• 제목/요약/키워드: Mass media effect

검색결과 278건 처리시간 0.027초

Root Induction and Propagation of Sedum takesimense Nakai Using Leaf Cutting Method

  • Cheong, Eun Ju
    • Journal of Forest and Environmental Science
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    • 제34권1호
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    • pp.50-52
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    • 2018
  • The effect of basal nutrients concentrations and exogenous auxin for root induction from leaves of Sedum takesimense were investigated for mass-propagation. Root induction rates were significantly different from the concentrations of basal salts but not influenced by supplemented IBA in the medium. The lowest concentration of MS basal salts (1/10) was most effective to induce roots from leaves followed 1/5 MS, and 1/2 and full strength MS medium. Supplement of IBA $10{\mu}M$ in the medium did not improve the root induction that resulted no differences compare to the hormone free media. Rooted leaves were transplanted in soil and survived in greenhouse.

언론 프레이밍과 이미지 회복 전략이 공중의 위기 인식에 미치는 영향 (The Effects of Media Framing and Image Restoration Strategies on the Public's Crisis Perceptions)

  • 박은혜;김영욱
    • 한국언론정보학보
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    • 제38권
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    • pp.73-118
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    • 2007
  • 이 연구의 목적은 위기 상황에서 조직이 내세우는 이미지 회복 전략이 대부분 언론을 통해 전달된다는 점에 착안하여, 언론보도 프레임이 공중의 이미지 회복 전략에 대한 판단에 영향을 주는가를 살펴보는 것이다. 이러한 연구 목적을 달성하기 위해서 신문을 중심으로 한 내용분석과 일반인을 대상으로 한 실험연구를 진행했다. 특히, 이 연구에서는 구체적인 위기 상황을 중심으로 조직의 이미지 회복 전략과 언론보도 프레임의 영향력을 알아보고자 하였으며, 위기 사건 중에서도 산업 전반 및 공중의 삶에 큰 영향을 주는 대표적인 사회 '위기'인 식품관련 사건을 선정하였다. 신문 내용분석 결과, 조직의 이미지 회복 전략은 대부분 일화중심 기사를 통해 공중에게 전달되는 경향을 보이고 있었다. 또한, 조직들이 구사하는 대부분의 이미지 회복 전략은 방어적인 것으로 이는 위기의 유형에 따른 이미지 회복 전략의 차별성을 보여주지 못하는 결과이다. 실험 결과, 조직들의 이미지 회복 전략은 공중이 선호하는 전략과 큰 차이를 보였으며 이러한 공중들의 인식은 프레임 유형에 따라 변화하는 양상을 보였다.

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남성집단의 미디어정보이용도가 외모인식과 메트로섹슈얼 성향을 통해 외모관리행동에 미치는 영향 (The Influence of Men's Media Information Utilization on Appearance Management Behavior: Mediated Effect of Appearance Awareness and Metrosexual Tendency)

  • 홍금희
    • 한국의류산업학회지
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    • 제15권5호
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    • pp.704-712
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    • 2013
  • Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

주부의 환경관리지식 인지도와 환경관리행동에 관한 연구 (A Study on awareness of environmental management Knowledge and enviromental management behavior of Housewives)

  • 노남숙
    • 한국환경교육학회지:환경교육
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    • 제7권1호
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    • pp.106-122
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    • 1994
  • The purpose of this study to investigate the awareness of environmental management knowledge and behavior and the effect of independent variables (The environmental management behavior of housewives are composed of five activities-clothing, eating, housing, buying, family management. The independent variables are composed of objective variable and subjective variable). The Research Questions are as follows; 1. Are there significant differences in the housewife's awareness of the environmental management knowledge according to the objective variable and the subjective variable? 2. How much are the effects of related variables on the awareness of environmental management knowledge? 3. Are there significant differences in the housewife's environmental management behavior according to objective variable and subjective variable and awareness of environmental management knowledge? 4. How much are effects of related variables on the housewife's environmental management behavior? For these purpose, a theoretical framework was developed by literature review and applied to empirical test. The data was collected through the questionnaire those respondents were 477 housewives in seoul. It was analyzed by various statistical methods such as Frequency. Percentile, GLM, F-test, T-test, Duncan's Multiple Range Test, Pearson's Correlations Analysis Simple Regression Analysis, and Multiple Regression Analysis. The results of this research are as follows; 1. The awareness of environmental management knowledge had significant differences according to the variables such as housewife's age, husband's job, family number, education experience of environment, frequencies of contracting mass media, the perceived adequacy of resources, social-altruistic orientation. 2. Among all of these variables affecting the awareness of environmental management knowledge, the perceived adequacy of resources had the highest effects and the next were family number, social-altruistic, type of residence in order. 3. Total Environmental management behavior of housewives had significant differences according to the variables such of environment, frequencies of contracting mass media, the satisfaction of household labor, the perceived adequacy of resources, biospheric orientation, social-altruistic orientation, egoism orientation, the awareness of environmental management knowledge. The clothing, eating, housing, family management behavior had the high level, the buying management behavior had the average level. The clothing, eating, housing, buying, family management behavior had significant differences according to the variables such as the satisfaction of household labor, the perceived adequacy of resources, biospheric orientation, social-altruistic orientation, egoism orientation, the awareness of environmental management knowledge. In particular, the clothing, eating, housing, buying management behavior had significant differences according to the variables such as education experience of environment. And the housing, buying management behavior had significant differences according to the variables such as frequencies of contracting mass media. 4. Among all of theses variables affecting environmental management behavior, the most influence variables was awareness of environmental management knowledge and the next were influence of housewife's job, biospheric orientation, the satisfaction of household labor, education experience of environment, frequencies of contraction mass media, egoism orientation in order. Among all of theses variables effecting the clothing, eating, housing, buying management behavior the variables affecting the family management behavior, the most influences variables was housewife's job. In the result of analysing the housewife's environmental management behavior and awareness of environmental management knowledge, influences of education experience of environment had the highest effect and frequencies of contracting mass media may more influencial than other variables. And Concrete and systematic knowledge and technique of environmental education is requisite. The result of this study could be attributed to develop the efficient environmental information. More emphasis should be given to environmental education and a long range environmental policy. in particular, environmental education be effectively related to environmental behavior, life-education and systematic support must be provided. In addition, further study of environmental problem is needed for and application of various theoretical approaches and research method.

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해수배지를 이용한 해양 미생물의 Linoleic acid 생성 특성 규명 (Characteristics of Linoleic Acid Production by Marine Fungi in Sea Water Media)

  • 김수정;박경원;허병기
    • KSBB Journal
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    • 제15권2호
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    • pp.195-200
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    • 2000
  • 네 종류의 질소원 yeast extract, sodium glutamate, peptone, tryptone과 각 질소원의 농도 및 포도당의 초기 농도가 해양 미생물 Thraustochytrium aureum ATCC 34304의 linoleic acid 생산성에 미치는 영향을 규명하여 다음의 결과를 얻었다. 초기 당 농도를 10 g/L로 하고 질소원으로는 sodium glutamate를 사용하였을 때 균체 단위 질량에 대해 생성된 지질의 중량 분율이 최대값 0.302 mg/g를 나타내었으며, 균체에 대한 linoleic acid 중량 분율도 8%로 최대값을 나타내었다. Lino-leic acid의 생성속도는 질소원으로 peptone과 sodium gluta-mate를 사용하였을 경우 다른 질소원으로 peptone과 sodium gluta-mate를 사용하였을 경우 다른 질소원을 사용하였을 때 보다 2.5 배까지 높은 수치를 나타내었다. 초기 당 농도가 증가하면 linoleic acid의 생산성은 상승하나 당 농도 30 g/L 이상에서는 그 상승폭이 대단히 완만하였다. 초기 당 농도가 30 g/L 경우 질소원으로 peptone을 사용하였을 때는 linoleic acid의 생산량이 200 mg/L, sodium glutamate를 사용하였을 때는 130 mg/L를 나타내었다. 질소원의 농도가 증가하면 균체 내에 생성되는 지질의 양도 증가하는 경향을 나타내었다. 질소원이 sodium glutamate인 경우 농도 1 g/L까지는 지질의 함량이 뚜렷한 증가현상을 나타내었으나 농도 1.0 내지 2.0 g/L 이상에서는 질소원의 농도가 증가하면 지질의 생성량이 감소하였다.

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리얼리티 프로그램 시청자의 놀이성이 아웃도어레크리에이션 의사결정과정에 미치는 영향 (The Effect of the Playfulness on Outdoor Recreation Decision-making Process of Audiences : Applying Extended Theory of Planned Behavior)

  • 한승훈;김진옥;이상호
    • 한국콘텐츠학회논문지
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    • 제15권10호
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    • pp.547-560
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    • 2015
  • 최근 국내에서 크게 증가하고 있는 아웃도어레크리에이션 열풍은 여가시간과 가처분소득의 증가뿐만 아니라 대중매체와 대중문화의 상호작용의 효과로 볼 수 있다. 국내에서 대중매체를 통해서 노출되는 아웃도어레크리에이션은 실질적으로 크게 증가하고 있고, 관련 산업분야도 급속도록 성장하는 것으로 나타났다. 리얼리티 프로그램 '아빠! 어디가?'의 경우에는 여러 아웃도어레크리에이션을 통해 놀이, 재미, 경쟁, 그리고 일탈적인 특성 등을 사실적으로 노출하고 있기 때문에 관광객의 내재적 특성인 놀이성 측면이 더욱 부각이 된다. 이에 본 연구에서는 대중매체를 통한 아웃도어레크리에이션의 노출이 잠재 아웃도어 레크리니셔트에게 어떠한 영향을 미치는지를 규명하고자한다. 이러한 의사결정과정을 규명하기 위하여 인간의 행동에 대한 설명력이 높은 계획된 행동이론에 성인의 재미와 놀이의 내재적 특성인 놀이성을 추가하였다. 연구결과, 놀이성은 태도, 주관적 규범, 지각된 행동통제에 크게 유의한 영향을 미치는 것으로 나타났고, 태도, 주관적 규범, 지각된 행동통제 또한 행동의도에 유의한 영향을 미치는 것으로 나타났다. 이는 일탈적 행동을 추구하는 아웃도어레크리에이션에서 놀이성이 큰 영향을 미치는 변인임을 규명하였다고 볼 수 있다.

우리나라 남성 흡연자의 금연의향 담배가격 분석 (Analysis of Willingness-to-Quit Cigarette Price among Korean Male Adults)

  • 정우진;이선미;신가영;임승지;조경숙
    • Journal of Preventive Medicine and Public Health
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    • 제41권3호
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    • pp.136-146
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    • 2008
  • Objectives : The purpose of this study was to estimate the willingness to quit cigarette price among Korean male adults, and to examine the factors affecting the willingness to quit cigarette price. Methods : The data was collected by a random digit dial telephone survey. 702 samples were analyzed by using t-tests, ANOVA and OLS regression analysis. To estimate the willingness to quit cigarette price, smokers were asked dichotomous questions with open-ended follow-up and the starting point of the price was randomized by one of 5 bid prices elicited from a pilot study. Results : The mean of the willingness to quit cigarette price was 4,287 Won per package, which was about 2,000 Won higher than the mean of the actual price the smokers now paid. About 41% of respondents were willing to quit smoking if the price of cigarette would be increased by 3,000 Won, and if the price would be increased by 20,000 Won, all respondents were willing to quit smoking. The factors associated with the willingness to quit cigarette price were the place of residence, the amount of smoking and the degree of exposure to smoking through the mass media. Conclusions : The results showed that to get people to quit smoking, increasing the cigarette price would obviously be effective and much higher prices have a greater effect. Furthermore, to enlarge the effect of increased cigarette prices, providing more cessation programs to small towns, reducing the amount of smoking and decreasing or prohibiting advertisements of cigarettes and smoking in the mass media will be efficient.

미술교육에 있어서 시각적 미디어를 통한 조형교육에 관한 연구 (Visual Media Education in Visual Arts Education)

  • 박지숙
    • 조형예술학연구
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    • 제7권
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    • pp.64-104
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    • 2005
  • Visual media transmits image and information reproduced in large quantities, such as a photography, film, television, video, advertisement, or computer image. Correspondence to the students' reception and recognition of culture in the future. arrangements for the field of studies of visual culture. 'Visual Culture' implies cultural phenomena of visual images via visual media, which includes not only the categories of traditional arts like a painting, sculpture, print, or design, but the performance arts including a fashion show or parade of carnival, and the mass and electronic media like a photography, film, television, video, advertisement, cartoon, animation, or computer image. In the world of visual media, Image' functions as an essential medium of communication. Therefore, people call the culture of today fra of Image Culture', which has been converted from an alphabet convergence era to an image convergence one. Image, via visual media, has become a dominant means for communication in large part of human life, so we can designate an Image' as a typical aspect of visual culture today. Image, as an essential medium of communication, plays an important role in contemporary society. The one way is the conversion of analogue image like an actual picture, photograph, or film into digital one through the digitalization of digital camera or scanner as 'an analogue/digital commutator'. The other is a way of process with a computer drawing, or modeling of objects. It is appropriate to the production of pictorial and surreal images. Digital images, produced by the other, can be divided into the form of Pixel' and form of Vector'. Vector is a line linking the point of departure to the point of end, which organizes informations. Computer stores each line's standard location and correlative locations to one another Digital image shows for more 'Perfectness' than any other visual media. Digital image has been evolving in the diverse aspects, such as a production of geometrical or organic image compositing, interactive art, multimedia art, or web art, which has been applied a computer as an extended trot of painting. Someone often interprets digitalized copy with endless reproduction of original even as an extension of a print. Visual af is no longer a simple activity of representation by a painter or sculptor, but now is intimately associated with a matter of application of media. There is some problem in images via visual media. First, the image via media doesn't reflect a reality as it is, but reflects an artificial manipulated world, that is, a virtual reality. Second, the introduction of digital effect and the development of image processing technology have enhanced a spectacle of destructive and violent scenes. Third, a child intends to recognize the interactive images of computer game and virtual reality as a reality, or truth. Education needs not only to point out an ill effect of mass media and prevent the younger generation from being damaged by it, but also to offer a knowledge and know-how to cope actively with social, cultural circumstances. Visual media education is one of these essential methods for the contemporary and future human being in the overflowing of image informations. The fosterage of 'Visual Literacy' can be considered as a very purpose of visual media education. This is a way to lead an individual to the discerning, active consumer and producer of visual media in life as far as possible. The elements of 'Visual Literacy' can be divided into a faculty of recognition related to the visual media, a faculty of critical reception, a faculty of appropriate application, a faculty of active work and a faculty of creative modeling, which are promoted at the same time by the education of 'visual literacy'. In conclusion, the education of 'Visual Literacy' guides students to comprehend and discriminate the visual image media carefully, or receive them critically, apply them properly, or produce them creatively and voluntarily. Moreover, it leads to an artistic activity by means of new media. This education can be approached and enhanced by the connection and integration with real life. Visual arts and education of them play an important role in the digital era depended on visual communications via image information. Visual me야a of day functions as an essential element both in daily life and in arts. Students can soundly understand visual phenomena of today by means of visual media, and apply it as an expression tool of life culture as well. A new recognition and valuation visual image and media education is required to cultivate the capability of active, upright dealing with the changes of history of civilization. 1) Visual media education helps to cultivate a sensibility for images, which reacts to and deals with the circumstances. 2) It helps students to comprehend the contemporary arts and culture via new media. 3) It supplies a chance of students' experiencing a visual modeling by means of new media. 4) There are educational opportunities of images with temporality and spaciality, and therefore a discerning person becomes to increase. 5) The modeling activity via new media leads students to be continuously interested in the school and production of plastic arts. 6) It raises the ability of visual communications dealing with image information society. 7) An education of digital image is significant in respect of cultivation of man of talent for the future society of image information as well. To correspond to the changing and developing social, cultural circumstances, and the form and recognition of students' reception of them, visual arts education must arrange the field of studying on a new visual culture. Besides, a program needs to be developed, which is in more systematic and active level in relation to visual media education. Educational contents should be extended to the media for visual images, that is, photography, film, television, video, computer graphic, animation, music video, computer game and multimedia. Every media must be separately approached, because they maintain the modes and peculiarities of their own according to the conveyance form of message. The concrete and systematic method of teaching and the quality of education must be researched and developed, centering around the development of a course of study. Teacher's foundational capability of teaching should be cultivated for the visual media education. In this case, it must be paid attention to the fact that a technological level of media is considered as a secondary. Because school education doesn't intend to train expert and skillful producers, but intends to lay stress on the essential aesthetic one with visual media under the social and cultural context, in respect of a consumer including a man of culture.

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온라인상에서 부정적 편향에 따른 평판 확산 차이에 관한 연구 : 선거 사례를 중심으로 (A Study on the Impact of Negativity Bias on Online Spread of Reputation : With a Case Study of Election Campaign)

  • 김나라;신경식
    • 한국IT서비스학회지
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    • 제14권1호
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    • pp.263-276
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    • 2015
  • As a social being, people can cooperate and control one another through the power of reputation, which is a critical opinion of someone given by others. Nevertheless, there have been obstacles in clarifying the identity of traditional types of reputation, for they are mostly words of mouth passed among members of a society. However, due to dramatic technological advancement and widespread use of the Internet and social media, now we can clearly see and analyze written reputations, which used to be passed only from mouth to mouth. Against this background, this study examines whether a negativity bias-a notion that an event of a more negative nature has a greater effect on one's psychological state than a positive event-applies to spread of reputation online, and examines related factors and effects. To this end, reputation-related online comments left by social media users during the election period of Korea's 6th provincial election on 4 June 2014 were analyzed. For the analysis, a Bass diffusion model was used, which is based on the innovation diffusion theory. The analysis results confirmed that, at online forum, negative reputations spread more quickly and more widely than positive ones, had a greater impact, and mass media such as online news outlets had a significant influence on spread of reputation online.

유동층 생물막 반응기를 이용한 고농도 질산성 폐수의 탈질화에 관한 연구 (The High Rate Denitrification of Nitric Acid Wastewater in a Fluidized Bed Biofilm Reactor)

  • 신승훈;김민수;박동일;안재동;장인용
    • 한국환경보건학회지
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    • 제23권1호
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    • pp.95-104
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    • 1997
  • The objectives of this study are to investigate the effect of media on the removal efficiency of nitrate-nitrogen and the biofilm thickness in the fluidized bed biofilm reactor(FBBR) used for the high rate denitrification of nitric acid wastewater. Granular activated carbon(GAC) of 1.274 mm diameter and sand of 0.455 mm diameter were used as the media in the FBBR of 0.05 m diameter and 1.5 m height. As the nitrate-nitrogen concentration of the influent was increased stepwise from 600 to 4800 mg/l, the nitrate- and nitrite-nitrogen concentration of the effluent, biofilm thickness and biofilm dry density were measured to study the effects of media on the denitrification efficiency. The biofilm thickness increased with the substrate loading rate, and the biofilm dry density decreased with the increase of the biofilm thickness. At the influent nitrate-nitrogen concentration of 2400 mg/l, the removal efficiency in the FBBR with GAC was 88%, while that in the FBBR with sand was 99.6%. The biofilm in the FBBR with GAC was so thick, 754.9 $\mu$m, as to increase the mass transfer resistance, compared to that, 143.7 $\mu$m, in the FBBR with sand. The maximum specific denitrification rate in the FBBR with GAC was 15.0 kg-N/m$^3\cdot$ day, while that in the FBBR with sand was 18.0 kg-N/m$^3\cdot$ day. The biomass concentration in the FBBR with sand exhibited the high value 37 kg/m$^3$.

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