23 no.2
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    • pp.77-85
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    • 2019
  • Contrast-associated acute kidney injury (CA-AKI) is a major concern when iodinated contrast material is administered, especially in patients at risk. Efforts have been undertaken to understand the detrimental effects of contrast media (CM). With the use of low-osmolar or iso-osmolar CM the incidence of CA-AKI has steadily decreased within the past decade; however, especially in the pediatric population information is scarce. Incidence rates have been reported to range between 0% to 18.75%, particularly depending on indication, selection of population (i.e. preexisting co-morbidities), and definition of AKI. Different biomarkers have been proposed, but confirmatory studies are either lacking or have contributed to their lack of diagnostic power. Proteomic approaches have been employed and may pave the way to such discovery. Prevention strategies have been tested and proposed, but the recently published AMACING and PRESERVE trials have shown that commonly used strategies (such as systematic hydration or administration of N-acetylcysteine) have no role in the prevention of CA-AKI. We propose that thoughtful assessment of one's fluid state is the most appropriate approach and depending on the hydration status diuretics or fluid administration should be provided to achieve an euvolemic state ahead of contrast exposure.

Influence of Sn/Bi doping on the phase change characteristics of $Ge_2Sb_2Te_5$

  • Park T.J.;Kang M.J.;Choi S.Y.
    • Transactions of the Society of Information Storage Systems
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    • v.1 no.1
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    • pp.93-98
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    • 2005
  • Rewritable optical disk is one of the essential data storage media in these days, which takes advantage of the different optical properties in the amorphous and crystalline states of phase change materials. As well known, data transfer rate is one of the most important parameter of the phase change optical disks, which is mostly limited by the crystallization speed of recording media. Therefore, we doped Sn/Bi to $Ge_2Sb_2Te_5$ alloy in order to improve the crystallization speed and investigated the dependence of phase change characteristics on Sn/Bi doping concentration. The Sn/Bi doped $Ge_2Sb_2Te_5$ thin film was deposited by RF magnetron co-sputtering system and phase change characteristics were investigated by X-ray diffraction (XRD), static tester, UV-visible spectrophotometer, electron probe microanalysis (EPMA), inductively coupled plasma mass spectrometer (ICP-MS) and atomic force microscopy (AFM). Optimum doping concentration of Bi and Sn were 5${\~}$6 at.$\%$ and the minimum time for crystallization was below than 20 ns. This improvement is correlated with the simple crystalline structure of Sn/Bi doped $Ge_2Sb_2Te_5$ and the reduced activation barrier arising from Sn/Bi doping. The results indicate that Sn/Bi might play an important role in the transformation kinetics of phase change materials..

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The Impact of YouTube Creator Characteristics and Channel Access Factors on Users' Continuous Viewing Intentions: An Application of the Extended Technology Acceptance Model (확장된 기술수용모형을 적용한 유튜브 크리에이터 특성과 채널 접근 요인이 사용자 지속 시청 의도에 미치는 영향)

  • Jae Hee Cho;Sang Hyeok Park;Seung Hee Oh
    • Journal of Information Technology Applications and Management
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    • v.31 no.3
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    • pp.1-18
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    • 2024
  • This study analyzed the impact of YouTube creator characteristics and channel access factors on the intention to continue watching content, noting that the development of the digital media environment has diversified media audiences' content preferences and access routes. Specifically, we analyzed the effects of YouTube creator trustworthiness, attractiveness, familiarity, and social influence, as well as the effects of recommendation services on perceived usefulness, perceived ease, and perceived enjoyment. The study found that creator credibility and recommendation service had a positive impact on the perceived usefulness of content, while intimacy and charm were important factors in increasing the easy of use and playfulness of content. These perceived usefulness, ease, and playfulness also had a strong positive impact on users' intention to continue watching the channel. This suggests that trust and intimate relationships with creators and appropriate content recommendations play an important role in increasing user satisfaction and channel persistence. The significance of this study's analysis of creator and channel access factors based on the extended technology acceptance model is that it shows the potential for extending and applying the existing technology acceptance model to the digital content environment.

Impact of influencers on consumer purchase intention in Korean and Kyrgyz markets

  • Saryeva, Adinai;Jung, Sung Gwang;Cho, Jae Hyung
    • The Journal of Information Systems
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    • v.33 no.2
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    • pp.219-236
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    • 2024
  • Purpose The purpose of this study is to investigate the effect of micro and macro-influencers on consumer purchase intentions, specifically focusing on the role of the product's origin (domestic or foreign). The study will specifically analyze the markets of South Korea and Kyrgyzstan to understand how various types of influencers impact consumer behavior within these unique cultural and economic settings. Design/methodology/approach This study evaluates hypotheses using the factorial design method among social media users in South Korea and Kyrgyzstan. The experiments involve scenarios with eight different groups. The analytical research methodology used is analysis of variance (ANOVA). Findings The study findings confirmed that micro- and macro-influencers have varying effects on consumer behavior, which supports previous research. The inclusion of the product origin factor resulted in more accurate data. In both the South Korean and Kyrgyzstan markets, the findings indicated that micro- and macro-influencers have limited success in promoting local products. However, when it comes to promoting foreign products, there are notable differences in effectiveness between micro- and macro-influencers, with macro-influencers being more effective.

Business Model Types of Web3.0 Social Token Shaped by Tokenomics

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.13 no.3
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    • pp.156-169
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    • 2024
  • We look at three use cases by business model types of Web3.0 social tokens shaped by 'token eonomics (tokenomics).' As the platform token, 'Roll' mints unique tokens to creators' reputation and allows them to own the value they create. Creators incentivize their followers contributing to the community. Tokens issued on Roll have a fixed supply with 20% minted for creators and 80% distributed across three years. With 'Roll Memberships,' followers gain benefits across token-gated platforms and protocols while getting something in return from the creator. 'Roll Staking' allows creators to integrate their community into crypto-specific products like trading markets, enhancing the features being possible in a creator's community. As the community token, 'Whale' creates WHALE token backed by non-fungible tokens (NFTs), so that it derives its value from NFTs kept in NFT art collection, 'The Vault.' 'Hold-to-Play(H2P)' rewards distributed to token holders owning a minimum threshold of tokens allow them to access to exclusive access to benefits like airdrops, tips, rewards, and exclusive information. Whale DAO open to members locking 1,000 tokens allows them to post a proposal twice a month and to vote in the senate. DAO-Voter role allows members locking 500 tokens to access the vote in the senate, but not to present proposals. As the personal token, 'RAC' distributes RAC tokens to his loyal supporters as a reward. These tokens are available for exclusive content access. RacOS makes it possible for RAC Patreon subscribers to claim RAC tokens each month corresponding with their membership tier.