• Journal of Korea Port Economic Association
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• v.33 no.4
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• pp.149-172
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• 2017

The Alibaba Company, founded by Mayun in 1997, captured no.1 position in the global electronic commerce industry in 2016. Logistics strategy and paying system of the firm have greatly contributed to its success. The study aims not only to investigate the entrepreneurship of Mayun to inspire Korean youths with it, but also to help Korean E Commerce industry with logistics strategy of the Alibaba Group. The study adopts the management history approach through a literature survey on life time story, management philosophy of Mayun. Results from a study on Ma Yun's entrepreneurship style showed certain key characteristics: a global mindset, marketing and advertising proficiency, patriotism, a challenging spirit, and creativity. Alibaba's logistics system has greatly contributed to the success of the company's E commerce trade so far. However, some things are left to be desired in the following areas: logistics management system, logistics contract unit price, competitiveness in warehousing compared to rival Chinese companies, and last mile delivery.