• The Korean Journal of Franchise Management
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• v.4 no.1
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• pp.25-53
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• 2013

The coffee shop market in Korea has been rapidly increased in quantitative terms over 10 years since the time when Starbucks opened their first shop in 1999. In recent years, the mature market characteristics that the serious competition of the coffee shop brands make the difference in taste or service reduce has been shown in that market. It's important to build the differentiated brand image for the differentiation of products and services and obtaining a price premium in serious competitive mature market. This study presented practical implications based on the results of empirical analysis of current positioning using 'Store Personality Scale.

• International Journal of Costume and Fashion
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• v.14 no.1
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• pp.75-93
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• 2014

Facing a mature domestic market and the challenges of the global consumer market, retailers in Taiwan are in pursuit of international development strategies for increasing its market opportunities as one of its key growth strategies. In the global market, the Chinese market becomes Taiwan retailers' main international development milestone due to its similarity of language, culture and historical background with China. Therefore, this research uses case study method based on Eclectic paradigm (Dunning 1981) to explore the various advantages of a Taiwanese children's clothing retailer Les Enphants, which include ownership advantage, internalization advantage, and location advantage. These advantages in turn demonstrate rationales behind Les Enphants' internationalization necessity (Why to Go), selecting China as an expansion target (Where to Go), and management and operation strategies implemented in China (How to Go). Our study highlights a successful entry and expansion model of the Taiwanese children clothing retailer, and may have solid contribution to the practical application of internationalization strategy theory.

• The Korean Journal of Applied Statistics
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• v.25 no.1
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• pp.67-79
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• 2012

The car insurance market in Korea has already entered (or is in the process of entry) a mature market that is characterized by increased competition by market participants. Participants are expected to compete more intensively in order to survive. Together with a slowdown in market growth the goal of non-life insurers' marketing strategies is to enhance existing customer loyalty because it is easier to raise their loyalty via customer satisfaction than to attract new customers in a stagnant market. In this article, we investigate what factors affect customer loyalty, and suggest some specific ways to establish and implement marketing strategies. We use a generalized additive partial linear model in order to find some significant factors.

• The Journal of Natural Sciences
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• v.10 no.1
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• pp.175-197
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• 1998

High quality-oriented consumers, new rationalism and concept-oriented consumption followed by high sensitivity fashion market are embossing the importance of fashion M.D. This study has a purpose to make practical and general approach to consumers' taste, trend receptivity, the propensity to consume, and how they are practically connected with market strategy. As a results of this study, First niche market, targeting a new consumer group, is embossed as consumers have new fashion lifestyle. Second, we need a strategy to fractionize fashion by developing concepts suitable for consumers' each scene, not by following radical trends for mature consumers. Third, to satisfy consumers' propensity to originally, we need to establish the identity of Korean original goods which can compete with world-famous brands.

• Journal of the Korean Applied Science and Technology
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• v.1 no.1
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• pp.49-55
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• 1984

The lipid and fatty acid compositions and vitamin E content were analyzed in 48 human mature milk, 3 infant formulas (modified milk powder) and 8 market milk samples. The total lipid content in modified milk powder was similar those in human milk and market milk when total solids content of modified milk powder was corrected to that of human milk. In comparison with human milk, modified milk powder contained a lower proportion of triglycerides and higher proportions of phospholipids, free fatty acids and cholesterol esters. The ratios of phospholipids/triglycerides, total cholesterol / triglycerides and total tocopherol/total lipids in modified milk powder were significantly higher than those in human milk and market milk. The American recommendation for linoleic acid (0.7 IU/g) could be satisfied with human milk, modified milk powder and market milk. The proportions of short- and medium-chain even numbered saturates were higher and the proportions of long-chain derivatives of linoleic (${\omega}6$ series) and linolenic (${\omega}3$ series)acids were lower in modified milk powder and market milk than in human milk. It is concluded that in view of their levels in breast milk, the polyenoic derivatives of linoleic and linolenic acids must be taken into account when assessing infant foods.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.205-211
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• 2020

The method of predicting the future may be predicted by technical characteristics or technical performance. Therefore, technology prediction is used in the field of strategic research that can produce economic and social benefits. In this study, we predicted the future market through the study of how to predict the future with these technical characteristics. The future prediction method was studied through the prediction of the time when the market occupied according to the demand of special product. For forecasting market demand, we proposed the future forecasting model through comparison of representative quantitative analysis methods such as CAGR model, BASS model, Logistic model and Gompertz Growth Curve. This study combines Rogers' theory of innovation diffusion to predict when products will spread to the market. As a result of the research, we developed a methodology to predict when a particular product will mature in the future market through the spread of various factors for the special product to occupy the market. However, there are limitations in reducing errors in expert judgment to predict the market.

• Journal of Korea Port Economic Association
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• v.31 no.2
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• pp.1-21
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• 2015

This study verifies the change in market conditions in the Korea-China and Korea-Japan car ferry routes. Variation in historical development has led to differences in the lifecycle stages of these two car ferry shipping markets. However, previous studies have focused on individual car ferry routes rather than offering a more general understanding of this market. Based on the foregoing, we investigate the international car ferry market conditions from/to Korean ports, assess the management performances of car ferry companies, analyze the lifecycle stages of each car ferry route, and offer insights into the future of these markets. We show that the competitive market conditions and demands of passengers and cargoes differ between these routes. As for the market stage, we conclude that the Korea-China route is entering a mature market, whereas the Korea-Japan route is entering a declining stage.

• International Journal of Railway
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• v.5 no.3
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• pp.114-116
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• 2012

The technology of high-temperature superconductive (HTSC) maglev trains has become mature and ready for a commercial use ten years after its first prototype was made by Jiasu Wang and Suyu Wang. However, an appropriate roadmap in applying it to the market is crucial for its success because superconductivity mystery remains veiled and public safety concern may prevent it from being used.

• Solar Energy
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• v.8 no.2
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• pp.73-76
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• 1988

Thick films based on the mature crystalline silicon technology are expected to exhibit eversmaller cost reduction. The thin-film-based technology is, however, expected to exhibit a much sharper drop in cost as it develops. In this report, technology and recent R & D of thin film solar cell, such as amorphous silicon, cadnium telluride, copper indium diselenide and gallium arsenide, are described. Perspectives of world photovoltaic market and solar cell price are also described.

• ETRI Journal
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• v.30 no.3
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• pp.469-479
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• 2008

This study analyzes factors affecting the competitiveness of broadband over power line communication (BPLC) and predicts demand for the service, based on quantitative information about consumer preferences drawn from a survey of Korean consumers. Findings from the estimation suggest that, although consumers value some beneficial features of BPLC, to be competitive the speed and stability of its data transmission needs to be improved. Moreover, on the basis of a market simulation, we expect BPLC to occupy only a small portion of Korea's Internet access market in the future, a finding we expect would hold true for other developed countries whose Internet access markets are already mature.