• Title/Summary/Keyword: Mass media effect

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The Influence of Celebrity and Celebrity Fashion on Contemporary Fashion (셀러브리티와 셀러브리티 패션이 현대 패션에 미친 영향)

  • Kim, So-Ra;Lee, Keum-Hee
    • The Research Journal of the Costume Culture
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    • v.19 no.1
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    • pp.54-70
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    • 2011
  • The purpose of this study is to examine the influence of celebrity and celebrity fashion on contemporary fashion. As study methods, the literature study using books and theses concerning fashion, culture, and history were used for theoretical background and visual data from magazine, news paper, and internet were used for actual study. The results of this study are as follows. First, the celebrity is the figure who shows their attractive appearance and status using major cultural contents on the basis of the various media and visual culture, and has secured a solid foothold as the source of fashion and an indispensable factor of fashion industry. Second, the celebrity fashion, a creature of mass media, set a powerful fashion trend along with the media, and increasingly plays mayor roles in the society and culture. Third, the combination of celebrity and fashion has come into the brightest spotlight as the serious business of today, and bring about a tremendous industrial ripple effect extensively.

The Effect of Consumer Socialization Factors on the Consumptionism Propensity of Adolescent Consumers: With Special Reference to Middle School Adolescent Consumers in Inchon (소비자사회학 작용인이 청소년소비자의 소비주의 성향에 미치는 영향: 인천광역시 중학생을 대상으로)

  • 조윤희;윤정혜
    • The Korean Journal of Community Living Science
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    • v.11 no.2
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    • pp.61-76
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    • 2000
  • Relationships between consumer socialization factors and socioeconomic characteristics and consumptionism propensity were examined using a sample of 529 middle school students in Inchon, Korea. OL.S regression was utilized. 'Communication with friend' and 'acceptance of mass media' had significant positive effects on 'ego-identity developing and differentiating by uniqueness' and 'other oriented and appearance pursuing' propensity, whereas had a significant negative effect on 'consumption orientation', 'Communication with mother' had a significant positive effect on 'consumption orientation'. Boys where significantly higher than girls in 'ego-identity developing and differentiating by uniqueness' and girls were significantly higher than boys in 'other oriented and appearance pursuing'. 'Income had significant positive effects on ego-identity developing and differentiating by uniqueness'.

A Study on the private education expenditures using on-line education and it교s effect (온라인 교육에 대한 사교육비 지출 실태 및 효과 분석)

  • 김성희
    • Journal of Family Resource Management and Policy Review
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    • v.6 no.1
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    • pp.53-72
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    • 2002
  • The purpose of the research is to investigate the amount of private education expenditures for on-line education and the factors which affect on-line education expenditures and its decreasing effect of private education expenditures. The results of this study can provide basic materials to found policy to decrease private education market and private education expenditures. The sample of this study was 484 parents who had an experience using on-line education for their children being in mainly constituted by classes of pre-school over and less than high school student. The results was as follows. First, education expenditures for on-line education are 64,900won and the English and the Mathematics as main reasons using on-line education were that it is available for 24 hours and cheaper than off-line education. The parents got information for on-line education by internet, mass media and their next-door neighbors. Second, the significant variables which affect on-line education expenditures and its decreasing effect of education expenditures were the children's school level and financial related factors.

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3D Numerical Study of Horizontal Falling Film Evaporator in Multi Effect Distillation (MED) Plant (MED 담수기내 수평관 강하막식 증발기의 3D 수치해석적 연구)

  • Kim, Soo Jae;Je, Junho;Kim, Moo Hwan
    • Transactions of the Korean Society of Mechanical Engineers B
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    • v.37 no.5
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    • pp.513-522
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    • 2013
  • In the present work, a numerical study of a horizontal falling film evaporator in a multi-effect distillation (MED) plant is performed. Tube bundles in the evaporator are described as porous media, and a volume-averaged method is applied. To calculate the fluid flow and phase change in the evaporator due to heat transfer in the system, FLUENT and user-defined functions (UDF) are used. To observe the performance of the evaporator under different operational conditions, tests are conducted for a steam mass flux ranging from 0.5 to 2.5 $kg/m^2s$ in the horizontal tube, for mass fraction of the noncondensable gas in the tube inlet ranging from 0% to 1%, and for film Reynolds numbers ranging from 100 to 1,000 for the falling film. The evaporation rate increases with the steam mass flux and Reynolds number. In contrast, the evaporation rate decreases by 0.87% with a 1% increase in the mass fraction of the noncondensable gas in the tube.

In vitro Callus formation and Plant Regeneration of Epimedium koreanum Nakai

  • Yu, Chang-Yeon;Kim, Na-Young;Kang, Won-Hee;Kim, Myong-Jo;Heo, Kwon;Choi, Won-Cheol;Lee, Hyeon-Yong
    • Korean Journal of Medicinal Crop Science
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    • v.10 no.4
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    • pp.259-262
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    • 2002
  • The efficiency of regeneration of callus and explants from leaf and stem disks of Epimedium koreanum was examined on the MS media containing 2,4-D, NAA, Kinetin, BA and TDZ. Calli were formed on the 2mg/l 2,4-D media at the rate of 32% from leaf discs and 52% from stems. No callus was produced on the media which are containing BA or TDZ alone. The combination of 2,4-D and BA showed the effect on the formation of callus. The combination of 2mg/l 2,4-D and 0.lmg/l BA in the MS media had produced the highest percentage of callus formation, 50% from leaf discs and 40% from stems, respectively. The combination of 2mg/l 2,4-D and 1mg/1 BA in the MS media had affected the formation of callus in the rate of 40% from leaf discs and 25% from stems. The combined plant growth regulators of 2,4-D and BA increased the formation of calli from leaf discs, but single treatment of 2,4-D showed the highest callus formation from stems. Multiple shoots from leaf discs were formed on the media containing NAA, BA, kinetin, and TDZ. The highest number of multiple shoots were obtained 0.1mg/l NAA combined with 1mg/l kinetin. As a result, leaf discs or stems can be used for the mass propagation of Epimedium koreanum, but stem elongation of shoots from calli was not easy.

The Moderating Effect of Perceived Control over Appearance in the Social Comparison Process with Advertisement Models (광고모델과의 사회적 비교과정에서 외모통제력 지각이 갖는 조정효과)

  • Lee Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.4 s.152
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    • pp.633-643
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    • 2006
  • When women are exposed to images of other attractive women such as media models, it is known that many go through a social comparison process and a contrast effect occurs which results in unfavorable perception and attitudes toward the self. This paper suggests women's perception of control over their appearance as one of the factors that may moderate the contrast effect of a social comparison with attractive media models. An experiment with 211 women was conducted to examine the differential effect of viewing attractive models versus non-human images on the responses of women with high/low perceived control over appearance. A two(Stimuli Type: attractive-model image vs. non-human image) by two(Perceived Control over Appearance: High vs. Low) MANCOVA model was tested with physical appearance anxiety, self-esteem, and body satisfaction as dependent variables and appearance orientation, body mass index, age, years of schooling, ethnicity, and marital status as covariates. A significant Perceived Control main effect on Physical Appearance Anxiety and Self-Esteem and a significant Stimuli Type by Perceived Control interaction effect on Physical Appearance Anxiety and Self-Esteem were found. Those who perceived high control over their appearance were more likely to have higher self-esteem and lower appearance anxiety. However, among those who saw attractive model's images, women perceived low appearance control showed less anxiety and higher body satisfaction than those perceived high appearance control.

Investigation for TCE Migration and Mass Discharge Changes by Water Table Rising in Porous Media (투수성 매질 내에서의 지하수위 상승에 따른 TCE 거동특성 및 오염물 이동량 변화 연구)

  • Lee, Dong Geun;Moon, Hee Sun;Lee, Kang-Kun
    • Journal of Soil and Groundwater Environment
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    • v.18 no.2
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    • pp.27-35
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    • 2013
  • In this study, three dimensional and two dimensional laboratory experiments were conducted to investigate the effect of water table rising on DNAPL migration, contaminants mass discharge ($M_d$), and residual NAPL distribution. The accumulation of TCE in unsaturated zone was observed in both two and three dimensional experiments. This implies DNAPL sources could exist in unsaturated zone at contaminated sites. It has been investigated that the TCE concentration is proportional to the areal ratio of residual TCE. This means the residual TCE obviously could affect the TCE concentration in aquifer system. The results of the two-dimensional experiment indicated that the contaminant sources in unsaturated zone could lead the $M_d$ increasing with water table rising and the source zone heterogeneity could also highly affect the $M_d$.

Experimental study on the heat transfer characteristics of evaporative transpiration cooling (증발분출냉각의 열전달 특성에 관한 실험적 연구)

  • 이진호;남궁규완;김홍제;주성백
    • Transactions of the Korean Society of Mechanical Engineers
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    • v.12 no.5
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    • pp.1130-1137
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    • 1988
  • Heat transfer characteristics of evaporative transpiration cooling was investigated experimentally in the range of coolant mass flux, 0.002kg/m$^{2}$.sec~0.015m$^{2}$.sec. Glass beads, sand and copper particles were used as porous media and distilled water was used as a conant. The existence of evaporation zone was confirmed on this experimental conditions and its length increases with increasing article size and with decreasing mass flux. In order to get the low surface temperature, porous materials with high thermal conductivity is preferred when the panicle sizes are same, and small particles with low porosity is effective in case of the same material. Due to the relatively small coolant mass flux, evaporative transpiration cooling system could be stable by the capillary effect.

The Effects of the News Media, Campaign Media, and Political Talk on Voters' Candidate Images and Political Decision Making -A Study of the 17th Presidential Election in Korea- (뉴스미디어, 캠페인 미디어, 그리고 정치 대화가 후보자 이미지와 정치적 의사결정에 미치는 영향 -제17대 대통령 선거를 중심으로-)

  • Min, Young
    • Korean journal of communication and information
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    • v.44
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    • pp.108-143
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    • 2008
  • Candidate images refer to a holistic impression of a candidate which is composed of various dimensions of attributes. This study investigated how online and offline news media, campaign media such as political ads, televised debates, and candidate web-sites, and interpersonal political talk influenced voters' images of a candidate in such dimensions as personal traits, job-performance abilities, and policy capabilities, and further their political decision making in the 17th presidential election in Korea. The analysis focused on President Lee, Myung Bak who won the election by obtaining nearly 50% of the effective votes. According to the data analyses, first, uses of offline newspapers positively influenced voters' images of candidate Lee's personal traits such as his morality, integrity, trustworthiness, and compassion, yet online news uses had an opposite effect on voters' impression of his job-performance and economic policy capabilities. Secondly, among various campaign media, television ads and candidate web-sites positively contributed to the formation of candidate Lee's images, yet showed little direct effect on vote choice, indicating that campaign media mainly indirectly influenced voters' political decision making. Each of the first, second, and third televised candidate debates revealed unique effects on image formation and vote choice. Thirdly, the network size and frequency of political talk negatively influenced image formation regarding candidate Lee's personal traits and economic policy capabilities, yet the discussion network size positively contributed to the Lee votes. Forth, among various dimensions of candidate images, voters' perceptions of candidate Lee's personal traits appeared to be the most significant predictor of the support for him.

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The effect of media modality and the valence of risk messages on affective risk perception and behavioral intention (미디어 형식과 위험 메시지 구성이 감정적 위험인식과 행위의도에 미치는 영향)

  • Lee, Jae-Shin
    • Korean Journal of Cognitive Science
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    • v.23 no.4
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    • pp.457-485
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    • 2012
  • The current study explores how media modality and message frame interact to form individuals' affective risk perception and behavioral intention. Specifically, participants were exposed to positive and negative messages on irradiated foods in text, audio, and audio/video formats and their affective risk perception and purchase intention were measured. Results indicate that individuals' affective risk perception and purchase intention were influenced by media modality and message frame. The significant interaction effects between the two variables were also observed. The results indicate that the appropriate media modality should be carefully selected based on the message content for effective risk communication.

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