• Trans-
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• v.5
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• pp.49-64
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• 2018

Marshall Mcluhan, a media scholar, created the word Gutenberg Gaaxy meaning the new environment formulated by printing technic and he insisted that it changed human life entirely. In the history of human, the media evolved into printing technic through oral and transcription. This evolution of media and the environment created by the media are the most important point of Mcluhan's theory. He sees the world as the result of media evolution. In mcluhan's sight, Gutenberg Galaxy is the first environment composed by the media. Based on the mcluhan's theory, this study focused on the environment created by the media and applied it into the western music history. The link of the Gutenberg Galaxy and the western music, especially in romantic era, will be the main subject of the study. The Book is the most representative media of the printing technic. In the era of oral and transcription, the communication was limited by the spatial restriction. However, the book was free to spatial condition and this character of the book made the knowledge free. The knowledges delivered by the oral and transcription were mostly the matter of mundane world because they are so close to the human life, even though they are narrating about the God's world. The book, free to expanding the knowledge beyond the world, made the knowledge transcendent and expanded the sight of the humans into the transcendent world. The modern western world is the product of the expanded knowledge by the book and so does the music. In the time of printing technic, the music begun to gain the population by the printed sheet music. As delivering the music through the printed sheet, the music received transcendence and mystery as meeting the spirit of the times. This link formed by the time of Gutenberg Galaxy will be the main focus of the study and it will prove the link between the media and the western music.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.162-168
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• 2010

Comic book has a different story structure from western movies, i.e. New Character->reaction->food->master mediation->effect of food->disappearance ->conclusion. Comic book is full of media traits. The master is like a shaman, who console people with food of memory. Food also is a media, which carries message of memory instead of savor itself. Restaurant is a media, in which many events occur and rhetoric of rumor pervade. Foods of memory massage our feeling sense, like a media. In conclusion, comic book has a analogous role to that of Marshal Mcluhan's Media theory.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.656-663
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• 2016

The study focused on the printed sheet music delivering the classical music contents in the view of the media. Media scholar Marshall Mcluhan declared that the media is not just simple tool of delivery but is the main subject affecting the human perception and the content itself. The music media, sheet music invented by the development of the printing technique allowed the massive production and it generalized the classical music contents. However, the editing, the mandatory process for sheet music, created the editors who are standardizing and visualizing the music contents and until today, the sheet music delivers the editor's interpretation rather than the composer's. To prove this notion, the study will compare the manuscript and sheet music of Unaccompanied Violin Sonata no. 3 'Fugue' by J. S Bach and will discuss about the compatibility of the sheet music as the music media now.