• 생물환경조절학회지
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• 제3권1호
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• pp.20-27
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• 1994

본 실험은 시설오이의 상품성 향상 및 생산성 증대를 위하여 주지형인 만능청장마디오이와 측지형인 사엽오이를 유인방법을 달리하여 재배하였으며 그 결과는 다음과 같다. 1. 유인방법 개선을 위한 오이의 저절위 착과특성을 조사하였던 바, 만능청장마디오이의 경우는 3마디까지, 사엽오이의 경우는 4마디까지가 수량 및 상품성이 불량하여 적과재배하는 것이 효과적이었다. 2. 오이의 유인방법 별 초기생육 및 과실의 개화시 자방중, 곡과도, 생장해석면에서 만능청장마디 오이는 횡유인, 종유인, 사면유인 순으로 좋았고 사엽오이는 횡유인, 사면유인, 종유인 순으로 좋게 나타났다. 3. 오이의 유인방법에 따라 초고별 상대조도와 적산엽면적지수로 본 작물의 수광태세는 만능청장 마디오이에서는 종유인과 횡유인이 사면유인보다 양호하였고 사엽오이는 횡유인, 종유인, 사면유인 순으로 나타났다. 4. 수량 및 품질은 만능청장마디오이와 사엽오이 모두에게 횡유인이 가장 우수하게 나타났다.

• 농업과학연구
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• 제20권1호
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• pp.88-101
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• 1993

This study is aimed at evaluating the present management status of the rural special production area development projects and identifying managerial problems to propose new direction of the political countermeasures for the projects. In the con text of implementing the five year's economic developent plans for the past three decades, agricultural production and farm-household income have also been grown rapidly. However the income gap between rural and urbarn laborer, as an internal problem, has widened during the decades and the UR problems concerning free trade of agricultural products, as an external problems, are now agonizing the small-holder farm economy in Korea. The internal and external farm problems could be solved through improvement of agricultural structure and provision of off-farm jobs for farm household income increase. As a part of the off-farm income sources, the rural special production area development projects have propelled by the government throughout the country. The main problems to be solved for the successful implementation of the projects are as follows : 1. Present loan amount by the financial fund was estimated at 6-7% of the total installation costs required. To expand and implement the project successfully, enough financial credit support with favorable terms and conditions have to be considered by the government. 2. The operation patterns of the special production area development project should be recommended from the view point of cooperative and private operation to maximize farm household incomes including profits, marketing charges and dividens. 3. Improvement of the marketing channel of the products and marketing information through TV program and other mass communication should be implemented strongly to promote marketsales by the financial supports of the government. 4. In connection with the off-farm income increase, the population migrating to urban area in outside Chungnam province equivalent to 10-12 thousand persons with age of 20-49 years should be taken into account politically to be employed in the projects in the province. 5. Surplus farm labors should be created by means of improvement of agricultural structure including large farm management with farm mechanization and job opportunities have also to be provided in connection with the rural special production area development projects. The two imminent subjects are the prerequisites to increase off-farm incomes for the farmers living in Chungnam province. 6. Required credit supports for investment and operation costs of the projects should be taken actions by the government.

• 유통과학연구
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• 제8권3호
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• pp.27-35
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• 2010

실버세대의 중요성은 인구 증가뿐만 아니라 구매력의 향상 및 의사 표현의 강도가 증가하면서 더욱 커지고 있다. 이에 따라 과거 실버세대 전체를 대상으로 접근하던 마케팅 전략은 실버세대의 특성에 따라 적절히 분류하여 접근하는 방식으로 수정되는 것이 적절하다. 또한 세분군 분류 결과에 따라 고객 접근 전략이 결정되므로, 세분군이 얼마나 동일한 특성을 보유하고 있는 지는 마케팅 계획 수립에 매우 중요한 요소가 된다. 따라서 이론적으로 동일 세분군에 속해 있는 고객의 니즈는 대체로 일치해야 한다. 본 연구에서는 실버세대의 생활 행태와 생애 단계를 감안하여, 실버 세대 대상의 마케팅을 위한 세분군 (細分群) 분류를 수행하였으며, 분류된 세분군의 니즈가 얼마나 일치하고 있는지를 측정하기 위하여 동질도 (DoH: Degrees of Homogeneity)를 측정하였다. 동질도는 각 세분군을 대상으로 수행된 설문조사의 객관식 문항 별로 최다 응답자가 선택한 보기 문항이 다른 문항에 비하여 유의미하게 많다고 판단되는 문항의 수를 전체 문항의 수로 나눈 것으로 정의하였다. 본 연구는 동질도를 활용한 세분군 분류 결과의 적절성 평가 방법을 제시하였다는데 의의가 있으며, 다양한 분야에서 응용될 수 있을 것으로 판단된다. 또한 본 연구에서 제시한 실버세대 세분군 분류 결과는 점차 증가하고 있는 실버세대를 위한 마케팅 방안 수립의 기본 자료로 활용될 수 있을 것으로 판단된다.

• 복식문화연구
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• 제19권6호
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• pp.1320-1333
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• 2011

The purpose of this study is to investigate high school students' buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and ${\chi}^2$-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents' opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students' inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products' quality and value for money.

• 한국콘텐츠학회논문지
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• 제9권12호
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• pp.613-621
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• 2009

1980년대 이전의 한국귀금속산업은 전통 공예와 디자인의 발달사를 제외하면 마케팅 및 사업적인 측면에서는 의의는 거의 없었다. 재화의 가치에서 장신구의 가지로 변화 되어온 국내 주얼리 시장은 1980년대 이후 해외여행자유화 및 86아시안게임과 88서울올림픽을 계기로 주얼리 제조 산업에 중요한 전환점을 맞이하게 되었다. 1990년대 이전 제품의 대량 생산을 가능하게 정밀 주조기법의 도입으로 급성장하게 된 주얼리 시장은 1990년대 이후 CAD/CAM의 도입과 함께 주얼리 제조 산업은 새롭게 변화하기 시작하였다. 주얼리 제조 산업은 과거 핸드메이드라고 불리던 수 가공 작업에서 대량 생산을 위한 마스터를 기본으로 하는 정밀 주조 산업으로 변화되어 왔다. 이에 마스터의 개발은 디자인 개발과 함께 주얼리 생산업체에 중요한 과제로 제시 되어 왔고 CAD/CAM의 도입으로 디자인과 마스터 개발에 다각화를 가져오게 되었다. 본 연구는 먼저 국내 주얼리 시장의 현주소와 CAD/CAM에 대한 이해와CAD/CAM의 장점 및 활용 방법을 알아보고 이를 통해서 주얼리 시장의 활성화 방안을 제시해 보고자 한다.

• Journal of Ginseng Research
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• 제35권4호
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• pp.487-496
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• 2011

Good manufacturing practice (GMP)-based quality control is an integral component of the common technical document, a formal documentation process for applying a marketing authorization holder to those countries where ginseng is classified as a medicine. In addition, authentication of the physico-chemical properties of ginsenoside reference materials, and qualitative and quantitative batch analytical data based on validated analytical procedures are prerequisites for certifying GMP. Therefore, the aim of this study was to propose an authentication process for isolated ginsenosides $Rb_1$ and $Rg_1$ as reference materials (RM) and for these compounds to be designated as RMs for ginseng preparations throughout the world. Ginsenoside $Rb_1$ and $Rg_1$ were isolated by Diaion HP-20 adsorption chromatography, silica gel flash chromatography, recrystallization, and preparative HPLC. HPLC fractions corresponding to those two ginsenosides were recrystallized in appropriate solvents for the analysis of physico-chemical properties. Documentation of the isolated ginsenosides was made according to the method proposed by Gaedcke and Steinhoff. The ginsenosides were subjected to analyses of their general characteristics, identification, purity, content quantitation, and mass balance tests. The isolated ginsenosides were proven to be a single compound when analyzed by three different HPLC systems. Also, the water content was found to be 0.940% for $Rb_1$ and 0.485% for $Rg_1$, meaning that the net mass balance for ginsenoside $Rb_1$ and $Rg_1$ were 99.060% and 99.515%, respectively. From these results, we could assess and propose a full spectrum of physicochemical properties for the ginsenosides $Rb_1$ and $Rg_1$ as standard reference materials for GMP-based quality control.

• 한국의류산업학회지
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• 제7권3호
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• pp.270-276
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• 2005

Nowadays, the family system has changed from a large extended family group to a more nuclear family and the number of people who live by themselves has been increasing. Moreover, Korea is becoming an aged society, and pets are becoming more important as leave the family home. So a lot of people in Korea now consider pets as their family members due largely to the drastic change of their life style. Therefore, the rate of importing commodities for pets like cats and dogs has been increasing dramatically. In this study, in response to the growing interest in the pet industry, I have studied recent trends and types in the pets wear markets which are still in the first stage of development in Korea. In order to enhance the possibility of mass producing pets ready-made clothes for making the unit cost lower, firstly, I presented a new basic design and pattern of pets wear made up of general textile. After that, following basic purpose of pet wear, I classified decorative clothes into party wear, everyday wear and street wear and then I developed the pattern and made a pair of works for each item totaling 6 in all. I hope that the number of Korean companies which can enhance their reputation through by marketing these products in Korean as well as all around the world will increase. I believe this will be possible because by taking advantage of the easy pattern developed in this thesis. They will be able to mass produce their own high quality pets wear brand.

• 패션비즈니스
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• 제14권4호
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• pp.146-160
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• 2010

The influence of mass media on the consumers who want to purchase fashion products might be very important. Especially fashion magazine, a media of providing professional information and opinion about fashion, not only provides the information of products or fashion trend, but is used as an advertising media for publicizing products. The purpose of this study is to investigate how such fashion magazine affects consumers. In this study, questionnaire survey was administrated to understand the status of subscription of fashion magazine and consumers' influence. To analyze the garment style comparatively, the pictures that were taken on Dongseong Street from December 2007 to November 2008, and the pictures in fashion magazine Vogue Korea were analyzed to the content. Followings are the results of the study. consumers receive the information of products and new style through fashion magazine, but mostly wear the garment style that emphasizes convenience in practical life. In other words, the fashion magazine provides consumers with the information of fashion products and has the influence as the source of fashion style information and the fashion trend, but is not yet spreaded to people as much as generalized and accepted on the street. It is because the information in fashion magazine is differentiated information that is first received by particular readers, that is, the fashion leaders sensitive and much interested in the fashion. Fashion magazine is used as a means of getting information of fashion and style and satisfying the desire of novelty, and tend to be a sensuous media of delivering information through image. It, however, must be a mass media that shows the trend and leads the fashion.

• 복식문화연구
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• 제16권3호
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• pp.588-594
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• 2008

Lookism is spread largely because many people think beautiful people are treated better and receive more favors. This trend has been influenced by mass media and impacted by commercial marketing strategy. The expectation for the beauty have risen higher than ever. People expect beautiful body and beautiful face which are more difficult to meet the standard of beauty. People desire tall and skinny body. The purpuse of this study was to find out body image from college females in the age which they are very sensitive to appearance. This research focused to find out how they perceived their own body shape and their perception of the most ideal body shape. Measuring tool for the research was 9 pictures of body silhouette from very skinny to very fat. To analyse the respondents' objective body image, Body Mass Index were employed. The result of this research indicated that there were distinct differences between their subjective body images and ideal body images. This result indicated that they were not satisfied with their own body shape and hence they were not confident towards their body images. Even though their objective bodies were normal or under weight, they still felt they were over weight. This meant their body images were misrepresented. They preferred thinner bodies even though their bodies were perfectly normal and healthy. But these misrepresented body images could be unhealthy physically, psychologically, or socially. These results showed that college females were overly obsessive with superficial appearance rather than improving ones capability to be more competitive in the society. From this research, I tried to find out perception of body image and it's distortion which was debated a lot in our society. I also want to provide basic reference material for establishing the body image study.

• 한국의상디자인학회지
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• 제16권4호
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• pp.79-98
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• 2014

As men are interested in fashion and beauty and invest for himselves nowadays, the scale of men's cosmetic businesses is showing steadily tendency. The purposes of this were to offer data to establish a marketing strategies learning follows: The findings of this study were as follows: First, according to the survey on men's consideration of their look, it showed their high interest in it. 29% respondents carry cosmetics in their hands normally. Second, Men's level of skin management knowledge is quite high according the survey. Third, The largest group of respondents are obtaining information about cosmetics through mass media. therefore, there will be necessity for cosmetic firms to aggressively pursue positive publicity strategy various of mass media. Fourth, Regarding purchasing behavior, 53.2% buy cosmetics in person, who outnumbered the others who don't. In the case of men who don't buy cosmetics by themselves, spouses or girl friends purchase cosmetics on behalf of them. Fifth, as a result of examine the demand level for men's cosmetics, the men, who answered that it is appropriate a lotion and toner is priced between 10,000 won and 30,000 won were the largest with 51.1%. Men who answered that beside the basic cosmetics such as toner and lotion that use, they will purchase sunscreen in the future. Men sho recognize the most important task needed to be improved in men's cosmetics is higher quality, with 25.9%.