International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Business Model Types of Web3.0 Social Token Shaped by Tokenomics

  • Song, Minzheong (Department of Media Communication & Advertising, Hansei University)
  • Received : 2024.07.22
  • Accepted : 2024.08.04
  • Published : 2024.09.30
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Abstract

We look at three use cases by business model types of Web3.0 social tokens shaped by 'token eonomics (tokenomics).' As the platform token, 'Roll' mints unique tokens to creators' reputation and allows them to own the value they create. Creators incentivize their followers contributing to the community. Tokens issued on Roll have a fixed supply with 20% minted for creators and 80% distributed across three years. With 'Roll Memberships,' followers gain benefits across token-gated platforms and protocols while getting something in return from the creator. 'Roll Staking' allows creators to integrate their community into crypto-specific products like trading markets, enhancing the features being possible in a creator's community. As the community token, 'Whale' creates WHALE token backed by non-fungible tokens (NFTs), so that it derives its value from NFTs kept in NFT art collection, 'The Vault.' 'Hold-to-Play(H2P)' rewards distributed to token holders owning a minimum threshold of tokens allow them to access to exclusive access to benefits like airdrops, tips, rewards, and exclusive information. Whale DAO open to members locking 1,000 tokens allows them to post a proposal twice a month and to vote in the senate. DAO-Voter role allows members locking 500 tokens to access the vote in the senate, but not to present proposals. As the personal token, 'RAC' distributes RAC tokens to his loyal supporters as a reward. These tokens are available for exclusive content access. RacOS makes it possible for RAC Patreon subscribers to claim RAC tokens each month corresponding with their membership tier.

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